자동차 인상형성에 있어 사회범주 정보(우리-남)와 성격특성 정보(따뜻한-차가운)의 영향 = The impacts of social category information(we/other) versus personality information(warm/cold) on impression formation

다국어 초록 (Multilingual Abstract)

Most previous research on impression formation has been examined the effects of various informations exclusively within a category, either social category or individual characteristic. The present research examined and compared the priming effects of social category information (we and other) versus personality information (warm and cold) on impression formation. In Study 1, participants primed subliminally with combinations of social category and personality information (we/warm, we/cold, other/warm, and other/cold) were asked to rate faceial pictures on the good-bad and likable-dislikable dimensions. The analysis revealed only the significant main effects of social category information but not any effects of personality information on both the impression dimensions. In Study 2 in which participants were primed with either social category or personality information exclusively, priming of social category information influenced the judgments of likable-dislikable dimension and that of personality information influenced the judgments of good-bad dimension. These results suggest that personality information influences impression in general even though its impacts may be overwritten by social categorical information. The findings were discussed with its implication of everyday's impression formation and the cultural psychological perspectives.

국문 초록 (Abstract)

기존의 연구들은 특정정보가 인상형성에 미치는 영향을 성격 또는 집단과 같은 특정 범주 내에 정보들 간의 비교에 초점을 맞추어 왔기에 다양한 범주들 간의 비교는 상대적으로 소홀히 하여 왔다. 본 연구는 사회범주 정보(우리-남)와 성격특성 정보(따뜻한-차가운)가 인상형성에 미치는 효과를 비교 확인하기 위한 목적에서 수행되었다. 이를 위해 연구 1에서는 개인적인 성격특성을 나타내는 점화자극(따뜻한-차가운)과 사회범주 정보를 나타내는 점화자극(우리-남)이 식역하 상태에서 함께 제시되었을 때 이것이 인상평가에 미치는 상대적인 영향을 살펴보았다. 그 결과 사회범주 정보가 성격특성 정보보다 호오(goodness)와 화친(likability)의 인상차원 모두에서 더 큰 영향력을 발휘하는 것을 확인할 수 있었다. 연구 2는 연구 1에서 발견된 인상형성에서 사회범주 정보의 상대적 중요성에 대한 대안적 가설을 확인하기 위해, 사회범주 정보와 성격특성 정보를 독립적으로 식역하 자극으로 제시하였다. 그 결과 호오차원과 화친차원에서 사회범주 정보와 성격특성 정보의 영향력이 다를 수 있음을 확인할 수 있었다. 즉 사회범주 정보는 호오차원보다는 화친차원에서 더 큰 영향력을 발휘하였으며, 성격특성 정보는 호오차원에서 더 큰 영향력을 발휘하는 것으로 나타났다. 본 연구의 결과를 한국문화에서 우리성과 마음틀의 심리 기능적 역할의 관점에서 논의하였다.

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