청소년의 연예인 선호와 커뮤니케이션 활동에 따른 모방행동 = Adolescent Imitation Behavior by Preference of Entertainer and Communication Activity

다국어 초록 (Multilingual Abstract)

The purpose of this study is to research the preference for the entertainers, communication activities and imitative behavior.
The target for this research is for 1,034 students of the middle and high school who live in ChungCheong province and Metropolitan area.
This questionnaire has been done for them at Oct. in 2007, and the collected data was analyzed by SPSS Windows 12.0 Version for Frequency, statistics analysis, t-test, cross tab, ANOVA(LSD), factor analysis and multiple regressim Analysis.
The result of this study is as follows;
As the result for using TV mess-media, they are watching TV for below 2 hours per day and usually prefer the Show/Entertainment programs during the weekend. For their residence place, sexuality, and age, the result for the time, date and preferred program to watch TV has been seriously differed. So these factors are the main reason to give an affection on their usage of TV mass-media.
By the preference for the entertainment, we found out that they love the singer, The actor/actress is the favorite one by boys, and the singer is for girls. Especially by their grade, the actor/actress is the most favorite job for the high school, and the singer is for the middle school students.
The main and important terms for the entertainers by the adolescent are talent, efforts and appearance in order. Of course there is the unique difference by the age and gender.
From the study for the reason about why they prefer the entertainer, totally the adolescent look for the character, not only for the good looking, the sincerity, the etiquette and some factors which they can see the mental of the entertainer.
As the aspect of the adolescent's favorite appearance for the entertainer to be attracted, the hair style, mouth and height, shape, nose, skin and eyes are in order as their preference.
The favorite images for the entertainers are graceful, urban, cute and sprightly, frail, cold, fairly, pure, characteristic, and open in order. Most of the adolescent love the feminine and urban image as their favorite image for the entertainer.
By the difference of the gender and the age, the favorite image is differed. Most boys in high school prefer the characteristic and urban image more than other, and moreover girls and students in middle school love the feminine image.
The group who are watching TV more love the feminine image, and the demography factors for the adolescent and time to watch TV are keen to their favorite image.
The most activities to communicate with their favorite entertainers are the one which they act as the member of the fan club. And the other activities are to collect the relative information and to purchase the relative merchandise. It has the unique difference as well by the age and gender, the place where they live.
As for the study about the expenses to communicate with their favorite entertainer, most of list said that they didn't spend any money for this.
Partially, they show some difference about the imitative behavior as per their gender, age and place. Girls tend to follow up the motion more than boys, and the students in high school try to copy the hair style more frequently. By their residence place, the students in ChungCheong strongly intend to imitate the hair style and the appearance of their favorite entertainer.
There is the unique difference as per the favorite job in the entertainment business, so the adolescent tend to follow up and imitate all attractive factors and favorite image of the entertainer in order to be identified as the sameone who they idolize.
In case they love the entertainer by the appearance, they highly tend to imitate the clothes, hair style, behavior and motion. Additionally, they have purchased a lot. In the other case that they love the entertainer by their mental factor, it won't affect their imitative behavior specially.
As per the favorite image to the imitative behavior, the characteristic image gave an influence to their imitative dress code. The factor to affect to their purchase is the feminine image, and the behaviors to get the same appearance by the plastic surgery is affected by the feminine, right mind, and the characteristic image.
As the result of all above, the social demographic factors such like the gender, age, and the residence place are the main reason to give the most important affection for how long they will watch TV, and activities to communicate with their favorite entertainer, the reason for the preference on the job and image, so Broadcasting system should consider this factors when they make new TV program with new entertainer after reviewing these special characters of the adolescent as the way of the star marketing strategy
The most adolescent has the tendency to look like their favorite entertainer in all respects, so they will be the role model for them while they grow up. When they choose the clothes and hair style and do some act, they should be careful that they can be the target to be imitated as their eager to be identified. In the fashion business field, they be concern about not only hiring the star in order to make their commercial film, or supply their goods for the star showing on the program as the commercial facts, but also the educational facts.
Moreover, the school should do the proper teaching for the boys and girls for the way about how to use TV mess-media, and teachers should find out who is the favorite entertainer frequently and use that information at their education system in order to let them do the proper imitative behavior. This will be a way to gain a good result at the educational sector and it can help the teachers to make a good relation with the students.
Therefore, this study is for helping the adolescent who are very sensitive and are going to set up their identification to get the role model as the fair way to be the social member, helping the one to set up the image-making way for each entertainment's job, and helping the enterprise who want to use the image of the star in their promotion. This would be a good foundation for them all.

목차 (Table of Contents)

• Abstract
• 표차례
• Ⅰ. 서 론 1
• 1. 연구의 필요성 및 목적 1
• 2. 연구문제 5
• Ⅱ. 이론적 배경 6
• 1. 청소년의 TV매체 이용 6
• 2. 연예인의 이미지와 커뮤니케이션 8
• 1) 연예인의 이미지 8
• 2) 연예인과의 커뮤니케이션 14
• 3. 청소년의 연예인 모방행동 15
• 1) 모방이론 15
• 2) 모방행동의 준거집단 20
• 3) TV매체를 통한 청소년의 모방행동 21
• Ⅲ. 연구방법 25
• 1. 연구대상 및 자료수집 25
• 2. 조사도구 25
• 3. 자료의 분석 방법 26
• Ⅳ. 결과 및 고찰 27
• 1. 조사대상자의 특성 27
• 1) 청소년의 TV매체 이용 27
• 2) 청소년의 선호 연예인 직종 31
• 3) 청소년이 인식하는 연예인의 중요 조건 34
• 2. 청소년의 연예인 선호도 36
• 1) 연예인 선호이유 36
• 2) 연예인 매력판단 기준 41
• 3) 연예인 선호이미지 47
• 3. 청소년의 연예인과의 커뮤니케이션 활동 52
• 1) 인구통계학적 변인에 따른 연예인과의 커뮤니케이션 활동 52
• 2) TV매체 이용에 따른 연예인과의 커뮤니케이션 활동 54
• 4. 청소년의 연예인 모방행동 55
• 1) 청소년의 연예인 모방행동 55
• 2) 인구통계학적 변인에 따른 모방행동 56
• 3) TV매체이용에 따른 연예인 모방행동 57
• 4) 연예인과의 커뮤니케이션 활동에 따른 모방행동 60
• 5. 청소년의 연예인 선호와 모방행동의 관계 63
• 1) 연예인 선호이유에 따른 모방행동 63
• 2) 연예인 매력판단기준에 따른 모방행동 64
• 3) 연예인 선호이미지에 따른 모방행동 66
• 4) 연예인 선호이유, 매력판단기준, 선호 이미지가 모방 행동에 미치는 영향 67
• Ⅴ. 결론 및 제언 73
• 참고문헌 79
• 부록 85