The fashion image : planning and producing fashion photographs and films

목차 (Table of Contents)

• CONTENTS
• 1 The Image
• Wartime = 8
• Post-war = 10
• Space Age = 12
• Counterculture = 14
• Punk and Disco = 18
• Power Dressing = 19
• The Supers = 19
• Hip Hop = 22
• A New Millennium = 23
• Hipsters = 26
• 2 Fashion Concepts
• Subculture = 32
• Narrative = 34
• Culture = 36
• Lifestyle = 40
• Fantasy = 44
• Sensuality = 45
• Identity = 46
• Beauty = 46
• Individuality = 52
• Street Style = 54
• Fashion and Social Issues = 56
• Designers and Campaigns with a Social Conscience = 56
• 3 The Team
• The Photographer's Team = 61
• Your Core Team = 61
• First Assistant = 64
• The Styling Team = 67
• The Modeling Agency = 74
• Booking a Test Shoot or Job = 76
• The Producer and Photo Studio = 82
• Licensing = 94
• 4 The Client's Team
• The Editorial Creative Team = 102
• Native Advertising, Branded Content, or Advertorial = 104
• Advertising Agencies = 104
• Advertising Creative Team = 106
• Fashion Design Firm-In-House Creative Team = 107
• 5 The Fashion Industry
• Design and Market = 110
• Consumption and Sustainability = 118
• The Industry = 120
• The Fashion Shows = 120
• Fashion Houses and Firms = 122
• Fashion Designers = 125
• 6 Developing a Shoot Concept
• Portfolio Shoots and Tests = 129
• Mood Boards = 134
• Sources of Inspiration = 136
• 7 Shoot Production
• Test Shoot = 163
• Editorial and Advertising = 168
• Bidding and Pre-Production for Still Imagery and Motion = 171
• On-set-Editorial and Advertising = 174
• Cover Shoots and Celebrities = 182
• Post-Production-Still Imagery = 184
• Payment = 185
• Fashion Film = 186
• Working with Minors = 187
• Union and Non-Union Sets = 188
• Sound = 194
• Post-Production = 195
• 8 Creative
• Working with a Model = 200
• Working with the Garment = 208
• Fashion Film and Camera Movement = 212
• Portfolios and Reels = 214
• Promotional Pieces = 219
• 9 The Function of a Fashion Image in a Global Context
• Cultural Portrayals = 232
• Cultural Representations of Beauty = 236
• Working Internationally-Practical Implications = 238
• Licensing Images Internationally = 240
• Image Use and Social Media = 244
• Resources and Activities by Chapter = 246
• Further Resources = 248
• Picture Credits = 252
• Acknowledgments = 253
• Index = 254