Objective: In this study, we want to define the Center Fascia design variables in automobiles and see how each variable affects the sense of luxuriousness. Background: Since modern consumers take the functional part of purchasing products for granted,...
Objective: In this study, we want to define the Center Fascia design variables in automobiles and see how each variable affects the sense of luxuriousness. Background: Since modern consumers take the functional part of purchasing products for granted, various studies are being conducted to enhance the aesthetic and emotional satisfaction of the products. In the automobile market as well, we are responding to the consumption trends of these users, and the increase in size and number of internal displays has had a major impact on the interior of the room. Method: Quantification theory I was performed to confirm the effect of design variables on the sub-item of sense of luxury, and regression analysis was performed to confirm the effect of the sub-item of sense of luxuriousness on the sense of luxuriousness. Results: The display is horizontal, the bezel size is Small and Medium, and the material is Plastic and Chrome, with a combination of design variables that give a luxuriousness. Conclusion: Identify significant differences in the driver’s luxuriousness for each combination of Center Fascia design variables. Application: As a result of this study, the Center Fascia design guidelines that can enhance the driver’s luxuriousness were presented.