문화유전자에 기반 한 한국문화콘텐츠 : 흥의 문화유전자와 문화콘텐츠 = Korean Culture Contents derived from Korean Genetic Factors

다국어 초록 (Multilingual Abstract)

This research is to analyse the current culture genetic factors for Korean culture contents. The purpose of this study is twofold. One is to suggest the 10-point Korean 's cultural genes for the understanding of the evolution of culture, based upon the theory of consilience in Wlison . The core of this theory is that genes and culture are evolve together with each other through the interrelation : genes are connected to culture, in return culture to genes. The second is to protect the traditional community culture based on the cultural idintity and cultural protopype, and to reinforce the K-Culture from the face of the Glocalization. Korean Studies Advanced Center selected 10-point Korean's cultural genes as following ; fermentation, affection, naturalness, community, beseemingness, humor, pleasure, politeness, dynamics, and patience. 'Pleasure' and 'dynamics', involved in the traditional culture contents as 'dance of mask' or 'pansori' are the important factors that make the koreans as the citizens of the world through the brandization of 'Hallyu'.
In this study, some storytelling strategies for the brandization of K-Culture, based on the korean cultural genes are proposed.