소프트웨어 업데이트 요청에 대한 사용자 무시의도: 해석수준이론의 관점 = Users' Neglect on Requests from Software Updating Messages : From the Construal Level Theory Perspective

다국어 초록 (Multilingual Abstract)

In updating softwares in PC usage surroundings, users generally tend to neglect updating messages. Based upon such a view, this study attempts to investigate how users neglect the updating messages from the software. By employing construal level theory (CLT), this study has investigated how users' neglect are differ by depending on the construal level as an individual disposition as well as both time distance and types of messages as situational conditions. 160 participants were presented with one of different scenarios by applying the experimental design of 2(construal level: high vs. low) × 2(temporal distance : near future vs. distant future) × 2 (updating message types : how vs. why) on users' intention to neglect the message. Results shows that the main effects of construal level, time distance, and types of messages on the intention to neglect are significant. Furthermore, the interaction effects including both two-way and three-way interaction among CLT variables are also significant. This study has a salient theoretical contribution to introduce new theoretical lens to explain IT user behavior. From the practical standpoints, it could also give IT service providers how they design message-contents for persuading end-users to accept the updating messages.

참고문헌 (Reference)

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