The purpose of this study is to estimate the value of premium tourism. To achieve above purposes of this study, scenarios for premium tourism have been established, by CVM(Contingent Valuation Method). As an empirical study, basic statistical analyses...
The purpose of this study is to estimate the value of premium tourism. To achieve above purposes of this study, scenarios for premium tourism have been established, by CVM(Contingent Valuation Method). As an empirical study, basic statistical analyses were performed and LOHAS quotient and social stratum indicator were investigated. In addition, modeling and valuation of premium tourism was conducted by using a contingent valuation method. For premium tourism, the willingness to pay was KRW 1,257,000.