발명 특허 - 디자인 특허 융합 분석을 통한기술기회 발굴 지원 방법론 = Discovering New Technology Opportunities from Convergence Analysis of Utility Patents and Design Patents

다국어 초록 (Multilingual Abstract)

Design patents contain as much unique information as utility patent data. The text dat+a of design patents is simpler compared to that of utility patents. The importance of design patent analysis is emerging to consider legal rights for designs. Despite the importance of design patents as a source of technological information, previous studies have rarely researched utility patents and design patents simultaneously. In addition, research using design patents is limited to macroscopic analysis, which results in a lack of systematic research to identify specific product development opportunities. To fill this research gap, this study proposes an approach for identifying new opportunities in product development through the convergence analysis of utility patents and design patents. This approach was applied to a case study involving a future mobility cockpit. In this approach, we initially gather data using the same search formula for both utility patents and design patents. Then, Utility patent-tree and Design patent-tree are derived based on text-mining and clustering analysis. Finally, by analyzing the similarity between the Utility patent-tree and the Design patent-tree, we present technology strategies for areas with high similarities and strategies for areas with low similarities. The results of this study will contribute to the discovery of opportunities in product technology, considering both technical and design concepts.

참고문헌 (Reference)

1 오승현 ; 정병기 ; 고남욱 ; 최재웅 ; 이재민 ; 고병열 ; 윤장혁, "제품혁신수준 분석을 위한 특허정보 기반 지표 개발" 대한산업공학회 45 (45): 11-21, 2019

2 안재형 ; 김규웅 ; 노희용 ; 이성주, "산업 내 경쟁자와 신규진입자의 등록특허 분석을 통한 ICT 산업 융합기술 도출" 대한산업공학회 42 (42): 209-221, 2016

3 Noh, H., "What constitutes a promising technology in the era of open innovation? An investigation of patent potential from multiple perspectives" 157 : 120046-, 2020

4 Livotov, P., "Using patent information for identification of new product features with high market potential" 131 : 1157-1164, 2015

5 Yoshioka-Kobayashi, T., "The validity of industrial design registrations and design patents as a measurement of “good” product design: A comparative empirical analysis" 53 : 14-23, 2018

6 Mihartescu, A. A., "The use of the intermediate representations in developing new products" 124 : 165-169, 2014

7 Jin, G., "Technology-driven roadmaps for identifying new product/market opportunities: Use of text mining and quality function deployment" 29 (29): 126-138, 2015

8 Caviggioli, F., "Technology fusion: Identification and analysis of the drivers of technology convergence using patent data" 55 : 22-32, 2016

9 Huang, S. H., "Structure clustering for Chinese patent documents" 34 (34): 2290-2297, 2008

10 Koh, E. C., "Read the full patent or just the claims? Mitigating design fixation and design distraction when reviewing patent documents" 68 : 34-57, 2020

11 Lee, W. S., "Predicting the pattern of technology convergence using big-data technology on large-scale triadic patents" 100 : 317-329, 2015

12 Eilers, K., "Patent-based semantic measurement of one-way and two-way technology convergence: The case of ultraviolet light emitting diodes (UV-LEDs)" 140 : 341-353, 2019

13 Chan, T. H., "On styles in product design: An analysis of US design patents" 64 (64): 1230-1249, 2018

14 Lee, C., "Navigating a product landscape for technology opportunity analysis: A word2vec approach using an integrated patent-product database" 96 : 102140-, 2020

15 Nazari-Shirkouhi, S., "Modeling customer satisfaction with new product design using a flexible fuzzy regression-data envelopment analysis algorithm" 50 : 755-771, 2017

16 Kim, K., "Investigating technology opportunities: the use of SAOx analysis" 118 (118): 45-70, 2019

17 Jeong, Y., "Identifying emerging Research and Business Development (RandBD) areas based on topic modeling and visualization with intellectual property right data" 146 : 655-672, 2019

18 Ko, N., "Identifying Product Opportunities Using Social Media Mining: Application of Topic Modeling and Chance Discovery Theory" 6 : 1680-1693, 2018

19 Zeng, Y., "Fundamentals of next generation CAD/E systems" 10 (10): 875-878, 2012

20 Noh, H., "Forecasting Forward Patent Citations:Comparison of Citation-Lag Distribution, Tobit Regression, and Deep Learning Approaches" 69 (69): 1185-1196, 2020

21 Yoon, B., "Exploring technology opportunities by visualizing patent information based on generative topographic mapping and link prediction" 132 : 105-117, 2018

22 Jeong, K., "Essential patent portfolios to monitor technology standardization strategies: Case of LTE-A technologies" 45 : 18-36, 2017

23 Chen, R., "Design patent map visualization display" 36 (36): 12362-12374, 2009

24 Joshi, A. W., "Customer knowledge development:Antecedents and impact on new product performance" 68 (68): 4759-, 2004

25 Teixeira, J., "Customer experience modeling: From customer experience to service design" 23 (23): 362376-, 2012

26 Min, S., "Conjoint analysis for improving the e-book reader in the Korean market" 38 (38): 12923-12929, 2011

27 Lee, C., "Capturing information on technology convergence, international collaboration, and knowledge flow from patent documents: A case of information and communication technology" 56 (56): 1576-1591, 2019

28 Ullah, A. M. M. S., "Analysis of Kano-model-based customer needs for product development" 14 (14): 154-172, 2011

29 Trappey, A. J., "A patent quality analysis for innovative technology and product development" 26 (26): 26-34, 2012

30 Liu, L., "A new function-based patent knowledge retrieval tool for conceptual design of innovative products" 115 : 103154-, 2020

31 Yang, K., "A new comprehensive patent analysis approach for new product design in mechanical engineering" 78 (78): 1183-1199, 2011