The purpose of this study was to extract the perception types of corporate HR practitioners on HR Analytics and analyze the characteristics of each type. For this study, two research questions were set as follows. First, what are the types of HR pract...
The purpose of this study was to extract the perception types of corporate HR practitioners on HR Analytics and analyze the characteristics of each type. For this study, two research questions were set as follows. First, what are the types of HR practitioner perceptions on HR Analytics? Second, what are the characteristics of each type of HR practitioner perceptions on HR Analytics?
To achieve the purpose of this study, the researcher used Q methodology. And the research procedure consisted of framing perceptions, building a Q population, selecting Q samples, selecting P samples, conducting the Q classification, and analyzing the results. First, two rounds of literature analysis were conducted to construct a framework of perceptions and 136 statements were extracted. 52 statements were derived using constant comparative analysis of grounded theory method and selected as the first Q population. Second, to build the second Q population, in-depth interview was conducted with two professors in the field of human resource development and two HR practitioner, and 96 statements were extracted. The extracted statements were compared and analyzed with the first Q population and organized into 38 statements, and a total of 90 statements were selected as the final Q population. Third, the researcher used a systematic sampling method and selected 46 initial Q-samples that could represent the framework areas of perception. The validity of the initial Q-sample was reviewed through member check method, and initial Q-samples were modified and complemented. And then final 43 statements were selected and made out of cards. Fourth, 30 HR practitioners were selected as P-samples through purposeful sampling and snowball sampling. Fifth, selected P-samples classified Q-samples. Sixth, the PQ Method 2.35 program was used to analyze the results of the Q-classification through principal component factor analysis and Varimax rotation method.
As a result of this study, there were four types of HR practitioner perceptions on HR Analytics: 'Balanced Judgment Support Tool Recognizer', 'Emphasizer of Contextual Reflection', 'Reality-Based Observer', and 'Prioritizer of Objective Data'. The characteristics of each type were set as follows.
First, the 'Balanced Judgment Support Tool Recognizer' type recognizes HR analytics as a tool that helps people make balanced judgments by considering the preconceived notions and subjective opinions of the people in charge in the process and results of HR work. Second, the 'Emphasizer of Contextual Reflection' type recognizes HR analytics as a result of not reflecting areas that cannot be expressed in numbers and emphasizes the need to reflect the situational context. Third, the 'Reality-Based Observer' type looks at HR Analytics from a realistic perspective and recognizes that it is still too early to be activated and is waiting to be activated. Fourth, the 'Prioritizer of Objective Data' type prioritizes the importance of data that can be expressed in numbers, recognizing that HR analytics provides the most objective and reliable data and leads to rational decision-making.
Based on these results, the following conclusions were set. First, we need to recognize HR analytics as a way of working for human resource management. Most of the study participants agreed that HR analytics is here to stay, and HR professionals are already making decisions based on a variety of HR data in their work. However, many HR practitioners don't recognize HR analytics as a way of working. It is time to recognize and utilize HR analytics as a method of human resource management. Second, the direction of HR analytics utilization is influenced by the decision-making criteria of HR practitioners, so it is necessary to establish decision-making criteria. As shown in the study, HR practitioners' perceptions of HR analytics are diverse, and they have different ideas about utilizing HR analytics depending on the type of perception, so it is necessary to establish decision-making criteria for rational decision-making. Third, it is necessary to organize a data-friendly environment in the HR field. Although there is a high level of interest in utilizing data technology, many people are still insensitive to ethical issues that may arise from the use of data, and many people find data difficult, so it is necessary to create a data-friendly environment.