대중문화 시대의 공연예술 환경의 변화에 관한 연구 = A Study of Change in Performing Arts Environment an Age of Popular Culture

다국어 초록 (Multilingual Abstract)

For all ages, art activities have pursued the ideal of creating a new generation and the realization of the ideal. The subjects of art activities are human beings, and art activities affect and are affected by the value, culture, politics, economy, etc. of human society. In this sense, society and art coexist, exchanging values and influences with each other. In order to create new values meeting social demands and to maximize the role of arts in contemporary society, we need to understand various cultures in these days and to discuss the roles of arts in particular dance in such demands The present study purposed to understand today`s cultural phenomena and trends of popular art consumption through literature review, to diagnose the current state of dance at, and to survey culture consumers` perception of dance and the potential of dance for consumption in the aspect of cultural industry The results of this study are as follows 1. In future popular culture, there will emerge the environment of cultural consumption in which each consumer is the subject of culture and production and consumption take place simultaneously. In addition, with the provision of various types of information and the development of the cultural industry, active strategies are being executed for producing a larger quantity of cultural consumption items, offering various information services and benefits to consumers, and promoting their consumption 2. Consumers have new cultural demands and want to get more pleasure and something else. Thus, we need to create events that combine cultural goods with entertainment, to cooperate with various culture and art organizations, to harmonize high class culture with popular culture and to develop new distribution systems for delivering culture to consumers, and through all these, to provide high quality cultural services to consumers 3. In the cultural industry, performance arts play the functions of artistic enjoyment, emotional cultivation education and the development of stage related technologies 4. Dance as a cultural industry plays functions as performance works, tourist goods, and preventive and therapeutic programs According to the results of this study, evaluation should consider not only economic aspects but also various aspects influencing the community. In addition rather than temporary consumptive support policies and administration continuous support should be provided for a long time until 1 the artistic value is recognized and sealed. In addition we need to attempt cooperation and strategic integration for attracting universities, corporations, life long education institutions, dance education institutions, companies and specialists in the cultural industry, dance related art organizations, administrative agencies, sponsor enterprises, etc. into the cultural industry. Furthermore, in order to satisfy consumers` demands in the world cultural consumption market, there should be preparations and researches for globalizing consumption through standardizing sizes and functions, localizing language, promoting various activities for cultural consensus, and establishing relations and agreements with relevant local institutions and organizations.

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