This study was designed to determine the trend of Korean public television content programming. In addition to the programming survey, courses of development and structure of the public broadcasting were examined in this research. Studies on the backg...
This study was designed to determine the trend of Korean public television content programming. In addition to the programming survey, courses of development and structure of the public broadcasting were examined in this research. Studies on the background and programming trend of public television programs were also conducted.
The focus of this study was to concentrate on public television programming. For a period of one week each of spring and autumn seasons in 1982 and 1985, programming content of three VHF television channels-KBS 1 TV, KBS 2 TV and MBC TV-were analyzed by such eight types if programs as education, general information, culture/arts, public affairs, entertainment, children's, sports, and others.
Some of the major findings of the survey are as follows:
KBS 1TV programming places emphasis almost equally on general information, public affairs, and entertainment programs. It is, therefore, called "the overall channel". It was fond, however, that 1 TV still has a problem of emphasizing entertainment programs during the prime time hours.
KBS 2 TV programming was analyzed to be dominated by the entertainment types of programs. It comes to the conclusion that as 2TV contents are predominantly occupied by commercially oriented programs, it should be called "the entertainment channel".
Since MBC TV programming is known to be based on commercialism, it is natural that MTV places emphasis on entertainment programs. However, because MBC TV is partially owned by the public broadcasting system, MTV channel has to air, to a certain extent, a sort of general information, culture/arts, and public affairs programs in addition to entertainment ones.