This study investigated the impact of top management, management strategy, and organizational structure on the organizational performance. The data were collected from 131 small and medium sized firms located in Daegu. Empirical results indicated tha...
This study investigated the impact of top management, management strategy, and organizational structure on the organizational performance. The data were collected from 131 small and medium sized firms located in Daegu. Empirical results indicated that characteristics of top management, marketing differentiation strategy, decentralization, and stratification influenced on organizational performance significantly. And characteristics of top management have both direct and indirect effect on the organizational performance through management strategy and organizational structure. This study also shown that to improve organizational performance, small and medium sized firms have to persue both decentralization and stratification. In doing so, they appear to be faced with a management of paradox. The implications of these findings, limitations, and future research directions were discussed.