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      약국의 서비스환경이 점포이미지에 미치는 영향 = The effect of pharmacy service environment on store image

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      https://www.riss.kr/link?id=A99927248

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      다국어 초록 (Multilingual Abstract) kakao i 다국어 번역

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      This study examines if the pharmacy service environment influence the customer`s perception of store image. A self-administered survey was conducted on 220 university students in Gangwon-do place. For the statistical analysis of data, descriptive statistics, t-test and hierarchical regression analysis were used. The results of the study were as follows. First, the factor analysis on pharmacy service environment resulted in several factors like ambient factor, layout, sign, social, and internal/external design factor. Second, design factor of big pharmacy was evaluated more positively compared to small pharmacy. Third, the effect of pharmacy service environment and perceived service quality on store image was statistically significant. Particularly, the satisfaction of design factor explained large proportion of variance of store image. The results provided the importance of design factor on pharmacy management.
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      This study examines if the pharmacy service environment influence the customer`s perception of store image. A self-administered survey was conducted on 220 university students in Gangwon-do place. For the statistical analysis of data, descriptive stat...

      This study examines if the pharmacy service environment influence the customer`s perception of store image. A self-administered survey was conducted on 220 university students in Gangwon-do place. For the statistical analysis of data, descriptive statistics, t-test and hierarchical regression analysis were used. The results of the study were as follows. First, the factor analysis on pharmacy service environment resulted in several factors like ambient factor, layout, sign, social, and internal/external design factor. Second, design factor of big pharmacy was evaluated more positively compared to small pharmacy. Third, the effect of pharmacy service environment and perceived service quality on store image was statistically significant. Particularly, the satisfaction of design factor explained large proportion of variance of store image. The results provided the importance of design factor on pharmacy management.

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