단계적 일상회복 이후 젠트리피케이션 영향 요인 분석 = Analyzing the Factors of Gentrification After Gradual Everyday Recovery

다국어 초록 (Multilingual Abstract)

In this paper, we aim to build a gentrification analysis model and examine its characteristics, focusing on the point at which rents rose sharply alongside the recovery of commercial districts after the gradual resumption of daily life. Recently, in Korea, the influence of social distancing measures after the pandemic has led to the formation of small-scale commercial districts, known as ‘hot places’, rather than large-scale ones. These hot places have gained popularity by leveraging various media and social networking services to attract customers effectively. As a result, with an increase in the floating population, commercial districts have become active, leading to a rapid surge in rents.
However, for small business owners, coping with the sudden rise in rent even with increased sales can lead to gentrification, where they might be forced to leave the area. Therefore, in this study, we seek to analyze the periods before and after by identifying points where rents rise sharply as commercial districts experience revitalization. Firstly, we collect text data to explore topics related to gentrification, utilizing LDA topic modeling. Based on this, we gather data at the commercial district level and build a gentrification analysis model to examine its characteristics.
We hope that the analysis of gentrification through this model during a time when commercial districts are being revitalized after facing challenges due to the pandemic can contribute to policies supporting small businesses.

참고문헌 (Reference)

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