This study investigated the relationship between post-materialism/materialism value and well-being oriented lifestyle and the relationship between well-being oriented lifestyle and pursuit of clothing benefits. Data were collected from a total of 246 ...
This study investigated the relationship between post-materialism/materialism value and well-being oriented lifestyle and the relationship between well-being oriented lifestyle and pursuit of clothing benefits. Data were collected from a total of 246 Korean females ranging from 20 to 50 years old, and they were divided into two consumer groups (highly and lowly wellbeing oriented lifestyle). According to data analyses, there were significant differences between two groups. Consumers of highly wellbeing oriented lifestyle had higher post-materialism value, psychological benefit and health-functional benefit than those of consumers with low wellbeing oriented lifestyle. However, there is no difference between the groups regarding materialism value, practical benefits and social benefits.