무용공연관람 동기유발을 위한 홍보물 제작에 관한 연구 = Study on Making Promotional Materials For Inducing Motives to Dance Performances

다국어 초록 (Multilingual Abstract)

Among several strategies to attract audiences for the dance performing art industry, this study tried to contribute to giving a less burden on economical expenses; analyzing a few components of the flyers using the most useful printed medias as a promotional media; verifying the effectiveness with the promotional materials made from modern dancer`s view; finding out the effective motive causes that audiences are thinking about; making more effective promotional materials to find out more effective promotional materials that audiences prefer and tat induces the watching motives causes of the promotional materials ; thus investigating display methods. The results induced from this study are as follows: First, the effective medias to advertisement dance performances are via internet and sky waves, and for printed medias, poster effective is high and as the higher they are at age, the more effect it may have. Second, for preferred colors in promotional posters, primary colors are highest in the effectiveness - a man prefers achromatic colors whereas a woman likes complementary colours. Third, the lower they are at age, the more various colors we should use, and the higher they are at age, the simpler way they should the promotional materials. Fourth, proper exposures bring in a promotional effect, and the more exposure to man audiences we try, the better responses they may give. Fifth, as for promotional posters and screens, technical poses and actions are effective and in case we aim at students(teens), constructing the promotional activity with expression actions are more successful. Sixth, as for flyers, in case of aiming at younger ages, visits to dense population areas are effective, and at older ages it is better to conduct DB marketing by visiting them.

참고문헌 (Reference)

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