후보자 이미지 형성에 미치는 텔레비전 정치광고의 효과에 관한 연구: 이미지 구성요소를 중심으로

목차 (Table of Contents)

• 1. 문제제기 및 연구목적
• 2. 이론적 배경
• 1) N세대 유권자
• 2) 후보자 이미지의 개념과 정의
• 3) 후보자 이미지의 구성요소
• 4) 정치광고와 후보자 이미지
• 5) 연구문제
• 3. 연구방법
• 1) 피험자 선정 및 실험절차
• 2) 실험 광고물
• 3) 주요 변인의 측정
• 4) 자료의 분석
• 4. 연구결과
• 5. 논의 및 결론
• 참고문헌
• 영문초록

참고문헌 (Reference)

1 "and the image of public figures.Communication Quarterly" 27-34, 1979

2 "University of Michigan Press." Lawrence Erlbaum Associates.Boulding 1956

3 "The role of information processing.In L. L. Kaid" Southern Illinois University. 235-247, 1986

4 "The processing of information aboutpolitical candidates. Journal of Personalityand Social Psychology" 533-545, 1991

5 "The effects of politicaladvertising. In K. L. Hacker Candidates images in presidential elections" 83-98, 1995

6 "The effect can besubstantial. In L. L. Kaid" Southern Illinois University. 210-234, 1986

7 "Statistical analysis ofthe issue-persona dichotomy in the Presidentialcampaign of 1996. CommunicationMonographs" 227-238, 2000

8 "Source credibility as a mediatorof campaign advertising. In A. Lupia andthe Bounds of Rationality" Cambridge University Press. 108-129, 2000

9 "Personalpopularity in U.S. presidential elections.Presidential Studies Quarterly" 143-155, 2004

10 "Nixon through Watergate.Journal of Applied Psychology" 223-228, 1976

11 "Image in the 1992 presidentialcampaign. In R. E. Denton" 169-187, 1994the1992presidentialcampaign

12 "Handbook of Political Communication" 249-271, 1981

13 "Effectiveness of ads and perceptionsof candidates. In F. Biocca" 245-262, 1991

14 "Concepts insupport of interaction theory andmeasurement. Human Communication Research" 308-315, 1975

15 "Campaigninformation and the dynamics of candidateevaluation. American PoliticalScience Review" 309-326, 1995

16 "An explanation of voting defection.American Political Science Review" 488-514, 1969

17 "An explanation of voting defection.American Political Science Review" 488-514, 1976

18 "An experimentalstudy of type and length. CommunicationResearch" 57-70, 1978

19 "A state of the art review. In B.Dervin and M. J. Voigt" Progressin communication sciences 9 : 43-78, 1989

20 "A field study over time. CentralStates Speech Journal" 48-51, 1973

21 "A conversation analysis of politicalargumentation. Ph. D. Dissertation Department of Speech University of Oregon." 1986

22 ".Videostyle in Presidential campaigns style and content of televised politicaladvertising. Westport" 2001

23 ".Political behavior of the Americanelectorate" Congressional Quarterly Press. 1994

24 ".Political behavior of the American electorate. Washington" Congressional Qua rterly Press. 1991

25 ".Appeals and strategies of negative politicaladvertising. Journal of Broadcastingand Electronic Media" 415-427, 1988

26 ". 후보의 텔레비전 토론이 유권자의 후보 이미지 지각에 미치는 영향력에 관한 유사실험연구." 279-354, 2003

27 ". 후보 이미지의 정치적 영향력에 대한 사회인지론적 설명." 43 243-2 284, 1998

28 ". 한국 정치광고의 변화에 관한 연구미국화경향과 정치광고 스타일과의 유사성을중심으로." 27-44, 2000

29 ". 텔레비전 토론이 후보 이미지 이슈 근접성. 후보에 대한 태도에 미치는 영향." 34 : 285-331, 2003

30 ". 텔레비전 토론의 정치적 영향력 제대 대통령 선거를 중심으로 15 ." (121) : 253-297, 1999

31 ". 대통령 후보의 텔레비전 토론이 후보 이미지 변화에 미치는 효과 제 16대 대통령선거 후보토론회 패널 조사 연구." 48 (48): 346-372, 2004

32 ". 대통령 후보에 대한 이미지 형성과 커뮤니케이션. 호" 45-73, 1999

33 ". Voters' images of candidates.. In A. H. Millerand B. E. Gronbeck" 176-189, 1994

34 ". Theeffect of camera treatment on politicalspeakers' credibility Network televisioncoverage of the speeches of Ted Kennedyand George McGovern to the 1972 DemocraticNational Convention. Paper presentedto the International CommunicationAssociation Convention. Montreal." 1973

35 ". The role of cognitiveshemata in determining candidatecharacteristics effects. In F. Biocca" 311-328, 1991

36 ". The role and impactof communication modalities on voters'perceptions of political candidates duringpresidential primary election campaigns.Paper presented at the InternationalCommunication Association Convention" 1993

37 ". The paradox of masspolitics Knowledge and opinion in theAmerican electorate. Cambridge" Harvard University Press. 1986

38 ". The influence ofspeech communication on the image ofa political candidate revisited. In B. Ruben" Transaction Press. 465-474, 1977

39 ". The influence of program andcommercial type on political advertising effectiveness. Journal of Broadcasting and Electronic Media" 303-320, 1995

40 ". The impact of televised politicalads Evoking viewer responses in the 1988 presidential campaign. Southern CommunicationJournal" 285-295, 1992

41 ". The generalizability of sourcecredibility scales for public figures. Paperpresented to the Speech CommunicationAssociation Convention" 1972

42 ". The effectsof visual structure and content emphasison the evaluation and memory for politicalcandidates. In F. Biocca" 125-143, 1991

43 ". The effects of televisionbroadcasts on perceptions of politicalcandidates in the United States andFrance. In L. L. Kaid" 247-260, 1991

44 ". TV토론이 유권자의 인지변화에 미치는 영향에 관한 연구 제 16대 대통령 선거 토론을 중심으로 한국언론학회 봄철 정기학술대회 발표 논문." 2003

45 ". Someeffects of victory or defeat upon perceptionof political candidates. Journal ofSocial Psychology" 227-240, 1967

46 ". Scales for the measurementof ethos. Speech Monographs" 65-72, 1966

47 ". Political argumentation andviolations of audience expectations An analysis of the Bush-Ratherencounter. Journal of Broadcasting &Electronic Media" 1-15, 1990

48 ". Measuring candidateimages with semantic differentials. InK. L. Hacker" 131-134, 1995

49 ". Issues as image in politicalcampaign commercials. Western Journalof Speech Communication" 102-18, 1986

50 ". Issue versusimage orientation and effects of politicaladvertising. Communication Research" 59-76, 1983

51 ". Interpersonal communicationand the construction of candidateimages. In K. L. Hacker Candidates images in presidential elections" 65-82, 1995

52 ". Instant analysis of televised politicaladdresses The speaker versus thecommentator. In B. Ruben" Transaction Press. 453-464, 1977

53 ". Imageads and issue ads in U.S. Presidentialadvertising. J ournal of Communication" 281-300, 2002

54 ". Growing up digital Therise of the net generation. New York" McGraw-Hill. 1998

55 ". Effects ofnegative political advertising on the politicalprocess. Journal of Broadcastingand Electronic Media" 299-311, 1990

56 ". Effects of print comparativepolitical advertising on politicaldecision-making and participation.Journal of Communication" 24-36, 1998

57 ". Effects of issue-image strategies and visual content in politicalcommercials. Journal of Broadcastingand Electronic Media" 465-486, 1991

58 ". Effect of partisanshipon the perception of political candidates.Public Opinion Quarterly" 483-496, 1964

59 ". Cognitive representationsof candidate assessments. In K. R. Sanders" Southern Illinois University Press. 1984politicalcommunicationyearbook1984183-210

60 ". Candidates and candidateimages in American Presidentialelections. In K. L. Hacker Candidates images in presidential elections" 1-18, 1995

61 ". Audiencereactions to televised political programs An experimental study of the 1990German national election. European Journalof Communication" 77-99, 1993

62 ". An exploration of genericaspects of contemporary American campaignrganizations. Central StateSpeech Journal" 122-133, 1979

63 ". An experimental study of the effectiveness of negativepolitical advertisements. CommunicationQuarterly" 1987193-201.

64 ". An analysis of presidentialtelevision commercials New Perspectives on PoliticalAdvertising" SouthernIllinois University Press. 21-54, 1986