Grunig 과 Hallahan 의 공중 분류 모델 비교 연구 = A Comparative Study of Models of Grunig`s and Hallahan`s Typology of Publics

다국어 초록 (Multilingual Abstract)

The main purpose of this study is to explore the differences between J. E. Grunig`s and K. Hallahan`s typology of publics in terms of both external and internal aspects. Taking a side of face, Grunig`s model classified publics into four type, in which latent, aware, active, and non publics based on problem recognition, constraint recognition, and involvement about an issue. However, Hallaha`s model segments publics into five, according to knowledge and involvement about an issue. Both models show much internal differences in various ways as well. First, Grunig recognizes publics as situation-dependent groups formed around an issue or problem. On the contrary, Hallahan understand publics meaning audiences, segments, members of communities, and constituents under some contexts. Second, Grunig`s model is focused on active public, but on inactive public in Hallahan`s. Third, Grunig`s model predicts the probabilities which individuals falls into certain type of publics by combinations of three criteria variables mentioned abve. However, Hallahan`s model has the object of grasping the states of publics by combining knowledge and involvement. Fourth, Hallahan holds the meaning of involvement as referring to the degree to which an individual sees an object, person, situation, or organization as being personally relevant or having personal consequences. Grunig, however, views involvement as personal relevance dimension only excluding personal importance dimension. Last, Although Hallahan defines nonpublics that they have no knowledge and no involvement, Grunig states that individuals showing fatalistic behaviors have high possibilitiescategorized as nonpublics.