이벤트 스터디의 적용 = The Event Study Method in Foodservice Management

다국어 초록 (Multilingual Abstract)

This paper briefly explains how to apply the event study methodology to foodservice management as a research tool. The event study method has been typically used in the field of finance and accounting. Despite the fact that the event study has not been widely applied in foodservice management, it has a great deal of potential to unveil the effect of a certain event which can affect performances of foodservice firms. This paper was written to help understand the concept, evolution, and characteristics of event study method.

국문 초록 (Abstract)

이벤트 스터디는 주로 재무관리 및 회계 분야에서 사용되어온 방법론이지만 서비스 경영을 포함한 일반 경영 분야에도 다양한 주제에 대해 적용할 수 있는 방법론이다. 국내의 외식경영 연구에서는 이벤트 스터디를 활용한 연구가 많지 않지만 이벤트 스터디를 통해 특정한 경제적 사건이 서비스 기업의 경영 성과에 미치는 영향을 객관적으로 파악할 수 있다는 점에서 무한한 잠재력을 지니고 있다. 이 글에서는 이벤트 스터디의 개념, 발전과정, 일반경영 분야에서의 적용 사례 등에 대해서 살펴보았다.

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