창업소기업 경영자의 기업가적 속성이 차별화 중심형 경쟁우위와 경영성과에 미치는 영향 = The Influence of Small Firm CEO's Entrepreneurial Attributes in the start-up phase on DFCA* and Business Performance - Focus on Mediating Effects of DFCA -

국문 초록 (Abstract)

본 연구에서는 기업가정신과 경쟁우위가 경영성과 창출에 긍정적인 영향을 미친다는 기존 연구에 근거하여, 기업가정신과 사업화 능력을 포괄하는 기업가적 속성과 경쟁유형의 관점에서 접근한 차별적 경쟁우위가 비재무적 성과지표인 경영자의 주관적 경영성과지표에 미치는 영향을 살펴보았다. 연구방법은 전국 6개 중소기업청 담당자의 도움을 받아 창업단계에 있는 각 지역별 소기업 250여개업체 CEO를 대상으로 설문조사를 실시하고, 이 자료를 근거로 통계프로그램(Spss 18.0)을 활용하여 실증 분석하였다. 연구결과는 창업소기업 경영자의 기업가적 속성과 차별화 중심형 경쟁우위가 경영성과에 긍정적 영향을 미치고, 기업가적 속성중 기업가정신이 차별화 중심형 경쟁우위에 긍정적 영향을 미치는 것으로 나타났으며, 또한 차별화 중심형 경쟁우위가 기업가적 속성과 경영성과와의 관계에서 매개역할을 하는 것을 알 수 있었다. 따라서 본 연구의 시사점은 창업기업의 경영자가 사업초기부터 경쟁력을 확보하는 데 필요한 차별적 경쟁우위를 구축하는 데 초점을 두어야 하며, 최단시간에 안정적 성장단계에 도달하기 위해서는 경영자의 기업가적 속성이 차별적 경쟁역량으로 내재화될 수 있도록 핵심역량을 정렬시키고, 창업초기 성장전략으로서 기업가정신의 강화와 차별적 경쟁우위에 근간한 경영전략을 수립, 중점적으로 추진하여야 함을 말하고 있다.

다국어 초록 (Multilingual Abstract)

This Research is based on the theory of the prior researches that have demonstrated a positive impact of the entrepreneurship and competitive advantages on business performance. And the purpose of this research which approaches in the viewpoint of combining a entrepreneurial attribute including two factors(entrepreneurship and commercialization capabilities) and the differentiated competitive advantage as a role of core competence is to examine how the combined competence affects the business performance. In order to achieve this purpose, we conduct a survey for CEO of 250 small firms which belong to the start-up phase and are located in the 6 administrative region with the assistance of Small & Medium Business Administration representatives and analyze empirically the survey data by utilizing statistical program(Spss 18.0). As the results, we conclude that the entrepreneurial attributes of small firms' CEO and DFCA have a positive impact on business performance respectively and the entrepreneurship, one of the two entrepreneurial factors, has a positive impact on choosing DFCA. Also we report that DFCA plays a mediating role with regards to relationship between entrepreneurial attributes and business performance. Therefore, this research suggests the followings: First, the CEO of start-up business should focus on building a differential competitive advantage which is the basis for creating competitiveness from the initial point. Secondly, he should make a alignment for core competencies, in order to reach the stable growth phase in the shortest period, through which the entrepreneurial attributes is to be inherent as a discriminatory competitive competence. Third, he should promote to establish a business strategy based on strengthening of entrepreneurship and discriminatory competitive as a growth strategy during start-up phase.

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