소셜 네트워크 서비스 품질이 사용자 만족도에 영향을 미치는 요인에 관한 연구 = Factors Affecting the Quality of Social Network Service on User Satisfaction

다국어 초록 (Multilingual Abstract)

The popularity of Social Network Service(SNS) providing web sites has increased continuously and its kinds of service, such as personal connection management, commerce and education, have been diversified. The connection to SNS can be possible not only with conventional PC but also with a variety of mobile devices. Via these tools, SNS users can share lots of information and therefore the service sphere of SNS expands continuously.
The identified research result can be outlined more specifically as follows : first, playfulness of SNS quality was giving positive impact to some degree on the user satisfaction; second, flow of SNS quality was giving very positive impact on the user satisfaction; third, responsiveness was giving very positive impact on the user satisfaction; forth, product variety of SNS quality was giving very positive impact on the user satisfaction; fifth, interaction of SNS quality was giving very positive impact on the user satisfaction; sixth, the satisfaction level of SNS quality users gave positive impact on the reuse intention of SNS quality users. It was identified, however, that communication possibility of SNS quality was the factor that did not give much impact on the user satisfaction. This result comes from the analysis that SNS quality is convenient to actively explore and get further information that users wish to find, while they are insufficient in function to provide the information other users require or exchange information among users through the SNS.

Key Words : SNS Quality, User Satisfaction, Reuse Intention