초우량운송기업의 서비스전략에 관한 연구 : 항공운송기업을 중심으로 Based on Airlines = A Study on Service Strategy of Best Transportation Business

다국어 초록 (Multilingual Abstract)

The study proved the fitness between competitive strategy and service operation strategy of service companies.
The competitive strategy of a corporation is a major strategy playing the role of bridge linking both corporate strategy and functional strategy. And it is a choice of method how to win competitors in given area. There have been such a specific methodologies for acquiring competitive advantage as Porters competitive strategy, Miles and Snows adaptive strategy, and Life cycle strategy. But, many scholars have pointed that its more important for high corporate performance to determine the competitive strategy of a corporation fitting the external environment and internal structure. So its needed for successful cost-leadership or differentiation strategy to differentiate organizational function, resources, and various organizational factors.
But there have been no methodologies or practical guidelines fitting competitive strategy, corporate structure, and external environment in sprite do service corporations growth. So, the study proved the fitness between competitive strategy and service operation structure in Airlines after selecting service structural elements necessary for strategic management.

목차 (Table of Contents)

• Ⅰ. 문제의 제기
• Ⅱ. 서비스기업의 경쟁전략에 관한 고찰
• Ⅲ. 서비스전략에 관한 이론적 고찰
• Ⅳ. 항공운송기업의 서비스 전략에 관한 사례 분석
• Ⅴ. 결론 및 제언