- 1. 연구목적 및 문제제기
- 2. 이론적 배경
- 3. 연구문제 및 가설
- 3. 연구방법
- 4. 연구결과

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https://www.riss.kr/link?id=A60196592
2012
Korean
개인성향 ; 자극추구 ; 공익광고 ; 집중 ; 효능감 ; 설득 ; personal trait ; sensation seeking ; public service advertising ; attention ; efficacy ; persuasion
070
KCI우수등재
학술저널
186-212(27쪽)
8
0
상세조회0
다운로드목차 (Table of Contents)
참고문헌 (Reference)
1 이호배, "심각성 소구가 태도형성 과정에 미치는 영향 공감 및 감성강도를 중심으로" 10 (10): 35-57, 1999
2 김정기, "대학생 이용자의 댓글 읽기와 쓰기 동기 및 만족감" 사이버커뮤니케이션학회 25 (25): 5-47, 2008
3 김주환, "구조방정식모형으로 논문쓰기" 커뮤니케이션북스 2009
4 이민진, "공포수준, 공포유형 및 자기감시가 공익광고의 설득효과에 미치는 영향" 한국방송광고공사 (75) : 187-212, 2007
5 차동필, "공포소구 메시지의 위협과 효능감 수준에 따른 설득효과 : 공포소구 모델 EPPM의 적용" 한국언론학회 50 (50): 411-436, 2006
6 유홍식, "개인의 폭력적 성향이 폭력적 이종격투기의 선호도 및 내용평가에 미치는 영향" 한국언론학회 49 (49): 314-341, 2005
7 Aluja-Fabregat, A., "Viewing of mass media violence, perception of violence, personality and academic achievement" 25 (25): 973-989, 1998
8 Zuckerman, M., "The psychophysiology of sensation seeking" 58 : 315-345, 1990
9 Zuckerman, M., "The psychobiological model for impulsive unsocialized sensation seeking : A comparative approach" 34 (34): 125-129, 1996
10 Lee., "The effects of self-efficacy statement in humorous anti-alcohol abuse messages targeting college students : Who is in charge?" 25 : 638-646, 2010
1 이호배, "심각성 소구가 태도형성 과정에 미치는 영향 공감 및 감성강도를 중심으로" 10 (10): 35-57, 1999
2 김정기, "대학생 이용자의 댓글 읽기와 쓰기 동기 및 만족감" 사이버커뮤니케이션학회 25 (25): 5-47, 2008
3 김주환, "구조방정식모형으로 논문쓰기" 커뮤니케이션북스 2009
4 이민진, "공포수준, 공포유형 및 자기감시가 공익광고의 설득효과에 미치는 영향" 한국방송광고공사 (75) : 187-212, 2007
5 차동필, "공포소구 메시지의 위협과 효능감 수준에 따른 설득효과 : 공포소구 모델 EPPM의 적용" 한국언론학회 50 (50): 411-436, 2006
6 유홍식, "개인의 폭력적 성향이 폭력적 이종격투기의 선호도 및 내용평가에 미치는 영향" 한국언론학회 49 (49): 314-341, 2005
7 Aluja-Fabregat, A., "Viewing of mass media violence, perception of violence, personality and academic achievement" 25 (25): 973-989, 1998
8 Zuckerman, M., "The psychophysiology of sensation seeking" 58 : 315-345, 1990
9 Zuckerman, M., "The psychobiological model for impulsive unsocialized sensation seeking : A comparative approach" 34 (34): 125-129, 1996
10 Lee., "The effects of self-efficacy statement in humorous anti-alcohol abuse messages targeting college students : Who is in charge?" 25 : 638-646, 2010
11 Cacioppo, J. T., "The affect system has parallel and integrative processing components : Form follows function" 76 : 839-855, 1999
12 Urban, R., "Smoking outcome expectancies mediate the association between sensation seeking, peer smoking, and smoking among young adolescents" 12 (12): 59-68, 2010
13 Levanthal, H., "Sex difference in attitude and behavior change under conditions of fear and specific instructions" 2 : 387-399, 1966
14 Netter, P., "Serotonin and dopamine as mediators of sensation seeking behavior" 34 : 155-165, 1996
15 Zuckerman, M., "Sensation seeking: Beyond the optimal level of arousal" Lawrence Erlbaum 1979
16 Lang, A., "Sensation seeking, motivation, and substance use : A dual system approach" 7 : 1-29, 2005
17 Palmgreen, P., "Sensation seeking, message sensation value, and drug use as mediators of PSA effectiveness" 3 : 217-227, 1991
18 Puente, C. P., "Sensation seeking, attitudes toward drug use, and actual use among adolescents : Testing a model for alcohol and ecstacy use" 43 (43): 1615-1627, 2008
19 Perse, E. M., "Sensation seeking and the use of television for arousal" 9 (9): 37-48, 1996
20 Zuckerman, M., "Sensation seeking and stimulus intensity as modulators of cortical, cardiovascular, and electrodermal response : A cross-modality study" 9 : 361-372, 1988
21 Ridgeway, D., "Sensation seeking and psychophysiological responses to auditory stimulation" 18 : 613-616, 1981
22 Donohew, L., "Sensation seeking and drug use by adolescents and their friends : Models for marijuana and alcohol" 60 (60): 622-631, 1999
23 Hoyle, R. H., "Re-liability and validity of a brief measure of sensation seeking" 32 (32): 401-414, 2002
24 Potter, R. F., "Psychophysiological measurement and meaning: Cognitive and emotional processing of media" Routledge 2011
25 Tamborini, R., "Predictors of horror film attendance and appeal" 14 (14): 415-, 1987
26 Krcmar, M., "Predicting exposure to and uses of violent television" 49 (49): 25-45, 1999
27 Hoyle, R. H., "Personality and sexual risk-taking : A quanti-tative review" 68 (68): 1203-1231, 2000
28 Zuckerman, M., "Personality and risk-taking : Common biosocial factors" 68 : 999-1029, 2000
29 Gerra, G., "Neuro-transmitters, neuroendocrine correlates of sensation-seeking temperament in normal humans" 39 (39): 207-213, 1999
30 Lang, A., "Motivational Activation Measurement(MAM): Technical manual and normative ratings" 2009
31 Lang, A., "It’s the product: do risky products compel attention and elicit arousal in media users?" 17 (17): 283-300, 2005
32 Lang, P. J., "International Affective Picture System (IAPS): Technical manual and affective ratings" NIMH Center for the Study of Emotion and Attention 1997
33 Everett, M., "Influences of sensation seeking, message sensation value, and program context on effectiveness of anticocaine public service announcements" 7 : 225-248, 1995
34 Zuckerman, M., "Influences of sensation seeking, gender, risk appraisal, and situational motivation on smoking" 15 : 209-220, 1990
35 Lee, M. J., "Fear versus humor : The impact of sensation seeking on physiological, cognitive, and emotional responses to antialcohol abuse messages" 145 (145): 73-92, 2011
36 Hale, J. L., "Fear appeals in health promotion campaigns: Too much, too little, or just right?" 1995
37 Cacioppo, J. T., "Emotion" 50 : 191-214, 1999
38 Ito, T. A., "Eliciting affect using the international affective picture system : Bivariate evaluation and ambivalence" 24 : 855-879, 1998
39 Dabbs, J., "Effects of varying the recommendations in a rear arousing communication" 4 : 525-531, 1966
40 Janis, I. L., "Effects of fear arousing communications" 48 : 78-92, 1953
41 Lee, M. J., "Effects of anti-tobacco advertisements based on risk-taking tendencies : Realistic fear vs. vulgar humor" 79 (79): 945-963, 2002
42 Witte, K., "Effective health risk messages: A step-by-step guide" Sage 2001
43 Zuckerman, M., "Construct validity for the sensation-seeking scale" 32 (32): 420-, 1968
44 Hovland, C., "Communication and persuasion" Yale University 1953
45 Roger, R. W., "Cognitive and physiological process in fear appeals and attitude change: A revised theory of protection motivation, In Social psycho- plysiology" Guilford 153-176, 1983
46 Donohew, L., "Attention, need for sensation, and health communication campaigns" 38 : 310-23, 1994
47 Donohew, L., "Applications of a theoretic model of in-formation exposure to health interventions" 24 (24): 454-468, 1998
48 Donohew, L., "An activation model of information ex-posure" 47 (47): 295-303, 1980
49 Roger, R. W., "A protection motivation theory of fear appeals and attitude change" 91 : 93-114, 1975
국내 유료방송시장에서 직접사용채널의 정책적 의미와 규제에 관한 연구
학술지 이력
| 연월일 | 이력구분 | 이력상세 | 등재구분 |
|---|---|---|---|
| 2022 | 평가 | 계속평가 신청대상 (등재유지) | |
| 2017-01-01 | 등재 | 우수등재학술지 선정 (계속평가) | |
| 2013-01-01 | 등재 | 등재학술지 유지 (등재유지) | ![]() |
| 2010-01-01 | 등재 | 등재학술지 유지 (등재유지) | ![]() |
| 2008-01-01 | 등재 | 등재학술지 유지 (등재유지) | ![]() |
| 2006-01-01 | 등재 | 등재학술지 유지 (등재유지) | ![]() |
| 2004-01-01 | 등재 | 등재학술지 유지 (등재유지) | ![]() |
| 2001-07-01 | 등재 | 등재학술지 선정 (등재후보2차) | ![]() |
| 1999-01-01 | 등재 | 등재후보학술지 선정 (신규평가) | ![]() |
학술지 인용정보
| 기준연도 | WOS-KCI 통합IF(2년) | KCIF(2년) | KCIF(3년) |
|---|---|---|---|
| 2016 | 1.75 | 1.75 | 1.94 |
| KCIF(4년) | KCIF(5년) | 중심성지수(3년) | 즉시성지수 |
| 2.07 | 2.11 | 2.773 | 0.4 |