순서화 로짓모형을 이용한 전복의 소비자 선호, 구매횟수, 소비의향 분석 = Consumer Preference, Purchasing Frequency and Consumption Intention of Abalones: An Ordered Logit Analysis

다국어 초록 (Multilingual Abstract)

This study aims to analyse the consumer preference, purchasing frequency and consumption intention of abalones which have been emerging aquaculture products recently in Korea. The survey data were obtained from 984 adults in whole country and the ordered logit analysis was conducted. The main results are as follows; the consumer preference is affected by age, sex, income level and occupation; the purchasing frequency is influenced by region, income level and occupation; the consumption intention of those who have never consumed abalones is related to sex, income level and occupation. Therefore in order to expand the consumption of abalones, it is necessary to lessen the burden of high price on consumers and to adopt the consumer-oriented marketing strategy considering the consumption characteristics due to region, sex and occupation.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 연구 방법
• Ⅲ. 분석 결과 및 해석
• Ⅳ. 결론
• 참고문헌

참고문헌 (Reference)

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2 백은영, "일본 전복시장 고찰을 통한 대일 수출 확대 방안" 한국식품유통학회 25 (25): 49-76, 2008

3 박광서, "우리나라 전복의 수출촉진을 위한 당면과제" (1241) : 2007

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5 통계청, "어업생산통계시스템"

6 김성용, "순위화된 프로빗모형을 이용한 매실가공식품 구매의 결정요인 분석" 한국농업경제학회 47 (47): 17-32, 2006

7 한국무역협회, "무역정보네트워크"

8 이성우, "로짓·프로빗모형 응용" 박영사 2005

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10 Liao, T. F, "Interpreting Probability Models: Logt, Probit, and Other Generalized Linear Models, In Quantitative Application in the Social Science" Sage Publication 07-101, 1994

11 Cranfield, J. A, "Canadian Consumer's Willingness-To-Pay for Pesticide Free Food Products: An Ordered Probit Analysis" 6 : 13-30, 2003