중국 산동성 지역 관광자원 특성과 관광이미지에 관한 연구 : 한국관광객 유치확대 방안을 중심으로

공쉬에리 청주대학교 2017 국내석사

This paper is intended as an investigation of the characteristics of tourism resources and tourism images of Sandong Province in China based on the overall analysis of the present condition of tourism in Sanding Province in China. Through this study does this paper suggest the ways to attract more South Korean tourists, who account for the biggest number of international tourists, and to invigorate tourism of Sandong Province in China. This paper also suggests theoretical analysis and industrial implications that can contribute to growing of the tourism and traveling industry of China and South Korea led by largely expanded interaction of tourism needs between the two countries. In addition, this study draws suggestions and implications to increase the number of South Korean tourists in terms of tourism polices and marketing of the government of Sandong Province in China. The tourism resources of Sandong Province are characterized as diverse cultural historical resources, local products, and branded special products based on relatively abundant natural resources in addition to tourism products that reflect each regional feature such as recreation and sports, and local festivals and related events. According to this research, it can be suggested that the tourism images of Sandong Province include cognitive images such as natural sceneries, cultural historical sites, local foods, local products, low-cost, and local festivals and active, traditional, historical cultural uniqueness, and visual, emotional images. Although tourism of China has a late start of development, it has been developing rapidly and its proportion and role in the economy of the country is continuously becoming larger and larger. It is analyzed that the number of South Korean tourists among others who visit Sandong Province is notably increasing and they prefer coastal cities such as Qingdao, Weihai, and Yantai, which invigorates tourism of Sandong Province. Thus, the purpose of this study, strategies to invigorate tourism in Sandong Province and plans to attract South Korean tourists, can be summarized as below: First of all, in order to sustainably attract more international tourists including South Korean tourists, it is necessary to systematically develop tourism resources of Sandong Province and develop, mange, and foster its variouscultural historical and natural resources such as Confucius and Mencius culture, Sun Tzuculture, ancestral rites, folk culture, and oceanic culture in a short and long term perspective. Second, as a way to increase awareness of tourism of Sandong Province, it can be recommended to establish more systematical and concrete tourism information to promote through channels such as TV, Internet, tourism companies, newspapers, magazines and especially websites and mobile applications. Third, in order to develop diverse tourism routes, efforts are needed to develop tourism contents through a close cooperation among related industries of whole Sandong Province and to develop and combine different tourism products that accord with tourism resources. Fourth, qualitative improvement of the tourism industry and market is also very important as well as quantitative growth. Therefore, it is required to break from the conventional quantitative growth of tourism that is driven by low price and to establish systematical strategies for tourism marketing that can actualize improvement in quality and development both in tourism products and tourism contents, tourism services. Fifth, based on diversification of tourism products and contents including developing tourism resources in Sandong Province, it is needed to raise satisfaction of tourists relying on diversity, differentiation, and professionalism of packaging and individual tourism products to Sandong sold by tourism companies in South Korea. Finally, according to the research, characteristics of tourism resources and images in Sandong Province are mainly focused on natural recourses and sceneries and cultural historical resources. If we, however, take a close look at tourism product lines based on the actual purposes and needs of South Korean tourists to visit Sandong Province, it is golf tour, tourism attraction, famous natural scenery sites, and business that are more noticeable reasons of visit, which shows mutual inconsistency. Thus, there is a need of adjusting and changing tourism contents strategies and tourism policies. Therefore, it is concluded that more South Korean tourists will visit after solving pending problems that tourism of Sandong Province is facing, making complements, and establishing strategic plans to invigorate tourism. The Tourist Administration of Sandong Province is actively leading promotions to attract foreign tourist at the moment. It is expected to have a consistent increase in the number of South Korean tourists with efforts to invigorate tourism of Sandong Province based on polices of the Chinese government and flexible tourism strategies to the market and tourism trends. As the limitation of this study is the fact that it mainly focuses on qualitative researches that investigate precedent studies, it is considered that follow-up studies shall include more profound empirical researches with South Korean tourists who visit Sandong Province as samples.

Research on the Integrated Development of Regional Culture and Tourism in China : A Case Study of Lianyungang

ZHANG HAIYANG 가천대학교 글로벌캠퍼스 일반대학원 2025 국내박사

The integration of culture and tourism is an important path to promote the high-quality development of the regional economy and a key initiative to achieve the synergistic development of the culture and tourism industries. In recent years, with the rapid development of China's economy and the continuous improvement of people's living standards, tourism and cultural industries have become increasingly prominent in the national economy. As an emerging industrial form, the integration of culture and tourism can not only promote the diversified development of regional economy, but also enhance the cultural soft power and regional competitiveness. This study focuses on the theory and practice of culture and tourism integration, combining the actual situation of Lianyungang City, and systematically discusses the development status, problems and optimisation path of culture and tourism integration. The study aims to provide theoretical support and practical reference for the Zhang HaiYang Supervised by Prof. Xuehua Jin Dep. of Business Administration Graduate School of GachonUniversity development of culture and tourism integration in Lianyungang and similar regions, and help the synergistic progress of regional economy and culture. Firstly, this study defines the relevant concepts of culture and tourism integration, and clarifies the connotation and characteristics of tourism industry, culture industry and culture and tourism industry. Tourism industry is a comprehensive industry based on tourism resources to meet the needs of tourists through the provision of tourism products and services; cultural industry is an industry that takes cultural resources as its core and realises economic value through creativity and production of cultural products and services. Culture and tourism industry is the deep integration of tourism industry and culture industry, which is characterised by resource integration, industry linkage and value-addedness. On this basis, this study systematically elaborates the theoretical foundation of culture and tourism integration. The integration of culture and tourism refers to the formation of a new industrial form and value chain through the organic combination of culture and tourism resources, whose constituent factors include resources, markets, products and services, etc., and is characterised by innovation, synergy and sustainability. The theory of culture and tourism integration provides an important theoretical support for the development of regional culture and tourism integration, pointing out that the process of culture and tourism integration is also the process of industrial development, and the purpose of development is to promote better in-depth integration of culture and tourism. Based on the theory of cultural and tourism integration, combined with the practice of cultural and tourism development, the principle of integration of core elements, the principle of survival of native culture and the principle of innovative transformation paths are proposed, and the application of the theory of cultural and tourism integration in regional cultural and tourism integrated development lies in the core of the organic unity of regional culture and tourism through the construction of cultural identity and the integration and innovation of cultural elements. Secondly, this study analyses the development status of regional cultural tourism integration in China, including the types of industry subjects, driving mechanisms, resource system characteristics, development veins and regional evolution characteristics. The study finds that there are various types of subjects in China's regional cultural and tourism integration, including governments, enterprises, social organisations and residents, etc. The driving mechanism mainly comes from policy promotion, market demand and technological innovation. The resource system of cultural and tourism integration is characterised by diversity, locality and culture, and its development has gone through an evolutionary process from single resource development to multiple integration. The evolution of regional cultural and tourism integration is characterised by a spatial expansion pattern from point-like development to line-like extension and then to face-like coverage. On this basis, this study focuses on Lianyungang City and combs through the development history, structural system and elemental composition of its cultural tourism integration. As an important city on the eastern coast of China, Lianyungang has rich tourism resources and deep cultural heritage, and its cultural and tourism integration development has experienced a process from preliminary exploration to comprehensive promotion. The study found that the structural system of Lianyungang's culture and tourism integration includes resource integration, product development, marketing and service enhancement, and its elemental composition covers natural resources, cultural heritage, infrastructure and human resources. By analysing the case study of Lianyungang's cultural and tourism integration, this study summarises the basic situation of its cultural and tourism integration, the characteristics of resource spatial integration and the specific development path. Lianyungang has promoted the deep integration of culture and tourism industry by focusing on the Huaguo Mountain Scenic Area, Liandao Culture and Tourism Industry Gathering Area, and the development of canal culture and marine culture resources. As the core tourism resource of Lianyungang, Huaguo Mountain Scenic Area has created a unique cultural tourism brand by tapping into the cultural connotation of Journey to the West; Liandao has formed a culture and tourism industry agglomeration area integrating sightseeing, leisure and recreation with the theme of marine culture; and the development of resources of canal and marine culture has further enriched Lianyungang's culture and tourism product system. However, the study also found that there are some problems in the integration of culture and tourism in Lianyungang, such as unclear segmentation of the tourism market, insufficient analysis of tourists' motivation, insufficient use of new media publicity, the phenomenon of overstepping and missing government functions, as well as the imperfect construction of tourism public information and infrastructure, etc. These problems constrain Lianyungang's cultural and tourism industry. These problems constrain the further development of cultural and tourism integration in Lianyungang and need to be solved through scientific planning and effective policies. In response to the above problems, this study puts forward specific countermeasure suggestions. Firstly, by analysing the characteristics of tourists, the study finds that market segmentation is carried out by combining scenic spots and tourists' motives. It is found that the tourist groups in Lianyungang mainly include "tour experience type" and "leisure and relaxation type", and differentiated marketing strategies should be adopted to meet the needs of different types of tourists. Second, fully analyse the motivation of tourists and implement differentiated marketing strategies. For the "tour experience" tourists, we should focus on the development of cultural experience and in-depth tour products; for the "leisure and relaxation" tourists, we should provide more leisure and entertainment and holiday products. Third, make full use of new media, focus on content creation and communication channel innovation, enhance the communication effect of culture and tourism integration. Through short videos, live broadcasting and other new communication methods, it can more effectively attract young tourists. Fourth, strengthen the role of the government, give play to the leading function of a service-oriented government, and establish a unified and efficient management organisation. The government should promote the sustainable development of cultural and tourism integration through policy guidance and resource integration. Fifth, improve the public service system and infrastructure construction, formulate a regional tourism plan, optimise tourism and transport facilities, and introduce the participation of social actors in supervision. By improving the level of public services, it can enhance tourists' satisfaction and willingness to revisit. It is intended that this study will promote the deep integration of culture and tourism industry in Lianyungang area, improve the level of public service, and provide reference and information for the development of culture and tourism integration in other regions of China.

역사문화도시 시안의 관광발전과정과 보호제도에 관한 연구

리차이쥐엔 청주대학교 대학원 2019 국내석사

As the tourism market is expanding, taking advantage of featured resources to develop local tourism is increasingly popular. However, with the development of tourism, negative factors such as resource and environmental disruption are also on the rise. Therefore, it is dispensable to develop tourism protection system. Although a number of researches on the protection system have been carried out, in fact, with the development of tourism, the research on how to adjust the protection system is far from enough. The tourism protection system itself is important, but what is more important is how it develops as the protection system should have the feature of coping with any problem. On the basis of this understanding, the study expounded the characteristics of changes in protection system in the process of tourism development by taking China's historical and cultural city, Xi'an as a representative object. As a historical and cultural city, Xi'an not only plays an important role, but also is considered to be a relatively successful place with regard to tourism. Thus, observing its protection system is of great significance. Based on relevant literature, statistics and policies, this paper analyzed the development process of tourism in Xi'an and the characteristics of changes in its protection system, summarizing three results, as follows: 1) Characteristics of the tourism development of Xi'an Xi'an has developed into an excellent tourist city and ecological garden city, well-known for its history, culture and scenic spots. With the emergence of development stage of tourism, the protection and management of tourism resources and tourism industry have become necessary, followed by the formation of protection system, whose influence is increasingly greater. 2) Characteristics of changes in protection system brought by tourism development of Xi'an Have influenced by tourism development, the protection system of tourism resources in Xi'an is developing step by step. Moreover, the formation of protection system of resources relies on urban planning. Due to the development of tourism, the protection system of tourism and tourists will have a greater effect. In addition to the protection and management system of tourism resources, tourism industry and tourists, other protection and management systems are also evolving. 3) Investigation on the success of tourism in Xi'an and exceptional situations of protection system of Xi'an Xi'an has achieved great success in tourism development mainly because of its history, culture and resources. Furthermore, due to the development of tourism, its protection and management system is also influenced. Hence, on the basis of the survey result of Xi'an, the following suggestions are proposed from the perspective of protection system in order to effectively develop and protect historical and cultural resources in other regions. ① According to the development stage of tourism, resources and industries require protection and management systems of different phases. To be specific, protection systems need to be established in the right place and at the right time. ② For the effective development of local tourism, the tourism development and protection policy combined with urban planning and urban policy is needed. The development and protection integrating with the local tourism and the resource’s development and protection integrating with surrounding environment are needed. ③ The protection system can be defined as four stages: tourism resources, tourism industry, tourists and civil protection groups. Based on different stages, specific protection and management system should be set up. As time goes on, the protection proportion of non-governmental protection organizations has gradually strengthened. 관광시장이 커지면서 지역의 특성적인 자원을 활용해 지역관광을 발전시켜 나가는 경우가 증가하고 있다. 그러나 관광의 발전에 따라 자원 및 환경파괴와 같은 마이너스적인 현상도 나타난다. 따라서 관광 보호제도의 발전이 필요하게 된다. 그런데 이러한 보호제도에 대한 연구는 많지만, 실질적으로 관광발전에 따라 보호제도가 어떻게 변되어야 하는 지에 대한 연구는 아직 크게 부족한 형편이다. 관광 보호제도는 그 자체로서도 중요하지만, 이를 어떠한 형태로 발전시켜 나갈 것인가가 더 중요할 것으로 판단된다. 보호관리란 어떠한 문제에 대한 대응적인 성격이 크기 때문이다. 본 연구는 이러한 인식을 토대로, 중국의 대표적인 역사문화도시 시안(西安)을 대상으로 관광발전과정에 따른 보호제도의 변화적 특성을 실증적으로 밝힌 연구에 있다. 시안은 역사문화도시로서 매우 중요한 의미를 갖고 있을 뿐만 아니라, 관광적으로 상당히 성공한 곳으로 평가되고 있어, 이들의 보호제도의 관찰은 상당히 중요한 의미를 가질 것으로 판단된다. 관련역사문헌자료, 관련통계자료, 관련정책자료 등을 토대로, 시안의 관광발전과정과 이에 따른 보호제도의 변화특성을 분석한 결과, 다음과 같은 3가지 결과를 얻을 수 있었다. 1) 시안관광의 발전특성 시안의 관광은 중국의 역사문화명성, 우수관광도시와 생태원림도시로 발전해 왔다. 관광발전단계에 따라 관광자원과 관광산업에 대한 보호관리가 필요하게 됨에 따라 보호제도가 나타나고 그 역할이 점차 커지고 있는 것으로 나타난다. 2) 시안관광의 발전에 따른 보호제도의 변화특성 시안관광자원의 보호제도는 관광발전을 통해 단계적으로 발전하는 것으로 나타난다. 또한, 자원의 보호제도는 도시계획을 통해 체계적으로 발전하는 것으로 나다난다. 관광발전으로 인해 여행업 및 관광객 등에 대해 보호제도의 점진적 확대한다. 또한, 관광자원, 관광산업과 여행객에 대한 보호관리제도의 제외하고 다른 보호관리제도를 발전하는 것으로 나타난다. 3) 시안의 관광적인 성공과 보호제도의 이상에 대한 고찰 시안관광은 역사문화자원을 기반으로 한 단계적 발전해 왔다. 또한, 관광발전단계에 따른 보호 및 관리제도가 있었던 것으로 나타난다. 따라서 시안에 대한 조사결과를 통해 보면, 다른 지역에서 역사문화자원을 효과적인 발전하고 보호하기 위해서는 보호제도측면에서 다음과 같은 셋 가지 방안을 제시한다. ① 관광발전단계에 따라 자원과 산업이 단계별로 보호와 관리제도가 필요하다. 따라서 보호제도는 적당한 장소에서 적당한 시간에 세우는 것이 필요하다. ② 효과적인 지역관광발전을 위해서는 도시정책 및 도시계획과 연계한 관광개발 및 보호정책이 필요하다. 주변지역과 일체화된 개발 및 보호, 주변 환경과 일체적인 자원개발 및 보호가 필요하다. ③ 보호제도방법은 구체적으로 관광자원, 관광산업, 관광객, 민간보호단체 4단계를 구분하여 발전하고 단계에 대한 구체적인 보호와 관리의 제도를 나타나고 시간이 가면 갈수록 민간보호단체의 보호비중이 점점 강화된다.

慶州地域 觀光資源開發에 關한 考察

변동국 東國大學校 地域開發大學院 1992 국내석사

The cultivation of tourism resources will increase the attractiveness of the resources to tourists and create a high level of tourism value as a result of developing tourism resources. The current trend of tourism business is shifting its emphasis from static to dynamic aspects. Unfortunately, the tourism resources developed in Kyungju was so much dependent on the aspects of stillness that it cannot meet current trends. This paper, points out the problems facing the tourism industries in Kyungju and have suggests the solutions for these problems. At the present time, the attraction of tourists in Kyungju depends only on the display of existing cultural assets. This is against the current tourism tendency. Furthermore, it fails to meet the tourists' demands. Even though Bomun Resort Complex was developed for dynamic tourism business, it is too small in size and only attractive to a limited group of customers. Also Bomun Resort Complex has its own problem for the management. There are differences between the plan in the beginning of the development and the result of it. To solve these problems, Kyungju's district tourism industry including the Bomun Resort Complex should hurry to cultivate fundamental resources for dynamic tourism. To cultivate the resources for dynamic tourism, the followings should be considered; First, in Bomun Resort Complex(B.R.C.), facilities for physical activities should be expanded within the limit set by the available land. Second, the cultivation of new tourist complex, supplemental to B.R.C., is required to meet the demands of future consumers. The development of a substitute and supplemental tourist district in coordination with the Bomun Resort Complex will change the whole Kyungju area into a unified tourist area. Third, establishing a tourist center for Kyungju district is essential for coordinating of tourism resources and for providing tourists with information and conveniences. This can maximize the tourism effect by supplementing the already existing tourism resources. Fourth, special efforts should be made to invite international and domestic Congrerations to Kyungju. By attracting good customers, we can get not only economical benefits from it, but also tourism promotion through the spreading effect by the attendants of the meetings. Finally, One of the important objects to consider in the tourism industry cultivation is to improve the local economy. This consists mostly of increasing employment opportunities and incomes of the local residents as a consequence of the development. To raise the economic power of this district, the private investment from the residents in this district should be made from the beginning of the development. Therefore, a step by step developmental scheme with participation of multiple industries should be introduced with consideration of the abilities of local industries and efficiency of the developmental process. By this way, the residents of this district can enjoy their fair share of the benefits obtained from the development.

베트남의 종교관광자원 연구 : -호치민 시와 주변 지역의 종교경관을 중심으로-

진선일 경희사이버대학교 호텔관광대학원 2018 국내석사

The viewpoint of understanding one city can be various, and the viewpoint of Ho Chi Minh city is mostly set as a destination of city tourism showing the heritage of colonial city or a destination of dark tourism promoting war heritage. However, The purpose of this study is to clarify the characteristic and local characteristics of the religious landscape of Ho Chi Minh region in that the city has excellent cultural resources as a religious tourism destination among cultural tourism destinations with various religious scenes. In order to analyze the religious landscape of Ho Chi Minh City and Ho Chi Minh City area, the name, location, history, religious landscape characteristics, and tourism resource characteristics of religious landscape or facilities to be studied were identified through preliminary literature review. The contents of the literature study were verified with respect to the religious scenes. The following conclusions can be drawn from such literature studies and field trip studies. First, I understood that the coexistence of various religious cultures in Vietnam is closely related to the natural and human geographical conditions of Vietnam through cultural exchanges between continents and the oceans. The distribution of diverse religious cultures in Vietnam is accompanied by a unique history of Vietnam, where the invasion and resistance of foreign countries such as China, France, and the United States, and the expansion and submission of the southern region to the outside are simultaneously present. In particular, Ho Chi Minh City has confirmed through the historical process of becoming the largest city in southern Vietnam that various religious influences and compromise between religions have become the roots of the current religious landscape. Secondly, through preliminary research, it was found that religious tourism and religious scenery are related to tourism in the traditional meaning of religion, in the traditional meaning of pilgrimage to pursue the sacredness of their religion in religion, Tourism 'is the center, which suggests that the movement of tourism to religious tourism is shifted by a comprehensive cultural motive. In addition, geography is a useful framework for understanding the religious or religious scenery itself, but it has proved that it can provide various ideas on how to approach religious or religious landscape in terms of tourism utilization. Third, as a result of analyzing characteristics of religious landscape, Catholic Cathedral is a religious landscape which colonists transplanted and propagated in Ho Chi Minh area. Buddhist temple and Taoist temple are the traditional religious scenery that has been loved by the public for the longest in Vietnamese history. Hindu and Islamic temples are religious landscapes that show the diversity of southern Vietnam. The mother or the great worshiper has long been a national religious faith landscape related to the national spirit of Vietnam. The Kao dai scenery is a religious landscape combining traditional religion with modernity. And the Vietnamese-Khmer temple is a religious landscape showing the unique fusion of the southern region. Fourth, the analysis of the regional characteristics of Ho Chi Minh City's religious landscape reveals that the core areas of Ho Chi Minh City have varied in their origins from Ho Chi Minh City's historical development through the Ho Chi Minh City, In order to coexist harmoniously with each other, various kinds of religious landscapes are mixed and distributed. Cho lon area is a region where Chinese have been pioneered for a long time since the 17th and 18th centuries by the Chinese people from southern China. It has a Chinese religious landscape such as color, decoration and use of Chinese characters. Outskirts are the Buddhist scenes and the scenery of the great worshiper with long history associated with the people of the Vietnamese and others, In Tây Ninh area, there is a strong resistance from the landowners and peasants who were taken away during the colonial period, includes the emerging religions of the fusion of traditional and Western religions and the Religious view of the Virgin Mary. In Mito City area, historically the Chinese and the Vietnamese have entered the Khmer lands, the distribution of Vietnamese-Khmer complex Buddhist landscape was analyzed. The practical implications of this study are that religious tourism resources among the various tourism resources existing in specific countries or specific cities are subject to conservation to ensure sustainability rather than being a target of new tourism development. Therefore, it is urgently required to take long-term conservation measures and strategies for conservation measures in Ho Chi Minh City, Vietnam. In particular, historically declining religious landscapes are being neglected or destroyed because they are not interested in them, so it was necessary for the state or local government to recognize that they are important historical heritages and to take measures to preserve cultural heritage first. The academic implications of this study are that they are mainly focused on farming and fishing tourism, tourism resources of Ha Long Bay, tourism of minority tribes, historical remains of colonial cities, dark tourism, veterans tour, coffee cultivation and coffee theme parks, however this study made an academic contribution to the understanding of Vietnam and Ho Chi Minh City in terms of religious culture, religious scenery, and religious tourism, thereby enhancing understanding of new tourism resources. In future research, we expect qualitative research on tourism resources such as religious landscape for Vietnam or Ho Chi Minh, as well as quantitative research on the behavior of tourists visiting religious landscapes. 하나의 도시를 이해하는 관점은 여러 가지일 수 있으며, 호치민 시의 관점은 대부분 식민도시의 유산을 보여주는 도시 관광의 목적지 또는 전쟁 유산을 홍보하는 다크투어리즘 관광의 목적지로 자리매김하고 있지만 본 연구에서는 호치민 시가 다양한 종교경관이 어우러진 문화관광 목적지 중에서 종교관광 목적지로서 우수한 문화자원들이 분포하고 있다는 점에서 호치민 권역의 종교경관 특성과 지역성을 밝히고자 했다. 호치민 시 권역과 호치민 시 주변 지역의 종교경관을 분석하기 위하여 사전 문헌연구를 통하여 연구대상 종교경관 또는 시설의 명칭과 위치, 역사, 종교경관 특성, 관광자원 특성 등을 파악하였고, 직접적인 현지답사를 통하여 연구대상 종교경관에 대하여 문헌연구의 기술내용을 검증하였다. 이와 같은 문헌연구 및 현지답사 연구를 통해 다음과 같은 결론을 도출하였다. 첫째, 베트남의 다양한 종교문화가 공존하는 것은 대륙과 해양사이에서 문화 교류에 의해온 베트남의 자연지리 및 인문지리 환경과 밀접한 관계가 있음을 이해하였다. 베트남의 다양한 종교문화의 분포는 중국, 프랑스, 미국 등 외세에 의한 침략과 그에 대한 저항, 그리고 남부지역이라는 외부지역으로의 팽창과 복속이 동시에 존재한 베트남 특유의 역사 흐름과 궤를 함께 하고 있다. 특히 호치민 시는 남부 베트남의 최대 도시가 되기까지의 역사적 과정을 통하여 현재의 종교경관의 뿌리가 되는 다양한 종교의 유입과 종교 간의 타협, 융화가 있었음을 확인하였다. 둘째, 선행연구를 통하여 종교관광 및 종교경관에 대하여 관광학적 측면에서는 각 종교인들의 전통적인 의미에서 자신의 종교에 대한 신성함을 추구하는 순례여행에 세속적인 지식을 관광에 접목시킨 신앙과 세속이 어우러진 ‘종교관광’이 중심이 되며, 이는 종교관광에 대한 관광의 이동이 포괄적인 문화적 동기에 의해 이동된다는 사실을 제시하였다. 또한 지리학적 측면에서는 지리학이 종교 또는 종교경관 자체를 이해하는데도 유용한 틀이지만, 종교 또는 종교경관을 관광활용 측면에서 어떻게 접근할 수 있는가에 대한 다양한 아이디어를 제공할 수 있음을 확인하였다. 셋째, 종교경관 특성을 분석한 결과, 천주교 성당은 식민주의자들이 호치민 권역에 이식·전파시킨 종교경관이고, 불교 사원 및 도교 사당은 베트남 역사에서 가장 오랫동안 대중들의 사랑을 받아 온 전통적 종교경관이고, 힌두교 사원과 이슬람교 사원은 남부 베트남의 다양성을 보여주는 종교경관이고, 모신 또는 위인 숭배 사당은 오래전부터 베트남의 민족정신과 관련된 민족 신앙 종교경관이고, 까오다이교 성실은 전통종교와 근대성이 결합한 종교경관이며, 베트남-크메르 복합사원은 남부지방 특유의 융합성을 보여주는 종교경관으로 분석되었다. 넷째, 호치민 시의 종교경관의 지역성을 분석한 결과를 보면, 호치민 시 핵심지역에는 호치민 시의 역사 전개에서 호치민 시를 거쳐 갔거나 현재도 거주 중인 이 지역 개척자들의 출신이 다양했고 그들의 다양한 문화가 지금도 서로 조화롭게 공존하기에 다양한 종류의 종교경관이 복합적으로 분포하고, 쩌런 지역은 이곳이 17~18세기 이후 중국 남부 출신의 화교들이 오랜 시간 개척해온 지역으로 색감, 장식, 한자의 사용 등 중국풍의 종교경관이 분포하고, 외곽지역은 비엣족을 비롯한 서민들과 연관된 오랜 역사를 가진 불교경관 및 위인사당 경관이 분포하고, 떠이닌성 지역에는 이 지역이 식민지 시절 수탈당했던 지주와 농민들이 저항하는 과정에서 전통종교와 서양종교가 융합된 신흥종교와 성모(聖母) 종교경관이 분포함을, 미토시 지역에는 역사적으로 크메르인의 땅에 화교와 비엣족들이 들어와 베트남-크메르 복합양식 불교경관이 분포하는 것으로 분석되었다. 본 연구를 통하여 제시하는 실무적인 시사점으로는 특정 국가 또는 특정 도시에 존재하는 다양한 관광자원 중에서 종교관광자원은 새로운 관광개발의 대상이기 보다는 지속가능성을 보장하기 위한 보전의 대상이다. 따라서 베트남의 호치민 시 권역에서 그동안 지나치게 관광대상화한 종교경관은 보전 대책을 위하여 장기적인 보전 방안과 전략을 강구하는 것이 절실히 요구되며, 특히 역사적으로 쇠퇴한 종교경관의 경우 오히려 관심을 받지 못해서 방치되거나 파괴되고 있기 때문에 국가 또는 지방정부는 역사적 유물로서 중요한 유산임을 인식하고 문화유산 보전 방안을 우선적으로 강구하는 것이 요구되었다. 학술적인 시사점으로는 선행연구들이 주로 농어촌관광, 하롱만 관광자원, 소수종족 관광, 식민도시의 역사유적, 다크투어리즘, 참전용사 전적지 관광, 커피재배 및 커피 테마파크 등에 관심을 두었지만 본 연구가 베트남과 호치민 시에 대한 이해를 종교문화, 종교경관, 및 종교관광이라는 측면에서 조명하여 새로운 관광자원에 대한 이해를 고양시키는 학술적인 기여를 하였다. 향후 연구에서는 베트남 또는 호치민에 대한 종교경관이라는 관광자원에 대한 정성적 연구와 더불어 종교경관을 방문하는 관광객의 행태에 대한 정량적 연구를 기대한다.

북한?쿠바 관광정책에 관한 연구 : -김정은?라울 시기를 중심으로-

윤연선 동국대학교 일반대학원 2022 국내박사

North Korea and Cuba are located on different continents, far away from each other, but they have several things in common. First of all, North Korea and Cuba suffered the failure of the planned socialist economy in the wake of the collapse of the Soviet Union in 1991. He also experienced an 'economic crisis' called 'the march of hardship' and a 'special period'. In addition, North Korea and Cuba attempted an open policy to the outside world to overcome the economic crisis caused by US sanctions. In particular, in the era of Kim Jong-un and Raul, tourism policies were implemented as one of the pillars of the open policy, and North Korea and Cuba are facing very different situations in the tourism industry. Cuba's tourism industry has grown high despite U.S. sanctions, while North Korea's tourism industry has shown very little performance so far. Therefore, the question of this study was raised as to why the tourism industry of the two countries is different. In addition, the goal was to study the promotion of tourism policy, what was the background, and what the results were like, and to suggest the direction of North Korean tourism policy by deriving similarities and differences. In 2012, North Korea implemented an open-door policy to revitalize the domestic economy. It was an open-door policy to revitalize the economy throughout North Korea by designating 24 special economic zones throughout North Korea. Behind it, efforts were also made to build tourism infrastructure while carrying out tourism-related projects in all special economic zones. However, international sanctions imposed by the international community over the continued nuclear tests and missile tests have only been announced and are no longer being carried out. Cuba showed negative growth similar to North Korea in the early 1990s after the collapse of the Soviet Union and the Eastern Socialist bloc, but it has steadily grown since 1994 when reforms have paid off. In particular, from 2011, during the Raul period, economic and social reform plans were promoted to recognize private property, allow self-employment, and revive the private economy through the liberalization of travel. This policy greatly affected the tourism industry and became a stepping stone to Cuba's economic growth. In addition, since the normalization of relations with the United States in 2014, the tourism industry has become a vital force for the economy as steady tourists have visited. North Korea and Cuba, which started in the early 1990s under the same environment and conditions, promoted different external opening policies, but at the center of it, the opening policy of external tourism through changes in reform occupies an important factor. In Cuba, the economy has grown rapidly since the 1990s due to the promotion of open policy policies for foreigners and active tourism policies using natural tourism resources. However, in the case of North Korea, the designation of special economic zones and tourism development policies for external opening policies have been proposed, but the results are still insignificant. There are several similarities between North Korea's Kim Jong-un and Cuba's tourism policy during the Raul period. First, the two countries have maintained a socialist system so far, and there has been a reform and opening policy related to tourism to revitalize the difficult economy. During the Kim Jong-un period in North Korea, economic development zones related to tourism were designated throughout the country, and tourism was revitalized by establishing infrastructure accordingly. During the Raul period, Cuba announced economic and social reform plans to revitalize self-employed people related to tourism and revise the immigration law to liberalize Cuban travel. As a result of this, the Cuban tourism industry has made a leap forward. Second, during the Kim Jong Un and Raoul period, North Korea designated 24 new special economic zones to attract foreign investors, and Cuba promoted special economic zones such as the development of the special economic zone, and announced new laws. However, North Korea was sanctioned by the international community, and Cuba was not very successful due to the inefficiency of its internal employment policy. Third, North Korea and Cuba are still under sanctions by the United States and the international community. Cuba has been under U.S. sanctions since the 1960s, and the tourism industry developed rapidly due to the normalization of diplomatic relations with the U.S. during the Raul period. However, the emergence of the Trump administration has adversely affected the entire industry as restrictions have been strengthened. North Korea's special zone policy related to overseas investment did not shine due to U.N. sanctions imposed by Kim Jong-un due to nuclear development and missile tests. Fourth, North Korea and Cuba were very active in building tourism infrastructure related to the tourism industry. Efforts were made to cultivate tourism professionals while constructing or renovating tourism facilities, and various tourism products were developed. Fifth, The two countries are adjacent to the huge tourism markets of the United States and China, so they have a very advantageous geographical advantage in attracting tourists. However, although there are these similarities, several differences are also found in the background of the decision on tourism policy due to the specificity of the two countries. First, the scope of opening to tourism in the two countries is different. Cuba is open to tourist attractions across the country due to its travel liberalization policy, but North Korea is dominated by tourism products only in designated areas, and residents cannot travel. However, recent North Korean tourism products are also being developed for experience products that can be accessed by residents. Second, tourism resources in North Korea and Cuba are different. Cuba promotes tourism with even temperatures and natural tourism throughout the year, but North Korea has four distinct seasons, following the seasonal limitations of summer and winter. Therefore, it is necessary to develop tourism products using seasonal tourism resources. Third, Cuba acted as a vital force for the tourism industry and economy due to the revitalization of the private economy and the resulting increase in tourism-related self-employed people as a policy to encourage overseas Cuban diaspora tourism. However, North Korea has shown no open policy toward South Korean separated families or residents who have fled the country and has focused on South Korea's tours to Mount Kumgang. Fourth, North Korea's Cuba differs in the tourism infrastructure development process in tourism policy. Cuba is open to tourists from all over the world as a tourist destination, but in the case of North Korea, only some airlines such as China and other national airlines operate, making it less accessible internationally. In addition, in the case of hotels, which are tourist accommodations, Cuba attracts international tourists in collaboration with international brand hotels, but North Korea is very disadvantageous in attracting international tourists due to its low international recognition as its own brand hotels. Fifth, North Korea and Cuba have differences in international market diversification policies. Cuba attracts tourists from all over the world, including the United States, Canada, Europe, and Asia, but North Korea has more than 90 percent of tourists from China, which is still within the limits of the market. 6, North Korea and Cuba have different sanctions from the United States and the international community. Cuba was able to diversify the tourism market regardless of other regions as the United States imposed sanctions on the American people in terms of asset protection. However, North Korea has been unable to diversify its investment and international tourism markets as the U.N. and many countries are imposing sanctions. Despite the economic difficulties of North Korea and Cuba during the Raul period, political and economic conditions, reform and opening policies, and tourism policies were clearly different from those of Kim Jong-un during the Raul period due to various differences. Therefore, in order for North Korean tourism raised in this study to become a successful tourism industry like Cuba, the following implications are presented. First, in order for North Korea's tourism policy to succeed, it is to resolve the North Korean nuclear issue and incorporate it into a normal state of the North's international community. Second, like Cuba, North Korea's travel is open to tourists freely Third, North Korea's tourism infrastructure needs to be improved urgently Fourth, North Korea, like Cuba, needs an active tourism opening policy for diaspora. In conclusion, it can be seen that Kim Jong-un and Raul's efforts to improve external relations had a great influence on the success of foreign open policy or tourism policy. However, the difference between the two countries' tourism policies in the largest framework is that tourism policies are successful or failure determined by sanctions by the United States and the international community. Therefore, it is important to make efficient use of North Korea's tourism resources and to incorporate them into the international community while closely examining and applying the difference from Cuba's tourism industry development policy.

관광동기와 힐링관광자원 선택속성이 관광객 만족과 행동의도에 관한 연구

BUKHBAT MUNKHSARAN 경희대학교 대학원 2020 국내석사

본 연구는 최근 라이프스타일 트랜드로 각광을 받고 있는 힐링관광을 주제로 연구하였다. 사회적 스트레스 환경을 벗어나 관광을 통해 건강하고 행복한 새로운 삶의 활력을 얻고자 하는 현대인들이 지난 10년간 꾸준히 늘고 있는 추세이다. 힐링이라는 용어는 2010년부터 힐링열풍이라고 할 만큼 인기를 높게 얻게 되어 화장품, 식품, 인테리어, 호텔 등 다양한 분야의 마케팅에 활용되었으며, 이러한 현상은 트랜드를 넘어 하나의 힐링산업으로 등장하기에 이르렀다. 이런 다양한 분야 중에서 ‘힐링’이란 개념을 ‘관광’과 접목한 힐링관광도 치유, 건강서비스와 레저, 문화의 체험 활동 등과 같은 관광 활동이 결합한 최신관광 형태로 각광을 받게 되었다(손은미, 2015; 신현호, 2014). 또는 자연에서 요가와 명상을 통해 몸과 마음의 조화를 얻고자 하는 힐링관광객도 많이 증가하고 있다. 본 연구는 할링관광지로 부상하고 있는 몽골 시장을 대상으로 하며, 실제로 몽골방문 외국인 관광객 중에 세 번째로 많은 비중을 차지하고 있는 한국 관광객의 이 몽골힐링 관광을 하게 된 이유는 무엇인지와 힐링관광 욕구를 충족시켜줄 수 있는 힐링 관광자원을 어떠한 기준으로 선호하는지, 힐링관광 마케팅과 호텔서비스 힐링상품, 힐링 여행상품 기획 및 판매를 실무 관점에서 어떻게 활용하여 발전해 나갈 수 있을지라는 질문에서부터 비롯되었으며, 이러한 논점이 본 연구의 주된 목적이다. 이러한 논의로 본 연구를 통해 관광동기와 힐링관광자원 선택속성과 관련 서적, 선행연구, 기관 통계자료 등을 토대로 한국관광객의 관광동기와 힐링관광자원 선택속성, 관광객 만족 및 행동의도에 대하여 실증연구함으로써 몽골 힐링관광 경영에 필요한 실질적인 자료의 제공과 관련 연구의 발전에 이바지하고자 하였다. 향후 한국인 힐링관광객을 유치하기 위한 몽골의 자연자원을 중심으로 힐링관광 프로그램, 호텔서비스 분위기적 힐링 횐경설정, 힐링관광상품, 지역관광 개발정책 및 마케팅 적용에 활용할 수 있는 새로운 기초자료를 실증적 연구를 통해 제공하고자 하는 데 본 연구의 목적이 있다. 몽골 힐링관광의 관광동기 요인은 일상탈출, 신기성, 친목도모, 자기계발 등과 힐링관광자원 선택속성 요인은 자연적 선택, 시설적 선택, 환경적 선택, 사회적 선택 등으로 측정하였으며, 관광동기, 관광자원, 힐링·웰빙·그린투어리즘과 관련 선행연구들을 고찰하여 본 연구모형과 가설설정하고 분석방법을 결정하였다. 가설을 검증하기 위하여 최근 1년 내 몽골 힐링관광 경험이 있는 한국인 관광객을 대상으로 표본을 추출하였으며, 설문을 시행한 후에 연구모형에 따라 제시된 변수 간의 인간관계를 실증적으로 검증하였다. 수집된 자료를 SPSS 통계프로그램을 이용하여 빈도분석, 신뢰도 및 요인분석, 기술통계분석, 회귀분석 등의 기법을 통해 실행하였으며, 연구의 주요결과를 요약하면 다음과 같다. 첫째, 인구통계학적 분석의 결과는 몽골방문 한국관광객의 특성은 대학교를 졸업한 계층으로 20∼30대에 해당하며, 미혼 인의 일상탈출과 자기계발을 위하여 월 소득 300만 원대 이상에 해당하는 회사원으로 분석되었다. 힐링관광 및 몽골힐링 관광자원 관련 연구가 매우 미흡한 시점에서 본 연구는 힐링관광자원 정의를 정립하고 관광 동기, 몽골힐링 관광자원 선택속성, 관광객 만족과 행동의도에 대한 측정항목들을 실증분석을 통해 요인별 신뢰성과 타당성을 확보하였다는 점에서 몽골힐링관광에 대한 학문적 토대를 후속연구들에 제공할 수 있다고 사료된다. 둘째, 몽골 힐링관광자원 구분을 마련하는데 힐링 관광객들의 요구와 수요에 대처할 수 있는 자원관리 토대를 마련해야 하는 근거를 제시하였다는 점에서 의미가 있다고 할 수 있다. 몽골 힐링관광은 문화체험 활동뿐만 아니라 정서적·인지적 건강과 행복을 위한 목적으로 몽골 힐링관광을 선택하는 것을 확인하였다. 셋째, 연구모형에 대한 가설검증은 가설1의 몽골방문 한국관광객의 관광동기는 관광객 만족에 유의한 영향을 미칠 것이라는 관광동기의 하위요인 중에서 일상탈출과 자기계발 등이 유의하게 영향을 미쳤지만, 신기성, 친목도모 등은 통계적으로 유의한 영향을 미치지 못하는 것으로 나타나 가설1은 부분 채택되었다. 몽골방문 한국관광객들은 선진화된 국가 관광지 방문목적이 아닌 자기만의 휴식, 회복, 자기계발을 목적으로 몽골 힐링관광을 하는 것으로 확인되었다. 몽골의 광활한 사막 위에 나란히 펼져져 있는 구름 위에는 아무것도 보이지 않는 올레길을 걷다 보면, 시력이 미치는 범위‘라는 말이 떠오른다. 이 말의 뜻을 가진 ’시야視野‘의 한자를 보면 ’들을 본다’는 의미임을 알 수 있다. 몽골의 끝없이 펼져진 대지는 저 너머를 보게 만드는 힘이 있었다(서민규, 2019). 시야가 달라지면 생각이 달라지고, 변화가 일어난 것은 자기계발에 속한다는 것을 알 수 있다. 넷째, 연구모형에 대한 가설검증은 가설2의 몽골방문 한국관광객의 힐링관광자원 선택속성은 관광객 만족에 유의한 영향을 미칠 것이라는 힐링관광자원 선택속성 하위요인 중에서 자연적 선택속성, 시설적 선택속성 등이 유의하게 영향을 미치는 것으로 분석되었지만, 환경적 선택속성과 사회적 선택속성 등은 통계적으로 유의한 영향을 미치지 못하는 것으로 나타나 가설2도 부분 채택되었다. 여기서 보면, 한국 관강객들은 자연적인 뚜렷한 목적을 가지고 몽골 방문한다. 자연적 힐링관광자원을 선택할수록 환경적 선택과 사회적 선택이 관광객 만족에 유의하지 않게 나타난 것은 몽골의 자연만으로 만족한다는 것을 뜻한다. 몽골방문지에서 위락시설이나 유명 성이 확보된 곳에서 체험하는 적극적인 활동을 통해 만족을 얻는 것이 아니라 차분하고 편안한 휴식과 유목민 생활 체험을 통해 만족을 얻는다는 것이다. 즉, 몽골의 자연적 힐링관광자원 특성은 아무것도 없는 대자연에서 말 달리고 밤이 되면 하늘에 샘솟는 별들과 은하수를 보면서 혼자만 있는 것처럼 복잡한 관광참여 없이 힐링체험할 수 있다는 것이다. 다섯째, 연구모형에 대한 가설검증은 가설3의 몽골방문 한국관광객 만족은 행동의도에 유의한 영향을 미칠 것이라는 가설은 유의하게 영향을 미치는 것으로 분석되어 가설3은 채택되었다. 몽골힐링 관광자원을 한 번 방문한 한국관광객의 경우 충성도 높은 재방문 관광객이 될 것이라는 사실로부터 몽골힐링 관광자원이 몽골 관광산업과의 관계성이 매우 크다고 볼 수 있다. 본 연구는 자연을 감상할 수 있는 자연체험 위주의 문화체험 및 레크리에이션 역할을 포함한 몽골힐링 관광자원에 대하여 언급하였다. 본연구결과를 통해서 몽골방문 한국관광객의 관광패턴과 목적지 결정 그리고 몽골 힐링관광을 예측하는 부분과 현대 관광객의 복잡성과 다양성에 따라 관광욕구가 어떻게 변화했는지에 대해 알 수 있었다. 따라서 본 연구는 몽골방문 한국관광객이 목적지를 선택하는데 중요한 요인이 무엇인가를 밝힘으로써 효율적인 마케팅 전략을 수립하는데 크게 영향을 미치는 관광동기와, 힐링관광자원 선택속성을 조사하였다는 점에서 의미가 있다. 또는 몽골힐링 관광자원을 방문하는 관광동기의 일상탈출과 자기계발, 힐링관광자원 선택속성의 자연적 선택속성과 시설적 선택속성이 관광객 만족에 유의한 영향을 미치는 것으로 확인되어 이러한 속성들을 더욱더 강화하는 전략이 필요하다. 체계적인 프로그램을 만들어 관광객 만족을 제고시키는 것이 요구된다. 또는 관광동기의 신기성과 친목도모 등 힐링관광자원 선택속성의 환경적 선택 및 사회적 선택과 같이 유의한 영향을 미치지 못하는 세부요인에 대한 속성들을 특화함으로써 개발전략 수립이 필요하다. 향후 연구에서는 몽골힐링 관광자원 지역별 또는 관리주제에 따라 다양한 방문객에 대하여 연구가 요구된다. 즉 더욱 많은 힐링관광에 대한 관광동기와 힐링관광자원 관련 연구를 통해 본연구결과와 상호비교하여 더욱더 객관성을 확보하고 새로운 소비 주체를 고려한 힐링관광 상품구성 전략이 필요하다. This study has studied healing tourism, which has recently been spotlighted as a lifestyle trend, and the trend is increasing among modern people who want to live a healthy, happy and new life through tourism beyond the stressful environment of society. Since 2010, the term ‘healing’ has become so popular that it is said to be a healing fever, and has evolved into various fields such as cosmetics, food, interiors, and hotels. Furthermore, it has emerged as a healing industry beyond trends. Due to these phenomena, 'Healing Tourism', which combines 'tourism' with the concept of 'healing', a recent private trend, attracts attention as a new type of tourism combining health, healing services and tourism activities such as recreation, leisure and cultural activities. (Eun-Mi Son, 2015; Hyun-Ho Shin, 2014). In addition, yoga and meditation retreats in natural surroundings to bring harmony in body, mind and soul are recently growing in number. It expands not only the dimension of ‘Healing Tourism’ also the related fields. The purpose of this study is to explore the Mongolian market, which has emerged as a 'Healing tourism' destination where Korean tourists account for the third largest proportion of the foreign tourists visiting Mongolia. I would like to start by asking what the Korean tourists’ healing travel motivation is in order to satisfy their healing tourism needs, which criteria are considered to choose the healing tourism resources, and how to develop them in terms of healing tourism marketing, the healing travel product planning of Mongolia, and sales practices. The research design of the paper is based on tourism motivation and healing tourism resource selection attributes, related books, prior studies, and statistical data on healing tourism. It aimed to contribute to the development of related research and the provision of practical data necessary for the management of healing tourism in Mongolia. The purpose is to provide basic data that can help Mongolian Tourism Companies and Hotels&Accommodations services atmospheric healing and services with holistic healing programs to develop healing tourism products or healing programs and to find the insights to improve local tourism policies, healing tourism marketing, focusing on Mongolia’s natural resources. Using a cross-sectional analysis, this study analyzed how the tourism motivation and the attributes of healing tourism selection are correlated with the tourism satisfaction and intended behavior of Korean tourists visiting Mongolia. The selection factors of tourism motivation are daily escape, self-development, novelty and promoting friendship. The second selection factors of healing tourism resource were nature, facility, environment and society. Healing·Well-Being·Green Tourism and related prior studies considered to establish a research model and hypothesis, and to determine an analysis method. In order to test the hypothesis, a sample was taken from Korean tourists who had experience in healing tourism in Mongolia in the past year. After conducting a questionnaire, the relationship between the suggested variables in the study were empirically verified. The collected data was executed using techniques such as frequency analysis, reliability and factor analysis, descriptive statistics analysis, and regression analysis using the SPSS statistical program. This is a time when research on healing tourism and tourism resources in Mongolia is very insufficient. This study established the definition of healing tourism resources and empirically analyzed the measures for tourism motivation, Mongolian healing tourism resource selection attributes, tourist satisfaction and behavioral intention. Therefore, it is considered that the academic foundation for Mongolian healing tourism can be provided to subsequent studies in that it has secured reliability and validity for each factor. The main results of the study are as follows: First, as a result of demographic analysis, the characteristics of Korean visitors to Mongolia are those who graduated from the university, corresponding to those in their 20s and 30s, and were analyzed as office workers who earned more than 3million won per month for daily escape and self-development. Second, the four factors of tourism motivation: daily escape, novelty, friendship, self-development, four factors of healing tourism selection attributes: natural choice, environmental choice, facility choice, society choice, therefore, satisfaction and behavior were derived as a single factor. In addition, reliability and validity were verified by each factor. It provided a basis for establishing a foundation for tourism resource management that can cope with the demands of healing tourists in preparing the categories of healing tourism resources in Mongolia. In this respect, it can be said to be meaningful. It was confirmed that Mongolia healing tourism is not only a cultural experience activity, but also a choice of Mongolian healing tourism for the purpose of emotional and cognitive health and happiness. Third, to verify the hypothesis for the research model, Hypothesis 1 is that the tourist motive of Korean tourists visiting Mongolia will significantly affect the tourist satisfaction of tourists. Among the sub-factors of the tourist motivation, daily escape and self-development have a significant effect. Novelty and social relations showed no statistically significant effect, so Hypothesis 1 was partly approved. It has been confirmed that Korean tourists who have traveled to Mongolia do healing tours for their own relaxation, recovery and self-development, not for the purpose of advanced natural tourism. Fourth, to verify the hypothesis of the research model, Hypothesis 2 is that the choice of healing tourism resources of Korean tourists visiting Mongolia will have a significant effect on the tourist satisfaction of visiting tourists. Hypothesis 2 was partly approved because environmental selection and social selection attributes did not have a statistically significant effect. Therefore, Korean spectators visit Mongolia with the aim of experiencing nature. The more natural tourism resources are selected, the more environmental and social choices are insignificant for tourist satisfaction. It is not to get satisfaction through active activities experienced in amusement facilities or famous places in Mongolian visits, but to get satisfaction through calm, comfortable rest and nomadic life experiences. Also, the characteristic of Mongolia's natural healing tourism resources is that you can experience horse-healing without any complicated tourist participation as if you were running alone in nature and watching the stars and milky way in the sky at night. Fifth, the hypothesis of the research model was analyzed as Hypothesis 3 that tourism satisfaction of Korean tourists visiting Mongolia will have a significant effect on behavioral intention (behavioral patterns). It can be said that Mongolian healing tourism resources have a great relationship with the Mongolian tourism industry from the fact that Korean tourists who have visited Mongolia healing tourism resources will be highly revisited tourists. This study studied Mongolia's healing tourism resources, including cultural experiences focused on nature experiences and recreational roles to appreciate nature. Through the results of this study, it was possible to understand how tourists' desires changed in accordance with the complexity and diversity of modern tourists, as well as the forecasting patterns and destinations of Korean tourists visiting Mongolia and the predictions of Mongolia's healing tourism. Therefore, this study is meaningful in that it investigated the tourism motives and healing tourism resource selection attributes that greatly influence the establishment of an efficient marketing strategy by identifying what is an important factor for Korean tourists visiting Mongolia to choose a destination. This study definitively answers the question regarding correlation between the tourism motivation and healing tourism resource selection attributes in tourism satisfaction and intention behavior of the Korean tourists visiting Mongolia. Therefore, the development of the healing environmental(hotel/transportation/convenience facilities) and healing society (slow food, healing theme park) around the natural resource is necessary. So, based on important motives for the Korean tourists to visit Mongolia for healing tourism, it can be useful in designing marketing strategies and differentiated product development strategies to better the service of the healing tourism market. Further studies are needed for various visitors according to regions or management topics, and it is necessary to secure objectivity by mutually comparing the results of this study by studying tourism motives and healing tourism resources for more healing tourism. Also, through a study related to tourism motivation and healing tourism resources for more healing tourism, a strategy for constructing a healing tourism product is needed to secure more objectivity and to consider new consumers.

지역문화자원을 활용한 관광콘텐츠 개발 연구 : 중국 핑야오고성(平遥古城)을 중심으로

고약우 중앙대학교 예술대학원 2024 국내석사

문화와 관광의 통합은 점점 더 긴밀해지면서 전통관광은 문화관광으로 대체되었으며 고품질 관광경험에 대한 관광객들의 욕구는 점점 더 분명해지고 있다. 이러한 배경을 바탕으로 본 연구에서는 중국 핑야오고성을 사례로 선정하여 고성의 지역문화자원과 관광콘텐츠 개발 현황을 심층 분석하였다. 문화콘텐츠의 관점에서 고성 관광콘텐츠를 맞춤형으로 개발할 수 있는 방법을 연구하였으며, 연구 성과가 유사한 상황에서 다른 고성의 관광콘텐츠 개발에 귀중한 경험과 지침을 제공하기를 바란다. 본 연구는 먼저 핑야오고성의 문화자원의 기본 상황을 소개하고 문화자원의 특성을 분석한 다음 SWOT 분석을 통해 핑야오고성의 문화자원 개발을 이해하였다. 또한 관광콘텐츠의 관련 개념 이론을 기반으로 사례 분석 및 현장 조사 방법을 사용하여 핑야오고성의 관광콘텐츠 개발을 연구하였다. 관광콘텐츠의 현황, 개발의 문제점, 향후 개발 방향 및 개발 제안을 도출하였다. 연구를 통해 핑야오고성의 지역문화자원을 관광콘텐츠 개발에 통합하면 문화관광의 특성 브랜드를 구축하고 콘텐츠 경쟁력을 향상시키며 관광 경제의 추가 발전을 촉진할 수 있을 뿐만 아니라 핑야오고성의 관광콘텐츠 개발, 문화 및 관광의 심층 통합 및 핑야오고성 관광 산업의 지속 가능한 발전을 위한 이론적 지침을 제공하고 핑야오 지역문화의 보급, 혁신 개발, 보호 및 상속을 촉진할 수 있다. As the integration of culture and tourism comes closer and closer, traditional tourism has been replaced by cultural tourism. Tourists' desire for a high-quality tourism experience is becoming more and more clear. Based on this background, this study selected Pingyao Anc ient City, China, as an example and analyzed the current status of the development of local cultural resources and tourism contents in Ancien t City. From the perspective of cultural contents, a method for developing Ancient City tourism contents was studied, with the intent ion that it will provide valuable experiences and guidelines for the development of other Ancient City tourism contents in similar situation s. This study first introduced the basic situation of cultural resources in Pingyao Ancient Ci ty, analyzed the characteristics of cultural resources, and then understood the development of cultural resources in Pingyao Ancient Ci ty through SWOT analysis. In addition, the development of tourism contents in Pingyao Ancient City was studied using case analysis and field survey methods based on the conceptual theory related to tourism contents. The current status of tourism contents, problems in development, future development directions, and suggestions were derived. Integrating the local cultural resources of Pingyao Ancient City into the development of tourism contents through research can build a characteristic brand of cultural tourism, improve content competitiveness, and promote further development of the tourism economy. It may also provide theoretical guidelines for the development of tourism contents in Pingyao Ancient City, the in-depth integration of culture and tourism, and the sustainable development of the tourism industry in Pingyao Ancient City. Finally, it will promote social awareness, innovation development, protection, and inheritance of Pingyao local culture.

문화관광자원 해설 내용분석 : 하회마을을 대상으로

김진규 慶州大學校 大學院 2006 국내석사

A Contents Analysis ofCulture Tourism Resource Interpretation - Focused on Andong Hahoe Folk Village - Kim, Jin-Gyu Department of Tourism Major The Graduate School of Gyeongju University (Supervised by Professor Jo, Hyun-Ho) (Abstract) Tourism is one of the most growing industries in the world. It has many merits, such as gaining a deep understanding of others' culture and history. Nowadays, tourism resource interpretation which provides accurate and useful information about tourist attractions to tourists a further extent than ever before. It helps enhance the level of perception on tourism attraction and also helps tourists feel the maximum satisfaction improving the quality of tourist experience. The characteristics of tourism product development have a software oriented tendency, as a trend of sustainable tourism developments for 21st century s paradigm. Local government adopted a system of 'interpreter for tourism resources', and trained interpreters and devise various interpretation programs centered around a tourist attraction of cultural relics. With relating to this, Ministry of Culture & Tourism adopted the system "Interpreter of Culture & Heritage" in 2001 to improve the understanding for Korean cultural heritage and the quality of cultural experience for the tourists who look for Korean cultural heritage or cultural tourist resource. The results of the analysis are as follow: First, Education contents the fact delivery of interpretation contents came out 411 times (78%) with most plentifully, interpretation delivery of interpretation contents 114 times (22%) with the subject Royal favor 14 branch of the interpretation contents to come out it was educated. Second, interpretation contents the fact delivery of interpretation contents came out 117 times (53.1%) with most plentifully, interpretation delivery of interpretation contents 103 times (46.9%) with the subject Royal favor 13 branch of the interpretation contents to come out it was explained. Research result it led and it revealed and the cause with the difference point of position education contents and interpretation contents lower part and it presented. First, it sees from contents viewpoint and it is educated and it explains, the position contents whole from site it is because is difficult. It follows in viewpoint of each one who culture sightseeing interpretation lives consequently it saves the quality of the culture sightseeing resources and must execute an interpretation. Second, when it sees from space viewpoint and the hazard interest subject which induces the concentration of the tourist because is an objective price of land field especially it is because executes an interpretation. Third, seeing from viewpoint of the supplier and successful interpretation hazard the enemy conditions which stands with one hours being simple, it is because attempts the interpretation which with the level grasp back of delivery and the tourist of the contents which is accurate is appropriate. It raises the application tile satisfactory degree of consequently like this low-end culture sightseeing resources and from the hazard which attempts the research which is various a same current events point with afterwords it proposes. First, the system and specialty curriculum against a culture heritage interpreters is necessary. It is at the curriculum against a second, culture heritage interpreters the actual training education in the objection department of pedagogy joining in site center is necessary. There is to a curriculum against a third, culture heritage interpreters the culture sightseeing resources star thuk the education which hits to a color is necessary. With fourth, system selection, education and the operation it joins in and evaluation of system also periodical and must come to accomplish system.

창원 지역축제의 활성화 방안 연구 - 문화적 자원과 관광 연계를 중심으로 -

전민승 경남대학교 대학원 2025 국내석사

창원시는 진해군항제, 마산가고파국화축제, 문화다양성축제 맘프(MAMF) 등 독창적인 지역축제를 보유하고 있다. 이들 축제는 각각 벚꽃, 국화, 다문화라는 독특한 소재를 기반으로 지역의 문화와 정체성을 홍보하고, 관광객을 유치하며 지역 경제 활성화에 기여하고 있다. 그러나 축제 간 연계성 부족, 콘텐츠의 한정성, 체류형 관광객 유치의 미흡 등으로 인해 지역 발전 효과가 제한적이라는 평가를 받고 있다. 본 연구는 창원의 대표 축제들을 중심으로 지역 문화 자원과 관광 자원의 연계를 통해 축제를 활성화할 수 있는 방안을 모색하는 것을 목적으로 한다. 이를 위해 문헌 연구와 사례 분석, 현황 분석을 통해 창원 지역축제의 특성과 문제점을 체계적으로 도출하였다. 연구 결과, 축제 간 협력 체계 구축, 디지털 기술 활용 콘텐츠 개발, 야간 프로그램 강화, 체류형 관광객 유치를 위한 숙박 및 인프라 개선 등이 필요한 것으로 나타났다. 국내 성공 사례로 분석한 진주남강유등축제와 안동국제탈춤페스티벌은 전통 자원을 현대적으로 재해석하고, 야간 콘텐츠와 글로벌화를 통해 지역축제를 성공적으로 운영한 사례로, 창원 지역축제에 적용 가능한 시사점을 제공한다. 해외 사례로는 일본 삿포로 눈축제와 독일 옥토버페스트를 분석하여 지역축제가 어떻게 도시의 정체성을 국제적으로 알릴 수 있는지, 관광객 체류 시간 증대 및 지역 경제 활성화를 도모할 수 있는지를 확인하였다. 본 연구는 창원 지역축제의 활성화를 위해 문화 자원과 관광 자원의 연계를 통한 콘텐츠 다양화, 축제 간 협력을 통한 관광 동선 개발, 디지털 기술을 활용한 경험 기반 콘텐츠 개발, 지역 주민 참여 확대 및 거버넌스 체계 강화를 제언한다. 이를 통해 창원 지역축제가 지역 정체성을 강화하고 지속 가능한 발전 모델로 자리 잡으며, 지역 경제와 관광 산업에 기여하는 데 기여하고자 한다. This study explores strategies to revitalize local festivals in Changwon by focusing on the integration of cultural resources and tourism. Changwon hosts prominent festivals such as the Jinhae Gunhangje Festival, the Masan Gagopa Chrysanthemum Festival, and the MAMF (Multicultural Festival), each with unique themes and historical, cultural, and natural attributes. However, these festivals often operate independently, lacking interconnectedness and collaborative frameworks, which limits their overall impact on regional development and tourism. The study identifies critical challenges, including overreliance on specific resources, insufficient differentiation among festivals, and a lack of stay-based tourism content. To address these issues, the research proposes strategies such as enhancing festival collaboration, creating integrated tourism routes, and expanding immersive content to encourage longer tourist stays. For example, the development of thematic annual tourism circuits connecting the Jinhae Gunhangje and the Masan Gagopa Chrysanthemum Festival can highlight the region’s year-round appeal. Similarly, integrating multicultural programs in MAMF with traditional cultural elements can offer unique experiences for both local and international visitors. Digital tools, such as unified tourism apps and reservation platforms, are also recommended to streamline visitor experiences and improve festival accessibility. Examples from successful domestic and international festivals, including the Jinju Namgang Yudeung Festival, the Andong Mask Dance Festival, Japan’s Sapporo Snow Festival, and Germany’s Oktoberfest, provide valuable insights into leveraging cultural resources and developing globally competitive tourism content. The study concludes that Changwon’s festivals can transform into sustainable platforms for cultural tourism by combining innovative storytelling, local resource utilization, and strategic marketing. By fostering collaboration, leveraging digital technology, and enhancing policy and community support, Changwon can position itself as a leading cultural tourism destination, contributing to its regional economy and global reputation.