무용교육과정에서의 무용테크놀로지 및 매체 수용에 관한 연구

황인주 ( In Joo Hwang ) 대한무용학회 2009 대한무용학회논문집 Vol.61 No.-

In recent years, new dance technology and medium have been introduced in various dance areas. Considering that dance may expand its boundary and move into the another development stage by utilizing new dance technology and medium, it is important to accept new dance technology and medium in dance education, and let dance students try various dance experiments with these digital technologies and medium in order to get rich dance experiences. For these technologies and medium to be accepted and utilized effectively and efficiently in dance curriculum, it is necessary to develop an acceptance model to new dance technology and medium, and empirically test which critical factors influence acceptance decisions at the student level. Then, based on the the technology acceptance model, the purpose of this study is to find out not only determinants affecting user acceptance of new dance technology and medium in dance education, but also test the relationship among factors in the acceptance process. The main results of this study are as follows. First, based on previous studies on digital technology acceptance in the educational environment, the acceptance model of new dance technology and medium include social influence, shared trust, innovation, interest, self-efficacy as external variables. Secondly, while social influence, shared trust and innovation affect perceived usefulness, interest and self-efficacy affect perceived ease of use respectively. This implies that each external variable has different influence on user`s perception. Thirdly, while perceived usefulness and acceptance attitude positively influence dance students to accept new technology and medium, perceived ease of use does not directly influence the intention of acceptance. This suggest that perceived usefulness may play a key role in the acceptance model. The outcome of this study may be used as a reference to design several methods to increase students` acceptance of new dance technology and medium, and activate these technologies in the dance curriculum. However, considering that research on the acceptance model in the dance field is very limited but the subject is important, it is hoped that more research in this area be done in the near future.

최신 모바일 기술에 대한 기대감/수용도에 관한 연구 -MICE 산업에서의 Smart Phone 이용을 중심으로-

윤은주,이현철 한국마이스관광학회 2011 MICE관광연구 Vol.11 No.1

The MICE industry has changed and grown with the progress of mobile technology. In those trends of the MICE industry, this study attempted to identify the purposes of using the latest technologies and the attitudes to accepting them and examine the effects of self-efficacy and technological innovation on the attitudes to acceptance of the latest mobile technologies, based on the technology acceptance model (TAM) which is most widely used to explain the acceptance of information technology. In addition, the study conducted an empirical analysis of differences between two groups-students and adults. The study results showed that only the sense of self-efficacy had an influence on the acceptance attitudes unlike in other technology acceptance models, and the comparison between the two groups found that adults were more influenced by an external environment than students. This suggests that in terms of the acceptance of mobile technologies in the MICE industry, the technology acceptance model's hypothesis will be significant for self-efficacy but insignificant for technology innovation. Therefore, found as a result of this study, the level of latest-technology acceptance in the MICE industry could be used as a critical variable in analyzing users' acceptance levels of and needs for a variety of new technologies to emerge from the industry in the future.

농민일기에서 나타나는 기술수용과 그 양가성에 대한 연구

손현주(Son, Hyeon-Ju),문만용(Moon, Man-Yong) 역사문화학회 2016 지방사와 지방문화 Vol.19 No.1

이 글은 『창평일기』와『아포일기』를 바탕으로 한국의 압축근대화 과정에서 농민들이 겪게 되는 근대적 경험으로서 기술의 수용과 그 과정에서 나타나는 양가성의 특성을 살펴보고자 한다. 그 동안 기술수용에 관한 연구는 기술수용모형에 기반한 정량적 연구에 집중하여 미시사적이고 질적인 연구가 부족하였고, 기술을 사용할 때 직면하는 상호모순적인 감정과 생각 등과 같은 양가성에 대한 측면을 등한히 하였다. 이에 본 논문은 일상 활동, 이야기, 사건 등을 담고 있는 일기를 통해 농민의 기술에 대한 경험을 알아보았다. 두 농민이 경험한 기술수용과정의 특성은 다음과 같다. 첫째, 기계와 기술의 수용을 적극적으로 한다는 것이다. 둘째, 기술수용과정에서 농민들이 노동의 개인화를 지향하면서 공동체가 와해되는 경향이 있다. 셋째, 기술수용에 영향을 미치는 요인은 유용성, 편리성 등과 같은 내적 요인 외에 정부의 강력한 정책, 영농교육 같은 외부 영향 요인도 중요한 역할을 하였다. 넷째, 농촌지도소와 같은 농민 교육 및 훈련 프로그램이 신기술을 농민들에게 전파하는데 중요한 역할을 하였다. 다섯째, 기술수용과정이 반드시 경제적 합리성에 근거하고 있지 않다는 것이다. 또한 기술수용과정에서 나타나는 양가성은 크게 3가지가 있는데, 첫째, 기술의 해방적 기능과 기술에 대한 부정적 인식, 둘째, 사적이익을 위한 기술과 공적이익을 위한 기술, 셋째, 기술수용과정의 합리성과 비합리적 관행 등이다. 마지막으로 본 논문의 의의는 그 동안 소홀히 취급되었던 농민들의 기술수용과정의 특징을 밝혀낼 수 있었다는 것이다. This paper constitutes of the analysis of the technology acceptance process and the ambivalence experienced by two Korean farmers as recorded in their diaries: the Diary of Changpyung and the Diary of Apo, during a period of compressed modernization. In regard to the technology acceptance process, previous studies concentrated on quantitative research such a technology acceptance model rather than a micro and qualitative approach, and largely ignored the aspects of ambivalence that fosters mutually contradictory feelings and ideas. This paper, therefore, explores a farmer’s experience of technology through diaries focusing on daily activities, stories and events. The technology acceptance progress can be defined by 5 characteristics. 1) Two farmers pursue new technologies aggressively, because they believed that they will benefit from using various technologies. 2) The adoption of new technologies by the farmers resulted further individualization, resulting in the breakdown of the rural community’s support network. 3) The farmer’s acceptance of technology is affected by external factors such as government policies and education as well as internal factors such as perceived usefulness and perceived ease of use. 4) Agricultural education and the training system provided by agricultural extension offices played a significant role in bringing knowledge of new technologies to the farmers. 5) The technology acceptance process is not always based on economic rationality. We identify the three major ambivalences of technology acceptance that played a central part in the modern technology usage experience in the rural area: (1) technology of human liberation and negative attitude toward technology, (2) personal interest and public interest (3) rational and irrational practice of the technology acceptance process. And finally, the significance of this paper is to detail the distinct features of the farmer’s technology acceptance process which has been relatively neglected as a research topic.

4차 산업 기술 패션 서비스 체험마케팅 요인이 소비자 수용과 이용에 미치는 영향 : 3D프린팅, 사물인터넷, 혁신성을 중심으로

정소정,이영주 한국의상디자인학회 2019 한국의상디자인학회지 Vol.21 No.3

Internet services on technology acceptance factors and usage intention. Furthermore, we analyzed how the user's innovativeness shows the effect on the intention to use. Data acquired from a total of 518 college students was used for the final analysis, which was perfromed by SPSS 21.0 and AMOS 23.0 programs. The results of this study are as follows. We analyzed the influence of the experiential marketing factors of fashion service utilizing the 3D printing and the Internet of Things on the acceptance of technology and intention to use these technologies. As for 3D printing, first, sensory and behavioral factors are positively related to the acceptance of technology. Second, emotional and cognitive factors have negative effects on all technology acceptance. Third, relational factors did not show a significant influence on several conditions of technology acceptance. Fourth, the effects of technology acceptance on the willingness to use have a positive effect on several conditions factors, except the effort expectation. As for the result concerning the Internet of Things first, behavioral factors have a positive effect on all technology acceptance. Second, emotional factors have a negative effect on all technology acceptance. Third, cognitive factors did not have a significant effect on various conditions and showed negative effects on several factors. Fourth, sensory and relational factors did not affect the acceptance of technology. Fifth, the effects of technology acceptance on the intention to use are affected by several conditions, except for effort expectation. As a result of analyzing the moderating effects of user's innovativeness on the willingness to use, 3D printing did not show any significant effect on innovation. However, the Internet of Things has a significant influence on the user acceptance of technology acceptance.

최신 모바일 기술에 대한 기대감/수용도에 관한 연구 -MICE 산업에서의 Smart Phone 이용을 중심으로-

윤은주 ( Eun Joo Yoon ),이현철 ( Hyun Chul Lee ) (사)한국마이스관광학회 2011 MICE관광연구 Vol.11 No.1

The MICE industry has changed and grown with the progress of mobile technology. In those trends of the MICE industry, this study attempted to identify the purposes of using the latest technologies and the attitudes to accepting them and examine the effects of self-efficacy and technological innovation on the attitudes to acceptance of the latest mobile technologies, based on the technology acceptance model (TAM) which is most widely used to explain the acceptance of information technology. In addition, the study conducted an empirical analysis of differences between two groups-students and adults. The study results showed that only the sense of self-efficacy had an influence on the acceptance attitudes unlike in other technology acceptance models, and the comparison between the two groups found that adults were more influenced by an external environment than students. This suggests that in terms of the acceptance of mobile technologies in the MICE industry, the technology acceptance model`s hypothesis will be significant for self-efficacy but insignificant for technology innovation. Therefore, found as a result of this study, the level of latest-technology acceptance in the MICE industry could be used as a critical variable in analyzing users` acceptance levels of and needs for a variety of new technologies to emerge from the industry in the future.

유아교사의 테크놀로지 자아효능감이 인공지능 수용의도에 미치는 영향: 테크놀로지 활용수준의 매개효과

김선아,부성숙,김재명 한국어린이미디어학회 2026 어린이미디어연구 Vol.25 No.2

본 연구의 목적은 유아교사의 테크놀로지 자아효능감이 인공지능 수용의도에 미치는 영향을 살펴보고, 이 관계에서 테크놀로지 활용수준의 매개효과를 규명하는 것이다. 이를 위해 경기도 지역 어린이집과 유치원에 재직 중인 유아교사 397명을 대상으로 설문조사를 실시하였다. 수집된 자료는기술통계, 상관관계분석, 그리고 Hayes(2013)가 제안한 PROCESS macro Model 4를 활용한 매개분석을 통해 분석하였다. 연구결과는 다음과 같다. 첫째, 유아교사의 테크놀로지 자아효능감, 인공지능 수용의도, 테크놀로지 활용수준 간에는 유의한 정적 상관관계가 나타났다. 둘째, 유아교사의 테크놀로지 자아효능감은 인공지능 수용의도와 테크놀로지 활용수준 각각 정적 영향을 미치는 것으로 나타났으며, 테크놀로지 활용수준 또한 인공지능 수용의도에 유의한 정적 영향을 미치는 것으로나타났다. 셋째, 유아교사의 테크놀로지 자아효능감과 인공지능 수용의도의 관계에서 테크놀로지활용수준의 부분매개효과가 확인되었다. 이러한 결과는 유아교사의 테크놀로지 자아효능감이 인공지능 수용의도에 직접적인 영향을 미칠 뿐 아니라, 테크놀로지 활용수준을 통해 간접적인 영향도미친다는 점을 보여준다. 따라서 유아교육 현장에서 교사의 테크놀로지 자아효능감을 강화하고, 실제적인 테크놀로지 활용수준을 높일 수 있는 교육적 지원이 필요함을 시사한다. As Artificial intelligence (AI) technologies become increasingly relevant in educational settings, understanding the factors that influence teachers’ willingness to adopt AI has become an important area of inquiry. This study examined the relationship between early childhood teachers’ technology self-efficacy and AI acceptance intention, while also investigating the mediating role of technology utilization level. Survey data were collected from 397 early childhood teachers employed in childcare centers and kindergartens in Gyeonggi-do. The collected data were analyzed using descriptive statistics, correlation analysis, and mediation analysis based on Hayes’s (2013)’ PROCESS Macro Model 4. The findings demonstrated that technology self-efficacy, technology utilization level, and AI acceptance intention, were positively associated. Teachers who reported greater confidence in their technological abilities were likely to use technology in practice and to express stronger intentions to adopt AI. In addition, technology utilization level partially mediated the relationship between technology self-efficacy and AI acceptance intention, indicating that teachers’ confidence in technology promotes AI acceptance intention both directly and indirectly through increased engagement with technology. These findings highlight the importance of developing teachers’ technological confidence as a foundation for successful AI integrations in early childhood education. The results further suggest that professional development initiatives should move beyond technical training and focus on creating opportunities for meaningful technology use thereby fostering both competence and acceptance of emerging technologies.

DIGITAL READINESS INFLUENCE ON MOBILE ADVERTISING ACCEPTANCE AMONG YOUNG MILLENNIALS

Reza Ashari Nasution,Dwine Fatimah Azzahra,Devi Arnita 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

Purpose – Research on technology acceptance involves one's psychological aspect, known as technology readiness. Particularly in the digital acceptance context related to mobile advertising, this psychological condition is referred to digital readiness. Nasution, Rusnandi, Qodariah and Arnita (2018) argue that digital readiness is a prominent factor in the adoption of technology and digital applications. They have proven the importance of this digital readiness in their research on digital mastery level in a telecommunication company in Indonesia. The purpose of this paper is to investigate the effect of digital readiness on the acceptance toward mobile advertising among millennials in Bandung, Indonesia. Relevant theories – Mobile advertising is part of digital advertising, as stated by Nasution & Aghniadi (2016), they define mobile advertising as a form of digital advertising that has attentions on engaging a strong communication to audience. This type of advertising adoption is still continuously growing and becoming preferable form of advertising for the Millenials. Researchers developed a model that links the influence of digital readiness to mobile advertising acceptance. In addition to these relationships, the research model they developed from the Technology Acceptance Model also included the influence of perceived usefulness and perceived risk to mobile ads acceptance. Design/methodology/approach – The research model is developed from Technology Acceptance Model (TAM) with a specific attention to assessing whether digital readiness influences the respondents’ perception of usefulness and risk of mobile advertising. The research performs quantitative approach using survey that is formed based on previous literature and conceptual model. Structural equations modelling (SEM) is also conducted to test the constructed model and the proposed hypotheses. Byme (2010) states the significance of the estimated coefficients for the hypothesis relationships which indicate whether the relationship between constructs held true or not. This research will then compare between three models that are differed by range of respondents’ ages. First model will be combined age that is 17-24 years old, second model is 17-20 years old and third model is 21-24 years old. Findings – The results show that digital readiness has a significant influence towards mobile advertising acceptance among Millennials, in which action readiness is more considered than attitudinal readiness in terms of further assessing mobile advertising. In addition, the study also illustrates Millennials’ perception of usefulness and risk of receiving mobile advertising. Younger group (17 – 20 years old) will not be affected much by usefulness of mobile advertising rather than the older group who will consider much about usefulness on accepting mobile advertising. The group also will take risk along with their ability to accept mobile advertising. It contradicts with the older group (21 – 24 years old) who see risk as hindrance in accepting mobile advertising. Research limitations/implications – The area coverage of respondents only included several cities across Java and does not concern about the place of origin of respondents. Besides, this research also possesses an age limit for its respondents that range from 17 to 24 years old to limit the diversity of attitudes, beliefs and perceptions. Originality/value – This study focuses on the concept of Technology Acceptance Model (TAM) in which the digital readiness is applied in the context that has not been conducted in Indonesia. Researchers conducted an empirical study on the effect of digital readiness on mobile advertising that is part of digital technology. The results of this research provide opportunities for digital readiness applications in research on the adoption of other digital technologies. Paper type - Applied research

조직 내 4차 산업혁명의 기술 적용에 관한 연구

정병호,주형근 (사)디지털산업정보학회 2020 디지털산업정보학회논문지 Vol.16 No.4

The purpose of this study is to empirically examine organizational change for a technological application of the fourth industrial revolution. The theoretical background of this study utilized organizational change management, the fourth industrial revolution, technological innovation, and voluntary acceptance. This research method used structural equations, cluster analysis, and analysis of variance. According to the results of the study, the organizational implement system, organizational leadership, and organizational operating system provided a positive effect on the voluntary technology acceptance of organization members. The voluntary technology acceptance provided a positive effect on the effectiveness of individual task innovation. However, organizational institutionalization among the independent variables did not affect voluntary acceptance. All independent variables except the organizational institutionalization had a partial mediating effect in the mediating effect verification. Meanwhile, The three groups by the cluster analysis were classified as new technology apathy, preference, and anxiety groups, and differences appeared among groups in the importance of organizational change variables. The organizational implement system in the technology apathy group and the organizational operating system in the technology anxiety group have a positive effect on voluntary technology acceptance. The technology preference group shows that a positive effect on organizational leadership and a negative effect on organizational institutionalization for voluntary technology acceptance. This study analyzed the technology application of the fourth industrial revolution in the organization based on the theory of organizational change. There has been reexamined the organizational change theory based on the new technology acceptance by the change of external environment in the fourth industrial revolution and the importance of technology innovation. As a practical implication, firms that are interested in a new technology of the fourth industrial revolution should prioritize preparing an implementation system when designing organizational changes.

A survey of pre-service teachers’ acceptance of technology in Thailand

Timothy Teo,Jintavee Khlaisang,Thapanee Thammetar,Kobkul Sunphakitjumnong,Anirut Satiman,Nammon Ruangrit 서울대학교 교육연구소 2014 Asia Pacific Education Review Vol.15 No.4

In the recent decade, Thailand has launched many initiatives to ensure that technology is integrated into the school curriculum. Despite the investment and efforts of the government, few studies have been conducted to examine users’ acceptance of technology. Given that educators are the change agents in many educational initiatives, it is important to gain insights into the factors that influence their uses of technology for teaching and learning. The aim of this study is to survey the level of technology acceptance among pre-service teachers in Thailand. In so doing, the level of technology acceptance among a national sample of 969 pre-service teachers was measured and whether their acceptance was significantly differentiated by gender, age, perceived technology competence, and computer experience was assessed. Using the Technology Acceptance Measure for Pre-service Teachers (Teo in Educ Psychol Meas 70(6):990–1006, 2010a; Multicult Educ Technol J 4(3):163–172, 2010b), the results provided preliminary evidence which suggests that pre-service teachers possess an above-average level of technology acceptance and that computer experience acted as a mediator of technology acceptance. To some degree, this study has contributed to the ensuing debates on technology acceptance in education and offered additional insights into the advancement of technology integration in Asia.

노인의 디지털 리터러시가 돌봄로봇 기술수용에 미치는 영향: 기술 자기효능감의 매개효과를 중심으로

이정완 ( Lee Jung Wan ),차은교 ( Cha Eun Gyo ),이현주 ( Lee Hyun Joo ),신혜리 ( Shin Hye Ri ),김영선 ( Kim Young Sun ) 한국정보시스템학회 2024 정보시스템연구 Vol.33 No.2

Purpose This study aims to investigate the relationship between digital literacy and the acceptance of care robots, as well as the mediating role of technology self-efficacy in this relationship. The findings of this research aim to provide foundational data for enhancing older adults' acceptance of new technologies, underscore the significance of bolstering older adults' digital literacy in relation to the adoption of care robot technology, and offer evidence to support interventions aimed at improving technology self-efficacy. Design/methodology/approach This study seeks to investigate the mediating effect of technology self-efficacy on the relationship between digital literacy and acceptance of care robot technology among older adults. Kyunghee University's '2022 Korean Senior Technology Acceptance Panel Survey' was used, targeting 509 people aged 60 or older. Data analysis was performed using SPSS 20.0 software. Independent samples t-tests were used to characterize key variables of interest and correlation analysis was used to evaluate their relationships. To verify the mediation effect, mediation regression analysis along with the Sobel test was used. Findings The study found that improving older adults' digital literacy positively impacts their acceptance of care robot technology through enhanced technology self-efficacy. Active education and experience with digital devices are highlighted as crucial for enhancing older adults' sense of accomplishment and, consequently, their technology self-efficacy. The findings underscore the importance of programs and educational initiatives focused on enhancing digital literacy among older adults to boost technology self-efficacy and increase acceptance of care robot technology within this population.