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The purpose of this dissertation is to provide to the suppliers who want to sell their products to the hotels the effective marketing strategies through an empirical examination of the hotel's purchasing decision making. The findings of this study are as follows; First, the empirical analysis shows that the persons in charge of materials purchasing are afraid of disregard or blame made because of their wrong decision-making on new purchasing. Therefore, suppliers planning to sell their materials to hotels must supply to the hotels steady and credible information on their material and propagandize the merits of their materials in comparison with other materials secondly, the empirical analysis shows that the persons in charge of materials purchasing have enough talk with the practical users of materials in advance in order to reduce purchasing risk. In other words, the users of materials indirectly participate in decision-making on purchasing and therefore the suppliers must steadily propagandize to the users of materials the information on their materials and their merits. Thirdly, the empirical analysis shows that materials purchasing is well systemized in the hotels of the highest level and accordingly, to reduce perceived risk is considered to be comparatively less important. Therefore, suppliers must establish long-term transaction relationship with the person in charge of materials purchasing in the hotels of the secondly-highest or high level on the base of cooperation and trust. Finally, the empirical analysis shows that the pattern of materials purchasing is changing in hotels endeavor to satisfy customers by using fresh food just purchasing in the market not stockpile in the stock room and by offering special menu. As a result of this, stockrooms have come to be able to be used for other purposes and the efficient use of room has become possible. In addition, the reduction of personnels has come to occur naturally. Therefore, suppliers must propagandize through Internet materials with competitive power and give, in many ways, the information on their materials to the workers in the department of the kitchen of hotels. This study focused on the differences between the perceived risk and the perceived risk reduction characteristics towards the hospitality purchasing staff according to the types of hospitality materials, purchasing situations and hotel’s grades. However, the followings are the limitation of my research, therefore, further studies are required afterward. It is necessary that these analyses should not narrowed just only the hotels but to widen up to food & drink industry. So, those staff who engaged in food industry should be asked to know the differences about their opinions towards their purchasing risk and perceived risk reduction traits according to classifying them among material styles of food industry, purchasing reputation and regions.
데이터 완결성 가이드라인에 대한 비교연구 : PIC/S, MHRA을 중심으로
박선주 성균관대학교 일반대학원 2017 국내석사
데이터 완결성(Data integrity)은 ‘데이터의 주기 전반에 걸쳐 모든 데이터가 완벽한지, 얼마나 일관성 있고 정확한지’를 나타내는 것으로 제약회사와 규제기관이 마주한 가장 중요한 현안 중 하나이다. 규제기관의 실사자는 완결성이 부족한 데이터를 지속적으로 발견하였으며, 데이터의 완결성 문제는 임상 데이터, 생산 관리 데이터, 시험 데이터에서 모두 발생 될 수 있다. 또한, PIC/S, MHRA에서는 데이터의 생성과 관리에 대한 명확한 기준을 제시하기 위하여 데이터 완결성 가이드 라인의 초안을 발간하였다. 연구목적은 데이터의 완결성 결함 문제를 시킬 수 ‘위험 감소 방안’을 비교항목으로 하여, PIC/S와 MHRA 가이드라인을 비교 정리하고 완결성 있는 데이터의 관리를 위해 제약회사에서 필요한 내용을 제안함에 있다. 연구방법으로TGA에서 2016년 8월에 진행한 프레젠테이션의 강의원고인 ‘Data integrity-an international regulatory perspective’의 내용 중 위험 감소 방안을 기반으로 하여 비교항목을 품질 문화, 위험확인, 데이터 관리 운영 방법으로 정하고, 비교항목에 대하여 PIC/S, MHRA의 가이드라인의 세부적인 내용을 비교하였다. 각 가이드라인의 내용을 표 형태로 정리하였고, 내용에 있어서 어떤 특징이 있는지 조사하였다.