서울시 고층아파트 외장색채계획에 관한 연구

朴硏鮮 홍익대학교 영상애니메이션연구소 2003 디자인영상논문집 Vol.- No.3

Color participates our subconscious. it effects overall our life, also becomes one of the most important element for human being. As a result of this, color has been closed to residential architecture, which is our main environment. However, most of color plans for exterior high-rise apartments concentrate on itself, building color match, rather than being background for the resident. These relations are something reversed. It is time to investigate existing color plans for exterior high-rise apartments for the human central residential environment. Following to the development of high-rise apartments the view of cities are depended on color Plans of the apartments. Color is the most effective element for human being, among its exterior elements of apartments. On the other hand, it means chaotic color plans can ruin the quality of total city image. Nevertheless, in the real state, there is a lack of understanding, how important the systematic color plans are. That is why this study aims for research and grope for the color plans for exterior high-rise apartments in Seoul. The subject of study limits within fifty-nine high-rise apartments between March in 1999 and Jun in 2000, which are all pass architecture deliberation. Although the balance of exterior color and the surrounding environment is important, in this research, it is focused on only the apartment's exterior color, because of studying a depth thoroughly. In order to approach this study topic, it has been studied architecture and the color theory, and classified the exterior color according to the color match by types These classified colors have been analyzed and written and suggested for more systematic color plans for exterior high-rise apartments through the result of analyzing.

웹 사이트 이미지에 나타난 패러독스의 감성 이미지 평가에 관한 연구

朴?源,金珍坤 홍익대학교 영상 · 애니메이션 연구소 2005 디자인영상논문집 Vol.- No.5

컬러마케팅에 관한 실증연구

李奇馥 홍익대학교 영상애니메이션연구소 2001 디자인영상논문집 Vol.- No.1

It is said that modern times is Color age. Color TV, which has established visual culture in our life, was distributed to every Korean homes and information by color was delivered even in the village nesting in the mountains since 19880. It is quite right to say that importance of color in marketing area is rapidly increased. That is early of this century that color was introduced in marketing, and stimulated by colorization of mass communication, every field it greatly influenced by Color Revolution called the 2^nd Industrial Revolution. Color marketing is selling the goods with color and design. In this research, an attempt is made to find out consumers mind and image of times through the image scale, which was developed, based of uncertain image world's color logic. Analyzing transit period from 'goods maturity' to 'consumption maturity' and arrange the value of consumer's sensibility in color image view, this research will contribute to find out answers of following questions, how to develop the color strategy in consumer revolution period that transfer from quantity to quality? What kind of thinking will dominate the current marketing? These days a key word to define consumers in the sense. This research is to find out the marketing strategy, which can attract the consumer's sense, which is also current consumer's mind, with analyzing theory of color marketing and actual case study and finds the possibility and a scheme of activation of introducing color marking reasonably and scientifically. Therefore, in this research I have classify the concept about color marking based on literature using books, related thesis and existing reference. For the case study, I have collected and analyzed the date from the stores survey and advertisements.

7단계의 디자인 과정과 방법들에 관한 연구

金永國 홍익대학교 영상애니메이션연구소 2001 디자인영상논문집 Vol.- No.1

Being design work, intuitional abilities of human being should be cores as the way achieving something of effort. When it accord with systemic design method under the logical background, the value of design work is appealing. In design processing, the fatalistic assignment of every disigner(including preliminary designers) is supposed to find and develop individual originalities. To materialize creative ideas, consider structural connections through scientific study and systemic application. However as the gaps of individual sensibilities and abilities, it is impossible is use systemic application indiscriminately. The more invested time and effort, the better understanding techniques of solving problems efficiently. The previous research and this thesis hopes that it is great starting point to inspire creativity for students who contact the design surrounding.

멀티미디어를 이용한 화법 교육 콘텐츠 개발에 관한 연구

催瑜美 홍익대학교 영상애니메이션연구소 2003 디자인영상논문집 Vol.- No.3

After the commercial internet has appeared in 1994, the number of internet user has been increased every year. Systematic connections using computer network has not only spread out and influenced our society but also showed various studying methods using this system in educational field. The teaching methods using computer has been developed continuously by the educators and the teachers and the studying materials created using multimedia has also been developed in large numbers but only in a specific subjects which is easy to create So, use of these multimedia contents was limited and the effects was not great as expected. This research is intended to present the developing education multimedia contents for speech strategies using animation and character. The research involved with finding out the concept of character, animation, and multimedia and also tried to find out the effects of animation and character on multimedia contents. This research presented the method of creating multimedia contents of teaching speech strategies for university students and also showed the importance of using these educational material as teaching tool in educational field.

IMC의 실효성에 대한 연구

李奇馥 홍익대학교 영상애니메이션연구소 2003 디자인영상논문집 Vol.- No.3

Many researchers and companies have been studied IMC(Integrated Marketing Communication)theory as a new Paradigm in marketing field. Since many American companies could not accomplish full of use of IMC, more conservative minded Korean companies may have difficulties in adopting IMC Korean market researchers are positive for using IMC, but they did not use IMC and also had no effective results from IMC in fields yet. There is no case study on effectiveness and Problems of IMC in Korean market. On this study, I analyzed use of IMC in Korean companies and explores pros and 춘 of IMC application in Korean advertisement field and also in marketing research field to build application strategy of IMC in Korean market.

정부 웹사이트의 IDENTITY 필요성에 관한 연구

金德龍 홍익대학교 영상애니메이션연구소 2001 디자인영상논문집 Vol.- No.1

비소비재 기업의 효과적인 브랜드 전략에 관한 연구

金德龍 홍익대학교 영상애니메이션연구소 2003 디자인영상논문집 Vol.- No.3

The importance of the brand value has been carrying great prestige However. nowadays it makes more of importance. Numerous companies are already paying great amount of money to enhance their value. Even the politicians are trying to increase their brand value". Many companies and Persons exert themselves for higher brand value because it is the best way to be selected by consumers. As more people concerns about brand. more research is being made The companies selling other then consumer goods are sparing no effort to enhance the value through various communication activitiesthough the research other then on 'consumer goods' is not enough. Therefore more study on the correlation between 'non-consumer goods' and 'brand value' is necessary 'Non-consumer goods' mean the goods which are not directly sold to consumers. including producer goods. Intermediary goods and industrial goods. Generally 'non consumer goods' have not been considered as the subject of communication activity. unlike 'consumer goods'. The study on the correlation between 'non-consumer goods' and 'brand value' analyzed the cases of "POSCO", "Samsung SDI", "Hyundai Mobis" and "Intel". each representing the companies selling "producer goods", "intermediary goods", "traditional industrial goods" and "near consumer goods". according to the different Point of contact with consumers. In this thesis, the exact and systematic measure of value is impossible since the existing "brand value measurement model" is not suitable to analyze the brand value of "non-consumer goods." However it is possible to research on the "ascending effect" of "non-consumer goods' brand value" through the case studies. The results are as follows. First, as the brand value of non-consumer-goods-company goes higher the company image elevates and finally the company value rises. Second, elevated-brand-value helps selecting fit persons and eases the personal management. Third, raise the rate of recognition and preference to specific consumers and so causes the increase in sales. Fourth, higher-brand-value makes it easier to ask for the support of local community where the company is located. Fifth. indirectly increase the sales rate after a fashion. Finally, the non-consumer-good-selling-company with brand value might have better chance to get through a serious crisis when it comes to a critical situation It seems unreasonable to say 'these effects apply to every company' because these effects are derived from case studies only, while there are no 'brand-value-measurement-model' for 'non-consumer-goods-company.

광고 카피의 실험적 조형표현에 관한 연구

金永國 홍익대학교 영상애니메이션연구소 2003 디자인영상논문집 Vol.- No.3

Transmitting information of contemporary communication society has been changing tremendously beyond our imagination. We have got more used to acquire information actively through digital media than learn information passively by means of traditional printing media. Newspaper advertising need to be both visual expression effect for the moderns who avoid read newspaper and strong appeal function for the readers under the reality of advertising media. Recently, we have seen exceptional advertising using experimental typographic application instead of formal typographic advertising. It seems to suggest the device that increases lasting advertising effects applying typography character. As far as recent newspaper advertising, headline shows less important than visual image relatively. From reading newspaper to seeing newspaper in transitional period, the importance of appropriate experimental expressions in advertising headline is becoming influential with the reading basic function. It typography is important that as a view point of receiving information actively through experimental advertising headline not simply delivery information. Through using letters which are symbolic sign systems of language have to approach to the receivers with effective Information systems. In hence, seeking the organizational methods in information society expanding advertising range, it will be supposed to be efficient correspondent attitude.

음양오행(陰陽五行)으로분석한 웹사이트 아이콘의 시각적 표현에 관한 연구

李奇馥 홍익대학교 영상 · 애니메이션 연구소 2005 디자인영상논문집 Vol.- No.5

Circulation of knowledge and information by internet has become signify that they took their place in our lives not as a simple vehicle, but as being a code of 21 century's culture surpassing the computer's utilization. From this point of view, observing the internet with aesthetical intention and the visual expression of Web Site Icon would be also expressive, I believe. In order to analyze Web Cite Icon, of course there could be many measurements for that, but in this thesis. useful way to analyze it would be revealed on the basis of traditional say of thinking. Yin Yang Five Element Theory has been traditionally one of means for our practical lives, and also it has been a reliable source in our thinking, which, I firmly believe, all are alright to be valued as very important thing in a flow of an instinctive consciousness of Korean people. Significance of the traditional thinking way on the basis of Yin Yang and Five Elements plainly would be alive in spite of the present being in the times of knowledge/information. What we should be interested in of Yin Yang and Five Elements, as an analyzing vehicle of Web Site Icon Design is just a concept of Five Elements Mutual Living and Five Elements Mutual Conflict. Five Element Mutual Living in detail can be said that mutual one takes another one under one own wing in compliance with moving round of Five Elements, so to peak, it says Five Elements being connected with Yang each other. On the other hand, Five Element Mutual Conflict is a concept meaning of suppression obstruction. Such concepts as in Yin Yang and Five Element Theory described above are fully able to function as the analyzing vehicle of Web Site Icon Design. Though this expression techniques of Web Site Icon making use of Yin Yang and Five Elements which are being an essential part of it fundamentally are dully very important in its functional aspect, the factors of mutual living must be strengthened, and the revelation system of Icon Design must be refined filling up its force in accurate organization. Here this thesis finally has reached a conclusion to examine into an ecological approach of Yin Yang and Five Elements, and to make basis to give a device for a flow of Web Site Design.