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안종문,박기남 홍익대학교 산업디자인연구소 2003 미술디자인 논문집 Vol.- No.8
새로운 아이디어는 늘 기업경영의 틀 속에 존재한다. 내부에 있을 수도 있고, 외부에 있을 수도 있다. 무엇보다 중요한 원천은 바로 고객이고, 다음은 내부 종사자(구성원)들의 태도에 있다. MIT대학의 연구에 의하며, 산업재의 경우 혁신 아이디어의 60%는 고객에 의해 나오고 나머지 40%는 기업 구성원에 의한다는 것이다. 신상품을 개발하고자 할 때, 표적 집단을 대상으로 하는 정량적인 측정: 분석도중요하지만, FGI 나 Creator Group Interview, Depth Interview등을 통해 전혀 예상치 못한 좋은 아이디어를 신상품 개발에 활용, 표적 집단에 가장 효율적인 마케팅 믹스를 개발 할 수 있다. 디자인 경영은 양적 게임(Volume game)이 아니고 질적 게임(Volume game)에서 진가를 발휘한다. 고객에게 감동을 줄 수 있는 상품과 서비스는 기업의 신뢰와 이미지를 아름답게 가꾸는 동력이다. 매출이 성장하고 이익을 보이는 기업을 Good Company라고 한다면 한 걸음 더 나아가 사회와 소비자에게 존경받는 기업이 되어야 한다. 올바른 가치와 사회적 기여를 통해 국내의 많은 기업들이 Great Company가 되어 소비자, 생산자 모두에게 존경받는 기업이 되어야 한다. 디자인 경영은 최고 경영자(CEO)의 책임이다. 따라서 기업 문화에서 디자인 감성경영은 CEO의 디자인 철학과 디자인 리더십에 달려 있으며, 디자인 개발환경을 사내외에 얼마만큼의 인프라를 구축하여 시장과 고객정보 분석을 토대로 디자인을 통한 디자인 목표에 도달했는가가 핵심이 된다. 분야 별로 국내의 삼성 애니콜, 풀무원의 찬마루, 유한 킴벌리와 국외의 일렉트로룩스(스웨덴), 코카콜라(미국), 이낙스(일본)은 구조와 과정과 조직과 디자인 감성 경영에서 전형을 만들어 왔다. 디자인 감성경영은 올바르게 수행하기 위해서는 먼저 첫째기능은 기업의 감성 경영 전략과 같은 맥락에서 디자인 전략을 수립 시행하되 일관성, 정체성을 확립하는 것이다. 두 번째 기능은 바람직한 이미지를 형성하는 요소개발과 갖고 싶은 구매충동을 일으키는 상품의 매력을 창출하는 일이다. 세 번째 기능은 디자이너와 사내 종사자들이 자사를 위해 창의적인 분위기, 디자인 업무환경을 조성해주는 것이다. 끝으로 디자인 감성 경영환경은 좋은 디자인을 창출 할 수 있는 원동력 즉, 구성원의 복지와 드림(Dream)을 생산하는 사람중시 경영의 조타수가 되는 일이다.
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정경연,박성준 홍익대학교 산업디자인 연구소 2003 미술디자인 논문집 Vol.- No.8
So far, numerous attempts have been made to commercialize Korea's representative cultures in terms of contemporaneity, but only few of them have been upheld and developed with continuity. The purpose of this study is focused on making neckties, scarves, and purses with applications of weaving machine, our world-famous cultural inheritance, and developing them as general tourist goods. Now, there are many local communities who plan and hold cultural events and festivals featuring their native traditions. In addition, the development of a variety of cultural items is attempted in many-sided ways. Especially, cultural goods made using textile materials can provide more business opportunities for development and marketing, because they are more readily accessible to consumers in actual life. The recent development of digital technology has made it possible to produce various goods in small quantity by realizing the regular use of the digital textile print (DTP) system that allows fabrics to be printed on the spot. Such technological development provides great advantages of shortening the sampling and main processes, identifying consumers' preferences readily, and ultimately controlling the production volume. Therefore, these advantages can lead to higher strength in producing cultural goods that have been under a poor or no distribution system. Likewise, this study produced a small quantity of prototypes using the digital print in a way to examine consumers' preferences, which were difficult to predict through paper design or on the computer screen. As a result, the process of mass production could be handled more carefully after the processes of correcting and making up for the discovered facts. For some items, the weaving technique had to be applied due to those product features and design differences that could not be expressed by the print technique. However, the weaving method has a disadvantage of increasing the unit cost of production, because, although it may give a high-class image to products, it takes a long time to produce prototypes and work on corrections and it is impossible to produce in small quantities. In Korea, local communities (governments) offer various cultural events and functions in a way to promote national competitiveness, also expecting their incidental synergy effects. Those cultural events will serve to attract more tourists, and the development of cultural tourist goods will not only increase the income from tourism, but lead to the qualitative enhancement of cultural events. In conclusion, we will have to continue to concentrate on developing more advanced cultural goods as well as traditional cultural handicrafts.
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卞相泰 홍익대학교 산업디자인 연구소 1998 미술디자인 논문집 Vol.- No.3
According to economic level of the country, there are various difference in the cultural quality development. Nowadays, many oversea products are imported by increasement of high-end audio systems number, on the other hand domestic product's development is scanty. Especially, I.M.F. and economic depression are biggest reasons for that. I think a resolute invest in this area is necessary This theory present following conclusion for the competitive product. 1. For the audio systems specialized medium enterprises need to be developed then bigger industries. 2. We need to have attitude and invest in technical development, material development, new item, etc, to lead the international market. 3. We need to prepare the political plan for supporting exports for domestic and overseas small and medium enterprises.
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인치호 홍익대학교 산업디자인 연구소 1997 미술디자인 논문집 Vol.- No.2
First and foremost, signage is a form of communication. Clear and coherent signage is crucial if a sign is going to communicated properly to its viewers. Good signage is both functional and attractive. When signage is aesthetically plesing, the perceived value of the properly is enhanced. Commercial real estate developers and large corporations have learned this valuable lesson and, as a result, have begun to incorporate good signage programs into their development and management philosophies. Although signs are visible and tangible, they communicate a number of intangible items about a project or property. Because signs tend to reflect the level of service prvided by that particullar developer to tenants within theprojects, a competitive position is usually strengthened through a defined signage program. If a building is owner-occupied, compettiveness in the marketplace may not beakey consideration. However, the efficiency and employee morale can also be aided whith a sound signage.
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卞相泰 홍익대학교 산업디자인연구소 1996 미술디자인 논문집 Vol.- No.1
This research suggests a several important points of speaker-design and a new design by development production and consumer-environment. Especially it builds "Design Concept" in three aspects of production. Consumer and product and then suggests the following as a conclusion. 1. Maintains high-touch design technology, based on high quality, high value-added, and descrimination of other competitive company. 2. Show a new design, stressing interior-sense added a looking-speaker function to hearing-speaker. 3. Develops not only the power of production, manufacture, completion, but also the study of sound to get High tone Quality. 4. Should be proceded by inclosure, the study of High Quality and Stand-Development.
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