現代企業의 DECOMAS 導入에 關한 硏究

方康雄 충남대학교 경영대학원 1977 經營學論文集 Vol.4 No.-

This thesis aims to study how the Decomas Strategy can be introduced and adopted as a new strategy for modern enterprises to respond to the most important problem, the consuming mind-control, for the purpose of making a good image and attraction to consuming public the modern enterprises are faced with. The excellent strategy is requested for the consumer collection in modern society, and yet the aspects of the development of new products, sales-activity of goods and profit-chasing are not satisfactory. The fact that product life-cycle is reducing now requires the modern enterprises for a new strategy to satisfy the consumers. This new strategy is commonly called Decomas which several enterprises in our country introduced, adopted, and are now making a good result from. The discussions in this thesis are expected to give a stress on the importance of the Decomas Strategy and its practical use in the light of the actual circumstances modern enterprises are in at present, and to call up the top managers of the enterprises the necessity of its adoption for their enterprises. In the second chapter of this thesis the importance of the management and image of modern enterprises was emphasized as a new device for the Decomas Strategy. And the Decomas Strategy was analyzed, and manufacturing procedure and introducing method was presented as practical devices for enterprises in the third chapter. The case study of advocating enterprises which have already introduced and is now adopting the Decomas Strategy for themselves while the others hardly respond to by now. The advocates are few : Dong-A Pharmacetical Company, Jae-Il Textile Company, Dong-Yang Brewery Company, and Jin-Ro Company. In short, the usefulness of the Decomas Strategy should be reconsidered for the practical use in our country.

經營環境의 變動과 中小企業의 適應方向

趙親行 충남대학교 경영대학원 1979 經營者세미나 Vol.- No.3

국제화 시대의 중소기업 경영자의 의식개혁 방안

이호경 충남대학교 경영대학원 1994 忠經 Vol.- No.6

국민경제에 있어서 중소기업이 차지하는 비중은 날로 증가하고 있다. 폭넓은 고용기회를 제공하고 소유증대를 유발하며 새로운 수요를 창출함으로써 국민경제를 계층 및 지역간에 균형적으로 발전시키고 사회, 경제적으로 안정인자로서 그 존재기반을 구축해가고 있다. 그러나 개방화, 국제화의 논리로 설명하면 우리 나라 기업의 해외시장에서의 지위와 역할은 기대 이하의 수준으로 밖에 볼 수 없다. 이는 대기업의 해외시장에 대비하기 위한 기술축적의 부재와 부정한 방법의 기업이윤 추구에 의한 기업의 불균등한 성장에 주원인이 있다. 그리고 중소기업의 비활성화에도 부차적인 원인을 부여할 수 있다. 하지만 중소기업은 열악한 자본과 경제환경 변화속에서도 나름대로의 기술축적과 경영의 혁신으로 그 활로를 모색해 왔다. 그 결과 몇몇 중소기업은 해외 선진시장에서 국제적으로 인정받는 기업이 된 경우도 있다. 그러나 이는 우리나라 경제의 일부분일 뿐이고 대부분은 그렇지 않다는 것이 지배적 인 견해이다. 따라서 본 논문에서는 이러한 중소기업의 문제점을 받아안고 개선해 나가려는 노력의 산물이라고 볼 수 있다. 특히 중소기업의 특성상 경영자의 중요성은 대기업보다 훨씬 많은 비중을 두어야 한다. 여기에서 필자는 국제화 시대를 바라보는 중소기업의 경영자가 갖추어야 할 자세와 그에 걸맞는 의식에 대해서 논하고 있다.

國際化時代의 企業經營戰略

吳德均 충남대학교 경영대학원 1977 經營者세미나 Vol.- No.1

國際마아케팅展開를 위한 企業對應策에 관한 考察

이용하 충남대학교 경영대학원 1979 經營學論文集 Vol.6 No.-

After more than fifteen years of growth, the Korean economy seems to have reached a critical turning point and now faces a number of new challenges and opportunities. Environment of world trade has been changing very much, getting more difficulties, at any rate, Korea must be in an excellant position in order to enrich our country to promote to an advanced country. Our business should achieve the goal through international marketing. International marketing includes merchandise export activities, technigue export activites and international enteprise activities. Therefore, Korean business needs to change the export marketing activities into international maketing strategy. That is the search for the profit enlargement in international operations. In preparing the marketing program for a particular national market, the intenational marketer will be more effective if he can utilize inputs from elsewhere in the multinational company. General trading company is useful for the operations of intenational business and maketing. Because the international marketing includes intenational business and overall managerial concepts, that marketing studies should be carried out with the measures as follows ; 1st, special project team can be set up to put the special affairs, which is innovative and creative, into operation. 2nd, expansion of oversea market and diversification of export product to be made in the near future. 3rd, peaceful coexistence between the big and the small business should be established. 4th, improvement of financial structure should be operated continuously by the help of the owner 5th manpower enlargement for technical industry is planed and carried out effectively. 6th, bring up the knowledge intensive enterprise 7th, new creative manager who has new outlook on the social responsibility, must be appear on the business scene 8th, smooth communication system must be possible with the help of management information syetem. 9th, to solve the environment pollution, a new section within the business enterprise must be made.

우리나라 肥料會社의 合倂에 關한 硏究 : 肥料三社의 合倂問題를 中心으로

金進 충남대학교 경영대학원 1974 經營學論文集 Vol.1 No.-

Korean economy must grope for balanced economic development to cope with the internationalization. Today, the consolidation becomes a remarkable figure as the means of strengthening the power of international competition & rationalization of management. To make the climate for the consolidation, the powerful policy suggested by government is much more desired than any other time. Under these circumstances, the consolidation must be prepared as the means of management rationalization of fertilizer companies, government-invested firms. By this consolidation the fertilizer companies will be able to carry out cost down, the betterment of financial structure, strengthening the power of cultivation technique etc. To accomplish the management rationalization of fertilizer industry, various problems of the management anticipated after the consolidation must be fully studied.

(A) 經營豫測과 經營情報

김홍중 충남대학교 경영대학원 1977 經營者세미나 Vol.- No.1

마아케팅 機能에 있어서 危險管理에 관한 考察 : 損害保險을 中心으로 On Non-Life Insurance

鄭雲瑞 충남대학교 경영대학원 1977 經營學論文集 Vol.4 No.-

According to the magnification of modern business in the persue of mass production, mass distribution, and mass consumption system, potentiality of risk is retained and is ever growing greater. This magnification of business risks calls for reasonable risk management as a series of business management in order to meet against the unconscious disasters. Because of top manager's deficit in considerations, there are few businesses in Korea which establish department of risk management or insurance. Therefore effective management of risks occuring by disasters or during the practice of marketing is desired. I studied the facts of risk management of business in relation to non-life insurance business and marketing function on the basis of risk management theory applied in the business operations in the Unite States and in the other advanced countries. In this way I found out problems, showed the methods of betterment, and suggested them for managers. Top managers of Korean business don't make effective use of non-life insurance as a method of risk management, they usually make the department of general affairs to pay the premium regularly. But this enabled non-life insurance business to make 45.4% annual increase in terms of premium income during the last ten years. However it is very feeble in comparison to that of other countries. The other problem is lack of eligible to do this job except the fact that internal business organizations don't have risk management or insurance management department. Therefore effective risk management of modern business can be attained by self efforts and the cooperation of non-life insurance business. Government assistance is also desired.

經營者開發의 理論과 展開方向에 관한 考察 : 大田地方의 企業體를 中心으로 Based on the enterprise firms in Daejon area

김선돈 충남대학교 경영대학원 1978 經營學論文集 Vol.5 No.-

The contemporary business administration is characterized by the fact that it is divided into three parts the capital provider who is in charge of financial resources, the working rank who provides management and labor, and the administrator who is in charge of executive funciton. From the administrator's point of view, the owner manager of the earlier capitalistic economy has been replaced by the "employed manager". And in addition to the factors mentioned above, other factors such as ever-changing situations from outside of the business and the tendency toward the division and specialization of task have forced the "professional manager" to come into existence. Korea, for one thing, has seen its industrial structure under way to rapid change and expansion with remakable rapidity as the result of the four Five-Year Economic Development Plans. However, the training of qualified business administrators is still short of fulfilling the task of producing enlightened man-power for business administration. This task is urgent since the modernization of the administration is essential to effective business management. This treatise conists of five chapters and eight sub-chapters, in which the writer tried to propose a principle of Business Administrative Development and its progressive course. I . Preface. Emphasis was laid on the necessity of training specialized business administrators who can cope with the rapidly changing situation both from outside and within the business firms themselves and on the need for establishment of preparedness for the international competition. Ⅱ. On Theoretical Disclosure of Business Administrative Development. In this chapter, the writer attempted to describe theoretically the importance of Business Administrative Development and its procedures in terms of technical aspect. Ⅲ. A Pragmatic Study of Business Administrative Development. In this chapter, the writer disclosed the results of his survey on the current trends of business administrative development in the manufacturing firms in Daejon Area. He also tried to analyze the outcome of the research survey. The problems found through the research-survey are as follow. The first is that the business administrative development is not realized as a way of coping with the depressive economy. The second is that the program for Business Administrative Development is not as effective as it should be. The third is that Business Administrators find too little time for participating in Educational Projects for Business Administration. Ⅳ. The procedure of Business Administrative Development. This chapter is devoted to the remedial ways found in the research-survey mentioned in the chapter Ⅲ, in order to propose effective procedural development programs which correspond to the enterprise environment. Ⅴ. Conculsions: This is a condensed summary of the treatise. Eight points for the improvement of the Business Administrative Development are provided in this chapter. The first is that the opportunity of participating in the administrative education program should be opened to all in management. The second is that a long-term man-power promotion program should be maintained in order to meet future demands. Thirdly, it is required that activities of an organization in charge of Administrative Education Program be strengthened. The forth is that The Education Program should be improved by means of case-study rather than class room lectures. The fifth is that specialized educators are required in the field of education mentioned above. The sixth is that a complementary measure should be also used to promote the participation by every member of the firm in management with a systematic purposes presented. The seventh points to the fact that desire for self-development on the part of the administrator himself is indispensable to the Administrative Education Program. And finally, there should be the Reviewing Program regularly into the results of the education. The education should be continuous and be repeated on regular intervals.

輸出 100億弗 時代의 國際 마아케팅

吳相洛 충남대학교 경영대학원 1977 經營者세미나 Vol.- No.1