기술사업화 성공요인이 경영성과에 미치는 영향 : 무선기기 사업을 중심으로

장재혁 충남대학교 경영대학원 2010 국내석사

The main purpose of this empiricalstudy is to examine the influence of wireless devices' commercialization CSFs on non-financialand financialmanagementperformances.142 samples were collected from various Korean wireless relevant enterprises including telecommunication, electronics, machinery, etc. The statistical analyses were conducted using frequency analysis, exploratory factor analysis,correlation analysis,multiple regression analysis. The findings are not much different from those of previous studies done. CSFs of the technology commercialization were categorized asproductdevelopmentfactor,manufacturing factorand marketing factor;andincreaseinproductcompetitivenessandmerits for new technology and/or product development into business performance. Then the effect of each component on business performanceissubstantiallyanalyzed. Themajorresultsofthisstudyareasfollows. First, as for the effect of technology commercialization on business performance,marketing factor is relatively greater than others.So marketing success strategy is more needed on both non-financialand financialmanagementperformance in competitive radioindustries. Second,despite ofmany other CSFs ofcommercialization,this study persisted in doing some limited scope.Exceptofmarketing factor,others'R squareisverylow,andasaresultfourhypothesis wererejected. Judging from these results,the following analysis can be made: On increase in productcompetitiveness,marketing factors have a relatively strong effect.Besides,in the case ofmarketinformation orientation,thelevelofinformation diffusion within an organization plays an important role in new technology and/or product development.Also,forcommercialsuccess like increase in product competitiveness, the level of information response is primarily required. Thoughthisstudyhaslimitationofsmallsample,limitedcontents ofquestionnaires and performance measures,ithas contribution of identifying determinants of business performance within the integratedresearch. 정보통신 환경에서 무선이 차지하는 비중의 증가로 인해 무선산업이 국민 경제와 생활도구에 미치는 영향이 커짐에 따라, 세계 각국은 주파수를 효율적으로 관리하고 운영하기 위한 전파자원의 이용정책 연구 및 수립 활동을 지속적으로 진행하고 있다. 또한 전파자원은 국가의 무형자산으로서 이에 대한 수요가 급증하면서 전파자원의 희소성과 경제적 가치가 점점 높아지고 있다. 이와 관련해서 전파산업은 급속한 기술의 발전, 좁혀지는 기술 격차, 세분화되고 다양화된 소비자 욕구, 짧아진 제품 수명주기 및 시장의 전면적인 개방 등으로 경쟁환경은 더욱 치열해지고 있는 양상이다. 본 연구에서는 이러한 전파산업의 변화양상에 대응하기 위한 전략으로서 우선 개발기술의 사업화와 이에 따른 경영성과 확보가 치열한 전파산업의 경쟁환경을 극복할 수 있는 하나의 방안으로 주목하고자 한다. 즉, 전파활용 기술의 사업화 성공요인을 도출하고 이러한 요인들이 재무적, 비재무적 경영성과에 어느 정도의 영향력을 가지고 있는지를 분석하여, 전파를 직접적으로 활용하는 업체들의 무선기기 제품의 사업화의 문제점과 전략적 개선방안을 제시하고자 한다.

환경변화 적응을 위한 지식경영 활성화 방안에 관한 연구 : H 公社를 中心으로

이재욱 충남대학교 경영대학원 2003 국내석사

One of the management systems, which is considered as a survival strategy along with a restructuring of enterprises, is "Knowledge Management". "Knowledge Management' has been noted as a new and advanced management system since the Mail Business Newspaper published "the Report for Republic of Korea" written by Booz Allen & Hamilton. The object of "Knowledge Management" is to enhance productivity, value added and the competitive power of enterprise effectively by means of gathering, managing and marketing of the knowledges related business. All kinds of knowledge, come out of the results of management, could be subjects of "Knowledge Management", not only internal factors of business management, productivity management, quality control, R&D and marketing but also external factors of clients, suppliers, customers, schools, and so on. Knowledge might be divided into two parts of explicit and tacit knowledge. Explicit knowledge could be presented easily by words or writings, on the other hand tacit knowledge could be described hardly. Tacit knowledge, composed of experience, knowhow and so forth, is considered as an important factor in the enterprise management systems. Moreover, the recent development in the field of Information Technology enable us to share the information and the knowledge, so all the staff members would be able to hold in common all kinds of knowledge by the electronic knowledge management system. In order to apply the knowledge management system to the enterprise successively, it would be needed a strong will and concern of the Chief Executive Officer. CEO has to exhibit the vision of enterprise through the knowledge sharing, and he has to put into practice positively some educations and a publicity activities related to the knowledge management system. Because of knowledge: management could be succeed on the basis of the voluntary participation of all staff members, it is important to form the organization and to appoint CKO(Chief Knowledge Officer) who can charge of the knowledge management activities. For the positive staff, making efforts to apply the knowledge management system to the organization, some actual compensations have to be activated, such as incentive money, sufficient education, promotion, job posting, etc. Especially, it is more important for the staff members to recognize that they could practice their job efficiently utilizing the knowledge management system, and that they could be compensated sufficiently as a result of their knowledge sharing activities

연구기관 경영정보시스템의 만족도 및 성과에 영향을 미치는 요인에 관한 연구

서현덕 충남대학교 경영대학원 2007 국내석사

Factors Influencing the success or failure of information system(IS) have been discussed in many literatures. However, limited theoretical development or empirical research have examined the effectiveness of Government- Supported Research Institute Management Information System. The study set out the research model of factors influencing on satisfaction and performance of Government-Supported Research Institute Management Information System through theoretical studies based on the Management Information System, and then empirically tested hypotheses related to the model. The model was using SPSS 12.0 analysis on the sample of 74 respondents who have worked with the Government-Supported Research Institute Management Information System. The major results of this study are as follows: First, organizational characteristics and user factors and system characteristics have a statistically significant influence on the user hypotheses, Second, the hypotheses 3, proposing that computer-organization influence would relate positively to the hypotheses, was not supported by the results. According to these results, information quality, system quality, service quality, computer self-efficacy, information maturity, user participation, system inflection and support of top management are very important variables for Government-Supported Research Institute Management Information System effectiveness and success.

소상공인의 성공경영에 관한 분석 : 소상공인의 특성들과 사업성과에 대한 연관성

정준 충남대학교 경영대학원 2008 국내석사

우리나라의 많은 경제활동 주체들이 있지만 특별히 소상공업은 경제적·사회적으로 중요성이 매우 크다. 소상공업은 고용을 창출하고, 기술혁신에 있어 큰 역할을 하고 있는 점이다. 이러한 경제활동 역할에도 불구하고 연구실정은 미비한 실정이다. 본 연구는 소상공인의 성공경영을 밝혀내기 위한 탐색적 연구를 시행하였다. 특히 소상공인들이 영위하는 개인 및 지역경제에 미치는 영향에 대하여 다양한 방법으로 연구 분석을 하였다. 본 연구에서는 기존에 이루어진 마케팅 사례들과 문헌을 통한 근거에 의하여 가설을 설정했으며 이를 토대로 세 가지의 소상공인 특성이 사업성과에 어떠한 영향을 미치는지에 대하여 연구하였다. 이는 대전지역 소상공인의 성공경영을 유도 하기위한 것이며 기존의 소상공인들과 소기업을 준비하는 이들에게 성공을 이끌어내는데 초점을 맞추었다. 이를 토대로 현재 및 예상되는 문제점들을 파악하고 소상공인의 성공경영 방안을 제시하려는 것이다. 이러한 결과를 도출하기 위해서 자료 및 문헌연구를 통한 성공요인들을 표본 조사 분석 하였으며 대전광역시 5개 구별 동구, 서구, 중구, 유성구, 대덕구로 구분하여 기존의 소상공인의 실태를 설문지 및 질의를 통하여 조사 분석하였다. 본 연구에서는 세 가지의 소상공인 특성인 심리적 특성, 관리적 특성, 전략특성이 사업성과에 어떤 영향을 미치는가에 대하여 실증적으로 분석하였으며 SPSS 12.0 K를 활용하여 가설을 검증하였다. 이를 통하여 소상공인 성공경영에 많은 기여가 될 것으로 생각한다. There are so many economic action in Korea but especially, small business play a critical role socially and economically. In particular, they create a large portion of jobs and play a considerable role in technological innovation. In spite of these economic activity, the research crucially insufficiency. As an exploratory research, this study attempts to identify success factors in Korean small business. Especially, it research and analyze from small business in personal and regional economy which in various method. The objective of this research has been established hypothesis based on the existing marketing case and the basis of literature. And based on these, it made a study that three characters of small business have influence on the business result. It will lead to success management of the small business in Deajeon and focus to success which established or preliminary whom working with small business. Based on these, identify problems of the small business how to resolve them and suggest the plan of success management. For the purpose of success effect, it analyze sample survey based on research data and the basis of literature. And also analyzed which 5 district in Deajeon City such as classified Dong Gu, Seo Gu, Jung Gu, Yuseong Gu, and Daedeok Gu through questionnaire and inquiry of established whom working small business Field used. The objective of this research, three characters of small business have been analyze such as psychological character, administrative character, and strategic character have influence on the business result, and also it has been testing hypothesis which using SPSS 12.0 K. Through for this research, it will hope for contributed in success management in small business.

군 조직의 지식경영 추진방안 연구

지승연 충남대학교 경영대학원 2003 국내석사

Knowledge Management(KM) is becoming a core competence that companies must develop to have a competitive advantage in the modern hyper-competitive environment. Both public organization and military organization are now performing the project of knowledge management by accommodating this change. The status on knowledge management of military was analyzed through literature studies and a fact-finding survey on the knowledge management of military. Preparation for the knowledge management was measured by questionnaire survey in respect to the most important organization culture and information technology among the officer and men at the "A unit". Promotion method of the knowledge management was suggested by analysing the strong and weak points in the view of organization culture and information technology of officers and men within the "A unit" which were observed in the results of the questionnaire survey. The scope of this research is the basic construction methods of the knowledge management for officers and men at the "A unit". To propose a promotion method of the knowledge management at the "A unit", The preparation level of knowledge management was measured in the view of organization culture and information technology. Questionnaire survey was performed for 200 soldiers and civilian employees of the "A unit" and 144 answers were used for the basic statistics analysis material. As a result, knowledge sharing, confidence and cooperation in the view of information technology were considered as factors of success while originality, openness, attendance at decision making and evaluation and reward system were considered as factors of obstacle. Therefore, promotion methods were suggested for each variables. Further research on the changes in individual work satisfaction and work achievement after the acceptance of knowledge management system is required to investigate the effects on the knowledge management.

약국의 내부마케팅이 경영성과에 미치는 영향에 관한 실증적 연구 : 직무만족, 조직몰입 및 고객지향성의 매개변수를 중심으로

조문주 충남대학교 경영대학원 2009 국내석사

組織 構成員의 倫理經營에 대한 認識과 態度 및 國家淸廉度 認識의 相關關係에 關한 硏究 : 建設業 從事者를 對象으로

곽영희 忠南大學校 經營大學院 2006 국내석사

Today, ethical management is an inevitable requirement for business. Therefore the business cannot succeed without being committed to ethics in management. Business ethics in management is affecting business competitiveness as well as national competitiveness Recently, to adapt itself to a rapidly changing internal and external environment and to increase business competitiveness, the Korean business is encouraging its ethical management by providing a code of ethics, establishing the concerned department and expanding its contribution to the society. However, those efforts are limited only to small portion of the entire business sector and the recognition of the ethical management is relatively low compared with that of advanced countries. The purpose of this study is to prepare for the opportunity to expand management ethics to the overall business sector in Korea by highlighting the need for the practice of ethical management based on practical tests(of the positive impact) of how the employees' ethic management recognition affects the attitude of employees and the national competitiveness. Furthermore, through the correlative study on the recognition between the ethics in management and national integrity, this study is supporting the notion of empowering national competitiveness. For this purpose, I surveyed the employees of a construction business, who are in their industry considered to be tempted by the aspect of corruption. The employees were surveyed on the extent to which they recognize the management ethics and then the survey result was analyzed for what correlation that recognition had in relation to job satisfaction and commitment. This study notes the employees' recognition of ethic management has a positive correlation with job satisfaction, job commitment and national integrity recognition. I am hoping our national competitiveness is strengthened with the business practicing ethics management and progresses towards an advanced society. A new study describing how to increase national integrity through ethics in management is needed in the near future.

금전윤리, 공정성비교, 공정성 민감도와 임금만족의 관계에 대한 연구 : 대덕연구개발특구 종사자를 중심으로

유병아 忠南大學校 經營大學院 2011 국내석사

(A) Study on Management Strategies for Sustainable Economic, Social and Environmental Development

이정훈 충남대학교 경영대학원 2010 국내석사

전략적 사회공헌활동이 브랜드로열티에 미치는 영향 : D기업의 다문화가정 지원 사업 사례연구를 중심으로

박상현 충남대학교 경영대학원 2011 국내석사

The purpose of this study is to examine whether strategic social contribution activities have an impact upon brand royalty, since social contribution activities carried out by companies have strategically changed due to the strengthening of Cause-Related Marketing (CRM). Strategic social contributions are the initiatives taken by companies to connect their financial goals with social activities. Such contributions should be able to provide the companies with direct profits while simultaneously improving the interests of the beneficiaries, such as non-profit organizations. In other words, through social contribution activities, companies seek to improve their social image, build trust with their customers, reinforce their community bonds, and meet social expectations. In particular, domestic industries focus on activities that are closely tied to the personalities of their business. As for the variables of strategic social contribution activities, three items are selected in this study: (1) the importance of public interests, (2) the relevance of public products, and (3) the involvement of public interest. Also, the parameters selected are (1) brand association and (2) perceived qualification. In this study, an empirical analysis is implemented wherein the parameters are applied in order to determine how these variables influence brand royalty. For instance, projects supporting multicultural families are carried out by DAEKYO Inc. (established in 1976), and a survey is conducted. In this study, AMOS 7.0 is used in order to verify the suitability of the study model. The conciseness of the model, rather than the size of the sample, is given primary consideration. The suitability of the model is evaluated through RMSEA, NFI, and CFI. The values for NFI and CMIN are also identified. Verification of the suitability shows that the relevance of public products and the involvement of public interest have effects upon brand association and perceived qualification. On the contrary, however, the importance of public interest shows no influence on brand association and perceived qualification. In addition, brand royalty is impacted by perceived qualification, but not by brand association. The fact that empirical research was conducted to verify the effects of strategic social contribution activities upon brand royalty is of great significance to this study. Some previous studies have suggested that social contribution activities are under the importance of public interests. In a real sense, however, it is imperative that further studies on brand royalty be conducted.