스포츠 마케팅 전략에 관한 연구 : 스포츠 소비자 행동을 중심으로

노재성 조선대학교 스포츠과학연구소 1997 스포츠科學硏究 Vol.8 No.-

라이프스타일에 따른 스포츠센타 참가실태 로짓분석

노재성,송채훈 朝鮮大學校 스포츠科學硏究所 2003 스포츠科學硏究 Vol.14 No.-

The purpose of this study is to survey systimatically on the ever-increasing social sports facilities as well as the people's interest and concerns in sports activities and find out the developmental direction plus desirable operational patterns. The subjects of this study are consumers using commercial sports-centers and the non-consumers(the group not using sports facilities at present) are 20 years old or above. A total of 660 persons were sampled at random including 357 sports-center- using consumers and 303 non-consumers. The results of the study are as follows. 1. The factors for participating in commercial sports activities can be different according to life-styles, influenced by consumers' genders, jobs, ages, educational backgrounds and incomes. 2. In the logistic analysis on using sports-centers, of the life-styles affecting using sports-centers, factor 2(health-management type) and factor 4(human-relationship type) influence using sports- centers positively and factor 1(methodical life type), factor 3(fashion-pursuing type) and factor 5(se1f-control type) influence using sports-centers negatively. Health-management and human-relationship types show a lot of social approaches through sports as well as efforts and concerns for health. The reasons for using certain sports-center facilities are closely related to traffic problems for the local consumers in the neighborhood , excellence of sports facilities and using fees, so these factors are the pre-requisites needed to devise a consumer-marketing stategy and also important for selecting a sports-center site. As using sports-center facilities is dependent on life-styles, the marketing stategy according to life-styles is needed. Also the market is needed to be classified in detail according to the methodical life-pursuing group, fashion -pursuing group and selp-control group which show a negative relationship to using sports facilities and it is necessary to get information on diverse desires as well as potential market size and the sports programs should become a useful yardstick to review how much these programs satisfy consumers'desires.

스포츠산업의 시장세분화에 대한 분석 연구

조충현 조선대학교 스포츠과학연구소 1999 스포츠科學硏究 Vol.10 No.-

In a sports industry, consumers want to buy sporting goofs at a reasonable price in a preferred place. Enterprises adopt this consumer-oriented thinking as a basic principle for their existence and growth and develop appropriate marketing strategies and pursue profits. The subdivision model of sports industry can be utilized as a theoretical basis to foster sports industry. In addition, it is significant in that it can be utilized as an important information to develop programs and operate them in a relevant field. Furthermore, theoretical and scientific research on sports industry have been recently made in Korea. To understand the characteristics of the industry by subdividing them is important in that it enhances the efficiency of the industry, but it is full of suggestions in that it can expand the theoretical and practical identity of the study of physical education.

지역감정 해소를 위한 스포츠의 필요성에 관한 연구

조동진,안용덕,김갑수 조선대학교 스포츠과학연구소 1999 스포츠科學硏究 Vol.10 No.-

Though the pride of creating the regime by a region may offset the past material and economic alienation, the direction of national policy by new regime toward democratization directs to exterminate the regional emotion which is the absolute obstacle of national unity and reunify the South and North Koreas. Therefore this study investigates the cause of regional conflicts and regional emotion between west and east regions and examines the actual necessity of sports for the social unity before seeking the methods to exterminate the regional emotion with sports First, it grasps the type and cause of regional conflicts by examining and researching the existing research theses and literatures, carries out the questionnaire with the content, Can sports exterminate the regional emotion, with the university students in Pusan-Kyungnam region and Kwangju-Chonnam region and then obtains the following conclusions with the possibility to exterminate the regional emotion by sports. 1. The types of typical conflicts in Korea are labor-management conflict, income classes conflict, sexual conflict, generation conflict and regional conflict and the most serious social problem among these is the regional conflict. 2. The regional emotion means that the regional consciousness which is hope and desire for local community and a kind of condensed social energy shown in the relation to other regions are expressed to the people of other regions in exclusive and unfair way. 3. The use of sports can be the effective means to exterminate. In this case, the sports game of regular exchange type between amateurs not by pros can double its effects.

스포츠법상 불법행위책임에 관한 연구

정명수,이강욱 朝鮮大學校 스포츠科學硏究所 2005 스포츠科學硏究 Vol.16 No.-

With the increase in a desire for healthy life and a sense of enjoying human life, sports activity of modern society has become one of necessary social and cultural tools. However, since sports are in substantial characterized by accomplishment orientation, competitiveness, high-difficulty technique, and challenge to the limitation of human faculty, they have high probability of serious or inevitable accidents. Under this circumstances, People's legal sense about their rights has been reinforced and victims increasingly seek their legal responsibility as a positive solution against offenders. However, considering the inherent value and essential danger of sports and peculiarities of sport events, it is not appropriate to apply a solution to dispute by a civil or criminal suit which deals with crimes or accidents in ordinary social relationship. For this reason, this study is intended to derive legal principles of protection and relief for victims and of reduction and exemption from responsibility for offenders in sport accidents caused by sports activity and participation on the assumption of comprehensive fundamental rights based on constitution and fundamental right of sports not listed. To achieve this goal, this study reviewed and analyzed domestic or international literatures, theses, academic seminar materials, and books. First, liability of illegal sports acts decides liability for the damage according to the following procedure based on the conformity rule of Art. 750 of the Civil Law. The objective of civil liability is to decide liability with its focus on victim's relief. To meet conditions of sports acts in terms of a principle of law, i)offender's deliberation and negligence of his/her harm shall be proved and ii)an act of actor with liability capacity, that is, an act of actor with discretion capacity constitutes an illegal act and has liable ability, When i) and ii) are met, the liability for damage is decided. If the act is very deliberate and harmful and has gross negligence, the scope of estimating damage shall be broadened. Second, in case supervisors such as sports teachers, directors, and coaches, or sports clubs and schools teachers are negligent in their attention duties, it shall constitute violation of supervisor's attention duties. resulting in supervisor's liability as special illegal act in accordance with Article 755 of the Civil Law. In particular, illegal sports acts related to sports activity which occur by a person without liability capacity(a minor provided in Article 753 and the non compos mentis in Article 754 of the Civil Law) constitute this case. Third. user's liability provided in Article 756 of the Civil Law defines a type of special illegal acts and acknowledges obligation to damage of sports coaches, government employees, and teachers as well as general company subjects, interpreting the scope of user's liability. In case accidents happen because of the fault of sports coaches, government employees, or teachers, they shall be primarily liable. User's liability is based on the principle of compensation liability that since users benefit from certain business, they should accept damage, and the principle of damage liability that a person making danger shall be responsible for the danger. But in case sports coaches work for public sports facilities or public schools. their liability shall be exempted in accordance with Article 756 of the Civil Law, and instead, state or public agencies shall bear compensation liability in accordance with Article 2 of the State Tort Liability Act. Finally, Article 758, Section 1 of the Civil Law defines structure liability that in case the establishment or fail to maintain of structure causes damage to others, the possessor of the structure shall be primarily liable and its owner shall be secondarily liable. Imposing a heavy duty to maintain safe state or minimize danger of structure including sports facilities or stadiums upon managers(owner·possessor) is based on the principle of danger liability that acknowledges possessor's no-fault liability about sports facilities. By taking full and complete care of maintaining sports facilities or stadiums with high danger and maintaining a safe condition in an aspect of architecture or technology of sports facilities. it guarantees sound and positive sports activity, meets policy concern, and realizes ideal social community life in terms of relief from accidents. By defining a duty of strict attention and supervision, owners and mangers of sports facilities will try to prevent danger and secure safety. In sports-related crimes·accidents. the first important purpose is to find out legal liability and give relief and protect victims. However, offenders could get into social and economic danger due to increase in economic burden caused by liability for damage or be branded as a criminal in society. Such recognition may be a great obstacle to the development and promotion of sports, impair the value or essence of sports, and even contract sports participation or activity. It is sure that legal liability should be strictly applied by civil·criminal interpretation of law about deliberation, negligence, and illegality in the level of th positive law in a constitutional state in order to secure social peace and public order and national, social, and individual benefit and protection of the law. However, from an angle of sports, given peculiarity and inherent danger of sports, the methods to reduce or exempt civil·criminal liability against tort need to be explored in order to minimize offender's economic damage, to secure his/her social and economic status, and to protect minimum human rights. The law principles of exemption are as follows. i) The principle of accepting danger(accepted danger) ii) Force majeure iii) The principle of reliance iv) The principle of self-fault v) a cause to exempt illegality For this case, the Civil Law has a provision of self-defense and emergent refugee(Article 761 of the Civil Law). Accordingly, it is reasonable to invoke a cause to exempt illegality provided in Article 20 and 24 of the Criminal Law(justifiable acts, self-defense, emergent refuge, self-help, and victim's consent) and Article 761 of the Civil Law(self-defense and emergent refuge) and apply as the principle of offender's exemption). However, in case severe accidents(e.g., death), infringement by gross negligence, or physical and property loss greatly breaks social established rules and acceptability, it shall be bear civil·criminal liability.

스포츠과학연구(제24권 2호 2013)

스포츠과학연구소 朝鮮大學校 스포츠科學硏究所 2013 스포츠科學硏究 Vol.24 No.2

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스포츠과학연구(제26권 1호 2015)

스포츠과학연구소 朝鮮大學校 스포츠科學硏究所 2015 스포츠科學硏究 Vol.26 No.1

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스포츠과학연구(제25권 1호 2014)

스포츠과학연구소 朝鮮大學校 스포츠科學硏究所 2014 스포츠科學硏究 Vol.25 No.1

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청소년의 스포츠 참가유형별 비행성향에 관한 연구

조동진,김재현,김상대 조선대학교 스포츠과학연구소 2000 스포츠科學硏究 Vol.11 No.-

The purpose of this study was to investigate youth's misconduct tendency according the type of sport. For this study the self-report questionnaires were administrated to total sample of 528 middle and high school students. The results were as follows. 1. In boys, the first year student in high school and the third year students in middle school have higher misconduct tendency. In girls, the second year students have higher misconduct tendency. 2. Those who have had experience in being players in sports have higher misconduct tendency 3. Those who have taken part in a sport have higher misconduct tendency. 4. In boys, those who have taken part in a sports twice to three times or more than four times a week have higher misconduct tendency. In girls, those who have taken part in a sport more than four times a week have higher misconduct tendency. 5. In both of boys and girls, those who challenge to sports games more than ten times a week have higher misconduct tendency. 6. In boys, those who see sports games more than ten times a rear have higher misconduct tendency. In girls, those who see sports games four to six times a year have higher misconduct tendency.

전문대학생들의 건강 및 SPORTS활동 의식에 관한 비교 연구 : 광주, 전남 지역 사회체육과 및 일반학과를 중심으로 Centering around the General Department and Social Sports Department Students of Kwang ju and Chunam Provinces

김성복 조선대학교 스포츠과학연구소 1995 스포츠科學硏究 Vol.7 No.-

Our modern society should promote various measures to increase the happiness and welfare of the people by helping them maintain their good health,forge their physical strength and enjoy their leisure and life,free from the burden of their daily work. we modern men are willing to participate positively in such activities as satisfying our minds and fulfilling our lives,enjoying stability and high-speed growth of our society at the same time and our perception and concern about our health or physical activities are expanding rapidly. Therefore the purpose of this study is to analyze the consciousness of junior college students about their health and sports activities. Junior college students [social sports department students (male:89명,female:95명)and other general department students (male:79명,female:108명)] studying in Kwangju,chunnam provinces served as subjects for this comparative study. In order to survey the junior college students,consciousness about their health and sports activities they were divided according to their sex and department. On the basis of the analysis I get through this study,I present the following as the conclusions: ^*consciousness about health 1) They respond that they get most of their knowledge about health through mass-media, school education and medical institutions including hospitals. General department students say that their school environment is unsatisfactory for their health life while social sports department students think it just normal. 2) Social sports department students think that they are enjoying good health while their counterparts in other departments answer that their health is just normal. Male social sports students think that excessive smoking,drinking,unbalanced foods and irregular eating habit can be the major causes of poor health. 3) Most students respond that they are usually a little tired. Social sports department students find its cause in the lack of sleep while other department students cite the lack of exercise. 4) Most students think that enough rest and exercise are the most important factors to maintain their good health but they also say that their eating habit is not good. 5) Male social sports students answer that they have good appetite while other department students respond that theirs is just so and so. Most of them,regardless of their departments,say that they usually eat snacks once or twice a day. 6) Most students say that they usually sleep 6 or 7 hours a day and they don’t think it enough. ^* Consciousness about sports 1) Most students respond that sports activities are a must and they cite the objective of their engaging in sports activities is,first of all,to get rid of stress. Male students emphasize the importance of their physical training while female students hate obesity very much. 2) Male students in general departments favor billiards while social sports department students like tennis and basket-ball. Female students in other general departments want to do bowling while female students in sports department favor aerobics. General students want to do fencing in the future while male sports department students want to do hang gliding but female ones want to do aerobics. 3) General students use school grounds or vacant space near their homes as their exercise places but social sports use commercial sports centers,school grounds and public sports facilities,usually along with their friends. 4) Other department students usually do exercise once or twice a week,spending about 30 minutes or one hour each time but social sports department students spend more than an hour each time. 5) Most students think that they need a leader in their sports activities. General department students think that their biggest trouble is their insuffient pocket money while social sports department students cite insufficient sports facilities and suitable places for doing exercises. 6) Most students think that the facilities they are using now are just so and so. They also respond that more sports parks,comprehensive health towns,indoor sports centers and swimming pools should be built or expanded.