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金範國,高載乾,金炯吉 濟州大學校 觀光産業硏究所 1990 産經論集 Vol.4 No.-
This is the today's trend that the field of shopping is included in tourist consumptions. The number of tourists who visited Cheju to the late of December in 1959 is 2.64 million. Then, the income from this is expected to amount up \ 344 billion. Generally, the earnings in shopping irfustry are estimated to about \ 64 billion, for tourists spend 20% of the money in this. In Cheju-do's develoment of tourism, however, since the investment is concentrated on the facilities, the investment on the development of tourist local products is so poor that the inc reuse of the income of the farm-fishing households through tourism cannot be accomplished. Therefore , by analysing the consumers'behayior characteristics and markets, and evaluating local products, this paper presented the direction of the development of tourist localproducts in Cheju. Although local products have some conditons such as the unique feature of a nation or a province, the easiness of keeping, solidity and practicality, unless they are newly developed, consumers would go away from them and then those items would weed out like other goods. ConsequentBy, in provincial products, the product development is continuously needed through the principles and procedures of general product development. According to the analysis on consumers of made-infheju products.66.6% out of them think these products expensive and 73.0% think their design is above the average, while young tourists and those who visited f'heju more than two times tpk up a negative attitude of the products in terms of their design. In packge of the Froducts. the upinion that it is not good is dominant, but the opposing one marks only 16.1% Acrording to the analysis ort seasonal purchasing pattern. there is not great differcnoc and, particularly, in summer.51.9%· out of tourists say that,because they cannot find good articles to buy, they don't purchase local products. Generally. Cheju local products have problems as fellows: (1) there is nothing remarkable (47.4%);(2) the price is high (24.1%); (3) the items are unpractical (9.5%) (4) they are bulky to carry about (6.8%). In order to appraise separately Cheju local products. the scoring model methud was applied, Evaluated with six items such as local color, design, beauty, parkage and price, (1) Hallim sujik (hand-woven products made of wool) (2) stone clock. (3) products made of Melia seed, (4) products made of "Jungdong", (5) Tolharubang, stone old man, and Hallan (cymbidlum kanran) were selected in this order out of 15 local products of aecessries and practicable goods. On the other hand. according to the results of evaluating eleven local eatables, (1) horse-head fish (Branchiostegus japonicus). (2) omegisul, a liquor, (3) huney. (4) salted-fermented Damel rish. (5) shitake mushroom, (6) Cheju confectionery (tentative name), (7) rape eil are best in this order. It can be said that omegisul, salted-fermented Damel fish, Cheju confectionery. and rape ol? which are hold in a high estimation on their potentiality of development have a good possibility of development because of their prospects of success. Besitles, the purchasing motivaction research on slated-fermented Adalone shell and top shell shows a favorable response . In addition. as the connettive system between the development of Cheju-do local products and the income increase of the farm-fishing households, a plan for the establishment of a joint market and the activation of subsidiary work areas was suggested. The next study should perform one about the industrialization step through market research and minute feasibility sulvey on the amove-mentioned five or six local products which havc the possibility of development.