국제광고 효율화를 위한 우리나라 광고 현황과 전략에 관한 연구 : 광고카피 중심으로

박선영 명지대학교 국제통상대학원 1997 국내석사

This thesis aimed at researching the advertisement copy to the proceeding direction of Korean advertisement entering upon the age of industrialization. International advertisement is the one that some domestic companies publish at the foreign media or foreign language media printed in the foreign countries. This is called an export advertisement (An import advertisement means that some foreign companies advertise at home using our media). Like this, chapter 2 discussed the theoretical background that both domestic and inter-national advertisements have the same fundamental principle though their media are different. Chapter 3 examined the actual condition of definition and history of international adver-tisement through foreign cases since the technical study is not complete though Korean companies have highly recognized the export marketing and foreign advertisement in this time when the advertisement at the advanced countries like America,Japan and China is emerging as an important factor. Chapter 4 analyzed the rough history of Korean advertisement copy and the advertise-ment copy of enterprises. Chapter 5 examined the expressive characteristic and constituent elements necessary for practice and direction of copy working. Basically, the international advertisement is the same as that of domestic one, but the complex environmental factors like boundaries are involved, so detailed data on the national character, emotion, customs, practices, religion, education and economic trend to the subject country as well as the direct market of the subject goods can be said to be necessary. Also to more effectively operate various matters on the concept of theoretical inernational advertisement and practical matters on Korean advertisement copy, following measures should be taken. First, the method of training the specialists as the international advertising personnel. Second, the method of sharply increasing the budget for international advertisement Third, the method of establishing the expressive strategy on the viewpoint of panglobalization to be modified with the environment of each foreign market. Fourth, the method of discriminatively selecting the advertisement media according to the character of subject audience. Finally, the method of adjusting the manner and enhancing the level as the international advertisement company according to the age of globalization. It is the fact that the role of today's advertisement has been largely expanded and had an effect on the current of international economy. The international advertisement of our country has been strengthening the developmental basis of international advertisement thanks to the activities of some progressive multi-national enterprises, though its history is short. At this time,, if scientific and rational efforts for international advertisement are searched for, our advertisement will be able to much more consolidate its position at the international advertisement market.

한국의 국제금융경쟁력 강화방안

정복규 명지대학교 국제통상대학원 1998 국내석사

This dissertation has been aimed to propose the ways of strengthening international competitive power through the effort of renewing the management of finance industry of Korea which has been confronted with a great difficulty internally and externally. Through systematic planning domestic finance organization and government are able to cope with globalization and opening of finance industry of Korea effectively. This dissertation has been based on the logical and practical study method, referring to the related statistics or government data and domestic and international professional books and research records which have been collected by various research institutes and investigation organizations internally and externally. The contents handled in this dissertation are ; 1. Theoretical study of globalization of finance 2. The present situation and competitive power of globalization of Korea finance and the situation of the level of finance renewal of America and Japan 3. The method of strengthening the competitive power of bank industry after Korea was admitted into OECD. In conclusion to strengthen the competitive power of international finance of Korea we should fulfill faithfully the subjects requiring renewal of bank industry of Korea. And we should participate in international bank industry more actively and effectively in parallel with the practical performance of the role of structure control of government. Korea should accept international system such as WTO and IMF based on the trust to strengthen international competitive power.

航空貨物터미널의 效率的인 運營方案 硏究

박범수 明知大學校 國際通商大學院 1996 국내석사

This thesis is the study of the present condition of the existing aircargo terminal which has been the center of the aircargo transportation, and the study of the new airport which will be opened. And on the basis of these I try to offer an solution to the effective plan for aircargo transportation. World aircargo transportation, according to the regular airline transportation results of ICAO member nations, has steadly increased 4.3% between 1984 and 1994. Particularly in 1994, the transportation results showed about 20 million tons on rate of increase international regular lines. This was a rise of 14.3% over the year before - three times the average increasing rates. Also Asian and Pacific areas are important to regional groups, since their growth of 15.7% in 1978, 16.9% in 1988, 36.5% in 1993. That was a high growth rate compared with other regions such as Europe, North and South America, the Middle East etc. So IATA anticipates that the Asian, and Pacific regions will reach a growth rate of 50% by 2010. Thus many nations such as Japan, Hong Kong, Singapore, Thailand, and Malaysia, have not only extended their existing airports but built new airports to prepare for the competitive 21th century. Those airports will be operated 24 hours a day and possess 4,000m runways. Also each nation has selected places which would suffer lightly from the noise and the same time would minimize the access time to the city. Through all these preparations, the airport not only functions as a locas, but plays an role as the strongpoint of the international business, information and communication. The airport transportation rate in Korea has increased very much owing to economic development and trade growth. Korea exports indecreasing amounts heavy goods, light goods, marine products, and mineral products. Air transportation is the most appropriate means of exporting these goods. From 1984 to 1994, domestic and international aircargo transportation indicated 14%, and 9% growth respectively. One research said that aircargo exports will continue to grow 7.72% yearly till 2010. But comparing marine-transportation and air-transportation, the coefficient of utilization of aircargo is only 1% world-wide. Especially in Korea, though the rate of air-transportation of international cargo has been increased, the coefficient is no more than 0.3%. In the case of the Kimpo International Aircargo Terminal, the total of 1994's dealings are 84.9 thousand tons on the international lines, and 16.1 thousand tons on the domestic lines, which is the 11th in the world and a rise of 17.4% over the year before. Many of Kimpo's facilities are already approaching their limits. It is estimated that runaways, for examples, will reach their limits in 1996, moorages in 1996, aircargo terminals in 1992(domestic lines), and in 1996(international lines). Therefore the new airport must be built under a long and short range plan to get an advantage in international competitiveness, prepare for the demands of next century airline usage, and meet the changes in the world airline market. So Youngjong Do new airport is expected to fulfill this role, for there are few obstacles like noise, fog, or other planes which are landing or taking off in surrounding areas. The construction plan of the Youngjong Do new airport will be fitted withone 3,750m×60m runway in the first step, and four 3,750m∼4,200m×60m runways in the second, and will have the capacity to handle 7million tons of freight. But most of the cargo will be charged in the Kimpo International Cargo Terminal till the new airport is opened. So our current task is the practical use of the existing terminal. Therefore the Kimpo International Cargo Terminal is needed for relieving the piling-up of goods by smooth flowing of the cargo, accommodating outworn equipment and deficient space, and effective disposal of the transit cargo that occupies 60% of the import-export freight. The transition between the old and the new airports must be carefully planed. First of all, the problem of the piling-up in the high demand season and the present manifest must be improved by reducing red-tape formalities though EDI type management. And in the case of transit cargo, maximum self-imposed control must be guaranteed. Also for the practical use of the old and new airport the correlation between main and secondary airport will have to be matched. Finally the problem of connection between the airports and access to the airport must also be solved rationally.

우리나라 銀行産業 現況과 國際競爭力 提高를 위한 合倂方案에 關한 硏究 : 미국·일본·유럽 등 주요 선진국 사례를 중심으로

안수경 明知大學校 國際通商大學院 1997 국내석사

본 논문은 합병경험이 거의 전무한 국내은행이 개방화시대에 경쟁력강화를 위한 합병전략을 세우기 위한 향후 대응방안에 관한 연구로 선진국의 사례와 국내의 서울신탁은행의 합병을 중심으로 그 문제점을 살펴보고 향후 합병을 위한 시사점을 도출하고자 하였다. 연구방법으로는 1차적으로는 국내외 금융·경제관련 자료와 문헌, 한국금융 연구원의 여러논문, 그리고 그외 각종 경제신문을 참고자료로 활용하였고 우리나라 은행과 외국은행과의 영업규모, 생산성 비교는 「The Banker」의 세계 1000대은행의 국가별 분석표를 활용하여 비교하였다. 그 결과 일본, 미국 등의 선진국의 은행에 비하여 우리나라는 금융기관의 순위간의 차이가 적은편으로 자율경영을 통한 은행간 경영성과의 차별화가 이루어지지 못한상황이며, 국내은행의 경영에 비효율성 요소가 클 뿐만아니라 금융의 국제화가 진행되는 가운데 우리나라를 대표할 선도은행의 필요성이 더욱 부각되었다. 우리나라 금융현실상 합병의 추진주체문제, 합병관련제도의 실효성, 노동시장의 폐쇄성, 전산망통합, 지점망축소로 인한 과밀화 현상의 해소 등이 합병의 장애요소로 존재하며 향후 은행합병을 위해서는 금융관련규제를 완화시켜 경쟁력을 강화하고 타업종간 업무영역을 확대시키며 효율적인 인원감축을 실행하는 문제가 적극적으로 검토되어 1997년 개정한 「금융산업구조개선법」이 유명무실하지 않도록 하여야 할 것이다. 또한 M&A를 통한 경쟁력확보가 무엇보다 시급한 문제이기는 하나 은행과 근로자가 공존할 수 있는 토대가 마련되어있는 가운데 자체적 경영전략에 의한 자율적 합병의 추진이 수반될 때 진정한 합병의 의미가 있는 것이다. 요컨대 거시적 측면에서 은행은 경쟁력 확보수단으로 가장 손쉬운 감원을 선택하고 근로자들이 은행의 존립자체보다 미시적측면에서 자시의 권익만 주장한다면 합병이전의 "조직" 자체의 존재가 위협을 받을수 있다. 그러므로 은행합병이 성공하기 위해서는 정치적 독립성, 최고경영층의 리더쉽, 효율적 비용절감, 기능보완성을 통한 시너지창출과 화학적융합을 위한 조직원의 노력이 수반되어야 할 것이다. This study is to identify the current status of our banking industry and derive the existing problems by looking into the Seoul Bank M&A case. Also, possibility for M&A between banking institutions are considered as a countermeasure to heighten their competitiveness in the market as to stay put in recent rapidly changing environment that is under worldwide trend of deregulation and internalization. Strong and weak points shown in the past M&A in advanced countries along with the problems that were arised in Seoul Bank M&A are the basis for exmining various measures in banking institutions M&A, which were reviewed from the point view of governmental aspect and aspect of banking institutions themselves. In line with this, following conclusions were derived for the M&A between banking institutions. As for the aspect of banking institutions themselves, firstly, M&A decision should be accompanied by thorough pre-works. Secondly, staff of both banks should be fully acknowledged with the needs for M&A and continuous efforts should be extended for the amicable unification of both institutions. Thirdly, gradual and moderate re-layout of consolidated staff are needed instead of forced lay-offs. Lastly, types of both banks' business and customers should be fully examined as to lead overlapping branches into close-down. As for the governmental point of view, firstly, government should provide favourable environments for active M&As. Secondly, independent internal management should not be interfered as well as allowing the management to devote itself only for efficient and productive operations. Lastly, arbitration institution should be established in order to mediate various possible obstacles which may arise throughout the M&A.

스낵시장의 촉진전략에 관한 연구

황정현 명지대학교 국제통상대학원 1997 국내석사

오늘날의 스낵시장은 거대한 제과 시장의 한 세분시장으로 분화되어 있으며, 제과 시장에서는 스낵을 비롯해 비스켓, 초코렛, 빙과, 캔디, 껌등이 포함된다. 그 중에서 스낵과 비스켓은 일반적으로 "과자"로 불리우나, 제과시장에서는 세분화 하여 각각의 독특한 영역을 확보 하고 있으며, 매년 10% 이상의 큰 성장을 기록하고 있다. 본 연구는 스낵의 개념 및 국내 스낵시장 현황을 분석하고, 촉진전략에 대한 문헌적 고찰부분으로 촉진의 개념과 의의, 촉진전략의 수립과정 및 촉진믹스에 관해 다루고, 이론적 지식과 스낵현황을 토대로 스낵시장의 전반적인 상황 및 마케팅 촉진전략의 현황과 문제점을 살펴 보았다. 국내 스냑 시장은 면류업체(농심, 삼양, 빙그레, 팔도)가 주도 하였으나, 80년대 후반에 접어 들면서 제과사(롯데, 해태, 크라운, 오리온)들이 스낵 시장에 진입함에 따라 스낵 시장의 판도는 90년대 초반에 제과사에서 면류사의 실적을 능가하게 되었다. 이러한 판도 변화는 제과사를 중심으로 외국 유명회사와 기술제휴 및 합작투자로 회사를 설립하여 스낵시장에 적극 진출 하였으며, 스낵의 다양화와 차별화로 다양한 제품의 출시 및 마케팅 활동으로 급성장을 이루었다. 현재 스낵제품 매출 순위는 1위 새우깡, 2위 치토스, 3위 썬칩, 4위 죠리퐁, 5위 포카칩 순이며, 상위제품 대부분이 90년대 초 설비 투자에 의한 신제품 이다. 농심 새우깡을 제외하면 모두 제과사 제품이며 특히 치토스, 썬칩, 포카칩은 모두 오리온 제품임을 알 수 있으며, 다양한 촉진 활동 즉 광고, 판촉물 등을 통한 매출 증대로 큰폭의 신장세를 내타내었고, 가격대 별로는 200원 제품에서는 농심이, 300원 제품에서는 오리온이, 500원 제품에서는 농심이 우위에 있다. Today's snack market has been divided as a pert of not Indus confectionery market, whose market includes biscuit, chocolate, ice cream, candy and gum etc. In generally snack end biscuit celled 'sweet' , whose area is subdivided and secures peculiar field, recording over 10% of annual growth. This study analyzed the concept of snack end actual condition of domestic snack market, dealt with the establishing process of promoting strategy end mix, examined the general condition of snack market end marketing promoting strategy based on the conditions of theoretical knowledge end snack. Domestic snack market has been led by noodle industry, as other confectionery companies entered into the snack market en the turn of lane 1980s, the results of confectionery companies have surpassed those of noodle companies in the domain of snack market in early 1990s. According no the chanae of domain, confectionery companies actively entered into the snack market throuah joint technical ties with foreign famous companies end establishing the joint venture companies, and the diversification end discrimination of snack have been sharply developed due no display of diverse products end marketina activity. Descendina order of current snack products sold in market is Sae Woo Gang (1st), Chitos (2nd), Sun Chip (3rd), Jorippong (4th), Poca Chip (5th), most of the top ranking products were made by facility investment in early 1990s. Except None Shim Shrimp Crisp, ell ere confectionery products especially Chitos, Sun Chip, Poca Chip can be found no be Origin made products, which showed a wide range if increase due no sale expansion through various promotion activities like advertisement and printed manners. And in the respect if price, fir 200-win products, Nina Shim, fir 300-win ones, Origin, fir 500-win ones, Nina Shim prevail over other companies.

WTO體制下에서의 産業被害救濟制度 對應方案에 관한 硏究

박성삼 明知大學校 國際通商大學院 1997 국내석사

The first Uruguay Round began in September, 1986. This round was for discussion purposes to develop a compromise agreement between 120 countries. The final agreement stood for a period of seven years. In April 1994, the Uruguay Round Agreement was finalized in Morocco. The UR agreement's role is to maximize competition and to occupy a part in the market of each country involved. Tariff barriers are decreasing due to tax-free items, dutiable items and low dutiable items. The non-dutiable policies are somewhat vague and unclear; consequently, countries involved are administering their own policies on a voluntary basis. The economic department of the UR expects the following results to occur: improvements towards an anti-dumping system, subsidization of the countervailing duties system and safe guard policy. This new WTO system is expected to outperform the old GATT system by providing a better competitive system for all. However, the UR agreement can not solve all problems resulting from international trade. Rather than it providing solutions, it is causing more complications and increasing the possibility of trade disputes occurring amongst countries involved. The UR agreement legislates many changes that will affect departments including those that were under GATT control and new departments opening up. The WTO will need time to adapt to this new role. During the onset of the agreement, some minor and major trade disputes are expected because of individual interpretation of the new agreement and the unwillingness of some to perform as expected. This new agreement, which focuses on controlling new international trade, came into effect on January 1, 1995. WTO has replaced GATT and is now performing the duties of an intermediate trade organization. They have controlling power within international trade and will make all the corporate decisions for the membering countries. Recently, the international trade agreement has been showing some important improvements in relation to the changes being sought after. In the past, governments protected domesting industries from imports and developed strategic industries however, now governments are helping domestic industries cope with international competition as well as minimize any damage that might follow. Hence, my thesis will research and analyze the following statements: (1) The main goal of WTO and the roles it will assume to handle world trade in the future. (2) The WTO's system for relief of industrial damage: a) it's characteristics b) it's process and the plan used to measure how it will perform. Furthermore my thesis's main purpose is to discuss options and countermeasures that can be used to prevent and reduce industrial damage resulting from international trade. Finally, the WTO has not yet completed a system or method for preventing industrial damage. If companies can't expect damages to occur before, they need to set up an objective and lawful systematic plan to prevent and to minimize any damage that may occur due to international trade. In order to effectively prevent industrial damage, attitudes towards the trade policy must be changed from passive to active. No one will deny that the textile industry still leads the nation's export by recording 16.6 billion dollar export and 3.7 billion dollar import and thus, achieving 12.9 billion dollar trade surplus in 1998 alone. Particularly, under the current I.M.F. bailout program, noboday can deny the fact that the textile industry contribute much to the employment stabilization as well as the trade surplus. Meanwhile, the export of the fabrics accounting for some 60% of the nation's powerful textile industry had continued to grow since late 1980 when a circuitous textile export to China main-land through Hong Kong began to increase, until 1995 when its growth began to slow down. After all, the export of the fabrics decreased by 16% in 1998 compared with the previous year, about which the nation's textile industrial circles are seriously concerned. Such a decrease of fabric export seems to have been attributable to the Chinese government's intensive checking on the smuggling through Hong Kong since 1996, however, it can be more attributed to over-competition among domestic companies and failure to establish the comparative advantage over such late corners as Indonesia and Taiwan, etc. Therefore, it may well be required urgently of our textile industry, particularly those synthetic fabric producers accounting for 45% of the nation's total textile fabrics, to recover a comparative edge in an everyday cutthroat competition of the world export market for the 21st century. With such a basic assumption in mind, this study was aimed at discussing the export increase strategies targeting at E.U. Market in a practical way. The specific measures to this end can ge suggested as follows; First, it will be necessary to positively respond to consumer's faster changing needs due to the shorter product life cycle, namely, the quick changes of production structure towards 'Multi-Item Small Quantity Production System', while meeting consumers' needs with an advanced production structure allowing for high quality at a competitive price. Second, in order to solve the tenacious problem of dyeing process, it is required of the synthetic fabric industry to more intensify the dyeing process with reinforced training program and technological development. Third, since most of the nation's synthetic fabrics are used for apparels, it is urgently needed to reinstate the information network to be adaptable timely to the fast changes of fashion, designs and vogue in the world market. Fourth, it is necessary to design an export marketing strategy with development of higher value-added new materials, fashions and designs as well as with quality dyeing processes. Fifth, it is required of the government to restructure Korea Trade Association having a rich capital to be merged into Korea trade-Investment Promotion Agency(KOTRA), and thereby, to establish a two-year course of "Export Marketers' Academy" with all expenses free under the new organization, which will bring up several hundred professional and competent export marketers every year. Sixth, although the circuitous exports should be actively encouraged in case of the export quotas falling short, any chaos of the existing export markets should be avoided in search of the diversification of the export markets. Seventh, since the export quotas are limited, their operation should be more efficient. in this vein, the government is requested to discuss with E.U. executive commission by multilateral diplomatic efforts to find ways to have the quota items switched among themselves, as the U.S. quoas are. Eighth, in order to avoid over-competition among domestic companies and thereby, to maintain an export market order, it is necessary to divide the roles between producers and trading companies. That is, the former should be devoted to production, While the latter be engaged in export marketing only. In addition, the government and the textile industrial circles should join efforts to positively participate in reputed overseas exhibitions('Premiere Vision', 'Interstoff', etc.), while programing a "Korean Day" to hold a fashion show during the same exhibitions. Lastly, it is too early to dismiss the textile industry as declining, and, instead, it must be required of the government and the textile industrial circles to jointly cope with this future business by looking after the longest textile power italy and thereby, developing the industry more through reawakening of its potential importances.

韓國 中小企業의 中國 吉林省 進出方案에 관한 硏究

박희연 明知大學校 國際通商大學院 1996 국내석사

Past China's economic policy has been experienced periodical change based on both axes of conservative standpoint to represent the traditional constructionline of socialism on basic assumption of her own rebirth and pragmatic one to preferentially devise the development of realistic productive ability. Since Deng Xiao Ping's appearance government has tried to escape from the peinciple of self-rebirth, realize the China's modernization by economic development through prnotion of open-door policy, for this policy foreign capital and advance technique were needed. Accordingly China government has gradually improved foreign investment environment and expanded the overseas open-door policy like special economic district, economic technique development district, now she has oromoted economic policy as all round open strategy opening all the main cities. The special economic district ains at building synthetic export and process industrial district including the 3rd industry, while the economic technique development district emphasizes on including factory of the 2nd industry including technique reconstruction of existing factory in old cities. On the other hand, in the midst of discussion for north eastern economic zone centered on 3 northeastern provinces emerged, each province has been promoting its own independent, economic development. And since 1990's, China has promoted the all-round openness through so-called radiation-type development strategy expanding the 3-step open-strategy (5 special economic districts, 15 economic technique development disteicts, 3 deltas) to 4-step openness setting up the bonded district in coastal cities. Korean Small and Mideum-sized Enterprises in Jinlin Provinses in China investment toward China shows that it has explosively in creased since beginning of friendly relations as its scale after 1993 reached much more than the aggregate scale by permitted investment. On the other hand, various problems have been aroused along with this trend. Spot invested and entried enterprises, as the greatest obstacles, pointed out the difficulties of collecting information at China's complex administrative sustem in process of investment, insufficient social in-direct, capital and low productivity, difficulty in timely supplying raw materials in spot management. Also many problems have been brought about from investment and entry types such as production-efficiency oriented type investment based on labor intensive manufacturing industry, concentrated investment on the gulf of Bal-Hae and 3 northeastern provinces, preference of monopolistic enterprise etc. To get over all these problems, positive reform measure of investment and entry to China along with establishment of basic investment strategy must be groped. There fore, following basic strategies should be groped in investing and entrying in China. First, for the uncertainty due to China's institutional complexity, its uncertainty should be reduced by collecting much in formation through maintenance of good relations on human relation' or 'relationship' in the level of private enterprise and information collection and support system in the level of government. Second, as China government promotes discrimative policy to each entry objective, so we have to cope with this situation by establishing definite entry objective. Third, considering the validy survey as the opportunity to collect information for uncertain investment environment, making most of it, we have to closely understand the investment object. Fourth, in case of promotion of joint venture, we sometimes misunderstand the compromise partner as many governmental parties intervene in at the beginning of joint venture, so we have to practically and concretely negotiate with real joint venture partner. Fifth, it is necessary to have steady and serious, precise negotiation posture against Chinese high-level negotiation technique. In the reform measure of investment and entry by Korean enterprise, at first their types should be turned to market oriented investment for China's domestic market escaping from the production efficiency oriented investment, diversified for security of Chinese basic domestic market by expanding its investment regions limited in 3 mortheastern provinces and the gulf of Bal-Hae to wide region. And suitable entry strategy for characteristic per relevant area should be established by promoting the Key strategy per large-scale area besides selecting the objective market, as Korean enterprises have difficulty in collecting information, so construction of efficient in formation collection, analysis, transmission, accumulation system is urgently needed. And small enterprises intensified investment have their limitation like complexity of Chinese market structure, insufficient negotiation power with Chinese government, so conglomerates, entry is positively required, to survive in China, minor share strategy to ease the transaction and control structures is required getting out of excessive possession share strategy on middle and long tern basis along with discrimination and being high quality of product. Finally, we have to enter the Chinese mark on a long-term basis. Korean enterprise have devoted their all efforts to steadily secure the cheap labor power by emphasizing on short-term result, neglected all the information to be assumed to promote long-term strategies such as Chinese market, marker scale, promising region etc. Therefore to secure the Chinese market on a long-term basis, the support plans have to established that the spot corporation can operate its strategy as the above, also spot corporations have to make every efforts to thoroughly adapt themselves to Chinese customs as long as they invested in China. On the other hand, government have to sufficiently support the enterprises that they can advance the industrial structure through development of industrial technique, devise the plan of enhancing overseas competitive power through industrial technique cooperation with China. In addition, adjustment of all legal system and establishment, support of private committee, prevention of excessive competition and function of information provision of investment environment by China entered enterprise should be strengthened.

우리나라 企業의 海外直接投資 活性化方案 硏究 : 印度市場 進出을 中心으로

이경대 明知大學校 國際通商大學院 1997 국내석사

India with a very high purchasing power based on 900 million population is the most populated region next to China, the scaly of its domestic market is ynonnous furthyumory its middle - class is estimated to by about 290 million. Also India is rich in the factors of production mineral resources and agricultural, marine products as well as simply labor power and high tech labor power such as aircraft, satellite, nuclear power and software technician, moreover it is making sure its political stability. Looking at all these trends, it is thought that the foreign investments in India will steadily expand, in particular, for the time being, the investment priority types of business such as electricity, electronic, electric power, communication, chemistry, metal industry and various fields of manual trades will by the same case. On one hand, our foreign investment has been regularized since middle 1980s when the basis of black figures of international income and expenditure was achieved, and now the field production of our enterprise's is in its early stage that a certain enterprise exports the production facilities, materials and parts, assembles, processes and exports them again on the spot. However, for our enterprises to enjoy long-term profit in the future foreign market, the promotion of international management strategy through on the spot corporationalization is essential, to do this, enterprises should understand the entry condition to individual country and plan the strategy of internationalization connecting diversification and advancement. Thus, this thesis has its significance in analyzing the entry condition and institutional environment' of Indian market where the entry of our enterprises is accelerating, based on Indian market emphasizing the entry pattern of our enterprises and the necessity of spot corporationalization as its entry task in the study of foreign entry.

우리나라 채소류 유통 합리화 방안 연구

신동인 명지대학교 국제통상대학원 1997 국내석사

The distribution of agricultural and marine products has a connection link of production, distribution and consumption, whose distribution can be explained as the functions of commercial, material and distribution fox inaction. Thus, this thesis aimed to study the rationalization plan for the distribution of agricultural products, especially vegetables focused on the three functions in the connection link of production, distribution and consumption. Vegetables have uncertainty in price and production, diversity of quality, high septicity, repeated sharp rise and fall of price, complex distribution route and high distribution margin. Research and study on the actual condition to the distribution of vegetables was focused on the function, role and standardization of distribution organizations for vegetables. As a result of studying and analyzing the actual condition of concrete distribution for vegetables from the characteristic of distribution to agricultural and marine products, the following problems were found. In vegetables, complex distribution system and high margin rate occurred due to insufficient facilities and conditions for materials, its complex distribution structure has become a factor for making it difficult to collectively gather, process and distribute the information, resulting increasing the insecurity of price. And this instability has made middle men profiteer through cornering and hoarding by sale of vegetable garden and field, and their evil practices become a factor to hamper the development of institutionalized market and rationalization of distribution structure. Thus, the rationalization plan for the distribution of vegetables was suggested on basis of these points as follows. First, the distribution route and margin should be reduced. If present 5 to 7-step distribution route is reduced to 3 to 4 step one, distribution margin can be reduced much more than present one. Second, public wholesale market should be effectively operated. For this, efforts need to be made to strengthen the competition between brokers, and expand the public wholesale market and unify the management and operation. Third, the distribution function of an agricultural cooperative should be consolidated. For this, common forwarding should be invigorated, the facility to perform the function of contorting the forwarding like distribution facility, especially a low-temperature store house be expanded. Also, the importance of selling business in an a agricultural cooperative should be largely strengthened, common receiving and distributing system for reducing the distribution cost of agricultural products be developed. Fourth, the price stabilization of vegetables through control of supply and demand by expansion of distribution information system should be achieved. For this, the distribution information should be diversified, specialized man power be trained, the recognition and capability of users of distribution information be enhanced. And above all, the subject in charge of distribution information be unified. Fifth, distribution facilities should be modernized. The distribution facilities of production places should be expanded on basis of the function of contorting forwarding like a low-temperature storehouse, whole sale-step distribution facility be formed on basis of the maintenance of freshness and reduction of cost to support the massive distribution system, while retail-step distribution facility be formed on basis of the reduction of distribution stage and increase of consumer services. Sixth, finance and tax supporting plan should be established. For the rationalization of distribution for vegetables, the support by the government should be strengthened, as its concrete plan, actualization of the corporation tax, abolition of VAT to broker and actualization of brokers' commission be attained. Seventh, the price of vegetables should be stabilized. For the stabilization, the price policy of the government should be changed to price stability-oriented one getting out of grain-oriented one, extensive efforts like reduction of distribution stage, expansion of distribution info Eaton, consolidation of forwarding control function of producers' organizations be made. Finally, for the rationalization of distribution of vegetables, consistent effort for the rationalization of its distribution should be maintained, and synergy` effect must be created by these efforts being wholly coordinated and integrated, further wore, sympathetic feeling of recognition to the importance of distribution of vegetables in national economy should be formed, and the will and positive effort of distribution subjects, that is, production farmhouses, brokers and consumers be fox iced and made.

東아시아 開發途上國 經濟發展의 動因과 展望에 관한 考察

정주년 명지대학교 국제통상대학원 1998 국내석사

This study aims to assess the factors responsible for high economic growth in major East Asian developing countries and the sustainability of their growth in years to come. The study particularly pays attention to the factors which are not easily measurable, such as renewed self-consciousness of the people in the region, a unique guiding role of governments, an 'oriental' perception of trade and commerce which is different from that in the western society, and a special system for education and culture. This study is organized as follows. The first chapter is devoted to explaining the purpose of this research and what hypothesis is going to be dealt with. The second chapter addresses various factors which are not measurable yet played a very significant role in economic development in East Asia. In the third chapter, economic conditions in the East Asian region in coming years are discussed. In the discussion, both the measurable and non-measurable factors are analyzed and both are put in perspective. In the fourth chapter, various theories about the East Asian economy are introduced both on the pessimistic and the optimistic side. After presenting the major arguments of those theories, a value judgement is made on the conditions that those theories are presuming. The last chapter is devoted to the summary and the conclusion. The main argument of this study lies in that a pessimistic assessment of the East Asian economy a' Ia Paul Krugman is misleading to the extent that total factor productivity growth has not been the primary source of its growth in the past. The vibrant growth of the region is based upon very intensive investment in human resources, mobilization of domestic savings, market-augmenting government guidance, and the unique Confucian social value system. The real miracle of the East Asian economy may be socio-cultural more than economic. It is rare in the history of economic development of the world that people's self-consciousness of the necessity for economic growth combined nicely with government leadership complementing the private sector's efforts. As the economies get closer to the advanced stage, however, the countries in the region must recognize institutional and individual fallibility. This recognition will give rise to a more sensible and flexible system which is needed for a structural reform at the time the East Asian developing countries join the rank of developed countries.