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관광산업의 발전방안 연구 : 여행업을 중심으로 focused on the travel business
박종호,선종갑 동국대학교 관광산업연구소 2002 관광·호텔경영연구 Vol.2 No.2
Along with info-communication and environment industry, the Tourist industry is being classified with future high-technology industry. However, in the edge of this special situation caused by the world economy recession, it is indispensible that Korea modify not a little part of its tourist policy. Our nation's tourist industry made its start as a consequence of the government's enacting the Tourist Promotion Law in 1961, after that, in 1975, the government designated the industry to the nation's strategic industry and exploited the tourist sites and increased the tourist facilities. Fully supported by government, the tourist industry had the eye-opening progress. And the two big world festivals, Asian Game in 1986 and Seoul Olympic Game in 1988, made the nation's tourist industry progress very rapid. But the continued progression of the industry turned its black to red in the beginning of the 1991, what makes it worse, that red figures is more and more expanding its range. After Olympic Game, according to the export boom of manufacturing industry and the policy reinforcing the nation's discipline, the tourist industry was judged as the luxury-tendency industry and faced with the stiff capital decrease. To the matter of worse, with all-out opening the trip overseas in 1989, people's reckless trip overseas more depended the disparity between black and red. Added to that, recent economic crisis(IMF) in 1997 and nation's economic deterioration caused by the worldwide recession have the serious effects on the tourist industry. So, in this study, I will analyze the reality of the tourist business, at present, the basic root of the nation's tourist industry, and diagnose it. In conclusion I hope to find the sound direction of the nation's tourist business.
박종희 동국대학교 관광산업연구소 2000 관광·호텔경영연구 Vol.2 No.1
This paper explored the possibility of traditional martial arts as tourism products. The survey results show that many tourists in Kyongju are interested in Korean's traditional martial arts. They want to see or have an experience of martial art performance. This paper suggests the strategy for promoting the traditional martial arts as a tourism product.
The Study of Legal regulations of Package Holidays
안인자 동국대학교 관광산업연구소 1999 관광·호텔경영연구 Vol.1 No.1
본 연구는 소비자 혹은 관광객의 관점에서 휴가패키지의 특징을 탐구함으로써 휴가 패키지의 법적 측면에서 세계적인 추세를 평가하였다. 이러한 휴가 패키지를 담당하고 있는 여행사의 역할은 1990년대에 많이 변해왔는데, 여행사와 관련된 법들은 미래에 소비자의 권익보호지향적으로 더욱 강화될 전망이다. 이러한 현상은 관광을 더욱 활성화하는 방향으로 이끌고, 따라서 세계 평화에 관광이 더욱 공헌할 예정이다.
문화자원을 이용한 관광활성화 : 안동지역을 중심으로 Focusing the Andong Area
김상우 동국대학교 관광산업연구소 2000 관광·호텔경영연구 Vol.2 No.1
The purpose of this study is to suggest the tourism activation methods by exploiting the cultural resources of Andong area, based on the literature review and related survey findings. According to the literature review, the basic direction of tourism development of Andong area is subject to the conservative development on metro-area viewpoint and the scheme is to take honeypot development measures considering both of resources and market. The tourism activation methods are suggested as three sections by hardware, software and humanware. First, as hardware section, it is to setup the tourism infrastructure and homestay activation method by utilizing the regional old house(folk house). Second, as software section, it is to develop the tourism products like folk-craft, event program by exploiting the cultural resources and establish the systematic publicity method like multi-lingual internet homepage construction. Third, as humanware section, it is to cultivate special men of tourism and foster resident's mind to tourism. Finally, in conclusion, the future of tourism andong is dependent on how to execute these methods systematically by the proper authorities policy.
Is the consumer rational or emotional ?
안인자 동국대학교 관광산업연구소 2000 관광·호텔경영연구 Vol.2 No.1
본 연구에서는 소비자가 이성적인가 혹은 감성적인가를 논의하고자 하였다. 보편적으로 이야기하자면 소비자는 이성적이면서 감성적이다. 그러나 소비자의 이성적 혹은 감성적 비율은 소비자의 인지적 능력, 판매되는 상품 및 마케팅이 발생하는 환경에 달려 있다. 본 연구는 고도로 기술적인 상품의 마케팅보다는 서비스의 마케팅에 관점을 두었고, 서비스산업에서 성공하기 위해서는 감성적인 측면에 중점을 두는 것이 필요하다. 이러한 의미는 단순히 소비자 만족만을 의미하는 것이 아니고, 휴식과 감사 같은 기분을 포함하는 감성적 경험의 고려를 의미하는 것이다. 서비스산업, 특히 관광, 하스피텔리티 산업의 높은 대인적 환경에서는 서비스 제공자는 특별한 서비스 기술뿐만 아니라 심리 측면도 훈련을 하여야 한다. 즉 서비스산업의 종사원들은 서비스 기술뿐만 아니라, 고객을 만족시키는 심리 기술도 배워야 한다. 따라서 쾌락 가치가 높은 서비스산업에서는 서비스가 소비자의 감성에 주로 호소해야 하며, 따라서 소비자도 감성적 경험을 추구하게 된다.
오석윤 동국대학교 관광산업연구소 2002 관광·호텔경영연구 Vol.2 No.2
Unless the remarkable development of food service industry, many customers are confusing the difference of a taste, a price, a service and so on according to the area or even the similar line of business. To solve this kinds of problem, increase the credibility and standardize the service, the grade valuation system for domestic food service companies is required. The purpose of this study is to contribute for the development of food service industry through the suggestion of desirable grade valuation criterion. The following should be considered to conduct the food service grade system based on the above results. The first, the fair grade valuation system is required. The third, the plan to induce the voluntary attendance should be prepared. To do this, publicity for the grade system is strengthened and the supporting such as tax and fund etc. should be followed.