信用協同組合의 顧客滿足經營에 관한 硏究 : 濟州信協을 中心으로

김정균 濟州大學校 經營大學院 1997 국내석사

Recently the environment of the finance industry has been changed dramatically by the IMF impact. As we know, because of the closing, merger and abolition of financial agencies that we have never experienced before, the banks are trying harder as well as restructuring. Through these efforts, the banks try to recover the survival ability strengthen the competition and attack retail banking market actively. This study is for looking for the strategy of survival and growth, and presenting the plans to overcome the problems. As there is a saying that 'successful banking facilities offer much more convenience to the customer'. Credit Union has considered people its first priority over money, and practiced the management of considering the members of the Union as its hosts a long time. However, we need to pay attention to other banks that practice the smiliar ideas and traditions. The customer satisfaction management is the main concept in the modern marketing and practice. Customer-centered thinking and marketing concepts emphasize that satisfying the customers makes long-term benefits. Cheju Credit Union should deeply analyse the factors of satisfaction and dissatisfaction that the actual proof analysis show, and it should develop the factors of satisfaction and improver the factors of dissatisfaction for the customers satisfaction management. Also Cheju Credit Union needs to change the scale-centered management to the benefit-centered management and make efforts to make customer satisfaction management a priority at Cheju Credit Union. This customer satisfaction management only will be welcomed by local citizens and take a stand as a popular local financial agency.

호텔環境認識이 호텔經營成果에 미치는 影響에 관한 硏究

오승철 제주대학교 경영대학원 1999 국내석사

Korea has experienced drastic changes in most fields including the economy in the last 50 years or so. And it is going through a current of changes such as financial aid from IMF and new Phase of WTO. It is high time that hotels should do something to survive and advance under these rapidly changing circumstances, domestic and international. More than anything else, it is essential for hotel managers to perceive changes sensitively and plan strategies for hotel management thoroughly. It can have a direct impact on the performance of tourist hotels. External changes for hotels are inevitable. The question is whether they will survive by changing themselves and coping with those changes. In other words, for some hotels the changes may end up prosperous and for others it may result in failure. It depends mainly on the managers' response. The purpose of this study : One is to analyze the environmental factors, to plan strategies, and to grasp possible achievements. Another is to prove and analyze the interrelation among the environments, the strategies, and achievements. The third is to suggest some possible strategies the hotels in Cheju can come up with. To accomplish these purposes, investigation for this study was conducted from August 20, 1999 till September 10, 1999 (for 22 days). The subjects for this study are 178 executive employees working in 43 tourist hotels in Cheju, 250 questionaries were distributed. 190 were returned. 178 out of the 190 were chosen for this study. 12 questionaries were filled out improperly. This study is composed of 5 parts. 1. Introduction 2. Theoretical background: environment factors, management strategy and consideration of the achievements of management 3. The current condition of the hotels. 4. The corroborative evidence and its analysis about environment factors and strategies for hotel. 5. Conclusion The actual evidence of this study verifies the hypotheses by using SPSS for Window (Version 8.0). The hypotheses are as follows: 1) The extent to which managers perceive external changes varies depending on the type of strategies in hotels. 2) The possible achievements of management varies depending on the extent to which managers perceive external changes. 3) The achievements vary depending on the type of strategy. 4) The type of strategy varies depending on the characteristics of the hotel, 5) The extent t? which managers perceive external changes varies depending on the characteristics of the hotel. 6) The achievements vary depending on the characteristics of the hotel. The analysis of the actual evidence indicates as follows: First, the extent to which managers perceive external changes varies depending on what kind of strategy a hotel emphasizes. In particular, it is found that the hotels stressing analytic strategy are the most positive about external changes such as competition environment, the complexity and diversity of markets, computerization and investment environment, and regulation and business condition. Second, the hotels which stress the uniqueness strategy in terms of computerization and investment environment but stress intensive strategy about regulation and business condition are more positive about external changes. Third, the external changes have an interrelationship with the achievements of hotels, financial and non-financial. They are also vital variables (or a returning system making it possible to anticipate achievements, Regulation and business condition, along with computerization and investment environment influence the financial achievement. Fourth, super deluxe hotels are found to emphasize both analytic strategy and uniqueness strategy. Fifth, hotels which have task-oriented managers stress mainly uniqueness strategy and low-price strategy. Sixth, super deluxe hotels rather than lower level hotels react positively to changes such as regulation and business condition. Seventh, the more employees a hotel has, the more positively it reacts to changes such as the complexity and diversity of markets, computerization and investment environment, regulation and business condition. Eighth, the extent to which managers perceive external changes doesn't varies depending on which department they belong to. Ninth, super deluxe hotels are better than lower class hotels in both financial and non-financial achievements. Especially, the hotels lower than the 2nd class are higher than deluxe or 1st class hotels in financial achievement. Tenth, hotels run in a franchise system are better than those run in a independent management system in both financial and non-financial achievement.

農協의 顧客滿足經營에 관한 硏究 : 濟州地域을 中心으로

오명수 濟州大學校 經營大學院 1997 국내석사

Domestic financial(banking) facilities should devise survival strategies through reasonable management and competition reinforcement in the rapidly changing financial environment. Therefore they need the positive marketing strategy complying with diversified demands of customers and the customer-oriented & satisfaction management should be propelled as the first assignment in the current management of a company. I strived to grasp the contents and the actual condition of the customer satisfaction management, which is promoted by Agricultural Cooperative, to strengthen the competition in the financial business. I also presented things which should be improved. I applied two following methods to the study : research on theories by documents and data from the inside and outside of the country and positive analysis through research on the actual condition. For this study, I made three customer satisfaction factors such as the products, service, and image of Agricultural Cooperative, then hypothesized the followings : the satisfaction on the products, service, and image of Agricultural Cooperative would be different according to the regular customers, the business period, and the statistical feature of the population. To analyze practically, I gave questionnaires 400 people who is customers of NACF in Cheju and then 344 copies were used for the study except 56 inappropriate copies. As a result of the study, the total average satisfaction degree on Agricultural Cooperative was given 3.388 of 5, the standard degree, and the image on Agricultural Cooperative was given the highest degree, 3.674 in three satisfaction factors. I presented several improvement strategies which was discovered by the dissatisfaction of customers according to the result of the research. Here are strategies : the improvement strategy of the product satisfaction degree, service satisfaction degree, and image satisfaction degree on Agricultural Cooperative. This study, however, has a few problems such as followings : concentrated more on monetary service-oriented management, which is outside customers than employee-oriented management, which is inside customers, and the survey was only completed in Cheju, so there was a limitation in research on opinions of all korean customers. Therefore the study of these two problems should be pursued constantly to analyze customer satisfaction management in detail and find out the way of improving the management.

銀行의 顧客滿足經營에 관한 硏究 : 濟州市 소재 C 市中銀行을 中心으로

한재봉 濟州大學校 經營大學院 1997 국내석사

These days the circumstances of Korean and foreign finance industries have been drastically changed. Therefore, it is important for a bank to secure fixed customers through their satisfaction of the bank service and in addition to manage the customers not to desert the bank in order to survive the competition with domestic and foreign financial institutions. This research has been made for the purpose for analysis of practical cases on the basis of theoretical facts centering on the bank of C, a commercial bank, in Cheju City. Surveys have been made to confirm how much customers were satisfied with the bank service. The survey of customers' satisfaction degree by the characteristic of population statistics shows difference according to job, while that of their satisfaction degree by formal characteristic shows difference in satisfaction degree about the service of accompanying facilities. There is difference in the satisfaction degree of bank service on the basis of degree of importance and also difference between satisfied group and dissatisfied group concerning the customers' using the bank continually in the future. General analysis shows that the security of savings is the most important element in the bank service and that the convenience of parking facilities is the most important factor in customers' satisfaction degree. The main reason for customers' frequenting the bank is to deposit and withdraw money. When the motivation of customers' choice of the bank is considered, distance is the most important factor. The development of goods to sponsor jobless people as financial goods bank will have to make urgently has the largest percentage of the response. In conclusion, this research presents sectors banks will have to focus on for customers' satisfaction after revealing important factors influencing bank service and reviewing customers' satisfaction degree.

濟州市 在來市場의 經營合理化 方案에 관한 硏究

유태복 濟州大學校 經營大學院 1998 국내석사

본 연구는 제주시 재래시장의 경영 합리화 방안에 관한 연구를 하기 위한 목적으로 작성되었다. 이러한 연구 목적을 위해 소비자와 재래시장 상인들을 대상으로 재래시장의 경쟁 관계가 있는 슈퍼 및 전문점, 대형할인마트, 백화점 등에 대한 이용 실태 조사를 하여 시장간에 비교 분석을 통한 재래시장의 문제점을 도출함에 있다. 연구의 이론적 기초로 소매업태 및 재래시장에 관한 일반적 고찰로 시장 및 소매업의 정의, 소매업의 전략 및 운영, 소매업의 종류를 살펴보았으며, 재래시장의 개념과 역할 기능, 우리 나라 및 제주도 재래시장의 발전 과정, 재래시장의 시설 및 유통 근대화 과제, 제주시 재래시장의 현황 조사로서 제주시 지역에서 가장 오래된 동문시장, 서문시장, 보성시장, 민속오일시장 등 4개 시장 상인과 제주시 거주하는 소비자들을 대상으로 조사하였다. 실증적 자료는 설문지를 통하여 논자가 직접 조사를 하였으며, 이 조사를 광범위한 빈도분석과 기술분석, 교차분석을 이용하여 소비자와 사업자의 경영 합리화에 관한 여러 가지 실태를 파악하기 위하여 모든 자료의 처리와 분석은 SPSS/PE+ 사회과학 통계 패키지를 이용하였다. 본 연구의 결과를 요약하면 다음과 같다. 위와 같이 조사하여 본 결과 제주시 지역 대다수 소비자들은 일상 용품을 구입함에 있어서 재래시장 보다 교통상 접근이 편리하고 쇼핑 분위기와 구매 활동에 편한 대형 마트를 선호하는 것으로 나타났다. 그 이유로는 재래시장이 도심에 위치한 관계로 자동차의 이면 도로 정체와 주차장 미비, 소비자를 위한 편의시설 부족, 점포밖에 상품 진열로 인하여 통행에 불편등으로 인한 시장 주변 쇼평 분위기가 열악하여 전반적으로 경쟁 열위를 나타내고 있었다. 따라서 소비자가 불만족한 사항에 대한 재래시장의 개선 방향은 다음과 같다. 첫째, 시장 현대화가 필요하다. 소비자가 상품을 구매 행동함에 있어서 통행에 불편함이 없는 편리한 공간 확보와 깨끗한 위생 상태, 밝은 조명, 등이 필요하다. 둘째, 교통편이 시설이 부족하다. 지금은 자동차를 이용하여 쇼평을 하는 시대로서 주차장 시설이 시급하다. 셋째, 상인들에 대한 판매 및 친절 교육 등이 필요하다. 여기에는 상인들 모임인 번영회가 보다 활성화 되여야 하고 아니면 조직적인 상업조합단체 등이 결성되어야 한다 넷째, 전문화가 필요하다. 대형마트에 없는 차별된 상품이 있어야 한다. 제주도 재래시장 고유의 특색 있는 품목을 재개발하여 업종별로 특색 있고 전문적인 상품을 판매하여야 한다. 제주의 특득한 토속적인 음식과 주류, 그리고 고유의 차별화된 생활용품 등을 판매하고 관광객에는 관광함에 있어서 불편이 없도록 택배 서비스까지 하여야 한다. 다섯째, 제주도는 관광지로서 관광객을 겨냥한 재래시장이 되어야 한다. 그리고 다방면으로 관광객들에게 광고 및 홍보 그리고 안내가 반듯이 필요하다. 끝으로 본 연구 결과가 재래시장의 활성화하는데 유용한 정보가 되어 보템이 되었으면 하는 바램이다. asThe importance of vitalizing Cheju's export cannot be emphasized enough in the present national economic hardship, influenced by the international trade system of WTO and by the IMF system. The purpose of this thesis is to investigate strategies for promoting export of live Cheju flatfish to the Japanese market. The study presents a preliminary analysis of the current status if live Cheju flatfish export and of flatfish import by Japan. It also provides an empirical analysis of live Cheju flatfish export to the Japanese market. The present live Cheju flatfish export status is as follows. The produce of live flatfish by nurseries on Chejudo amounts to 30% of the total domestic nursery-produced live flatfish in 1997. Live Cheju flatfish were first exported to Japan in the early 1990s and its export has steadily been increasing ever since. In the first half of 1998, it was recognized as the most promising export item among different Cheju seafood items of which the Japanese market demands had been growing fast. The future export prospect is very positive due to naturally favorable environmental settings flatfish Cheju nurseries are endowed with, Cheju's geographical adjacency tp Japan, high-quality of Cheju flatfish. With respect to trends in Japanese import of flatfish, Japan is the biggest seafood importer and its import is continuously increasing. Especially, Japanese consumption of live fish is on the rise and thus the prospect of their live flatfish import is very bright. Under the circumstances described above, this study describes problems in exporting live Cheju flatfish to Japan and promotional strategics. Firstly, it is important to foster the "marketing mind" of live flatfish producers on Chejudo so that adequate supplies may be produced and secured for export. Additionally, support for smaller-sized exporting companies, which typically have limited information on the Japanese market, need to be provide. Secondly, in addition to expanding new markets in Japan, continual publicity campaigns are called for in order to highlight uncontaminated Cheju seas. Thirdly, direct transportation between Cheju and Japan should be resumed so that fresh live Cheju flatfish can be exported at low surface rate transportation fees, which will allow Cheju exporters to provide the fish at more favorable prices. Fourthly, concerted efforts need to be made for size standadization, quality ranking system, and upgrading the fish quality. Research is needed in order to promote the quality and gr wth rate of the flatfish thus to promote its quality. Fifthly, more favorable export conditions should be fostered by supporting live flatfish producers of Chejudo with low-interest funds, secure supply of live fish feed, lowered standard for discharging sediment water, and no-tax fuel and low-rate electricity. Lastly, it is advisable to form an exporting business association through which further research, strategy development, informative education, and publicity raising may be boosted. Through the above promotional strategies, the competitiveness of live Cheju flatfish may be lightened and steady increase in exporting of live Cheju flatfish may be expected.

내부마케팅활동이 조직구성원의 직무만족 및 고객지향성에 미치는 영향 : 제주지역 관광목적지마케팅기구(DMO)를 중심으로

강동희 제주대학교 경영대학원 2010 국내석사

본 연구는 제주지역 DMO의 인구통계적 특성에 따른 내부마케팅 인식에 대한 차이와 내부마케팅 요인이 직무만족 및 고객지향성에 어떠한 영향을 미치는지를 파악하는데 그 목적을 두었다. 즉, 연령, 성별, 학력, 지위, 근무연수, 근무부서 및 고용형태의 특성에 따른 내부마케팅의 인식차이, 내부마케팅 요인이 직무만족에 미치는 영향, 내부마케팅이 고객지향성에 미치는 영향 및 직무만족이 고객지향성에 미치는 양향관계를 규명하고자 하였다. 위와 같은 연구목적을 위하여 문헌연구를 통해 가설을 도출하여, DMO기능을 담당하는 제주지역 관광서비스관련 5개 기관의 조직구성원들을 대상으로 설문을 실시하여 이 가운데 유효한 109의 표본을 대상으로 빈도분석, 탐색적 요인분석, 신뢰성 검증, 다중 회귀분석을 통해 실증분석을 하였다. 이를 토대로 연구과정을 통해 실증한 결과를 요약하면 다음과 같다. 우선 인구통계학적 특성에 따른 내부마케팅 인식에 차이가 있었다. 연령에 따라서는 경영층지원에 인식에 대한 차이가, 성별에 따라서는 경영층지원과 보상시스템이, 직위에 따라서는 교육훈련과 경영층지원이, 근무연수별로는 권한위임만이 유의한 차이가 있는 것으로 각각 조사되었다. 또한 근무기관별 내부마케팅 인식에 대한 차이가 가장 많은 항목에서 나타났는데 교육훈련, 보상시스템, 내부의사소통 및 권한위임에서 유의한 차이가 있었다. 따라서 연령, 성별, 직위, 근무연수 및 근무기관에 따라 내부마케팅의 인식에는 차이가 있는 것으로 나타났다. 그러나 학력, 근무부서 및 고용형태에 따라서는 차이가 없는 것으로 나타났다. 둘째, 직무만족을 세 가지, 즉 조직만족, 업무만족, 인적만족으로 구분하였다. 조직만족에서는 내부마케팅 요인 중 교육훈련, 내부의사소통과 경영층지원이, 업무만족에서는 내부마케팅 요인 중 보상시스템, 교육훈련 및 경영층지원이, 인적만족에서는 교육훈련, 내부의사소통이 직무만족에 긍정적인 영향을 미치는 것으로 나타났으나, 경영층지원은 부정적 영향관계로 나타났다. 셋째, 내부마케팅 요인 중 교육훈련만이 고객지향성에 긍정적인 영향을 미치는 것으로 나타났다. 넷째, 직무만족요소 중 조직만족과 인적만족이 고객지향성에 유의수준에서 긍정적 영향을 미치는 것으로 나타났다. The purpose of this study is to examine the effects of internal marketing on job satisfaction and customer orientation in Jeju DMO. Four hypotheses are given with the previous research. To verify these hypotheses, 109 valid sample data were selected from among of 124 collected by self-administered questionnaire survey method. The SPSS 12.0 program was employed for the data statistical analysis method, using exploratory factor analysis and multiple linear regression analysis. The ultimate goal of this study is to investigate the value of internal marketing in DMO, whether motivates the DMO employees to be more customer-oriented. Therefore, this study selected job satisfaction, customer orientation with internal marketing as key words. Based on the analysis results, the following strategic implications were suggested: First, internal marketing is seen differently according to age bracket, gender, position, experience and company. Second, job satisfaction is composed of company satisfaction, duty satisfaction and HR satisfaction. Company satisfaction was affected by training, internal communication and management support of internal marketing factors. Duty satisfaction was affected by compensation system, training and management support. In case of HR satisfaction, training and internal communication also had a positive effects. This indicates that training and management support can motivate employees. Thirdly, customer orientation was researched with internal marketing. Customer orientation was influenced positively only by training, which indicates that employees need training to influence them to be customer-oriented. Fourthly, what internal marketing influences job satisfaction and customer orientation shows that it can be used in the HR management aspect theoretically to reinforce DMO's internal power. Lastly, company satisfaction and HR satisfaction influence customer orientation at a statistically valid level. This demonstrates that if employees are satisfied with both company and HR then they should be customer-oriented. In conclusion, among direct influential factors of internal marketing with job satisfaction and customer orientation, only training was in common with them both. This study is limited in that the results came from survey only within Jeju DMO. In the future, on-going research efforts should be made on the factors affecting internal marketing on the customer orientation and job satisfaction in Jeju DMO as well as other DMOs at the Korean-wide level in order to generalize that the study could verify generally.

中小企業家의 社會的 力量이 企業成果에 미치는 影響에 관한 硏究 : 革新性과 經營管理 力量의 媒介效果

송득영 제주대학교 경영대학원 2009 국내석사

Small businesses are business organizations relatively small in scale, which is very appropriate for business environment with radical changes through measures that are efficient and flexible to such environmental changes; however, there exists difficulty in capital financing, inferiority in securing human resources, lack of information, lack of management and technical skills, etc. Such circumstances require small business owners to equip themselves with not only management skills but also social competences that enable decision-making through communication with others, that is, social perception skill, social adaptation skill, and communication skill, for successful management of small businesses. Therefore, this research, based on existing literature and researches, assumed that small business owner's social competences play an important role, and tried to find out whether the social competences incur indirect rather than direct influence on business performance through auxiliary factors like innovativeness and business management competency. For this purpose, empirical research was performed on small business owners of 141 businesses in manufacturing industry, information technology service industry, construction industry, etc. located in Jeju Special Self-Governing Province. The summary of the empirical research can be summarized as follows. First, the result showed that when only the social competences factor is considered, only the social adaptation skill and communication skill of the business owner had significant influence on business performance. Second, the result showed that among social competences, the factors with significant influence on innovativeness were social adaptation skill and communication skill. Third, business management competency were divided into relationship competency and management competency to find out the relationship among the social competences, and the result showed that social perception skill and adaptation skill had significant influence on relationship competency, and social adaptation skill and communication skill on management competency. Fourth, multiple regression analysis performed with the social competences factors, innovativeness, relationship competency and management competency simultaneously as variables showed that innovativeness and management competency had significant influence on business performance, and only communication skill among the social competences. In conclusion, the result suggests that small business owner's social competences are factors that indirectly influence business performance through improving innovativeness and business management competency, rather than having direct influence on business performance. However, it also suggests that communication skill has both direct and indirect influence on business performance.

경영자특성과 회계정보이용, 그리고 경영성과의 관련성

박혜영 제주대학교 경영대학원 2019 국내석사

본 연구는 최고경영자의 특성 및 회계정보시스템의 이용이 경영성과에 미치 는 영향을 살피는데 목적이 있다. 최고경영자의 특성은 최고경영자의 건설 전 문성과 리더십으로 나누어 살펴보았으며, 회계정보이용은 재무회계정보의 이용과 원가관리회계정보의 이용으로 나누어 살펴보았으며, 마지막으로 경영성과는 재무 적 성과와 비재무적 성과로 구분하여 살펴보았다. 본 연구의 대상은 제주도내 전문건설업 매출 순위 100위 업체이며, 최종 54부 의 설문지를 회수하여 분석에 사용하였다. 회귀분석을 이용한 가설검증 결과는 다음과 같다. 첫째, 건설업 경영자특성(건설 전문성, 리더십)은 회계정보이용(재무회계정보 의 이용과 원가관리회계정보의 이용)에 긍정적인 영향을 미치고 있는 것으로 나 타나 가설 1은 채택되었다. 둘째, 회계정보의 이용(재무회계정보의 이용과 원가관리회계정보의 이용)은 경영성과에 긍정적인 영향을 미친다는 가설은 세부가설에서 상이한 결과를 보였 다. 우선, 재무회계정보의 이용은 재무성과에 부정적인 영향을 미치지만, 원가관 리회계 정보의 이용은 재무성과에 긍정적인 영향을 미치고 있는 것으로 나타났 다. 한편, (회계정보의 이용이 비재무성과에 미치는 영향에 대해서는) 재무회계정 보의 이용은 비 재무성과와는 아무런 영향이 없는 것으로 나타났지만, 원가관리 회계 정보의 이용은 비재무성과에 양(+)의 영향을 미치고 있는 것으로 나타났다. 따라서 회계정보이용은 경영성과에 긍정적인 영향을 미친다는 가설 2는 부분 채 택되었다. 본 연구의 결과는 전문건설업의 경우 재무회계정보의 이용보다는 원가관리회 계정보를 많이 활용할수록 경영성과가 향상된다는 것을 보여준다 This research targets the Jeju construction industry, and the research purpose is to examine the impacts that the CEO characteristics and the management (or the use) of the accounting information system have on the business performance. The research divided the CEO characteristics into the CEO’s professional competence(the expertise in the construction industry) and the leadership. The accounting information use(i. e. AIU) was divided into the use of financial accounting information and the use of cost management accounting information. Lastly, the business performance was divided into financial performance and non-financial performance. The research targets the 100 best sales companies in the Jeju professional construction industry, and the 54 questionnaires were collected and used for the analysis. The results of the hypothesis test based on regression analysis are as follows. First, Hypothesis 1 was adopted as the CEO characteristics in the construction industry(the CEO’s construction expertise and their leadership) were found to have positive impacts on the AIU. Second, the hypothesis that the AIU have positive effects on business performance showed different results. The use of financial accounting information was founded to have negative impacts on financial performance, but the use of cost management accounting information was found to have positive impacts on financial performance. Meanwhile, the use of financial accounting information was found not to have any effect on non-financial performance, but the use of cost management accounting information was found to give positive impacts on non-financial performance. Hence, Hypothesis 2 was partly adopted that AIU have positive effects on business performance. The results of this research show that the use of cost management accounting information rather than the use of financial accounting information better improves business performance in the professional construction industry.

경영자 능력이 기업의 사회적 책임활동에 미치는 영향에 관한 연구

김수경 제주대학교 경영대학원 2018 국내석사

최근의 학술연구는 기업의 CSR을 이해하는 데 있어서 최고 경영자의 역할에 초점을 맞추기 시작했고, 많은 선행연구에 따르면 경영자가 기업의 전략적 결정에 중요한 영향을 미치기 때문에 기업의 CSR결정에 영향을 줄 수 있다고 밝혔다. 본 연 구는 최근 회계분야 중요 연구주제로 자리 잡고 있는 경영자능력이 기업의 사회적 책임활동에 미치는 영향을 분석하였다. 경영자능력과 CSR에 대한 선행연구들의 상반된 견해를 고려하여 경영자능력과 CSR의 관련성을 분석하기 위해 종속변수인 KEJI는 선행연구에서 널리 사용되는 경제정의연구소(KEJI)의 지수를 이용하였으며 KEJI지수 발표기업은 1, KEJI지수 미발표기업은 0으로 하는 더미변수로 설정하였다. 경영자능력은 Demerjian et al.(2012)에 의해 개발된 경영자능력 측정치를 이용하였다. 기업의 CSR 활동에 영향을 미치는 것으로 알려진 기업 특성을 통제한 후로짓회귀분석을 수행한 결과 MA의 계수 값은 통계적으로 유의한 양(+)의 값을 확인하였다. 이러한 결과는 능력이 높은 경영자가 CSR을 향상시킬 확률이 높다는 것을 의미한다. 본 연구는 선행연구 결과를 강화하고 일반화하였다. 본 연구에서는 KEJI지수 발표에 포함된 기업은 CSR활동이 활발한 기업으로, 포함되지 않은 기업들은 CSR활동이 미흡한 기업으로 간주하여 분석함으로써 연구결과의 일반화를 도모하였다. 본 연구는 경영자능력이 CSR과 같은 기업의 비재무적 성과에도 중요한 영향을 미치는 것을 확인하였다. 본 연구의 결과는 향후 경영자능력이 비재무적 성과와의 관련성에 대한 연구에 필요한 기초자료로 활용할 수 있다. Recently, academic research has got tremendous attention to focus on the role of CEO in understanding CSR(Corporate Social Responsibility). Many previous studies have shown that managers can influence on CSR decisions because it has a significant impact on corporate strategic decisions. This study analyzes the effect of managerial ability on corporate social responsibility activities, which is an important research topic in the field of accounting. In order to analyze the relationship between managerial ability and CSR, the index of KEJI is used, which has been frequently used in the previous studies, as a dependent variable, considering managerial ability and different opinions of previous studies on CSR. Dummy variable set to 1 for companies which published the KEJI index and 0 for companies that did not publish KEJI index. Managerial ability is based on the managerial ability measured value developed by Demerjian et al.(2012). As a result of logistic regression analysis after controlling corporate characteristics known to affect corporate CSR, the coefficient of MA(Managerial Ability) was statistically significant possibility value(+). This result suggests that high ability managers are more likely to improve CSR. This study strengthened and generalized the results from the previous research. It has been shown that the companies announced in the KEJI index were active in CSR activities, while the companies which is not included in the KEJI index were regarded as companies with insufficient CSR activities. This study confirms that managerial ability has an important influence on non - financial performance of companies such as CSR. The results of this study could be used as a basic data for future studies on the relationship between managerial ability and non - financial performance.

經營革新에 대한 組織構成員의 受容態度에 관한 硏究 : K公企業 濟州地域 職員을 中心으로

박영홍 濟州大學校 經營大學院 1998 국내석사

Most of companies keep processing managemental innovation to survive and grow in the changeful managemental environment and global competition. Some of them process it successful while other don't. One of the reasons is that they begin without complete understanding of the meaning of innovation. And they tend to process it by top-down system. That is, organizational members just follow the pre-decided plan with passive attitude. The purpose of this study is to prove the present conditions of that how much organizational members accept the directions from the top, that affect them in accepting and how much. To accomplish these purpose, on March 1999. 350 employees in k company were given questionnaires of which 317 were returned of which 299 were used for empirical analysis. Frequency, Reliability, Factor Analysis, T-test, Oneway ANOVA, Correlation and multiple Regression by a statistical package. SPSS Win 6.0 were used to analyze each variable. In the empirical research, following variables were used to prove hypotheses. 1. Demographic variables such as age, duration of work, locus of control and characteristics of organizational man and specialist. 2. Organizational characteristics such as job satisfaction, organizational commitment, leader's interest, training, participation and communication. 3. The degree of future expectation for innovation was used as an independent variable while accepting attitude for innovation was used for the dependent variable. 4. Sub-groups according to position, section and task were used to prove significant difference among them. The study can be summarized as follows: 1. The degree of accepting attitude is very positive in 20s while it is getting negative in higher age of 30s. 2. The degree of accepting attitude very positive for the groups who work for less than 4 years and over 11 years, while group is negative. 3. The degree of accepting attitude by the groups who have introversion is higher than the groups who have extroversion. And the group who have characteristics of organizational man has higher degree of accepting attitude than those who have characteristics of specialist. 4. Job satisfaction and organizational commitment affect accepting attitude for innovation. The degree of affecting by organizational commitment is greater. 5. Interest of leaders such as direct boss and chief of the section affect organizational members in accepting attitude for innovation. 6. More training about managemental innovation is helpful to improve the accepting attitude. 7. More active communication among superior and inferior, coworkers and departments, more positive in accepting innovation. 8. Organizational members who have participated in innovational programs are more positive in accepting managemental innovation from the top. 9. The group who accept reward positively, accept present innovation program actively. 10. There is significant difference between the members with assignment to a position and those with no assignment to a position. 11. The member who have a chance to be a chief of the section are more positive in accepting innovation than those who don't. 12. The members in marketing section who close with customers are positive in accepting innovation than the member who work far from customers. 13. Among 10 independent variables, communication affect accepting attitude for innovation as the first rank followed by leaders' interest, training, and organizational commitment in order. Limitation to this study is that the samples of data used in this empirical analysis were collected in a specific company in Cheju, so that the results of this study may have the limits of application for other industries or regions. Most of companies keep processing managemental innovation to survive and grow in the changeful managemental environment and global competition. Some of them process it successful while others don't. One of the reasons is that they begin without complete understanding of the meaning of innovation. And they tend to process it by top-down system. That is, organizational members just follow the pre-decided plan with passive attitude. The purpose of this study is to prove the present conditions of that how much organizational members accept the directions from the top. what affect them in accepting and how much. To accomplish these purposes, on March 1999. 350 employees in K company were given questionnaires of which 317 were returned of which 299 were used for empirical analysis. Frequency. Reliability, Factor Analysis. T-test. Oneway, ANOVA, Correlation and multiple Regression by a statistical package, SPSS Win 6.0 were used to analyze each variable. In the empirical research, following variables were used to prove hypotheses. 1. Demographic variables such as age, duration of work, locus of control and characteristics of organizational man and specialist. 2. Organizational characteristics such as job satisfaction, organizational commitment, leader's interest, training, participation and communication. 3. The degree of future expectation for innovation was used as an independent variable while accepting attitude for innovation was used for the dependent variable. 4. Sub-groups according to position. section and task were used to prove significant difference among them. The study can bo summarized as follows: 1. the degree of accepting attitude is very positive in 20s while it is golfing negative in higher age of 30s. 2. The degree of accepting attitude is very positive for the groups who work for loss than 4 years and over 11 years, while other group is negative. 3. The degree of accepting attitude by the groups who have introversion is higher than the groups who have extroversion. And the group who have characteristics of organizational man has higher degree of accepting attitude than those who have characteristics of specialist. 4. Job satisfaction and organizational commitment affect accepting attitude for innovation. The degree of affecting by organizational commitment is greater. 5. Interest of leaders such as direct boss and chief of the section affect organizational members in accepting attitude for innovation. 6. More training about managemental innovation is helpful to improve the accepting attitude. 7. More active communication among superior and inferior, coworkers and departments, more positive in accepting innovation. 8. Organizational members who have participated in innovational programs are more positive in accepting managemental innovation from the top. 9. The group who accept reward positively, accept present innovation program actively. 10. There is significant difference between the members with assignment to a position and those with no assignment to a position. 11. The members who have a chance to be a chief of the section are more positive in accepting innovation than those who don't. 12. The member's in marketing section who work close with customers are positive in accepting innovation than the member who work far from customers. 13. among 10 independent variables, communication affect accepting attitude for innovation as the first rank and followed by leaders' interest, training, and organizational commitment in order. Limitation to this study is that the samples of data used in this empirical analysis were collected in a specific company in Cheju, so that the results of this study may have the limits of application for other industries or regions.