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傳統飮食의 觀光商品化 方案에 관한 硏究 : 전주비빔밥을 中心으로
유경민 全州大學校 國際經營大學院 2003 국내석사
The development of industry and transportation which enables products of a region to spread nationwide. As a result of this and the influence of western food, Our traditional foods are disappearing. We in the Jeon-ju city must try to revive a flavor for traditional food and commercialize regional tourism product. Besides we have to develop the Jeon-ju Bibimbab, we also must Spotlight Native Local food meseums and exposition sites where foreigners experience traditional culture of the ,Jeon-ju. We car expect social and economic effect through commercialiging the Jeon-ju Bibimbab. Methods t o Commercialize Jeon-ju Bibimbab. · Improving and promoting the Jeon-ju Bibimbab. · Supporting and designating the Jeon-ju Bibimbab restaurant. · Developing tourism products connecting the Jeon-ju Bibimbab with sighteeing sites. · Franchising Jeon-.ju Bibimbab. · Publishing coupons of the Jeon-ju Bibimbab. In order to effectirely commercialize the Jeon-ju Bibimbab, we need to need t o make efforts to encourage coopetition between companies, universities and the government.
글로컬 지역문화 활성화 방안 : 슬로시티 전주를 중심으로
세계는 글로컬(glocal)이라는 조건 속에서 변화하고 있다. 세계성과 지역성은 서로 유기적인 연관성을 가지며 서로에게 영향을 주며 변화를 일으키고 있다. 국가의 역할보다는 지역 도시의 역할이 중요해졌고, 빠른 정보와 이동성은 세계화를 진행시켜 지역 문화에 대한 중요성이 더욱 커지고 있다. 문화도시는 지역 차별적인 문화적 콘텐츠를 갖추어 도시의 정체성을 선명하게 드러내는 도시이다. 글로컬라이제이션이 구현되는 지역 문화 컨텐츠의 활성화는 한국형 문화도시를 어떻게 구축하는가에 달려 있다. 전주가 택한 방법 중 하나는 국제슬로시티 가입이었다. 슬로시티는 지역의 정체성, 전통성의 회복을 통해 지역 활성화를 도모하고 지역주민의 ‘삶의 질’ 향상을 추구하고자 하는 대안적 도시이다. 지역 자연과 문화 정체성을 통해 지역과 교류하며 성장하고자 하는 마을공동체 운동으로 슬로시티가 활성화되었고, 인간 사회의 진정한 발전과 소멸되지 않는 도시의 지속가능성을 준비하려고 한다. COVID-19 사태로 전 세계가 팬데믹 상태에 빠지고 난 뒤 기후변화와 환경문제에 관심이 더욱 급증한 가운데 전주가 일찍이 행한 슬로시티 정책은 생태와 환경에 중심을 둔 정책이라는 데서 그 가치가 빛을 발하고 있다. 전주한옥마을이 국내에서 7번째로 국제슬로시티로 지정받았고, 5년 후 도시 전체가 국제슬로시티로 재인증 되는데 인구 60만 이상의 대도시가 국제슬로시티로 지정된 것은 전주가 첫 사례였다. 슬로시티 전주의 확대 재인증에 따라 공간적 한계를 담은 마을 단위의 슬로시티 정책에서 도시 전역으로 확대된 슬로시티 유형과 도시정책 연구가 필요한 시점이다. 글로벌 도시정책 브랜드인 ‘Cittaslow’를 적용한 전주시 도시 브랜딩 현황을 도입과정과 단계별 사업사례를 중심으로 연구하고 이를 연계한 지역의 문화 특수성과 정체성을 고려한 차별화된 글로컬 지역 문화콘텐츠 활성화 방안을 제시하고자 했다. 본 논문은 슬로시티 전주 로컬에서 하는 글로컬 지역 문화콘텐츠 활성화 방안을 연구했다. 전북 문인들의 활동공간 장소 마케팅 방법으로 4개의 활용방안을 제안했다. 인문학 슬로투어리즘 방안으로 첫째, 전주도서관 투어와 연계한 문학 여행과 둘째, 문인들의 활동공간 명소화 작업 셋째, 시비로 읽는 문학 여행이다. 넷째, 전주와 완주가 함께 만드는 슬로투어 <시골여행>을 제안했다. 인문학의 도시 전주의 특색에 맞게 도서관 투어, 정원 문화도시 프로그램과 연계하여 스토리텔링 기법을 사용해 차별화된 지역만의 문화콘텐츠로 재탄생하는 방법을 모색했다. 책의 도시, 인문학의 도시 전주 슬로시티 품격에 맞는 따뜻한 인문학 슬로관광이 현대인에게 위로가 되는 매력력인 지역 문화콘텐츠로 활성화되어 슬로시티 전주 지역관광의 질적 성장을 도모할 수 있기를 기대한다. The world is changing under the condition of glocal. Globality and locality have organic connections, affect each other, and cause change. The role of local cities has become more important than the role of the state, and rapid information and mobility progresses globalization, increasing the importance of local culture. A cultural city is a city that clearly reveals the identity of the city by having regional differentiated cultural contents. The revitalization of local cultural contents in which glocalization is implemented depends on how to build a Korean-style cultural city. One of Jeonju's methods was to join the international slow city. Slow City is an alternative city that seeks to revitalize the region through the restoration of local identity and tradition and to improve the "quality of life" of local residents. Slow City has been revitalized as a village community movement that seeks to grow by interacting with the region through local nature and cultural identity, and it seeks to prepare for the true development of human society and the sustainability of an indestructible city. Amid a surge in interest in climate change and environmental issues after the COVID-19 crisis plunged the world into a pandemic, Jeonju's early slow city policy is shining in that it is a policy focused on ecology and environment. Jeonju Hanok Village was designated as the seventh international slow city in Korea, and five years later, the entire city was recertified as an international slow city, and Jeonju was the first case where a large city with a population of more than 600,000 was designated as an international slow city. It is time for research on slow city types and urban policies that have been expanded throughout the city from village-level slow city policies that contain spatiThe purpose of this study was to study the current status of Jeonju city branding applying "Cittaslow," a global urban policy brand, focusing on the introduction process and step-by-step business cases, and to suggest a plan to revitalize differentiated glocal cultural contents considering the cultural specificity and identity of the region linked to it.al limitations according to the expanded recertification of slow city pole. This paper studied ways to revitalize the cultural contents of the glocal area in Jeonju, Slow City. Four applications were proposed as marketing methods for Jeonbuk writers' activity spaces. As a way to slow tourism in the humanities, first, a literary trip in connection with a tour of the Jeonju library, and second, a literary trip read as a poem. Fourth, he proposed a slow tour <country trip> created by Jeonju and Wanju together. In connection with library tours and garden cultural city programs to suit the characteristics of Jeonju, a city of humanities, we sought a way to recreate it as a differentiated cultural content unique to the region using storytelling techniques. It is hoped that the warm humanities slow tourism that fits the dignity of Jeonju Slow City, the city of books and the city of humanities, will be activated as a local cultural content that is a comforting attraction for modern people, thereby promoting the qualitative growth of local tourism in Jeonju.
This thesis is a general view of the Jeonju ShinHeung highschool's history which was founded for the Christian missionary work, seeing how this school's an anti-Japanese movement spread out, and making steady progress of entering upon second century of ShingHeung high school. The modern education in Korea was begun in a living room of Minister Raynolds' house and sixteen-year-old Kim Chang-kug was a first student. In May, 1907, J.S Nisbit missionary who was in charge of education field had dispatched, Jeonju ShinHeung high school was regularized to manage the secondary education. In 1908, the school name was renamed from "Jesus School" to "Shinheung School. In 1909, authorized by a private school and same year in June coming forward ordinary the first time graduate course and inviting the advanced course. According to the revised rules of private school, the Government-General of Chosun announced in March, 1915 that the management of private schools must obtain permission from the Government-General. There was a crisis of the maintenance and abolition of school because of "Revised rule for private school" by Japanese. So, it was strictly prohibited to teach and learn both the Bible course and a religious service. To make it worse, there was no coming forward advanced course graduates for two years due to March 1 Movement. However, after getting a designated school with the help of newly appointed principal, W.A Linton, ShinHeung high school greatly advanced both quantitatively and qualitatively. It seems that the atmosphere of ShinHeung high school before March 1. Movement was taken the leadership by Korean teacher rather than by missionaries. Made at that time and currently using the School Motto, "Intelligence, Virtue, and Justice, School song, and School emblem have connoted National consciousness deeply. Through the above atmosphere, ShinHeung high school and kijeon high school which has been in sisterhood played an important role in anti-Japanese movement at March 1 Movement and the Kwangju Student Uprising. In 1930, Japan tried to execute the racial erasure policy such as the Shinto worship toward our nation. Contrary to other sects, the southern Presbyterian missionaries decide to reject the Shinto worship because of the importance of identity. In the end, schools which are in the congregation of missionary including ShinHeung high school agree on closing. Immediately after that most people like teachers, students, parents of students, some supporters in Jeonju, vagabonds, and even leaders of Jeonju Christian church were eager to keep the school. And also, some supporters in Jeonju area tried to undertake the school by raising fund. However, the congregation of missionaries put their foot down about the school closing and rejects the request of the lending of school and facilities. After closing the school, the advanced course students in ShinHeung high school transferred to Kochang high school as a group, so they could do school work. Through the ShingHeung high school's history, we can find out two moral interconnections of school. One is the national consciousness which was expressed by March 1 Movement and The Kwangju Student Uprising. The other is real Christian mind that showed the rejection of Shinto worship. These two minds go together with us, not a feeling of confrontation in ShinHeung high school's history. The teachers who have a clear national consciousness inspired students through the history of suffering Jewish people. The decision of closing school was to keep the true nature of Christianity and propelled the anti-Japanese movement. As a result ShinHeung people are proud of developing the anti-Japanese movement through history. What the decision of school closing against the Shinto worship was a determination of congregational missionaries, but ShinHeung high school made a display of a boastful history that kept clear of liquidation the pro-Japanese party after liberation. What had become of accepting the Shinto worship to preserve the ShinHeung high school? All outcomes that were like The March 1 Movement in Jeonju ShinHeung high school and The Kwangju student uprising might come to nothing. By rejecting the Shinto worship, ShinHeung can maintain the meaning of the history of anti-Japanese movement. Through the last 100 years history, ShinHeung high school has worked together with our nation and church. Along the alumni, we have realized the national and Christian value. On this historical and traditional basis, we are looking forward to being a ShinHeung community that points to the value of nation and Christianity facing new 100 years.
대학교 교육서비스품질이 자아존중감, 전공만족, 전공몰입에 미치는 영향 : 전라북도 내 대학교 유학생 중심으로
글로벌 시대를 맞아 국제적 이동이 보편화 되고, 고등교육 시장의 개방으로 인하여 전 세계 학생들 간의 학업에 대한 교류가 활발해지고 있다. 국제화 시대를 맞이한 한국 대학들은 세계적 흐름인 고등교육 시장의 개방에 대처하기 위해 국제적 교류 및 국제화 교육 활성화를 위한 국가적인 정책을 계획하고 있다. 하지만 21세기 초 한국은 저출산 기조의 영향을 받아 학령인구의 부족으로 이어지게 되었고 이는 대학 입학에까지 영향을 미쳐 대학의 경영문제뿐만 아니라 대학의 생존에 관한 문제로 대두되어 심각성은 높다고 볼 수 있다. 외국인 유학생의 수가 짧은 시간 내에 급증할 수 있었던 것은 2004년 교육인적자원부의‘Study Korea Project’ 수립 및 시행, 그리고 2015년 발표한‘유학생 유치 확대 방안’에서 국내 학생 대비 유학생 비율을 5% 이상으로 끌어올리고 2023년까지 유학생 20만명 유치를 목표로 하여 외국인 유학생 유치에 전력을 다했기 때문이다. 이렇듯 오늘날의 대학교는 교육 환경변화에 따른 학생 수 감소를 극복하기 위한 다양한 방법을 운영하고 있다. 이에 본 연구에서는 대학교 교육서비스품질이 자아존중감, 전공만족, 전공몰입에 영향을 미칠 것으로 보이며 연구 결과에 따라 대학교 교육서비스품질이 자기효능감, 전공만족, 전공몰입에 긍정적, 부정적 영향을 주는지 알 수 있을 것이다. 이것을 토대로 유학생 대상 교육서비스품질, 자아존중감, 전공만족, 전공몰입에 긍정적 효과를 낼 수 있는 방법을 찾을 수 있을 것이다. 본 연구는 전라북도 내 대학교 유학생의 교육서비스품질을 통해 자아존중감, 전공만족, 전공몰입에 어떠한 영향을 미치는지 분석하였다. 전라북도 내 대학교 유학생 19세 이상의 일반 대학생 및 대학원생 대상으로 온라인 리서치 플랫폼인 구글과 현장 설문조사를 병행하여 실시하였다. 실증적 연구에 필요한 구체적인 시간적 범위는 2023년 5월 1일부터 8월 30일까지 약 4개월을 설정하였다. 설문조사는 대학교에서 유학생들 대상으로 충분한 사전 설명 후 온라인과 현장 설문 조사를 승낙한 유학생 대상으로 설문을 진행하였다. 교육서비스품질이 자아존중감, 전공만족, 전공몰입을 바탕으로 모형을 구성하여 연구가설을 검증하였다. 첫째, 교육서비스품질과 관련한 많은 선행연구들이 진행되었지만, 본 연구와 같이 전라북도 내 대학교 유학생 대상 본 연구와 관련한 변수를 가지고 자아존중감, 전공만족, 전공몰입에 대한 상호 관계를 연구했다는 부분에서 학술적 의미가 높다고 볼 수 있다. 둘째, 교육서비스품질의 모든 세부요인인 신뢰성, 반응성, 확신성, 공감성 모든 요인이 자아존중감(사회적)과 자아존중감(개인적)에 유의한 영향을 미치고 있다. 셋째, 교육서비스품질의 세부요인 중 신뢰성, 반응성, 확신성, 공감성 모든 요인은 전공만족에 유의한 영향을 미치는 것으로 나타났다. 넷째, 교육서비스품질의 세부요인 중 신뢰성, 반응성, 확신성, 공감성 모든 요인은 전공몰입에 유의한 영향을 미치는 것으로 나타났다. 다섯째, 자아존중감의 세부요인 중 사회적, 개인적 모든 요인은 전공만족, 전공몰입에 유의한 영향을 미치는 것으로 나타났다. 마지막으로 전공만족은 전공몰입에 유의한 영항을 미치는 것으로 나타났다. 이러한 연구결과를 바탕으로 한국의 대학교에서는 유학생을 위한 다양한 프로그램 개발 방안을 고려하여야 할 것이며, 유학생들을 대상으로 대학교의 행정, 친구, 교수 등 유학생들이 지각하는 교육서비스품질을 높여 줄 필요가 있을 것이다. 또한 이와 함께 자아존중감 향상을 통한 유학생들의 전공만족과 전공몰입을 높여 주는 방안까지 함께 고려해야 할 것으로 판단된다. In the global era, international mobility has become common, and academic exchanges between students around the world are becoming more active due to the opening of the higher education market. Korean universities, entering the era of internationalization, are planning national policies to promote international exchange and international education in order to respond to the global trend of opening up the higher education market. However, in the early 21st century, Korea was affected by the low birth rate trend, which led to a shortage of school-age population, which also affected university admissions, emerging as a problem not only for university management but also for the survival of universities, which can be considered to be of high severity. The reason why the number of foreign students was able to increase rapidly in a short period of time was the establishment and implementation of the 'Study Korea Project' by the Ministry of Education and Human Resources Development in 2004, and the 'Plan to Expand Attraction of International Students' announced in 2015, which raised the ratio of international students to domestic students to more than 5%. This is because we have made every effort to attract foreign students with the goal of attracting 200,000 students by 2023. As such, today's universities are operating various methods to overcome the decrease in student numbers due to changes in the educational environment. The need for the quality of university education services is increasing in order to expect the survival and development of universities only by increasing the satisfaction of students, who are consumers, by improving the university education service system. Accordingly, in this study, it is expected that university educational service quality will have an effect on self-esteem, major satisfaction, and major immersion. Depending on the research results, it will be possible to know whether university educational service quality has a positive or negative effect on self-efficacy, major satisfaction, and major immersion. will be. Based on this, we will be able to find ways to have a positive effect on the quality of educational services, self-esteem, major satisfaction, and major immersion for international students. This study analyzed the impact of educational service quality on self-esteem, major satisfaction, and major immersion of international students at universities in Jeollabuk-do. An on-site survey was conducted in parallel with Google, an online research platform, targeting general college and graduate students aged 19 or older at universities in Jeollabuk-do. The specific time range required for the empirical study was set to be approximately 4 months from May 1 to August 30, 2023. The survey was conducted at the university to international students who agreed to participate in the online and on-site survey after sufficient prior explanation. The results of verifying the research hypothesis by establishing a model in which educational service quality is based on self-esteem, major satisfaction, and major immersion are as follows. First, although many previous studies related to educational service quality have been conducted, this study has academic significance in that it reveals the influence relationships on self-esteem, major satisfaction, and major immersion using variables related to this study among international students at universities in Jeollabuk-do. I would say it is big. Second, all detailed factors of educational service quality such as reliability, responsiveness, certainty, and empathy have a significant impact on self-esteem (social) and self-esteem (personal). Third, among the detailed factors of educational service quality, reliability, responsiveness, certainty, and empathy were all found to have a significant impact on major satisfaction. Fourth, among the detailed factors of educational service quality, reliability, responsiveness, certainty, and empathy were all found to have a significant impact on major commitment. Fifth, among the detailed factors of self-esteem, all social and personal factors were found to have a significant impact on major satisfaction and major immersion. Lastly, major satisfaction was found to have a significant effect on major immersion. Based on these research results, Korean universities should consider ways to increase the development of programs for the various motivations of international students to study abroad, and the quality of educational services perceived by international students, including university administration, friends, and professors, should be considered. You will need to elevate it. In addition, it is judged that measures to increase international students' major satisfaction and major immersion by improving self-esteem should also be considered.
傳統文化資源을 活用한 文化的 都市再生에 關한 硏究 : 전주시를 중심으로
김병수 전주대학교 행정대학원 2009 국내석사
A Study on the Cultural City Regeneration by Utilizing Traditional Culture Heritage Kim Byoung Su Dept. of Real Estate Graduate School of Public Administration Jeon-Ju University Advisor: Prof. Chung Cheol-Mo The regeneration of a city means the change of industrial structure, which is the new ones such as electronics, high technology, and IT industry changed from mechanical mass production and the city project reviving the established city economically, socially, and physically which relatively falls behind due to the extension of the new town, by introducing the new function and creating. As the industry based on knowledge becomes the center of industry in the 21 century, creating social, cultural infra structure is more important than physical one for attracting intellectual groups and tourists. As well, the interest in the traditional, culture - heritage is getting high, considering aesthetic circumstance more precious and the cultural strategy of all kinds of events, historical culture, environmental conservation more important. The purpose of this study is first, grasping the present condition of the traditional, cultural heritage and suggesting pushing forward method for the reformation of a city, second, showing the strategic plan of Cheon-Ju-Si cultural reformation, utilizing successful examples of the major developed countries (England, Japan, German) Seoul and Incheon, last, mentioning the expectant effect which will be gained by pursuing cultural city-reformation. This study consists of as following ; In the chapter 1, the background and purpose of study, the outline of study explaining the rough contents is arranged. In the chapter 2, the theoretical background of the city - reformation-project, the concept and necessity of the reformation of a city is mentioned, the meaning of city-reformation is caught hold of, and the developmental instances of domestic and foreign city-reformation is observed. In the chapter 3, the traditional, cultural heritage of Cheon-Ju-Si is investigated and classified and the present condition of city-reformation project of Cheon-Ju-Si is understood. In the chapter 4, the promoting way of cultural city-reformation-project using traditional, cultural heritage and the strategy and expectant effect of city-reformation are mentioned. In the chapter 5, the conclusion of the cultural city-reformation utilizing traditional, cultural heritage is completed. Creating the new image of city, cultural image of city, plays an important role as motive in economical, social activation of city in order to establish the city-reformation. The four promoting methods for establishing cultural reformation of city are summarized. Frist, the way to grant the strategic function carrying out the central role as the position of the Ho-nam district's traditional culture should be worked out. Second, the place for enjoying varied culture of city should be created. Last, the comfortable, convenient place for citizen should be made. Activating the district by bringing up and promoting the cultural tour at the used Cheonbuck provincial office, and flowing permanent residents into the city are other strategies for cultural city-reformation. The expectant effect of cultural city reformation is first, raising cultural identity of city utilizing historical, cultural resources, and increasing the flowing population using all kinds of events, second, making varied tour-product as well as tour-profit by promoting the experience-tour of traditional culture.
국민희 전주대학교 일반대학원 2022 국내석사
문화재는 역사적·예술적 가치가 높은 문화재를 후손들에게 물려줄 의무와 책임이 있다. 이에 문화재 보호하고 전승하기 위해 1962년 ‘문화재보호법’을 제정하였다. 문화재보호법에 따라 문화재를 유형문화재와 무형문화재, 기념물, 민속문화재 등으로 구분하였다. 이 중에서도 보존과 전승, 역사적 가치 등이 높은 문화재를 ‘지정문화재’로 지정하여 관리하고 있다. 문화재보호법에 따라 보존과 전승을 위한 지속적인 노력이 이어지고 있다. 그러나 활발하게 활용되고 보존되고 있는 유형문화재에 비해 무형문화재는 보존과 전승이 어렵다. 특히 무형문화재에 대한 사람들의 관심이 점차 줄어가면서 더욱더 어려운 상황에 놓여졌다. 이러한 위기를 극복하기 위해 2015년 ‘무형문화재 보전 및 진흥에 관한 법률’을 제정하였다. 무형문화재 보전 및 진흥에 관한 법률이 제정되면서 전라북도에서도 2016년에 무형문화재 보존과 전승을 위한 ‘전라북도 무형문화재 보전 및 진흥에 관한 조례’가 제정되었다. 제정된 법의 보호 아래에서 무형문화재는 보전과 전승을 위해 노력하고 있다. 전라북도 소재의 지정문화재는 총 981건이며, 그 중에서 전라북도 무형문화재는 총 97건이다. 97건의 무형문화재 중 52건이 전주지역 소재로 지정되어 있다. 전라북도 14개 시·군 중에서 전주지역에 가장 많은 무형문화재가 전승되고 있다. 이에 전주지역에 국립무형유산원과 도립국악원, 한지박물관, 부채문화관 등 무형문화재 관련 기관이 건립되어 운영되고 있다. 이곳에서는 무형문화재에 대한 전시와 공연, 교육, 체험 프로그램 등을 진행하고 있다. 이외에도 전주세계소리축제, 전주비빔밥 축제 등 무형문화재를 주제로 다양한 축제가 매년 개최하고 있다. 이렇게 전주지역에서는 무형문화재 활성화하기 위해 노력하고 있다. 본 논문에서는 전주지역 무형문화재를 중심으로 설문조사를 실시하여 무형문화재에 대한 인지도를 검토하였다. 설문조사를 분석한 결과 전주지역 무형문화재에 대한 홍보가 부족하고 사람들의 관심이 부족하다는 것이다. 또한 전주지역 무형문화재 활용현황을 살펴보고 어떤 문제점이 있는지 파악하였다. 설문조사에서 확인한 문제점과 활용 현황에서의 문제점을 종합하여 전주지역 무형문화재 활용 방안을 제안하였다. 먼저 시도무형문화재에 대한 기록화 사업 진행을 제시하였다. 무형문화재를 활용하기 위해서는 지속적인 보존과 전승이 필요하다. 이를 위한 무형문화재 기록화 작업이 필요하다. 전주교육관의 활성화 방안을 제시했다. 전주지역에 종합 전수교육관을 설립하여 전문가 교육뿐만 아니라 일반인 교육도 진행한다면 일반시민도 부담 없이 방문하여 무형문화재를 배우고 즐길 수 있을 것이다. 디지털 기술을 활용한 온라인 콘텐츠 활성화가 필요하다. 발전하는 디지털 기술을 통해 새로운 형태의 무형문화재 온라인 콘텐츠 개발이 이루어져야 한다. 마지막으로 전주지역에 무형문화재만을 위한 전시관 건립을 하는 것이다. 이 공간에서 전주지역 무형문화재를 위한 전시와 공연이 진행되며, 무형문화재 관련 교육 및 체험 프로그램 진행할 수 있다. 이러한 공간 조성을 위해서는 전주시에서 사업 추진 계획을 세우고 진행하는 등의 지속적인 관심이 필요하다. 본 논문은 전주지역 무형문화재의 활성화에 도움이 되고자 한다. 또한 무형문화재의 보존과 전승뿐만 아니라 활성화를 통한 무형문화유산의 도시로 무형문화재와 시민들을 이어주는 역할해주길 바란다. 또한 지속적인 무형문화재 활용 방안 연구가 이뤄져서 다양한 문화시설과 프로그램 등이 개발되어 많은 시민들이 무형문화재를 언제든지 향유할 수 있기를 바란다. We have the duty and responsibility to pass down our cultural assets with high historical and artistic values to our descendants. In this context, the Cultural Heritage Protection Act was enacted in 1962 to protect and transmit cultural assets. According to the Cultural Heritage Protection Act, cultural properties are classified into tangible and intangible cultural properties, monuments, and folk cultural properties. Among them, cultural properties with high historical value for preservation and transmission are designated and managed as ‘designated cultural properties’. In line with the purpose of the Cultural Heritage Protection Act, continuous efforts have been made for preservation and transmission of designated cultural properties. However, it is hard to preserve and transmit intangible cultural properties in comparison to tangible cultural properties that are actively used and preserved. In particular, as people's interest in intangible cultural assets gradually diminished, the situation became more and more harsh. In an effort to overcome this crisis, the Act on Conservation and Promotion of Intangible Cultural Heritage was enacted in 2015. With enactment of the Act on Conservation and Promotion of Intangible Cultural Heritage, Jeollabuk-do provincial government also enacted in 2016 the “Ordinance on Conservation and Promotion of Intangible Cultural Heritage in Jeollabuk-do” for preservation and transmission of intangible cultural assets in the area. Under the protection of the enacted law, efforts are made to preserve and transmit the intangible cultural assets. There are a total of 981 designated cultural assets located in Jeollabuk-do, and 97 of them are Jeollabuk-do intangible cultural assets. Among 97 intangible cultural assets, 52 have been designated in Jeonju area. Out of 14 cities and counties in Jeollabuk-do, Jeonju has the largest number of intangible cultural assets handed down. This is why institutions related to intangible cultural properties such as National Intangible Heritage Center, Provincial Korean Classic Music Center, Hanji Museum, and Fan Culture Center have been built and operated in Jeonju. They all host exhibitions, performances, and educational as well as experimental programs on intangible cultural properties. In addition, various festivals are held every year under the theme of intangible cultural properties, such as the Jeonju World Sori Festival and the Jeonju Bibimbap Fest. In this way, the Jeonju region is making efforts to revitalize intangible cultural assets. In this paper, a survey was conducted with a focus on intangible cultural assets in Jeonju area to examine the awareness of intangible cultural assets. From the survey, it was made known that publicity for intangible cultural assets in Jeonju is insufficient and people are not interested in them. Moreover, the status of utilization of intangible cultural heritage in Jeonju area was reviewed and investigations were conducted to see if there are any problems in this regard. By piecing together the issues identified from the survey as well as the problems revealed in the current use, measures for utilizing intangible cultural assets in Jeonju are suggested here. First, it is suggested to proceed with the documenting project of intantangible cultural assets in cities and provinces. In order to utilize intangible cultural assets, continuous preservation and transmission are necessary. For this purpose, it is requested to document the intangible cultural heritage. As one of the means, a plan to revitalize Jeonju Education Center is proposed. If a comprehensive training center is established in Jeonju area that can provide not only professional but also general education about the cultural heritage, even ordinary citizens will be able to visit it to learn and enjoy intangible cultural assets without any burden. Besides, it is also needed to activate online contents using digital technology. Development of a new form of online contents for intangible cultural assets should be realized through the evolving digital technology. Lastly, an exhibition hall dedicated exclusively to intangible cultural properties is to be built in Jeonju area. In this venue, exhibitions and performances for intangible cultural assets in Jeonju area could be held, and education and experience programs related to intangible cultural assets could further be conducted. To create such spaces, Jeonju City needs to pay continuous attention to such as establishing and carrying out a promotion plan for the project. The present thesis is aimed at assisting to revitalize intangible cultural assets in Jeonju area. Furthermore, it is also intended to play a role of connecting intangible cultural heritage and citizens through activation as well as preservation and transmission of intangible cultural assets as a city of intangible cultural heritage. On this occasion, it is hoped that continuous researches on the ways to utilize intangible cultural assets should be conducted and various cultural facilities and programs should be developed so that a great number of citizens could enjoy intangible cultural assets at any time.
The purpose of this study is to develop teaching material for Classical Chinese subject which can be used in school field and implement regional education by utilizing regional culture of Jeonju city. For this, 2007' the 7th curriculum for Classical Chinese subject was analyzed, data for regional culture in Jeonju were examined, and as a result, essential content was extracted and teaching material for Classical Chinese subject was composed. The content of this study is as follows. In chapterⅠ, study purpose, scope, and method were suggested. In chapterⅡ, data for regional culture in Jeonju were suggested for development of teaching material. Jeonju was birthplace of Chosun royal court and the most important place in Jeollado. Historical relics such as Gyeonggijeon, Jogyeongdan etc. are located in Jeonju. And Jeonju is base for Korean style including most Korean traditional culture like Korean traditional house, Korean-style food, Korean traditional paper etc. which are ground of traditional life style. In addition, as a city of the arts, various cultural heritage like sound(Sori), food, publication of paintings and calligraphic works etc. remain still. First, this study examined beautiful street names(village of Korean traditional houses) with which characteristics of regional culture in Jeonju, history and culture of Jeonju with long history of one thousand years can be known. It would be good material to understand culture of Jeonju and street culture. Next, historical relics and regional cultural properties in Jeonju were investigated. This would be an opportunity to learn about valuable cultural heritage in our region, cultivate cultural consciousness, and let cultural heritage in Jeonju be known - for this, this study investigated cultural heritage in our region and tried to seek traces of history and culture. .Korean style (Korean traditional house, Korean-style food, Korean traditional paper) was investigated. Korean style means Korean style connected to spiritual element which has flown without pause through whole Korean traditional culture. First, 'Korean traditional house' was studied - In Korean traditional house, our ancestor's wisdom and warm feeling live. Second, 'Korean traditional paper' was reviewed - Korean traditional paper is recognized by its excellence based on unique manufacturing technology of Korean people. Third, 'Korean-style food' was examined. Korean style would contribute to continuous expansion of Korean wave which mainly focuses on the popular culture through expanding interest and the base about traditional culture - the source of Korean culture. In the chapter Ⅲ, the author focused on these sentences among character of Classical Chinese subject in 2007' curriculum - 'Students have attitude to understand life and wisdom of predecessors, cultivate sound view of value and desirable personality, understand traditional culture, and creatively succeed and develop traditional culture.'And the author tried to compose teaching material by selecting core content from data of chapter Ⅱ. For data, sub-units were composed by selecting 10 items from regional culture, historical relics, regional cultural properties, Korean style(Korean traditional house, Korean-style food, Korean traditional paper) in Jeonju. Each unit was composed in the order of 'text', 'Classical Chinese to be learned', 'learning yard', 'supplementary yard- into the culture' so that students can learn systematically and efficiently. There are many ways to easily understand regional culture, to be familiar with Classical Chinese, raise interest in Classical Chinese, and recognize importance of Classical Chinese education. For example, manage beautiful natural environment of Jeonju; collect, preserve, and study regional cultural heritage; arrange framework of cultural industry through study on fields of Korean traditional house, Korean-style food, Korean traditional paper; utilize regional culture for teaching Classical Chinese such as 'seeking data of cultural heritage about Jeonju', 'seeking data of cultural heritage about Jeonju', 'seeking things worth to be praised in Jeonju', 'knowing historical figure who made Jeonju be shined', 'participating in various events held in Jeonju', and 'knowing life of clothing, food, and shelter in Jeonju.' And through material of regional culture, interest in our history and opportunity to use leisure time can be provided, and understanding life and wisdom of predecessors makes learners form desirable view of value - now learners experience confusion by various views of value in the midst of era of globalization and information. It is expected that this enables students cultivate personality, realize moral value, practice character, furthermore, understand traditional culture, and succeed and develop traditional culture. 본 연구의 목적은 全州市의 地域文化를 활용해 학교 현장에서 활용할 수 있는 漢文科 授業資料를 개발하여 地域敎育을 실행하는 것이다. 이를 위하여 2007 개정 한문과 교육과정을 분석하고, 전주시 지역문화 자료를 조사한 후 그 가운데 핵심 내용을 추출하여 한문과 수업자료로 구성해보았다. 이 논문에서 논의된 내용은 다음과 같다. 제Ⅰ장에서는 연구 목적과 연구 범위와 방법을 제시하였다. 제Ⅱ장에서는 수업자료의 개발을 위하여 전주시 지역문화 자료를 제시하였다. 전주는 조선왕실의 발상지이자 전라도의 으뜸이 되었던 고을이다. 전주의 경기전과 조경단 등 역사적 유물들이 도시를 관통하고 있고 지나온 천년 역사의 저력만큼 전주는 전통생활양식의 근간인 한옥 ․한식 ․ 한지 등 가장 한국적인 전통문화를 담고 있는 韓 스타일의 거점도시이다. 이와 함께 예향으로서 소리, 음식, 서화 출판 등 다양한 문화유산을 간직하고 있다. 먼저, 전주 지역문화의 특징과 천년 전주의 역사성과 문화를 알릴 수 있는 아름다운 도로 명에 대하여 알아보았다. 다음에는 우리 고장의 역사유적지와 지방문화재에 대하여 알아보았다. 자신이 살고 있는 지역의 문화유산에 어떤 것들이 있으며 역사와 문화의 흔적을 찾아보고 우리 지역의 소중한 문화유산을 배우며 문화의식을 함양하고 전주의 문화유산을 알 수 있는 기회가 될 것이다. 다음에는 韓 스타일(한옥, 한지, 한식)에 대하여 알아보았다. 韓 스타일은 한국전통문화 전반에 면면히 흐르고 있는 정신적 요소에 결합된 한국적 양식, 한국 풍을 의미한다. 韓 스타일은 우리 문화의 원천인 전통문화에 대한 관심과 저변 확대로 대중문화 위주인 한류의 지속 확산에 기여하게 될 것이다. 제Ⅲ장에서는 2007 개정 한문과 교육과정의 성격 중 ‘선인들의 삶과 지혜를 이해하고 건전한 가치관과 바람직한 인성을 함양하며, 전통문화를 바르게 이해하고 창조적으로 계승 ․ 발전시키려는 태도를 지닌다.’에 초점을 맞추어 Ⅱ장의 자료에서 핵심적인 내용을 선정하여 수업자료를 구성해보았다. 자료는 전주시의 지역문화, 역사유적지, 지방문화재, 韓 스타일(한옥, 한지, 한식)에서 10가지를 선정하여 소단원으로 구성하였으며, 각 단원은 ‘본문’, ‘배울 한자’. ‘학습마당’, ‘보충마당-문화 속으로’ 순으로 구성하여 체계적이고 효율적으로 학습할 수 있도록 구성하여 제시하였다. 지역문화를 한문수업에 활용함으로써 자기가 살고 있는 지역의 문화를 쉽게 이해하고, 어렵게 여겨졌던 한문이 더욱 친숙하게 느껴지며 한문에 대한 관심이 높아지고 한문교육의 중요성을 인식하게 될 것이다. 또 地域文化 자료를 통해 우리 역사에 대한 관심과 여가활용의 기회를 제공하고 先人들의 삶과 智慧를 이해함으로써 世界化․情報化 시대 속에 다양한 가치관들이 혼재하여 혼란을 겪고 있는 학습자들에게 바람직한 價値觀을 形成하게 하여 보다 높은 人格을 기르고 道德的 價値를 실현하며, 人性을 도야하고, 나아가 傳統 文化를 이해하고 계승 ․ 발전시킬 수 있기를 기대한다.
大學의 行政組織 改善方向에 관한 硏究 : 全州 敎育大學校의 行政組織을 中心으로
Based upon the general theories of organization, this study searches for better ways of management of various college organizations. In doing so, extensive as well as intensive literature review was performed. Government documents and publications were also used as useful materials whenever needed. This study identifies some basic problems on the operations of college organizations in South Korea in terms of specialization, planning, standardizing, autonomy, responsibility. More fundamentally, it was found that most members of college organizations all over the country are not fully aware of the genuine goals of the operations of the organizations when they perform the various services of education. In order to improve the ways of operations of college organizations, this study suggests few strategic ideas as follows: administrative positions are to be filled by elections among members as well as appointment, specialization of jobs should be maintained on the individual basis, department size is to be considered along with the sizes of the recruited personnel and material resources available. Responsibility should be put on the individual basis on each and every section, part, or department in a rational manner. Functions of the staffs should not be neglected in the process of organization management. Most of all, each section or department is fully encouraged to exercise its own autonomous power when perform duties. As a conclusion of research, this study emphasizes three points for the improvement of the operation of organizations in colleges. Organizational reform is not an option but a must even in college setting. Renovation-oriented mentality and attitudes are nurtured during the organizational life. Positive actions are to be appropriately rewarded in certain ways. Participative decision making should be guaranteed as mush as possible during the whole management process of organization. Organization members' right to know should be fully extended as long as education gets the first priority during the performance of duties among other jobs in organization. Maintaing the sense of reality is required in performing all kinds of activities of the operation of organization. Not equipped with this wisdom, any reform effort dooms to fail, and the improvement in organizational management can never be realized after all.
스마트관광 정보기술속성, 기억에 남는 관광경험, 지각된 가치, 만족도 연구 : 전주시를 중심으로
스마트관광이란 다양한 관광활동에 ICT가 개입되고, ICT를 매개로 다양한 정보가 상호교환되는 사회문화 및 경제적 활동이며(Buhalis &Amaranggana 2013, 2015; Gretzel et al. 2015a, 2015b), 관광객에게 앱과 플랫폼서비스를 통해 실시간, 맞춤형 정보를 스마트하게 경험하게 하는 새롭게 지능화한 관광을 의미한다. 세계 각국은 개별 관광객을 유치하기 위한 ICT와 관광을 융합한 새로운 스마트관광 서비스를 제공하기 위해 총력을 기울이고 있고(김경태 2015) 경험이라는 요소가 강조가 되기 때문에 경험 또는 체험을 사고 파는 관광분야에서 중요한 패러다임으로 발전하고 있다(E. Sternberg 1997). 특히 관광산업은 코로나 19로 인한 펜데믹 상황에서 지금까지와는 다른 방향과 전략을 모색하지 않을 수 없고 코로나 19 이후 관광트렌드가 소규모 비대면 관광, 언택트(비대면) 중심의 관광소비가 예상되고 있다(연합뉴스 홍인철 2020.) 즉, 모바일과 ICT를 접목해 교통, 언어, 예약, 결재까지 한번에 해결할 수 있는 스마트관광 인프라를 구축하는 등 새로운 전략을 통해 적극적인 관광객 유치 방안을 마련해야 하는 현실에 직면해 있다. 이에 본 연구자는 스마트관광에 대한 관광객들의 인식이 높아가고 있는 시점에서 이에 대응해 효율적인 스마트관광 정보를 제공하는데 있어 스마트관광 정보기술속성의 어떠한 요인들이 관광객의 지각된 가치와 만족도에 영향을 주는지, 관광객의 기억에 남는 관광경험은 지각된 가치와 만족도에 어떤 영향을 미치는지에 대한 연구를 진행하였다. 본 연구를 위해 2020년 9월 26일부터 10월 18일까지 전주시를 방문한 관광객을 대상으로 설문조사를 실시했으며 같은 기간 SNS를 활용하여 모바일 설문조사를 동시에 실시하였다. 조사 대상자는 전주시를 방문한 관광객, 또는 최근 1년 이내 전주지역 관광경험이 있는 사람 중 만 19세~65세까지 500명을 대상으로 관광정보 웹사이트 또는 스마트폰 애플리케이션을 이용해 관광정보를 검색했거나 공유 또는 관광상품을 결재하거나 예약하는 등 스마트관광을 경험했던 관광객을 모집단으로 연구를 진행하였다. 분석결과 다음과 같은 결과를 도출하였다. 첫째, 스마트관광 정보기술속성 중 상호작용을 제외한 개인화, 접근성, 정보성은 지각된 가치의 정서적 가치에 긍정적인 영향을 미치는 것으로 분석되었다. 영향력의 크기는 개인화 > 접근성 > 정보성 > 상호작용 순이다. 이는 여행계획을 하는데 있어 관광객들은 관광관련 여행 관련 웹사이트, 소셜 미디어 및 스마트폰과 같은 스마트관광 기술의 사용이 널리 확산되고 있다는 이론을 다시 한번 확인할 수 있는 결과이다. 따라서 스마트 애플리케이션과 웹사이트에 고객맞춤형 상품개발과 정보제공, 관광과 관련된 다양한 정보들을 제공해야 할 것이다. 또한 관광객이 여행계획을 세우고 의사결정을 하는데 있어 기쁘고 즐겁고, 재미있는 요소에 영향을 많이 받는다는 의미여서 애플리케이션과 웹사이트에 고객의 이런 감성적이고 정서적인 만족감을 줄 수 있는 내용들이 많이 들어가야 할 것으로 보인다. 둘째, 스마트관광 정보기술속성이 기능적 가치에 미치는 영향을 미치지 못하는 것으로 나타났다. 이 결과는 전주시의 관광관련 애플리케이션인 한바탕전주와 트루전주가 있는데, 접근성은 좋지만 자동결제 시스템이나 교통정보, 다양한 관광지 안내 등 정보성과 댓글, 질의 응답, 이용후기 등 이용자들과의 상호작용에서 상대적으로 부족한 부분에서 기능적 가치에 영향을 미치지 못한 것으로 분석된다. 향후 전주시에서는 이런 점을 보완해 스마트 정보기술 속성 요인들의 상대적 영향력을 고려한 컨텐츠 및 사용자 인터페이스(UI)를 개발한다면 고객이 품질과 가치를 지각하는데 긍정적인 영향을 줄 수 있을 것으로 판단된다. 셋째, 스마트관광 정보기술속성 중 정보성, 개인화, 상호작용은 만족도에 유의한 영향을 나타내고 있는데, 이에 모바일 애플리케이션에 다양한 정보를 제공하고 고객별 맞춤형 서비스 제공, 이용자와의 상호작용이 활발할수록 관광객의 만족도를 더 높일 수 있을 것이다. 또한 아직까지는 전주시의 모바일 애플리케이션이 고객과의 상호작용을 할 수 있는 기능이 부족에 이점을 보완해야 만족도를 높일 수 있을 것이다. 넷째, 기억에 남는 관광경험은 관광객의 지각된 가치의 정서적 가치와 기능적 가치의 일부요인에 긍정적인 영향을 미치는 것으로 분석되었다. 분석결과 기억에 남는 관광경험의 요소의 영향력은 현지환대경험 > 자기유익경험 > 우연한 경험 > 독특하고 이국적인 체험 > 현지문화 > 인프라시설 순이었다. 구체적으로 살펴보면 기억에 남는 관광경험의 요인 가운데 현지문화, 우연한 경험, 인프라 시설, 자기유익경험, 현지환대 경험이 정서적 가치에 영향을 주었고 독특하고 이국적인 경험은 영향을 미치지 못한 것으로 분석되었다. 기능적 가치에 유의한 영향을 미친 기억에 남는 관광경험의 요소는 독특하고 이국적 경험, 자기유익 경험, 현지 환대 경험이며 현지문화, 우연한 경험, 인프라시설은 영향을 미치지 못했다. 따라서 기억에 남는 관광경험 요소 가운데 전주시민들의 관광객에 대한 환대, 관광객이 느낄 수 있는 자기만족, 전주만이 가질 수 있는 특별한 경험과 이색적인 체험 등의 프로그램들을 더 많이 기획하고 개발해야 할 것이다. 다섯째, 기억에 남는 관광경험이 만족도에 미치는 영향을 분석한 결과 기억에 남는 관광경험의 요인중 독특하고 이국적인 경험과 인프라 시설, 자기유익경험이 영향을 미쳤고 현지문화, 우연한 경험, 현지환대 경험은 만족도에 영향을 미치지 못했다. 이 같은 결과는 전주시를 방문한 관광객들은 다른 지역에서 느낄 수 없는 독특하고 이국적인 경험이나 자기유익경험, 인프라 시설에 만족을 느끼고 있다는 것을 의미하며 현지문화와, 우연한 경험, 현지환대 경험에는 만족을 느끼지 못하고 있다는 것을 의미한다. 관광객들에게는 기억에 남는 경험이 중요한 의사결정요인이라고 할 수 있고, 관광객들에게 만족스러운 경험 제공은 관광기업의 존재이유이며 지속적인 성공을 위한 가장 효과적인 열쇠(박완규·김용범·최유진, 2017; Ooi 2005)라는 선행연구를 확인할 수 있는 결과이다. 여섯째, 관광객의 지각된 가치의 정서적 가치와 기능적 가치 모두 만족도에 영향을 미치는 것으로 분석되었다. 이는 대부분의 연구와 일치한 결과로 전주시를 방문한 관광객이 적절한 가격과 가치있는 여행을 하고 여행을 통해 즐겁고 기쁘고 편히 쉴 수 있는 기능적·정서적 가치에 만족했을 경우 전주시의 스마트관광 만족도 역시 높았다는 결과로 분석된다. 마지막으로 스마트관광 정보기술 속성 요인의 특성을 반영하여 관광 웹사이트와 모바일 애플리케이션을 새롭게 보완·개편해 모바일 숙박 및 음식점의 예약 및 결제시스템이 더 효율적으로 사용될 수 있도록 전자결제시스템을 확충하는 것이 필요하다. 여기에 가상현실(VR), 무료와이파이, 개인 맞춤형 서비스와 프로그램 제공, 스마트 교통정보 시스템 확충 등이 필요할 것으로 사료된다. Smart tourism is a social, cultural and economic activity in which ICT is involved in various tourism activities and various information is exchanged through ICT(Buhalis & Amaranggana 2013, 2015; Gretzel et al. 2015a, 2015b), and apps and platforms to tourists. It refers to a newly intelligent tourism that enables a smart experience of real-time and customized information through services. Countries around the world are making all-out efforts to provide new smart tourism services that combine ICT and tourism to attract individual tourists(Kim Kyung-tae 2015), and as the factor of experience is emphasized, it is developing into an important paradigm in the field of tourism that buys and sells experience or experiences(E. Sternberg 1997). In particular, the tourism industry cannot help but seek different directions and strategies in the context of the fendemics caused by COVID-19, and tourism consumption centered on small-scale non-face-to-face tourism after COVID-19. In other words, it is faced with a reality that it is necessary to prepare active tourist attraction plans through new strategies such as building a mobile-oriented smart tourism platform. Therefore, at a time when tourists' awareness of smart tourism is increasing, what factors of smart tourism information technology properties affect in providing efficient smart tourism information, and what constituent factors remain in the memory of tourists. It is an element of tourism experience, and a study was conducted on how it affects perceived value and satisfaction. For this study, the survey was conducted on tourists who visited Jeonju from September 26 to October 18, 2020, and mobile surveys were simultaneously conducted using SNS during the same period. The subjects of the survey are tourists who have visited Jeonju City, or 500 people aged 19 to 65 among those who have experienced tourism in Jeonju within the last year. Search and share tourist information using a tourist information website or smartphone application, or The study was conducted as a population of people who experienced smart tourism such as reservation and payment for tourism products. As a result of the analysis, the following results were obtained. First, personalization, accessibility and information quality, excluding interaction among smart tourism technology attributes(STTA), have been shown to have a positive impact on the emotional value of perceived values. The magnitude of the influence is in the order of personalization > accessibility > information > interaction. This is a result that tourists can reconfirm the theory that the use of STTA such as tourism-related travel websites, social media, and smartphones is widespread in travel planning. Therefore, it is necessary to provide a variety of information related to tourism and development of customized products and information on smart applications and websites. It also means that tourists are greatly influenced by happy, enjoyable and fun factors in making travel plans and making decisions, so the application and website should contain a lot of content that can give customers this emotional and emotional satisfaction. Second, it was found that STTA properties did not have an effect on functional value. As a result of this, there are Hanbatang Jeonju and True Jeonju, which are tourism-related applications in Jeonju. But the accessibility is good, but it is relatively in the interaction with users such as automatic payment system, transportation information, and various tourist information and comments, questions and answers, and reviews. It is analyzed that the functional value was not affected in the insufficient part. In the future, if Jeonju develops contents and user interfaces(UI) that take into account the relative influence of STTA by supplementing these points, it is expected that it will have a positive effect on customers' perception of quality and value. Third, among the attributes of STTA, information, personalization, and interaction have a significant effect on satisfaction. Accordingly, the more information is provided to mobile applications, customized services are provided for each customer, and interactions with users become more active, the more tourists You will be able to increase your satisfaction. In addition, Jeonju's mobile application still lacks the ability to interact with customers, so it will be possible to increase satisfaction by supplementing this advantage. Fourth, the memorable tourism experience(MTE) was analyzed to have a positive influence on the emotional value of the perceived value of tourists and some factors of the functional value. As a result of the analysis, the influence of the elements of the MTE is in the order of local hospitality > self-interest experience > serendipity experience > unique experience > local culture > infrastructure facilities. Specifically, it was analyzed that among the factors of the MTE, local culture, serendipity experience, infrastructure facilities, self-interest experience, and local hospitality influenced emotional values and that unique experiences did not affect them. The elements of the MTE that had a significant influence on the functional value were unique experiences, self-interest experiences, and local hospitality experiences, and local culture, serendipity experiences, and infrastructure facilities have not effect. Therefore, among the most elements of the MTE, programs such as Jeonju citizens' hospitality to tourists, the self-satisfaction that tourists can feel, and the special experience and unique experience that only Jeonju can have should be planned and developed. Fifth, as a result of analyzing the effect of MTE on satisfaction, unique experiences, infrastructures, and self-interest experiences among the factors of the MTE were affected, and local culture, serendipity experienc, and hospitality experiences were satisfied. Did not affect These results mean that tourists visiting Jeonju City are satisfied with unique experiences, self-interest experiences and infrastructure that cannot be felt in other regions, and that they are not satisfied with local culture, serendipity experience, hospitality experiences. For tourists, MTE is an important decision-making factor, and providing a satisfying experience for tourists is the reason for the existence of tourism companies and the result of confirming the leading research of the most effective key to continued success(Park Wan-kyu, Kim Yong-beom, Choi Yoo-jin, 2017; Ooi 2005). Sixth, it was analyzed that both the emotional and functional values of the perceived value of tourists had a positive effect on satisfaction. As a result of most studies, it is analyzed that Jeonju City's smart tourism satisfaction was also high if tourists who visited Jeonju City were satisfied with the appropriate price and functional and emotional values to enjoy, enjoy and relax through Jeonju travel. Lastly, it is necessary to expand the electronic payment system so that the reservation and payment system of mobile accommodation and restaurants can be used more efficiently by newly supplementing and reorganizing tourism websites and mobile applications by reflecting the characteristics of STTA. It is believed that virtual reality(VR), free WiFi, provision of customizing service and programs, and expansion of smart traffic information systems are expected.