스포츠 산업 . 경영 : 스포츠관람 영향요인 및 지각도 분석

유용상(YooYong-Sang),조광민(ChoKwang-Min) 한국체육학회 2000 한국체육학회지 Vol.39 No.4

본 연구의 목적은 대학생들의 스포츠 관람에 영향을 미치는 스포츠 이미지 속성을 살펴보고 성별에 따른 스포츠 종목의 지각도를 작성해 봄으로써 각 스포츠 종목의 상대적 위치를 확인하고, 작성된 지각도에 근거하여 차별화된 마케팅 전략 수립에 기초자료를 제공하는데 있다본 연구의 대상은 서울에 거주하는 남녀 대학생을 모집단으로 비확률표본추출법 중 편의추출법(Convenience sampling method)을 사용하여 총 500부의 설문지를 배부하였고, 449명의 자료가 실제분석에 사용되었다.남녀 대학생들의 스포츠에 대한 관심도를 살펴보기 위한 스포츠경기 관람빈도, 스포츠신문 구독빈도, 스포츠중계 방송 시청빈도 분석에서 통계적으로 유의한 차이가 나타났다. 즉, 남자 대학생이 여자대학생 보다 스포츠 관심도가 높은 것으로 나타났다. 또한, 스포츠 관람에 영향을 미치는 요인 중 스포츠 종목의 중요도 경기력(선수), 경기외적 요소에서는 성별에 따라 유의한 차이가 나타나지 않았으나, 대중적 인기면에서 여학생이 남학생에 비해 스포츠 관람에 있어서 스포츠 종목의 대중적 인기에 더 많은 영향을 받는 것으로 나타났다.지각도 분석결과 남자 대학생의 경우 스포츠에 대한 관심도가 높기 때문에 각 스포츠 종목에 대해 차별화된 이미지를 가지고 있어 지각도상에서 각 종목들이 여자 대학생들에 비해 상대적으로 멀리 위치화되어 있는 것으로 나타났다. 하지만 남녀 대학생 모두 축구, 야구, 농구 등의 팀종목들을 유사한 종목으로 인식하고 있으며, 수영, 볼링, 스키, 골프 등의 종목들은 타 종목에 비해 차별화된 이미지로 포지션되어 있음을 알 수 있다. Purpose of this study was to verify how spectators perceive various sports and to provide useful information in developing marketing strategy through analyzing perceptual map. In doing so, researcher investigated similarities between sports and factors influencing attendance based on Multidimensional Scaling.Samples of this study were from male and female college students living in Seoul. They were chosen by the convenience sampling method, and 449 out of 500 questionnaires were accepted for this research.Gender revealed statistically significant differences in college students' frequency of attending games, reading sport newspapers and watching televised games indicating male college students showed higher interests in sport than female ones. Also, among the main factor in attending the games, the importance of the game, the level of the game(player), the extra factor of the game did not show significant difference between the gender. But in the category of popularity of the sport, it revealed that females were specially affected.The result of the perceptual map analysis showed because of the high interest of sport, the male students had a different image of each sport For this reason each sports were the relatively further positioned in the male students case than in the female students case on the perceptual map.All gender perceived a similar group in soccer, baseball, and basketball. But ail gender grouped a different image to swimming bowling skiing golf, resulting these sports in a different position.

결합인덕터와 직렬 공진을 이용한 비절연 다중 LED 전류 평형 기법

신유용(Yooyong Shin),홍다헌(Daheon Hong),최병조(Byungcho Choi),차헌녕(Honnyong Cha) 전력전자학회 2021 전력전자학회 논문지 Vol.26 No.4

스포츠산업,경영 : 프로구단의 품질경영이 직무만족, 고객지향성, 경영성과에 미치는 영향

유용상(YooYong-Sang) 한국체육학회 2003 한국체육학회지 Vol.42 No.6

The purpose of this study was to provide with fundamental data in developing management strategies. For this purpose, as the levels of total quality management, the effects of quality management on job satisfaction, customer orientation, and business performance were evaluated among employees of the representative three domestic professional leagues, professional baseball, professional soccer, and professional basketball. In the study the 196 respondents in 25 teams were practically sampled among the subject population of employees who work in the three professional sport league. For the data analysis SPSS 10.0 and AMOS 4.0 statistical package were utilized.To assess the reliability and validity of quality management subordinate factors Cronbach’s α and confirmatory factor analysis were processed. To examine employees’ demographic characters and job relating characters frequency analysis was processed. The hypothesis tests were conducted with structural equation modeling analysis. In these progresses all the statistical significant levels were set at α=.05.The finding in this study can be summarized as follows:First, like other service companies it marked that the level of professional sport team quality management had an effect on employees’ job satisfaction, customer orientation, and management performance positively. Second, the higher employees’ job satisfaction displayed the greater customer orientation. Third, the employees’ job satisfaction and customer orientation did not have an effect on the management performances.

스포츠산업,경영 : 상표 친숙도 수준에 따른 공식스폰서와 매복마케팅 광고효과 분석

박상일(ParkSang-Il),조광민(ChoKwang-Min),유용상(YooYong-Sang) 한국체육학회 2003 한국체육학회지 Vol.42 No.6

The present study attempts to compare and analyze the effects of brand familiarity in official sponsor advertisements as opposed to ambush marketing advertisements and their effects on, attitude towards the advertisement, attitude towards the product, trust acquisition, and intention to buy. The subjects for this study were both male and female college students attending a 4-year university in Seoul, Korea. Surveys were conducted for 15 days from 5th of June to 20th of June in 2003. The convenience sampling method was applied and a total of 600 surveys were distributed. In order to examine the demographics of the subjects, a frequency analysis was done, in order to compare and contrast the effectiveness of different advertisement types of the companies the Independent sample T-test was applied, and in order to analyze the effects of product. familiarity on advertisement effectiveness the Independent sample T-test was again applied. Sport involvement and advertisement effect by the style of advertisement the Two-way ANOVA. The risk level alpha value was set at α=.05 for all tests. The results of this study showed that official sponsor advertisements had a higher mean than ambush marketing advertisements, and in the analysis of product familiarity and its influence on the effectiveness of advertisement, corporations with high familiarity had a higher mean than corporations with low familiarity. Results from all categories showed statistically significant difference. For analysing sports involvement and advertisement effect by the style of advertisement, sports involvement with main effect were significant in all case of high involvement group had higher mean than low involvement group.

보온재 외피복 단동하우스 실태 및 구조개선 연구

염성현 ( Sunghyun Yum ),김진오 ( Jinoh Kim ),김병갑 ( Byonggap Kim ),김유용 ( Yooyong Kim ) 한국농공학회 2012 한국농공학회 학술대회초록집 Vol.2012 No.-

난방에너지 절감, 토지이용률 향상 및 시공비용 저감 등의 이유로 남부 지역에서 많이 이용하고 있는 보온재 외피복단동하우스의 내재해 규격 개발을 위하여 구조실태를 조사하고 구조안전성을 분석하였다. 밀양과 진주지역을 중심으로 한 구조실태 조사 결과, 시설형태는 아치형과 3/4형으로 구분되었으며 하우스 폭은 12∼28m, 높이는 3∼4m인 것으로 나타났다. 골조는 서까래 φ31.8×1.5t@600, 기둥 및 중방 φ48.1×2.1t@3,000이었으며 보온재 사양은 농가 요구에 따라 다양하였으나 ‘마대+부직포 80g+단열재 2겹+솜 15온스+부직포 80g+마대’가 주를 이루었다. 폭 18m 아치형의 보온재 외피복 단동하우스에 대한 유한요소탄성선형해석 결과, 측고부위 서까래가 가장 약하고 보조파이프 설치 시 안전성이 다소 향상되는 것으로 나타났다. 농업용 파이프를 이용하는 기존 시설의 경우 안전풍속은 20m/s, 안전적설심은 7cm 수준이었으며 동일한 폭과 높이에 대해 비닐하우스 구조용 강관을 사용하고 서까래와 기둥의 규격을 각각 φ31.8×1.7t@500, φ48.1×2.1t@2,000으로 강화했을 경우 안전풍속과 안전적설심은 31m/s와 21cm로 향상되는 것으로 분석되었다. Both field survey and structural analysis were conducted to develop standardized anti-disaster models of single-span greenhouses with heat insulating material widely used in southern regions to save the heating energy, enhance the land use efficiency and lower the installation cost. The results of the survey made in Miryang and Jinju showed that the greenhouses were classified as the arched or the shape of a three-quarter which had various widths of 12∼28m and heights of 3∼4m. As for pipe frames, it had rafters of φ31.8×1.5t@600 and columns of φ48.1×2.1t@3,000. Most of heat insulating material was a mixture of ‘non-woven fabric 80g+bifold heat-insulating materials+cotton 15oz+non-woven fabric 80g’ though kinds of the materials were diverse according to farmer’s demand. The 18m-wide greenhouse of an arch was weak on the rafter at eaves’ height and its structural stability when using agricultural pipes was a safety wind velocity of 20m/s and a safety snow-depth of 7cm. In the case of using structural pipes as well as reinforcing the frames while the width and height maintained, the stabilities increased to 31m/s and 21cm.

사육면적 증가를 위한 반층돈사의 활용이 이유자돈의 성장 및 스트레스에 미치는 영향

정우림,이건일,홍진수,정재학,김유용,Chung, Woolim,Lee, Geonil,Hong, Jinsu,Jeong, Jaehark,Kim, Yooyong 한국축산환경학회 2016 한국축산시설환경학회지 Vol.22 No.1

The objective of this study was to increased breeding area in same size pig pen and growth performance of weaning pigs. A total of 330 crossbred ($6.68{\pm}0.36kg$) weaning pigs were subjected to a 42-day feeding trial(3 pens/treatment) in which effects of the semi-floor were compared : NC; Negative control ($0.23m^2/pig$; 40 pigs/pen), PC; Positive control($0.30m^2/pig$; 30 pigs/pen) and Semi-floor($0.30m^2/pig$; 40 pigs/pen). There was a significant effect on BW at 6 week along all treatment(P<0.01). There was a effect of Semi-floor treatment on ADG(average daily gain) only during the first 3 week after weaning(P<0.01). No significant effect was observed in the ADFI during the experiment period. NC treatment had significantly lower BUN value than other treatments(P<0.05). The results from immune and stress response with semi-floor suggest that no negative effects in their blood analysis. Consequently, semi floor treatments increased additional breeding area and also growth performance rather than other treatments in weaning pigs.

고충격성 PP-LFT 소재를 이용한 RE-EV 차량용 CCB 개발

김범호(Beomho Kim),권오민(Omin Kwon),곽성복(Sungbok Kwak),이재용(Jeayong Lee),최현우(Hyeonwoo Choi),김유용(Yooyong-Kim),고윤기(Younki Ko),김용(Yong Kim) 한국자동차공학회 2013 한국자동차공학회 부문종합 학술대회 Vol.2013 No.5

국내외 자동차 산업전반에 있어, 환경법규의 강화와 경량화 문제는 최고의 관심사가 되고 있다. 이러한 이유로 경량화 소재 즉, 열가소성 장섬유 강화 폴리프로필렌(이하 PP-LFT)의 연구가 활발히 진행 중이다. 이 연구에서는 Cowl Cross Bar(이하 CCB)의 국내외 개발동향을 소개하고, CCB의 대체소재로 PP-LFT를 소개하였다. 본 연구에서는 PP-LFT의 함침수지에 polyolefin elastomer(이하 POE)을 첨가하여 특성을 조절 하였고, PP에 Long Glass Fiber(이하 LGF)가 도입된 사출 성형이 가능한 PP-LFT를 제조하여 목표 수준을 만족하는 소재를 확보하였고, 성형해석을 통해 CCB로서 이용되는 부분에 대하여 기술하였다. 마지막으로 본 연구에서 개발된 PP-LFT를 CCB 대체 소재로 적용 시 중량절감 효과에 대해 논하고자 한다.

마이크로 소결 구조 채널에서의 흐름 비등 열전달 특성 연구

김영환,신동환,김진섭,문우용,허재훈,이정호,KIM, YEONGHWAN,SHIN, DONG HWAN,KIM, JIN SUB,MOON, YOOYONG,HEO, JAEHUN,LEE, JUNGHO 한국수소및신에너지학회 2018 한국수소 및 신에너지학회논문집 Vol.29 No.1

The flow boiling heat transfer of water was experimentally investigated on plain and sintered microporous surfaces in a mini-channel. The effects of microporous coating on flow boiling heat transfer of subcooled water were investigated in a 300 mm long mini-channel with a cross section of $20{\times}10mm^2$. The test section has sufficiently long entrance length of 300 mm which provides a fully-developed flow before the channel inlet. The bottom side of the channel was heated by a copper block assembled with a high-density cartridge heater and other sides of the channel were insulated. The microporous surface was fabricated by sintering copper particles with the average particle size of $50{\mu}m$ on the top side of the copper block. Heat transfer measurement was conducted at the mass flux of $208kg/m^2s$ and the heat flux up to $500kW/m^2$. Microporous coated surface showed an earlier boiling incipience compared with plain surface regardless of the mass flux. Microporous coating were significantly attributed to local wall temperature and local heat transfer coefficient for flow boiling.