CONVERTING SHOPPERS’ IMPULSIVE BUYING TENDENCY IN LIVE STREAMING: INTEGRATING SIGNALLING THEORY WITH SOCIAL EXCHANGE THEORY

Xi Luo,Yangfan Cao 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07

Live streaming commerce is a novel form of an e-commerce platform, which works by establishing a temporary virtual community shared by streamers and customers in real time. With the popularity of live streaming shopping, many e-retailers adopted this new platform to promote their products in an effort to boost their sales volume. On the basis of signalling theory and social exchange theory (SET), this study proposes a research model to examine the informational signals and customer-streamer exchanges that two parties shared using live streaming platform. An online survey with 735 samples was collected through a professional online survey service platform (i.e., Wenjuanxing) to measure our model. Our results indicate that both service-centred signal (interaction quality) and product-centred signal (streamer credibility) have significant positive influences on customer evaluation of information quality. The results also denote that the received information quality acts as a significant predictor of customer engagement and buying tendency. Moreover, the results confirm the mediation role of customer engagement in predicting impulsive buying tendency, and the moderation effects of guanxi orientation on customer engagement and impulsive buying tendency. By synthesizing the preceding findings, theoretical and practical implications are discussed in the context of live streaming commerce.

Characteristics of Pre-alloyed Powders for Diamond Tools

Luo Xi-Yu,Ma Hong-Qiu,Kuang Xing,Huang Man,Tang Ming-Qiang 한국분말야금학회 2006 한국분말야금학회 학술대회논문집 Vol.2006 No.1

In this paper, the fundamental attributes, phase composition of three pre-alloyed powders for diamond tools by water atomization were investigated. The density, hardness, bend strength and bending modulus of their hot pressing samples were examined. The results showed that the three pre-alloyed powders have excellent low temperature sintering characteristics. The physical and mechanical properties of the samples were found to be nearly the same as those of fine cobalt powders.

Increased Expression of miR-146a in Children With Allergic Rhinitis After Allergen-Specific Immunotherapy

Xi Luo,Haiyu Hong,Jun Tang,Xingmei Wu,Zhibin Lin,Renqiang Ma,Yunping Fan,Geng Xu,Dabo Liu,Huabin Li 대한천식알레르기학회 2016 Allergy, Asthma & Immunology Research Vol.8 No.2

Purpose: MicroRNAs (miRs) were recently recognized to be important for immune cell differentiation and immune regulation. However, whether miRs were involved in allergen-specific immunotherapy (SIT) remains largely unknown. This study sought to examine changes in miR-146a and T regulatory cells in children with persistent allergic rhinitis (AR) after 3 months of subcutaneous immunotherapy (SCIT) and sublingual immunotherapy (SLIT). Methods: Twenty-four HDM-sensitized children with persistent AR were enrolled and treated with SCIT (n=13) or SLIT (n=11) for 3 months. Relative miR-146a and Foxp3 mRNA expression, the TRAF6 protein level, and the ratio of post-treatment to baseline IL-10+CD4+ T cells between the SCIT and SLIT groups were examined in the peripheral blood mononuclear cells (PBMCs) of AR patients using quantitative reverse transcription polymerase chain reaction (qRT-PCR), flow cytometry, and Western blot analysis, respectively. Serum levels of IL-5 and IL-10 were determined using ELISA. Results: After 3 months of SIT, both the TNSS and INSS scores were significantly decreased compared to the baseline value (P<0.01). The relative expression of miR-146a and Foxp3 mRNA was significantly increased after both SCIT and SLIT (P<0.01). The ratio of post-treatment to baseline IL-10+CD4+ T cells and the serum IL-10 level were significantly increased in both the SCIT and SLIT groups (P<0.01), whereas the TRAF6 protein level and serum IL-5 level were significantly decreased (P<0.01). No significant differences in these biomarkers were observed between the SCIT and SLIT groups. Conclusions: Our findings suggest that miR-146a and its related biomarkers may be comparably modulated after both SCIT and SLIT, highlighting miR-146a as a potential therapeutic target for the improved management of AR.

Nuclear DNA content variation of three Miscanthus species in China

Xi Li,Die Hu,Manman Luo,Ming Zhu,Xinwei Li,Fan Luo,Jianqiang Li,Juan Yan 한국유전학회 2013 Genes & Genomics Vol.35 No.1

In order to estimate the variation in nuclear genome size in Miscanthus, flow cytometry of nuclei stained by propidium iodide was carried out using 36 populations of three Miscanthus species: M. lutarioriparius, M. sacchariflorus and M. sinensis, which were sampled from cold northern to warm and humid southern and central China, as well as near the sea level in eastern China to mountains in western China. The DNA content of diploid was 4.37 ±0.02 pg/2C in M. lutarioriparius, 4.37 ± 0.01 pg/2C in M. sacchariflorus, and 5.37 ± 0.03 pg/2C in M. sinensis,respectively. There was no intraspecific variation in the three Miscanthus species at the diploid level, suggesting that the genome size was stable within species and the diverse environments did not induce variation in genome size at the diploid level. However, tetraploid populations were found in M. lutarioriparius and M. sacchariflorus, and their genome sizes were 8.56 and 8.54 pg, respectively, which are lower than expected values (8.74 pg), indicating the genome downsizing after polyploidization in the genus. Our results showed that the plant height of M. lutarioriparius was the highest one among the three species and the species was more closely related to M. sacchariflorus than M. sinensis. The intra-species genomic variation and inter-species differentiation in Miscanthus species provide important genetic and genomic information for the development of Miscanthus,especially for the endemic species, M. lutarioriparius,(together with Miscanthus 9 giganteus) which are now emerging as a key bio-energy crop because of their high yields and strong adaptability.

Neighbor Cooperation Based In-Network Caching for Content-Centric Networking

( Xi Luo ),( Ying An ) 한국인터넷정보학회 2017 KSII Transactions on Internet and Information Syst Vol.11 No.5

Content-Centric Networking (CCN) is a new Internet architecture with routing and caching centered on contents. Through its receiver-driven and connectionless communication model, CCN natively supports the seamless mobility of nodes and scalable content acquisition. In-network caching is one of the core technologies in CCN, and the research of efficient caching scheme becomes increasingly attractive. To address the problem of unbalanced cache load distribution in some existing caching strategies, this paper presents a neighbor cooperation based in-network caching scheme. In this scheme, the node with the highest betweenness centrality in the content delivery path is selected as the central caching node and the area of its ego network is selected as the caching area. When the caching node has no sufficient resource, part of its cached contents will be picked out and transferred to the appropriate neighbor by comprehensively considering the factors, such as available node cache, cache replacement rate and link stability between nodes. Simulation results show that our scheme can effectively enhance the utilization of cache resources and improve cache hit rate and average access cost.

A Brief Research on the Ten Years of China Fashion Week

Yue Xi Luo,Yue Lu,Key Sook Geum 한국복식학회 2006 International journal of costume and fashion Vol.6 No.2

相づちの「促し」效果の消失について-現代日本語の「うん」「はい」と現代中國語の天津方言の「ng」「a」の比較から-

라희 ( Luo Xi ) 한국일본근대학회 2018 일본근대학연구 Vol.0 No.59

本稿では、日本語と中國語の天津方言の應答系の感動詞「うん」「はい」「ng」「a」に焦点を當て、それぞれの感動詞が相づちとなる際に「促し」效果が消失するか否かを出發点として調査を行い、「促し」效果が生じるメカニズムを明らかにした。調査の結果、「うん」「はい」「ng」は强い自己志向性を持っており、話者の新·舊情報との遭遇、確立·未確立の情報の取り出しといった認知狀態が行われた際に發せられることが分かった。それに對して「a」は他者志向性しか持っておらず、(新情報でなく)舊情報との遭遇や(未確立でなく)確立した情報の取り出しといった認知狀態の調整が行われた際に發せられると結論付けられた。相づちとしての「うん」「はい」「ng」「a」の用法に關する觀察により、「うん」「はい」「ng」の「促し」效果は、相づちの受け手の二次的解釋によって生じるが、「a」の「促し」效果は、それ自體が帶びている性質によって生じることが分かった。 This paper investigates interjections “un” and “hai” of Japanese language and “ng” and “a” of Chinese, Tianjin dialect, and discusses whether the effect as “continuer” disappears or not when they are uttered as backchannels. I found that “un”, “hai”, and “ng” are self-oriented interjections, uttered when one received a piece of new or old information, as well as after sending a piece of convictive or unconvictive information. On the other hand, “a” is an other-oriented interjection, uttered only when one received a piece of old information or after sending a piece of convictive information. Then through an observation of the use of “un” “hai” “ng” “a” as backchannels, I proved that the mechanism of having a “continuer” effect may differ between “un” “hai” “ng” and “a”, as the former’s derives from a secondary interpretation by the receiver of the backchannel, while the latter’s is from its inherent character.

Expression and Regulation of Transcription Factor FoxA2 in Chronic Rhinosinusitis With and Without Nasal Polyps

Qing Luo,Jia Zhang,Hongtian Wang,Fenghong Chen,Xi Luo,Beiping Miao,Xingmei Wu,Renqiang Ma,Xiangqian Luo,Geng Xu,Jianbo Shi,Huabin Li 대한천식알레르기학회 2015 Allergy, Asthma & Immunology Research Vol.7 No.5

Purpose: Chronic rhinosinusitis (CRS) is characterized by the excessive production of mucus. However, the molecular mechanism underlying mucin overproduction in CRS with or without nasal polyps (CRSwNP and CRSsNP, respectively) is poorly understood. This study was conducted to assess the importance of the transcription factor FoxA2 in mucin production and to investigate the targeting of FoxA2 as a potential therapeutic strategy for mucus hypersecretion in CRS patients. Methods: We enrolled 15 CRSwNP patients, 15 CRSsNP patients, and 10 normal controls in this study. The expression levels of FoxA2, MUC5AC, and MUC5B in inflamed and healthy nasal tissues were examined via immunohistochemistry and quantitative reverse transcription-polymerase chain reaction, and the levels of several proinflammatory cytokines in nasal secretions were measured via FlowCytomix analysis. In addition, the expression of MUC5AC and FoxA2 was determined in polyp-derived epithelial cells and NCI-H292 cells after in vitro stimulation. Results: FoxA2 was significantly down-regulated, and MUC5AC and MUC5B were significantly up-regulated in both the CRSwNP and CRSsNP patients compared to the controls (P<0.05), and the protein level of FoxA2 was negatively associated with the IL-6 level in the CRS patients (P<0.05). IL-6 significantly increased MUC5AC expression but inhibited FoxA2 expression in vitro (P<0.05). Transfection with a FoxA2 expression plasmid significantly decreased MUC5AC promoter activity (P<0.05) and inhibited IL-6-induced MUC5AC production (P<0.05). In addition, clarithromycin significantly alleviated IL-6-induced FoxA2 suppression and decreased MUC5AC expression in vitro (P<0.05). Conclusions: Our findings suggest that FoxA2 may be considered a therapeutic target for the modulation of mucus hypersecretion in CRS patients.

Abnormalities in Inflammatory Cytokines Confer Susceptible to Chronic Neuropathic Pain-related Anhedonia in a Rat Model of Spared Nerve Injury

Xi Fang,Gaofeng Zhan,Jie Zhang,Hui Xu,Bin Zhu,Yimin Hu,Chun Yang,Ailin Luo 대한정신약물학회 2019 CLINICAL PSYCHOPHARMACOLOGY AND NEUROSCIENCE Vol.17 No.2

Objective: Patients with chronic neuropathic pain (CNP) have a higher incidence to develop depression. However, its pathogenesis has not yet been fully elucidated. Here we aimed to investigate the role of inflammatory cytokines in CNP-related anhedonia, which is a core symptom of depression, and to explore the effects of ketamine and parecoxib on pain and anhedonia. Methods: A rat model of spared nerve injury (SNI) was constructed to mimic CNP. Hierarchical cluster analysis of sucrose preference test (SPT) was applied to classify the SNI rats into anhedonia susceptible and unsusceptible. Inflammatory cytokines in medial prefrontal cortex (mPFC) of brain, serum and L2-5 spinal cord were measured. Moreover, effects of ketamine or parecoxib on mechanical withdrawal test (MWT) and SPT in anhedonia susceptible rats were detected. Results: Tumor necrosis factor (TNF)- was increased in mPFC, serum and and spinal cord of anhedonia susceptible rats. Furthermore, anhedonia susceptible and unsusceptible rats both increased the interleukin (IL)-1 level in mPFC, serum and spinal cord. IL-6 was altered in serum and spinal cord, but not in mPFC. IL-10 was significantly altered in mPFC and serum, but not in spinal cord. Additionally, ketamine treatment significantly attenuated the decreased results of MWT and SPT in anhedonia susceptible rats, and that parecoxib significantly improved the MWT score, but failed to alter the result of SPT. Conclusion: These findings suggest that abnormalities in inflammatory cytokines confer susceptible to anhedonia in a rat model of SNI. Ketamine, a fast-acting antidepressant, has pharmacological benefits to alleviate pain and anhedonia symptoms.

Application of Jasmonic Acid Followed by Salicylic Acid Inhibits Cucumber mosaic virus Replication

Luo, Ying,Shang, Jing,Zhao, Pingping,Xi, Dehui,Yuan, Shu,Lin, Honghui The Korean Society of Plant Pathology 2011 Plant Pathology Journal Vol.27 No.1

Systemic acquired resistance is a form of inducible resistance that is triggered in systemic healthy tissues of local-infected plants. Several candidate signaling molecules emerged in the past two years, including the methylated derivatives of well-known defense hormones salicylic acid (SA) and jasmonic acid (JA). In our present study, the symptom on Cucumber mosaic virus (CMV) infected Arabidopsis leaves in 0.1 mM SA or 0.06 mM JA pre-treated plants was lighter (less reactive oxygen species accumulation and less oxidative damages) than that of the control group. JA followed by SA (JA${\rightarrow}$SA) had the highest inhibitory efficiency to CMV replication, higher than JA and SA simultaneous co-pretreatment (JA+SA), and higher than a JA or a SA single pretreatment. The crosstalk between the two hormones was further investigated at the transcriptional levels of pathogenesis-related genes. The time-course measurement showed JA might play a more important role in the interaction between JA and SA.