http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
Tetsuya Sato,Kazunari Morimoto,Kazuko Sakamoto,Saori Kitaguchi,Kanji Kajiwara,John H Xin,Aran Hansuebsai,Suchitra Sueeprasan,James Nobbs,Kang Koo,Samsoo Kim,Soonjee Park,Josep Valldeperas,Mane I Lis 한국색채학회 2011 한국색채학회 학술대회 Vol.2011 No.10
Colours in our daily life give us impressions and induce various emotions. The emotions induced from the colour are made in our brain, and the colour emotions are greatly influenced by consciousness. It is difficult to know the level of the colour emotions. In our studies, some numerical expression of the colour emotions including seasonal colours has been tried. As colours induce our emotions, the colours influence human activities and behaviours. Recently, "colour marketing" relating to consumers" purchase motivations has been paid the attention. We investigated some influences of colour to the consumers" purchase motivation through some questionnaire surveys. This paper was summarized the cross-cultural comparison of colour emotion and its numerical expression, in addition, also summarized the influence of colour to the consumers" purchase motivation, with using some published papers of our previous studies.