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우리나라 지방자치단체의 내고장마케팅 전략수립을 위한 탐색적 연구 : 대구, 경북 지역문화축제를 중심으로
이희욱 영남대학교 사회과학연구소 2001 社會科學硏究 Vol.21 No.1
본 연구의 목적은 현재 대구·경북지역의 지자체가 실시하고 있는 내고장마케팅의 방법 중 하나인 지역축제 문화행사의 종류 및 특성을 실증적으로 조사하고 분석하여 올바른 지역문화축제의 전략수립의 틀을 제시하는데 있다. 이를 위하여 지역문화축제의 개념과 역할을 살펴보고, 대구 · 경북지방의 지역문화축제의 종류 및 특성과 이들 각각의 축제에 대한 인지도와 참가의도 등을 실증적으로 분석하였다. 그 결과 청도 소싸움대회 및 대구의 달구벌축제와 동성로 축제를 제외한 나머지 50여 개 이상의 문화축제는 아무런 경쟁력도 지니고 있지 않은 것으로 파악되었다. 이 조사 결과를 바탕으로 대구 · 경북지역의 지역문화축제의 실태와 문제점을 파악하고, 문화축제도 하나의 제품으로 인식하여 이의 성공적인 마케팅에 도움이 될 수 있는 마케팅 전략의 틀을 제시하였다.
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이희욱 ( Hui Uk Yi ),권순용 ( Soon Yong Kwon ) 아시아.유럽미래학회 2012 유라시아연구 Vol.9 No.3
SNS의 확산만큼 소셜커머스의 성장도 매우 빠르게 진행되고 있다. 미국 소셜커머스 시장은 2011년 5억 달러에서 2015년 30억 달러로 증가할 것으로 기대되며, 국내 소셜커머스 시장도 500억 원의 시장규모에서 현재 1조 원 정도로 추정되고 있다. 또한 대형유통업체들이 적극적으로 소셜커머스 시장에 참여하기 시작하면서 소셜커머스 시장 규모는 지금보다 더욱 증가할 것으로 예상된다. 이와 같이 전세계적인 소셜커머스 시장의 성장에도 불구하고 이와 관련된 학술적 논의는 아직까지 부족한 실정이다. 최근 들어 소셜커머스에 대한 소비자 행태를 검증하기 위한 실증적 연구가 일부 이루어지고 있지만 아직까지 후속연구가 부족한 관계로 활발한 논의가 이루어지지 않고 있다. 또한 이전 연구들은 소셜커머스의 특성을 반영하는 변수에 중점을 두기보다 소비자 행동을 설명할 수 있는 다양한 모형 및 이론을 소셜커머스에 적용하여 소셜커머스에 대한 소비자 행태를 설명하고자 노력하였다. 본 연구는 다른 커머스와 비교하여 소셜커머스가 가지고 있는 두 가지의 중요한 특성에 중점을 두고이들 변수와 소셜커머스 태도와 이용의도 간의 관계를 규명하고자 한다. 구체적인 연구목적은 다음과 같다. 첫째, 기존 e-커머스와 가장 큰 차이점을 보이고 있는 SNS와 관련된 변수인 사회적 영향력의 효과를 검증한다. 이를 위해 본 연구에서는 사회적 영향 변수인 사회적 규범이 소셜커머스 태도와 이용의도에 미치는 영향을 분석한다. 둘째, 소셜커머스가 급성장하는 중요한 동인 중 하나는 대폭적인 가격할인이다. 기존 커머스에서 경험하지 못한 50%의 할인된 가격으로 제품을 구매할 수 있다는 점에서 소비자들의 가격의식성은 소셜커머스 태도 및 이용의도에 중요한 영향 요인이 될 수 있다. 따라서 이들 간의관계를 분석한다. 셋째, 소셜커머스는 개인의 구매의사 강도와 관계없이 적정 인원이 참여하여야 구매가 이루어진다는 측면에서 개인적 영향 보다 집단의 영향이 더 중요하게 작용한다. 따라서 사회적 규범, 가 격의식성, 소셜커머스 태도와 소셜커머스 이용의도 간의 관계에서 집단주의 성향의 조절역할을 분석한다. 본 연구에 사용된 자료는 대학생들을 대상으로 수집하였다. 대학생들은 다른 계층에 비해 최신 정보기술 및 사회적 변화를 일반적으로 먼저 수용한다. 이와 같이 20대는 SNS를 가장 활발하게 사용하는 세대 이자 소셜커머스의 이용 빈도가 가장 높은 연령층이다. 따라서 대부분이 20대로 구성된 대학생들은 본 연구에 가장 적합한 표본이라 할 수 있다. 대학에서 수업을 듣는 학생 318명을 대상으로 설문지를 배포 하여 315부를 회수하였다. 이 중에서 소셜커머스 이용 경험이 매우 제한적이거나 분석에 이용하기 적합 하지 않은 설문지를 제외한 281부를 분석하였다. 분석 결과는 다음과 같다. 소셜커머스 태도는 이용의도에 정의 영향을 미치는 것으로 나타났지만 사회적 규범은 유의적인 영향을 미치지 못하는 것으로 나타났다. 가격의식성은 소셜커머스 태도와 이용의도모두에 정의 영향을 미치는 것으로 나타났다. 집단주의 조절효과는 가격의식성과 소셜커머스 이용의도 관계에서만 발견되었다. 집단주의 성향이 낮은 소비자들의 경우 가격의식성이 소셜커머스 이용의도에 정의 영향을 미치는 것으로 나타났지만, 집단주의 성향이 높은 소비자들은 가격의식성이 소셜커머스 이용의도에 영향을 미치지 못하였다. Social commerce is growing as rapidly as SNS spreads. The social commerce market is expected to increase from $500 million in 2011 to $3 billion in 2015 in the US, while it is currently estimated to be 1,000 billion Won in Korea. Moreover, as large-scale retailers begin to aggressively participate in the social commerce market, the market size is expected to grow even bigger. Despite the world-wide growth of the social commerce market as such, not much academic research on it has been conducted. There have been recent studies on consumer behavior in social commerce, which lacked, however, following studies and failed to generate substantial results. These previous studies focused on consumer behavior by applying various models and theories explaining consumer behavior to social commerce, rather than on variables reflecting the characteristics of social commerce. The present study, focusing on two important variables of social commerce in comparison with other commerce, attempts to explain the relationship among the variables, consumers’ attitudes, and their intention to use social commerce. The study goals are as follows. First, it tests effects of social influence as a variable related with SNS, distinguished from existing e-commerce. For this, this study analyzes the influence of social norm, a variable of social influence, on consumers’ attitudes toward social commerce and their intention to use it. Second, one of the important driving forces behind the rapid growth of social commerce is the large price-discount. The price-consciousness of consumers that they can purchase a product at a reduced price by 50%through social commerce, unlike existing commerce, can be a significant factor in consumers’ attitudes toward and intention to use social commerce. In this respect the current study examines the relationship among these. Third, in social commerce, in which purchase is possible, regardless of the intensity of individual buying intention, when a certain number of buyers participate, collective rather than personal power plays an important role. Thus, this study analyzes the moderating role of collectivism in the relationship among social norm, consumers’ price-consciousness, their attitudes toward social commerce, and their intention to use social commerce. Six hypotheses are tested in this study specifically. Hypothesis 1: The more favorable attitude-toward-social commerce will result in the higher using intention of social commerce. Hypothesis 2: The stronger social norm will result in the higher using intention of social commerce. Hypothesis 3: The higher price consciousness will result in the more favorable attitude-toward-social commerce. Hypothesis 4: The higher price consciousness will result in the higher using intention of social commerce. Hypothesis 5: The moderating effect of collectivism will be found in the relationship between the attitude- toward-social commerce and the intention to use social commerce. Hypothesis 6: The moderating effect of collectivism will be found in the relationship between the price consciousness and the using intention of social commerce. The data for the current study were collected from college students, who in general more quickly accept the latest information technology and social changes than other demographic categories. College students in their twenties, as the most active users of SNS and social commerce, can be deemed the most suitable sample for this study. A total number of 318 students were surveyed, and 281 responses were analyzed except those of the surveyed with little experience in social commerce. The results of the analysis are as follows. Consumers’ attitudes toward social commerce have a positive influence, while social norm has no significant influence, on their intention to use social commerce. The price-consciousness of consumers has a positive influence on both their attitudes toward and intention to use social commerce. The moderating effect of collectivism has been found only in the relationship between consumers’ price-consciousness and intention to use social commerce. While the price-consciousness of consumers with low collectivism has a positive influence, that of consumers with high collectivism has no influence on their intention to use social commerce.
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Hui Su Bae,Hyeonsoo Jang,Seung Hyeon Ahn,Uk Han Kim,Jong Tak Youn,Doug Young Chung 한국토양비료학회 2021 한국토양비료학회지 Vol.54 No.2
Italian ryegrass (Lolium multiflorum Lam.) was cultivated in a field experiment, on sandy loam soil of the Saemangeum reclaimed land, under different sowing rates and N fertilizer levels to estimate the optimum N fertilizer requirement and the most suitable sowing rate for seed production. The experiment was conducted in a split-plot design with four replications. The main-plots were four sowing rates of 10, 20, 30, and 40 ㎏ ㏊<SUP>-1</SUP> and sub-plots were five N fertilizer application rates of 0, 45, 90, 135, and 180 ㎏ ㏊<SUP>-1</SUP>. Harvest index decreased with increasing sowing and N fertilizer rate. The highest N use efficiency was obtained at 10 ㎏ ㏊<SUP>-1</SUP> sowing rate and 45 - 90 ㎏ ㏊<SUP>-1</SUP> N fertilizer application rates. Maximum seed yield of Italian ryegrass based on the regression curve of N fertilizer application level was 102 ㎏ ㏊<SUP>-1</SUP> and was decreased with further N application. Economically, optimum rates of N application ranged from 70 to 101 ㎏ ㏊<SUP>-1</SUP> depending on the sowing rate. Results from this experiment, could therefore inform producers of the best combination of sowing and N fertilizer rates needed to increase profitability of Italian ryegrass seed production alongside preventing N loss. However, further research will be necessary to elucidate on increasing seed quality and stability of cultivation under various environmental conditions.
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( Uk Jo ),( Hyun Su Kim ),( Byung Hyun Joe ),( Hui Jeong Hwang ),( Chang Bum Park ),( Eun Sun Jin ),( Il Suk Sohn ) 대한내과학회 2011 대한내과학회 추계학술대회 Vol.2011 No.1
Background: Takotsubo cardiomyopathy is characterized by transient LV wall motion abnormality without coronary artery disease. It can be triggered by medical illness. Meanwhile, coronary fistulae are anomalous connection between coronary arteries and cardiac chambers or other vessels and are known to be generally asymptomatic, but rarely manifested by myocardial ischemia due to coronary steal syndrome. We report a unique case of takotsubo cardiomyopathy due to severe hyponatremia with coronary-LV fistulae. Case report: A 65-year-old female was referred to our hospital with the impression of AMI. Severe hyponatremia and elevated troponin-I with ST elevation on ECG was noted. Coronary angiography revealed multiple coronary fistulae originating from the diagonal branch of LAD and draining into LV cavity without any other coronary lesion. Echocardiography showed multiple linear flow signals from epicardium to endocardium at apical lateral wall, suggesting multiple coronary-LV fistulae. Her condition was recovered after conservative management. The follow-up echocardiography showed normal LV wall motion and systolic function. Doppler echocardiography revealed the decreased CFR in both coronary artery and fistula. Those suggest that the myocardium is susceptible to ischemia due to decrease in CFR, which may be associated with coronary fistula. Though we cannot conclude that coronary fistula contribute to the development of takotsubo cardiomyopathy, to the best of our knowledge, this is the first case of takotsubo cardiomyopathy with coronary-LV fistula.
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Uncomplicated Superior Vena Cava Perforation during Pacing Lead Insertion
( Uk Jo ),( Hyun Soo Kim ),( Chang Bum Park ),( Hui Jeong Hwang ),( Eun Sun Jin ) 대한내과학회 2011 대한내과학회 추계학술대회 Vol.2011 No.1
Background: Permanent pacemaker implantation can cause serious complication like vascular perforation during lead insertion procedure. Perforation of the great vessels can cause pericardial effusion and cardiac tamponade and it is usually known to be caused by a screw type active-fixation lead. We present a unique case of great vessel perforation by a tined passive-fixation lead during transvenous pacemaker lead implantation. Case report: A 82-year-old female presenting dizziness was admitted to our hospital with a diagnosis of complete AV block. We performed permanent pacemaker implantation. During a tined atrial lead positioning, the lead was extended outside the SVC wall for a while, with no known-cause. We thought that the lead was introduced inside the minor branch of SVC. However, CT scan which was performed after successful pacemaker implantation, revealed that the tined lead penetrated the SVC wall and it caused focal hematoma in mediastinum. The patient`s condition was good throughout the whole procedure and discharged home without any complication on the 7th hospital day. On follow-up CT scan, decrease in focal hematoma was noted. Although it has been known that only a screw type active-fixation lead cause vascular perforation, we experienced SVC perforation by a tined passive-fixation lead which has blunt end. Thus, we suggests that special concern is also needed when a tined lead is inserted. We report this case because, to the best of our knowledge, it is the first report of great vessel perforation by a tined pacing lead.
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Relationship between Soil Chemical Properties and Algae Growth at Rice Paddy Field
Hui Su Bae,Seung Hyeon Ahn,Jaebok Hwang,Hyeonsoo Jang,Jong Tak Youn,Uk Han Kim,Tae Seon Park,Beomsoo Bae 한국토양비료학회 2019 한국토양비료학회지 Vol.52 No.4
Influences of various soil chemical properties on the algae growth (Chl-a concentration) at the paddy field were statistically analyzed using soil and water samples collected from 2016 to 2018 in June. As a result of correlation analysis between soil chemical properties and Chl-a concentration, significantly positive relationships were observed in pH, EC and SiO₂. To identify the key soil chemistry variables and predict Chl-a concentration, factor analysis was done and three principal components (PCs) with eigenvalues > 1 were found, which accounting for 60.9% of the original variance. The PC1 included Mg<SUP>2+</SUP>, Ca<SUP>2+</SUP> and Avali.-P. The PC2 included pH, Na<SUP>+</SUP>, K<SUP>+</SUP>, and Avail.-SiO₂. PC3 included OM and T-N. According to the result of linear regression analysis based on the factors by factor analysis, the total explanation amount was 18.0% and only PC3 had an significant influence on the decrease of Chl-a concentration. These result will be used for soil management to prevent algae blooms at rice paddy field.
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