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      저자 : Tzyy-Lin Bau (검색결과 2 건)
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      • A Study of Hakka Image Application to Hakka Food Packaging Design

        Shiunn-Der Kuo,Hui-Ping Chen,Jeng-Shian Chiou,Tzyy-Lin Bau 세계문화관광학회 2010 Conference Proceedings Vol.11 No.0

        The purpose of this research was to investigate images used in the packaging design for Hakka food. In recent years, the Council for Hakka Affairs, Executive Yuan, Taiwan has used "fabric", " blue shirts", and "tung blossom" as image codes to represent Hakka culture, and successfully integrated those codes into packaging designs for Hakka merchandise. They convey a traditional Hakka image, and the refined packaging designs are also more popular. Based on a literature review of Hakka images and packaging design, the study summarized 15 design elements regarding Hakka images and randomly selected 20 Hakka food packaging samples from markets. A visual image analysis was conducted by applying the Semantic Differential and Likert Scale. The results found that "tung blossom", "Hakka women", and "Hakka broad rice noodles" were the three most representative images of Hakka culture. Moreover, "simplification", "refinement", and "internationalization" were found to be the most popular characteristics that formed a new trend in Hakka packaging design. We expect that Hakka products with refined packages designed by employing appropriate Hakka images can boost product sales. As a whole, the infusion of soft power derived from products with elaborately improved packaging design can activate business development in the creativity and culture industry.

      • Hakka Image Application to Food Packaging Design for Hakka Regions in Taiwan

        Shiunn-Der Kuo,Hui-Ping Chen,Jeng-Shian Chiou,Tzyy-Lin Bau,Chen Nai-Hua 세계문화관광학회 2010 International Journal of Culture and tourism Resea Vol.3 No.1

        The purpose of this research was to investigate images used in the packaging design for Hakka food. In recent years, the Council for Hakka Affairs, Executive Yuan, Taiwan has used the packaging design for Hakka as image codes to represent Hakka culture, and successfully integrated those codes into packaging designs for Hakka merchandise. Based on a literature review, the study summarized 15 design elements regarding Hakka images and randomly selected 20 Hakka food packaging samples from markets. A visual image analysis was conducted by applying the Semantic Differential and Likert Scale. The results found that "tung blossom", "Hakka women", and "Hakka broad rice noodles" were the three most representative images of Hakka culture. Moreover, "simplification", "refinement", and "internationalization" were found to be the most popular characteristics that formed a new trend in Hakka packaging design. We expect the Hakka packaging design will inspire creativity and promote business development of Hakka Culture Industry.

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