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Theeranuch Pusaksrikit,Nuttapol Assarut 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07
This research examines how voluntary simplicity lifestyle can mediate the tourists’ COVID-19 anxiety and the tourism motivation during the COVID-19 pandemic and demonstrates how resilience can moderate the effect of the anxiety and pull motivations. The results show the effects of mediation and moderation on the relationship between anxiety and tourism motivations.