Managing Country of Origin Effect for Agricultural Product : Focused on Korean Ginseng

Suk‐Joon Yang,Young‐Eun Huh,Sung‐Hoon Park 한국국제경영관리학회 2005 국제경영리뷰 Vol.9 No.2

COO(원산지 효과)에 대한 많은 기존의 연구들이 이루어졌음에도 불구하고, 대부분의 기존의 연구들은 주로 전자제품 등의 공산품을 중심으로 또한 선진국-고품질 제품, 개발도상국 - 저품질 제품의 틀 속에서 연구가 주로 이루어져 왔다. 또한, COO를 통한 전반적인 마케팅 전략의 수립보다는 마케팅 프로세스의 일부분에 COO가 미치는 영향을 연구한 단편적인 연구가 대부분이었다. 이에 본 연구에서는 기존 연구와는 달리 선진국인 미국과 일본 시장을 대상으로 한국의 고품질 농산품인 “고려인삼”의 마케팅 전략의 수립이라는 전체적 측면에서 COO에 대한 기존 이론들을 검토하고 이를 실증하였다. 연구의 결과 고려인삼은 미국과 일본시장 모두에서 원산지 효과가 있는 것으로 나타났다. 하지만, 시장 세분화를 위한 가설인 고연령 - 저학력의 사람들에게 원산지 효과가 보다 유용하다는 가설은 기각되었다. 이는 과거의 연구와는 달리 개발도상국-고품질 제품의 조합이라는 제품 특성 때문인 것으로 보인다. 또한, 마케팅 전술을 세우기 위한 특정 유통 경로가 원산지 효과에 영향을 미친다는 가설은 미국과 일본시장에서 모두 지지되었으며, 제품에 대한 정보 원천이 원산지 효과에 영향을 미친다는 가설은 미국에서만 지지되고 있음을 확인하였다. 또한, 이러한 결과를 바탕으로 토의 부분에서 한국의 고품질 농산품인 고려인삼의 효과적인 미국과 일본시장에서의 마케팅 전략을 제시하고 있다. Most of the previous studies concerning American or Japanese market have focused on the difference in COO effects between indigenous product mostly with positive COO effect and foreign products mostly with negative COO effect. and, the previous COO research has concerned with the electric home appliances like TV or automobiles while there has hardly been research concerning the COO effect and its application strategies on agricultural products. But, our exploratory research on the agricultural product extends the product categories regarding COO effects and our study is concerned with foreign product which has positive COO effects in American and Japanese market. We can observe that there exists the COO effect on ginseng in American and Japanese market. but we can find some results which are not consistent with the previous research - especially, in demographic factors of america and information source of Japan. We explain the reason of this results and suggest new strategy of COO. Also, we suggest the marketing process to make use of the COO effects, which can be applied various product categories.

Ion Chromatograph에 의한 음료수중 Na^+, NH_4^+, K^+의 검출에 관한 연구

김형석,전준배,박양원 慶熙大學校 1987 論文集 Vol.16 No.-

We should drink 2-3L of the clean potable water per day to maintain our life in good condition. According to the population increase and industrialization, the water quality of the city drinking water have some problems, and the contamination of the ground water and surface water are threatening the water resources. In the analysis of the drinking water, U.S. Standard method and other several methods have been used. But recently the ion chromatography. Which could analyze anion and cation within few minutes, has developed and are using in water analysis in developed countries. Author tried to analyze monovalent cations by using single column ion chromatograph method with conductivity detector. The retention time of the Na, NH_4, and K ions are 2.62, 3.05, and 3.29 minutes under the condition of the Ion-200 Cation column(Interaction)with 10mM isonicotinic acid(pH 2.7) eluent. By using the 25ppm standard solution the relative standard deviation was within 5.0%

미세혈관 수술후 Urokinase투여효과에 관한 실험적 연구

이세일,오석준,김용성,양경무 大韓成形外科學會 1987 Archives of Plastic Surgery Vol.14 No.1

However, even the most technically perfect anastomosis can neither eliminate the damage which microneedles cause on the vascular endothelium nor foreign body reaction to the suture material. Thrombosis developed at the suture site and regressed if the stimulus for the thrombosis is not severe. Partial thrombosis was inevitable after microvascular anastomosis. Since systemic thrombolytic drugs were used initially in the management of pulmonary emboli, urokinase were also used in prevention of thrombolysis and thrombolysis after microvascular anastomsis. This experimental study includes the effect of urokinase on the microvascular anastomosis in rabbits. The patency was observed, and platelet count, fibinogen, prothrombin time, and activated partial thromboplastim time were examined. In the case of thromboses, the anastomotic sites were resected and examined microscopically. The results were as follow; 1. The patency rate was increased 15 percent in experimental group than control group. 2. There were no differences in platelet count and the prothrombine time between experimental and control group. 3. The level of fibrinogen was decreased 157㎎/dl in experimental group less than control group. 4. The activated partial thromboplastin time was increased three to four times at postoperative period more than preoperative period in experimental group. 5. In light microscopic examination of thrombotic vessel wall revealed inflammatory reaction to suture material. In the experimental group, the thrombi were loose and defibrinated than control group.

Sound Analysis in an In Vitro Endotracheal Tube Model

( Young Sik Park ),( Young Wook Kee ),( Kwang Suk Park ),( Jin Woo Lee ),( Sang Min Lee ),( Jae Joon Yim ),( Chul Gyu Yoo ),( Young Whan Kim ),( Sung Koo Han ),( Seok Chul Yang1 ) 대한내과학회 2011 The Korean Journal of Internal Medicine Vol.26 No.4

Background/Aims: Complete endotracheal tube obstruction is a medical emergency, and partial occlusion causes increased breathing rates and failure to wean off mechanical ventilation. Partial occlusion may be underestimated due to the lack of proper detection methods. We tested whether the sound of an endotracheal tube could be used to detect an endotracheal tube obstruction using an in vitro model. Methods: An endotracheal tube was connected to a ventilator on one end and a test lung on the other. Sounds were recorded with a microphone located inside the endotracheal tube via a connector. During mechanical ventilation, we changed the endotracheal tube internal diameter from 5.0 to 8.0 mm and different grades of obstruction at different sites were used along the tube. Sound energy was compared among the different conditions. Results: The energy of endotracheal tube sounds was positively correlated with the internal diameter and negatively correlated with the degree of obstruction. The rate of decline in energy differed with obstruction location. When the obstruction was more distal, the rate of decline in endotracheal sound energy was more rapid. Conclusions: Changes in the sound of an endotracheal tube can be used to detect an obstruction. Further studies are needed for clinical application.

일부 도시지역 인문고교생의 체격과 영양상태에 관한 연구

윤태영,최중명,박순영,유동준,김형석,구도서,박양원 慶熙大學校 醫科大學 1986 慶熙 醫大 論文集 Vol.11 No.1

생체분해성 안과제형의 안구내흡수정도와 안독성

민병무,김용백,박근성,송규상,양준묵,이성복,조항진,길숙종,김승영,김학용 충남대학교 의과대학 지역사회의학연구소 1998 충남의대잡지 Vol.25 No.1

An improved retinal tack can be used to fix the retina in complicated retinal detachment and proliferative vitreoretinopathy. We used the retinal tack made by biodegradable polyglycolic acid, polylactic acid and copolymers. The tacks with polyglycolic acid were placed in the retina the right eyes of 10 rabbits as group 1, with polylactic-polyglycolic acid copolymers as group 2 in each left eyes. We examined the absorption rates and degree of intraocular inflammation at 1 day, 1, 2, 4, and 8 weeks and compared both eyes. The tacks were absorbed with time in both eyes, but more rapid in copolymers. And there was no inflammation in both eyes. Now, this study will be a base on the drug delivery system in intraocular pharmacological and surgical management.

Poster Session 1 : Genomics and Bioinformatics Proteomics Chemical Genetics / Genomics ; Gene expression analysis of irbesartan-and candesartan cilexetil-induced hepatotoxicity using cDNA microarray

( Joon Suk Park ),( Jae Woong Hwang ),( Jin Wook Jung ),( Moon Ju Oh ),( Seung Yong Hwang ),( Wan Seon Lee ),( Ki Seon Jeon ),( Yang Suk Kim ),( Gyoung Jae Lee ),( Chan Dong Yeo ),( Jong Soo Kang ),( 한국생화학분자생물학회 (구 한국생화학회) 2004 생화학분자생물학회 춘계학술발표논문집 Vol.2004 No.-

A New Way to Improve Product Development Productivity in the Digital Era : Promoting Customer Participation through Virtual Community

Yang, Suk-Joon,Park, Michael Hyung-Jin,Yi, Han-Suk 한국생산성학회 2006 生産性論集 Vol.20 No.2

판매 서비스 종사자의 비언어적 커뮤니케이션이 고객 행동에 미치는 영향에 관한 연구

양석준 ( Suk Joon Yang ),최신혜 ( Shin Hea Choi ) 한국항공경영학회 2012 한국항공경영학회지 Vol.10 No.3

서비스 제공자-고객 관계의 본질적 구조에 관한 연구

양석준(Yang Suk-Joon),김영경(Kim Young-Kyung) 한국상품학회 2008 商品學硏究 Vol.26 No.3

  거래 중심의 마케팅 개념에 이은 관계 중심의 마케팅 개념은 특히 서비스 산업에 있어서 더욱 중요한 개념이라고 할 수 있다. 기존의 연구들 또한 서비스 제공자-고객 간의 관계에 대하여 많은 연구들이 진행되고 있다. 그러나 기존의 연구들을 살펴보면 서비스 제공자-고객 관계에 대한 선행변수나 성과변수에 대한 연구들은 많이 존재하나, 정작 서비스 제공자-고객 관계 자체에 대한 연구는 미흡한 편이다. 이에 본 연구에서는 서비스 제공자-고객 관계 개념 자체의 본질적 구조에 대하여 심층 인터뷰와 현상학적 방법론을 사용하여 탐구하였다. 연구의 결과 서비스 제공자-고객 관계의 중요성을 재확인하였으며, 소비자들이 인식하는 서비스 제공자-고객 관계는 예상된 기대감, 개인화된 서비스, 경제적 혜택, 고객의 적극적 노력, 핵심 서비스 외 교류의 5가지 차원이 있음을 밝혀내었다. 이러한 연구 결과를 통하여 소비자의 입장에서 서비스 제공자-고객 관계의 차원을 명확하게 이해할 수 있도록 하였으며, 서비스 기업 또한 관계 마케팅 전략을 수행함에 있어서 고객과의 관계를 분석하고 기획할 수 있는 틀을 제시하였다는 점이 본 연구의 주요한 의의라고 할 수 있다.   The unique characteristics of service business require direct relationships with the customers as the essential element in producing and consuming the product. There have been many researches that illuminated the relationships between the service provider and customers in the service sector. But it"s not easy to find a paper that covered the essential structure of the relationships in the service industry.<BR>  Thus this study set out to investigate the essential aspects of the relationships between the service provider and customers. For the study a phenomenological approach was employed to deal with the matter more clearly from the perspective of the customers" perceptions. The study also included in-depth interviews with the consumers with actual service experiences and tried to induce the subjective meanings from their perceptions of the lived experiences. The more overall interpretations beyond the fragmentary reviews of the relationships were intended to share diverse experiences between the customers and service provider and broaden the understanding of the internal process of the interactive relations between them.<BR>  The results confirmed that service business was more than mere exchanges of service and money and made a process of forming relationships. We found five types of service provider-customer relationships identified, and they were "anticipated expectations," "customized interest," "economic benefits," "efforts to take active part in on the customer"s side," and "additional exchanges.". The results are believed to make a contribution to a clearer understanding of the true nature of the service provider-customer relationships. The companies utilize results of this study to analyze their relationships with the clients in planning and executing relationship marketing and to design efficient relationships marketing initiatives.