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Analysis of Lightness and Chroma as Influencing Factors on Colour Harmony
Suchitra Sueeprasan,Parnsiri Ngammaneewat 한국색채학회 2011 한국색채학회 학술대회 Vol.2011 No.10
This study aimed to investigate effects of lightness and chroma on perceived colour harmony of colour pairs that were displayed on a CRT monitor. The experimental colour samples were divided into two sets according to the factors under study. There were 42 and 33 single colours, which were systematically selected from the CIECAM02 colour space, for lightness and chroma sets, respectively. All possible combinations of single colours were generated to obtain 861 and 528 colour pairs for the relevant sets. Twenty Thai observers assessed the colour pairs one at a time and rated the degree of colour harmony from -5 (completely disharmonious) to 5 (completely harmonious). The results indicated that lightness and chroma had impacts on colour-harmony scores. Colour pairs with high lightness were more harmonious than those with low lightness. Similar results were found in the case of chroma, i.e. high chroma colour pairs had high colour-harmony scores. It was also found that white was the most harmonious colour when paired with the other colours, whilst grey was the least.
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Tetsuya Sato,Kazunari Morimoto,Kazuko Sakamoto,Saori Kitaguchi,Kanji Kajiwara,John H Xin,Aran Hansuebsai,Suchitra Sueeprasan,James Nobbs,Kang Koo,Samsoo Kim,Soonjee Park,Josep Valldeperas,Mane I Lis 한국색채학회 2011 한국색채학회 학술대회 Vol.2011 No.10
Colours in our daily life give us impressions and induce various emotions. The emotions induced from the colour are made in our brain, and the colour emotions are greatly influenced by consciousness. It is difficult to know the level of the colour emotions. In our studies, some numerical expression of the colour emotions including seasonal colours has been tried. As colours induce our emotions, the colours influence human activities and behaviours. Recently, "colour marketing" relating to consumers" purchase motivations has been paid the attention. We investigated some influences of colour to the consumers" purchase motivation through some questionnaire surveys. This paper was summarized the cross-cultural comparison of colour emotion and its numerical expression, in addition, also summarized the influence of colour to the consumers" purchase motivation, with using some published papers of our previous studies.
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