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          • An Application of the Digital Archive in the Reservation for Jung Dwui and Hou Dwui of Hakka Regions in Taiwan

            Shiunn-Der Kuo,Hui-Ping Chen,Hsuan-Chih Sung 세계문화관광학회 2009 Conference Proceedings Vol.10 No.0

            '스콜라' 이용 시 소속기관이 구독 중이 아닌 경우, 오후 4시부터 익일 오전 9시까지 원문보기가 가능합니다.

            The methods to preserve data are improving with every passing day. Paper is mostly used for preserving information in the past. However, paper documentation easily gets damage while time goes by. The information technology helps conserve image data for a longer period of time and restore data in a smaller form which is easily disseminated and recyclable. Consequently, the purposes to share resources with and to spread tourism to other audiences are achieved by applying the advanced information technology. After the fast industrialized development in Taiwan economy as well as the western cultural influence on Taiwan society, much of Hakka merchandise disappears gradually. The National Digital Archives Program and the Council for Hakka Affairs both thus hope to preserve the cultural assets more detailed and accurate. As the cultural impacts continue, how to well-preserve the traditional cultural assets become an essential task to pass down permanently. This study seeks to establish a digital collection website of Hakka cultural scenery specifically in JutianㆍNeipu regions in Taiwan by applying Dreamweaver with PHP and MySQL database. A field study is designed for data collections that include image photographs and archives. Data then are classified to be the basis of the interface design. After the completion of the digital archive, the purpose of this study can be fulfilled. That is, to take advantage of the far-reaching web-network, audiences around the world can appreciate the beauty of the Hakka culture.

          • Sustainable Development Strategy for Casino Industry of Hualien Area

            Shiunn Der-Kuo,Chia Yon-Chen,Ho Hsien-Chen,Chia Jung-Shieh 한국문화관광학회 2007 문화관광연구 Vol.9 No.2

            '스콜라' 이용 시 소속기관이 구독 중이 아닌 경우, 오후 4시부터 익일 오전 9시까지 원문보기가 가능합니다.

            Been long a controversial issue. Gambling proponents usually took the gambling industry in Las Vegas as example and argued that casino liberalization at Las Vegas, has attracted tremendous tourism benefits and brought economic prosperity to the surrounding region. They questioned why Hualien shouldn’t follow the path to success in Las Vegas to resolve poverty and economical depression commonly occurred in Hualien area. In Taiwan, Hualien enjoys the best development in infrastructure and various industries, visiting crowd of millions of every year, match every large-scale activity that the government of Hualien County plans elaborately (such as the main road of star light, the activity that the aboriginal holds a memorial ceremony for in bumper harvest year .etc.) Due to tourism downturn in recent years, as a result aggravating the budget deficit of local government, casino establishment is urgently considered as a way to prosper local economic activities. The policy and legislation of Taiwan government towards this issue remain conservative. Howe, most advanced countries in the world view liberalization and legalization of gambling as an effective method to regulate the long-existing, problematic industry. It is believed that casino liberalization in Taiwan is about a matter of time. Casinos will be legally established at the time of ripeness in the near future, Based on this assumption, this study summarizes preliminarily a number issues potentially present on the development of gaming business at Hualien with respect to infrastructure and tourism development at Hualien according to the analyses of reviewing the literature en the definition and categories cf casino, influence of gaming industry in all aspects, and current situation and perspective of tourism development at Hualien. This study firstly employed Participatory Local Appraisal (PLA) to form a consensus from local resident for sustainable development of Hualien area. Then, SWOT, TOWS matrix analysis, expert judged Fuzzy Delphi method to determine the most valuable issues on the development of casino industry at Hua1ien in both respects.

          • Sustainable Development Strategy for CasinoIndustry of Hualien Area

            Shiunn-Der Kuo,Ching-Sung Chiang,Chia-Yon Chen 세계문화관광학회 2008 International Journal of Culture and tourism Resea Vol.1 No.1

            '스콜라' 이용 시 소속기관이 구독 중이 아닌 경우, 오후 4시부터 익일 오전 9시까지 원문보기가 가능합니다.

            In the past years, liberalizing casino operation in Taiwan has been long a controversial issue. They questioned why Hualien shouldn't follow the path to success in Las Vegas to resolve poverty and economical depression commonly occurred in Hualien area. Due to tourism downturn in recent years, as a result aggravating the budget deficit of local government, casino establishment is urgently considered as a way to prosper local economic activities. Casinos will be legally established at the time of ripeness in the near future. Based on this assumption, this study summarizes preliminarily a number issues potentially present on the development of gaming business at Hualien with respect to infrastructure and tourism development at Hualien according to the analyses of reviewing the literature on the definition and categories of casino, influence of gaming industry in all aspects, and current situation and perspective of tourism development at Hualien. This study firstly employed Participatory Local Appraisal to form a consensus from local resident for sustainable development of Hualien area. Then, SWOT matrix analysis, expert judged Fuzzy Delphi method to determine the most valuable issues on the development of casino industry at Hualien in both respects.

          • Hakka Image Application to Food Packaging Design for Hakka Regions in Taiwan

            Shiunn-Der Kuo,Hui-Ping Chen,Jeng-Shian Chiou,Tzyy-Lin Bau,Chen Nai-Hua 세계문화관광학회 2010 International Journal of Culture and tourism Resea Vol.3 No.1

            '스콜라' 이용 시 소속기관이 구독 중이 아닌 경우, 오후 4시부터 익일 오전 9시까지 원문보기가 가능합니다.

            The purpose of this research was to investigate images used in the packaging design for Hakka food. In recent years, the Council for Hakka Affairs, Executive Yuan, Taiwan has used the packaging design for Hakka as image codes to represent Hakka culture, and successfully integrated those codes into packaging designs for Hakka merchandise. Based on a literature review, the study summarized 15 design elements regarding Hakka images and randomly selected 20 Hakka food packaging samples from markets. A visual image analysis was conducted by applying the Semantic Differential and Likert Scale. The results found that "tung blossom", "Hakka women", and "Hakka broad rice noodles" were the three most representative images of Hakka culture. Moreover, "simplification", "refinement", and "internationalization" were found to be the most popular characteristics that formed a new trend in Hakka packaging design. We expect the Hakka packaging design will inspire creativity and promote business development of Hakka Culture Industry.

          • Sustainable Development Strategy for CasinoIndustIy of Hualien Area

            ( Shiunn-der Kuo ),( Ching-sung Chiang ),( Chia-yon Chen ) 세계문화관광학회 2008 International Journal of Culture and tourism Resea Vol.1 No.1

            In the past years, liberalizing casino operation inTaiwan has been long a controversial issue. They questioned why Hualien shouldn``t follow the path to success in Las Vegas to resolve povelty and economical depression commonly occun``ed in Hualien area. Due to tourism downtum in recent years, as a result aggravating the budget deficit of local government, casino establishment is urgently considered as a way to prosper local economic activities. Casinos will be legally established at the time of ripeness in the near future. Based on this assumption, this study summarizes preliminarily a number issues potentially present on the development of gaming business at Hualien with respect to infi-asnucture and tourism development at Hualien according to the analyses of reviewing the literature on the definition and categories of casino, influence of gaming indusny in all aspects, and cun``Cntsituation and perspective of tourism development at Hualien. This study firstly employed Participatory Local Appraisal to form a consensus from local resident for sustainable development of Hualien area. Then, SWOT matrix analysis, expert judged Fuzzy Delphi method to determine the most valuable issues on the development of casino industly at Hualien in both respects.

          • Articles : Digital Archive in the Reservation for Hakka Regions in Taiwan

            ( Shiunn Der Kuo ),( Hui Ping Chen ),( Chia Yon Chen ),( Hsuan Chih Sungi ) 세계문화관광학회 2009 International Journal of Culture and tourism Resea Vol.2 No.1

            The methods to preserve data are improving with every passing day. Paper is mostly used for preserving information in the past. However, paper documentation easily gets damage while time goes by. The information technology helps conserve image data for a longer period of time and restore data in a smaller form which is easily disseminated and recyclable. Consequently, the purposes to share resources with and to spread tourism to other audiences are achieved by applying the advanced information technology. This study seeks to establish a digital collection website of Hakka cultural scenery specifically in Jutian、Neipu regions in Taiwan by applying Dreamweaver with PHP and MySQL database. A field study is designed for data collections that include image photographs and archives. Data then are classified to be the basis of the interface design. After the completion of the digital archive, the purpose of this study can be fulfilled. That is, to take advantage of the far-reaching web-network, audiences around the world can appreciate the beauty of the Hakka culture.

          • Sustainable Development Strategy for Casino Industry of Hualien Area

            Shiunn-Der Kuo,Chia-Yon Chen,Ho-Hsien Chen,Chia-Jung Shieh 세계문화관광학회 2007 Conference Proceedings Vol.8 No.0

            '스콜라' 이용 시 소속기관이 구독 중이 아닌 경우, 오후 4시부터 익일 오전 9시까지 원문보기가 가능합니다.

            In the past years, liberalizing casino operation in Taiwan has been long a controversial issue. Gambling proponents usually took the gambling industry in Las Vegas as example and argued that casino liberalization at Las Vegas , has attracted tremendous tourism benefits and brought economic prosperity to the surrounding region. They questioned why Hualien shouldn't follow the path to success in Las Vegas to resolve poverty and economical depression commonly occurred in Hualien area In Taiwan, Hualien enjoys the best development in infrastructure and various industries, visiting crowd of millions of every year, match every large-scale activity that the government of Hualien County plans elaborately (such as the main road of star light, the activity that the aboriginal holds a memorial ceremony for in bumper harvest year .etc.) Due to tourism downturn in recent years, as a result aggravating the budget deficit of local government, casino establishment is urgently considered as a way to prosper local economic activities. The policy and legislation of Taiwan government towards this issue remain conservative. Howe, most advanced countries in the world view liberalization and legalization of gambling as an effective method to regulate the long-existing, problematic industry. It is believed that casino liberalization in Taiwan is about a matter of time. Casinos will be legally established at the time of ripeness in the near future. Based on this assumption, this study summarizes preliminarily a number issues potentially present on the development of gaming business at Hualien with respect to infrastructure and tourism development at Hualien according to the analyses of reviewing the literature on the definition and categories of casino, influence of gaming industry in all aspects, and current situation and perspective of tourism development at Hualien This study firstly employed Participatory Local Appraisal (PLA) to form a consensus from local resident for sustainable development of Hualien area Then, SWOT, TOWS matrix analysis, expert judged Fuzzy Delphi method to determine the most valuable issues on the development of casino industry at Hualien in both respects.

          • Geographic Information System (GIS) Technology Analysis and Implementation A Query System for Hakka Area Tourist Attraction of Southern Taiwan

            Shiunn-Der Kuo,Meng-Chun Chen,Jim-Win Chen,Ho-Hsien Chen 세계문화관광학회 2008 Conference Proceedings Vol.9 No.0

            '스콜라' 이용 시 소속기관이 구독 중이 아닌 경우, 오후 4시부터 익일 오전 9시까지 원문보기가 가능합니다.

            Tourism Bureau, Ministry of Transportation and Communication(MOTC) and The Council for Hakka Affairs (CHA) are promoting tourist attraction resources of hakka areas actively, and they also expect the data can be shared through the Internet. Furthermore, Geographic Information System are not only a system to show geographic graphic but also the best database to save space data. Nowadays, the applications of Geographic Information System in non-hakka areas are much more than in hakka areas, so this is value to advance. This research will investigate the tourist attraction resources of hakka area deeply, and establish a complete database with a query system through the Geographic Information System. Then it can supply for the tourists getting the traveling information and tourist attraction of hakka area fastly.

          • A Study of Hakka Image Application to Hakka Food Packaging Design

            Shiunn-Der Kuo,Hui-Ping Chen,Jeng-Shian Chiou,Tzyy-Lin Bau 세계문화관광학회 2010 Conference Proceedings Vol.11 No.0

            '스콜라' 이용 시 소속기관이 구독 중이 아닌 경우, 오후 4시부터 익일 오전 9시까지 원문보기가 가능합니다.

            The purpose of this research was to investigate images used in the packaging design for Hakka food. In recent years, the Council for Hakka Affairs, Executive Yuan, Taiwan has used "fabric", " blue shirts", and "tung blossom" as image codes to represent Hakka culture, and successfully integrated those codes into packaging designs for Hakka merchandise. They convey a traditional Hakka image, and the refined packaging designs are also more popular. Based on a literature review of Hakka images and packaging design, the study summarized 15 design elements regarding Hakka images and randomly selected 20 Hakka food packaging samples from markets. A visual image analysis was conducted by applying the Semantic Differential and Likert Scale. The results found that "tung blossom", "Hakka women", and "Hakka broad rice noodles" were the three most representative images of Hakka culture. Moreover, "simplification", "refinement", and "internationalization" were found to be the most popular characteristics that formed a new trend in Hakka packaging design. We expect that Hakka products with refined packages designed by employing appropriate Hakka images can boost product sales. As a whole, the infusion of soft power derived from products with elaborately improved packaging design can activate business development in the creativity and culture industry.

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