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      • KCI등재

        니체에 있어서 창조적 인식과 표상

        ( Ruth A Burch ) 한국니체학회 2018 니체연구 Vol.33 No.-

        이 논문의 목표는 변형적 실험에의 참여로서의 사유에 대한 니체의 이해를 살펴보는 것이다. 본고에서 필자는 니체가 이미지 속에서 사유한다고 주장한다. 니체에 있어 인식은, 미래를 향상시키는 상황 지어진 담론을 구체화하는 새로운 은유에 기초해야 한다. 니체는 그의 실험적 사유 속에서 다양한 지식의 영역을 창조적으로 통합한다. 필자가 그의 저서인 『도나 해러웨이(Donna Haraway)의 ‘상황 지어진 지식(Situated Knowledge)'은 니체의 ‘즐거운 학문'인가?』에서 주장하듯, 니체는 메타포와 함께 놀이할 뿐 아니라 철학적 쾌활함은 니체의 실험적 사유에 필요하다. 비극의 탄생』에서 니체는 예술과 학문을 연관시킨다. 『아침놀』과 『이 사람을 보라』에서 그는 이미지와 메타포 속에서 사유하는 것의 중요성을 역설한다. 니체의 은유는, 그의 책임에 대한 권리의 결과로서, 미래를 향상시키는 이야기를 구현한다. The aim of this article is to explore Nietzsche's understanding of thinking as the partaking in transformative experimentation. In this writing, I argue that Nietzsche thinks in images. For him cognition ought to be based on new figurations that incarnate located narratives that improve the future. Nietzsche creatively synthesises in his experimental thought various domains of knowledge. He not only plays with metaphors but philosophical cheerfulness is also indispensable to his experimentations as Ruth Burch holds in her book entitled ‘Is Donna Haraway's ‘Situated Knowledge' Nietzschean ‘Gay Science?' In The Birth of Tragedy, Nietzsche links art and science. In Daybreak and in Ecce Homo, he depicts the necessity of thinking in images and metaphors. His figurations that are a result of his right to responsibility embody future-enhancing stories.

      • KCI등재

        Images and Figurations: Creative Cognition and Representation in Nietzsche

        Ruth,A,BURCH 한국니체학회 2018 니체연구 Vol.0 No.33

        The aim of this article is to explore Nietzsche's understanding of thinking as the partaking in transformative experimentation. In this writing, I argue that Nietzsche thinks in images. For him cognition ought to be based on new figurations that incarnate located narratives that improve the future. Nietzsche creatively synthesises in his experimental thought various domains of knowledge. He not only plays with metaphors but philosophical cheerfulness is also indispensable to his experimentations as Ruth Burch holds in her book entitled ‘Is Donna Haraway's ‘Situated Knowledge' Nietzschean ‘Gay Science?' In The Birth of Tragedy, Nietzsche links art and science. In Daybreak and in Ecce Homo, he depicts the necessity of thinking in images and metaphors. His figurations that are a result of his right to responsibility embody future-enhancing stories.

      • KCI등재후보
      • KCI등재

        Evaluating Trade Corridor Performance: A Myanmar Case Study

        Ruth,BANOMYONG,Thomas,E.,Fernandez 인하대학교 정석물류통상연구원 2021 JOURNAL OF INTERNATIONAL LOGISTICS AND TRADE Vol.19 No.1

        The purpose of this paper is to assess the logistics performance of national trade corridors in Myanmar based on a theoretical portrayal of multimodal transport in logistics chains combined with the real-time operation of such chains. A cost-time-distance model was used as the core theoretical framework for the discussion. Empirical data related to cost, time and distance was obtained to evaluate national trade corridors in Myanmar. The study explored the performance of trade corridor in the pulses and beans sector from the largest sown and harvest areas to the main seaports in Myanmar. The pulses and beans sector was selected because the country is the 2nd highest exporter in the world and would benefit from improved access to its national seaports. Under the cost-time-distance model used, it was observed that physical infrastructure, institutional environment as well as limited capability of local providers hindered the overall performance of the trade corridors under study.

      • KCI등재

        The Brand Personality Effect

        Ruth Angelie B. Cruz(루스 안젤리 크루즈), Hong Joo Lee(이홍주) 한국지능정보시스템학회 2014 지능정보연구 Vol.20 No.1

        새로운 기술의 활용은 고객과의 관계를 맺기위한 기업들의 마케팅 전략을 변모시켜왔다. 새로운 기술 중에서 소셜 미디어는 기업들이 온라인 고객들에게 다가가기 위한 도구이며, 유명한 소셜 미디어 사이트 중의 하나는 마이크로 블로깅 플랫폼인 트위터이다. 매일 5억건이상의 트윗이 발생하기때문에 연구자들에게는 풍부한 데이터의 원천이며, 기업들에겐 매력적인 마케팅 채널이다. 그럼에도 불구하고 효과적인 트위터 활용전략을 수립하는 것이 어려우며, 이는 적절한 트위터 활용에 대한 이론적인 또는 실증적인 검증이 이루어지지 않았기 때문이다. 본 연구는 기업들이 마케팅 채널로서의 트위터를 어떻게 효과적으로 활용할 수 있는지에 대한 실증적인 근거를 브랜드 개성과 브랜드 관여를 중심으로 연구하여 제공하고자 한다. 본 연구는 Aaker의 브랜드 개성에 대한 연구에서 제시한 브랜드 개성 척도를 활용하여 트위터 메시지가 브랜드 개성을 띄고 있는지와 이에 따른 고객들의 참여와 반응을 분석하고자 한다. 또한, 제품의 관여도에 따라서 조절효과가 존재하는지도 분석하였다. 23개 브랜드의 8주간의 트위터 계정의 포스팅을 수집하였으며, 오피니언 마이닝을 통하여 연구 가설을 검증하였다. 구체적인 본 연구의 목적은 첫째로 마케팅 연구에서 제시된 브랜드 개성의 개념이 소셜 미디어인 트위터에도 적용이 가능한지 분석하는 것이다. 둘째는 오프라인 브랜드 개성과 온라인 브랜드 개성간의 일치여부와 소셜 미디어 브랜드 커뮤니티의 활성화간의 관계를 밝히고자 한다. 마지막으로, 제품의 관여도에 따라 온라인/오프라인 브랜드 개성의 일치도가 조절효과를 갖는지를 분석하고자 한다. The use of new technology greatly shapes the marketing strategies used by companies to engage their consumers. Among these new technologies, social media is used to reach out to the organization's audience online. One of the most popular social media channels to date is the microblogging platform Twitter. With 500 million tweets sent on average daily, the microblogging platform is definitely a rich source of data for researchers, and a lucrative marketing medium for companies. Nonetheless, one of the challenges for companies in developing an effective Twitter campaign is the limited theoretical and empirical evidence on the proper organizational usage of Twitter despite its potential advantages for a firm's external communications. The current study aims to provide empirical evidence on how firms can utilize Twitter effectively in their marketing communications using the association between brand personality and brand engagement that several branding researchers propose. The study extends Aaker's previous empirical work on brand personality by applying the Brand Personality Scale to explore whether Twitter brand communities convey distinctive brand personalities online and its influence on the communities' level or intensity of consumer engagement and sentiment quality. Moreover, the moderating effect of the product involvement construct in consumer engagement is also measured. By collecting data for a period of eight weeks using the publicly available Twitter application programming interface (API) from 23 accounts of Twitter-verified business-to-consumer (B2C) brands, we analyze the validity of the paper's hypothesis by using computerized content analysis and opinion mining. The studyis the first to compare Twitter marketing across organizations using the brand personality concept. It demonstrates a potential basis for Twitter strategies and discusses the benefits of these strategies, thus providing a framework of analysis for Twitter practice and strategic direction for companies developing their use of Twitter to communicate with their followers on this social media platform. This study has four specific research objectives. The first objective is to examine the applicability of brand personality dimensions used in marketing research to online brand communities on Twitter. The second is to establish a connection between the congruence of offline and online brand personalities in building a successful social media brand community. Third, we test the moderating effect of product involvement in the effect of brand personality on brand community engagement. Lastly, we investigate the sentiment quality of consumer messages to the firms that succeed in communicating their brands' personalities on Twitter.

      • KCI등재
      • KCI등재

        Assessing the National Logistics System of Vietnam

        Ruth,BANOMYONG,Vinh,V.,THAI,Kum,Fai,YUEN 한국해운물류학회 2015 The Asian journal of shipping and Logistics Vol.31 No.1

        The purpose of this research is to present and analyse the current situation regarding the capability of the national logistics system in Vietnam. A national assessment framework for macro-logistics is utilised in combination with semi-structured interviews of key Vietnamese stakeholders to reflect on the current situation in the country. There are still numerous shortcomings in the Vietnamese logistics system. These shortcomings are not purely infrastructure based but also from a regulatory and commercial perspective. The presented national logistics system assessment framework can be replicated in other countries or regions when assessing national logistics capability. The findings can help foreign investors, international logistics providers wanting to provide their services in Vietnam to understand the logistics context within the country. These findings are also helpful for policy makers in Vietnam on how to improve their national logistics system. This study proposes a template to assess national logistics systems and provides an in-depth understanding of logistics in Vietnam, a country that has not been much studied in the literature.

      • SCIESCOPUSKCI등재

        Comparative study of acute in vitro and short-term in vivo triiodothyronine treatments on the contractile activity of isolated rat thoracic aortas

        Ruth,Mery,Ló,pez,Jorge,Skiold,Ló,pez,Jair,Lozano,Hé,ctor,Flores,Rosa,Angelica,Carranza,Antonio,Franco,Enrique,Fernando,Castillo 대한생리학회-대한약리학회 2020 The Korean Journal of Physiology & Pharmacology Vol.24 No.4

        '스콜라' 이용 시 소속기관이 구독 중이 아닌 경우, 오후 4시부터 익일 오전 7시까지 원문보기가 가능합니다.

        We aimed to characterize the participation of rapid non-genomic and delayed non-genomic/genomic or genomic mechanisms in vasoactive effects to triiodothyronine (T3), emphasizing functional analysis of the involvement of these mechanisms in the genesis of nitric oxide (NO) of endothelial or muscular origin. Influences of in vitro and in vivo T3 treatments on contractile and relaxant responsiveness of isolated rat aortas were studied. In vivo T3-treatment was 500 μg·kg⁻¹·d⁻¹, subcutaneous injection, for 1 (T31d) and 3 (T33d) days. In experiments with endothelium- intact aortic rings contracted with phenylephrine, increasing concentrations of T3 did not alter contractility. Likewise, in vitro T3 did not modify relaxant responses induced by acetylcholine or sodium nitroprusside (SNP) nor contractile responses elicited by phenylephrine or angiotensin II in endothelium-intact aortas. Concentration- response curves (CRCs) to acetylcholine and SNP in endothelium-intact aortic rings from T31d and T33d rats were unmodified. T33d, but not T31d, treatment diminished CRCs to phenylephrine in endothelium-intact aortic rings. CRCs to phenylephrine remained significantly depressed in both endothelium-denuded and endothelium- intact, nitric oxide synthase inhibitor-treated, aortas of T33d rats. In endotheliumdenuded aortas of T33d rats, CRCs to angiotensin II, and high K⁺ contractures, were decreased. Thus, in vitro T3 neither modified phenylephrine-induced active tonus nor CRCs to relaxant and contractile agonists in endothelium-intact aortas, discarding rapid non-genomic actions of this hormone in smooth muscle and endothelial cells. Otherwise, T33d-treatment inhibited aortic smooth muscle capacity to contract, but not to relax, in an endothelium- and NO-independent manner. This effect may be mediated by delayed non-genomic/genomic or genomic mechanisms.

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