http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : Rohail (검색결과 3 건)
- 무료
- 기관 내 무료
- 유료
-
Rohail Ashraf,Noël Albert,Dwight Merunka 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7
Increasing consumer scepticism about corporate behaviour has led companies to actively manage and advertise their corporate brands. However, it remains unclear how receptive consumers across different markets have been to such efforts. This study examines (i) consumer involvement (a motivational state activated by personal relevance of a stimuli) levels and (ii) processes with corporate advertising to demonstrate differences and similarities with product advertising across multiple markets. Using between subject experimental design, the study was conducted across three different markets with varying degrees of economic development i.e. USA (n = 285), France (n = 217) and Pakistan (n=311). Results demonstrate that consumer involvement levels with corporate advertising is higher in USA than in France and Pakistan. American consumers tend to be involved with corporate advertising as much as they are with product advertising, whereas, French and Pakistani consumers are more involved with product advertising. Apart from differences in involvement levels, study findings demonstrate substantial similarities in involvement processing and how they impact ad attitude and consumers’ behaviour across both the markets. The study holds importance for corporate communication and product managers with cross national responsibilities as it establishes differences and similarities for corporate and product ad involvement across developed and emerging markets.
-
Multi-Dimensional Index of Quality of Life: The Pakistan Case
Gilani, Bilal Ijaz,Salman, Rohail Center for Asian Public Opinion ResearchCollaborat 2014 Asian journal for public opinion research Vol.2 No.1
Quality of Life in Pakistan is an understudied and rather unexplored domain. With various definitions and challenges to explaining quality of life, a public opinion poll and scientific surveys have been conducted in order to find out more about the quality of life in Pakistan. Using a nationally representative sample, this paper seeks to identify quality of life measures, find results, and analyze them to see what they mean, specifically in the context of Pakistan.
-
CONSUMER BEHAVIOURS UNDER ON-GOING TERROR THREATS
Ning Chris Chen,Rohail Ashraf 글로벌지식마케팅경영학회 2020 Global Marketing Conference Vol.2020 No.11
The world is not in peace everywhere, unfortunately. There is a huge population living in fear, whose ordinary lives are affected by terror. Literature suggests living in terror leads to different relationships with the place (e.g. Billig, 2006) and to psychological distress, which further leads to changes in attitudes and beliefs (Echebarria-Echabe & Fern?ndez-Guede, 2006), as well as behaviors (e.g. Schiff, 2006; Schiff, Benbenishty, McKay, DeVoe, Liu, & Hasin, 2006). This study looks at regions in Pakistan where people live in constant terror of terrorism, political unrest, and threats of death, and aim to understand how people cope with the extreme situations, how their attachment to the place evolves and changes, and how people’s perceptions and ideologies on consumption shift.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
