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채희용 ; 구교봉 김천대학교 2003 김천대학교 논문집 Vol.24 No.-
Wireless advertising is a new, exciting marketing channel with unique feature, still in its infancy. The ability to send out targeted, customized information directly to the pockets of the consumer is a very appealing concept to most advertisers. The predictions of future industry growth are skyrocking and many players are eager to invest. However, many hesitate and some are even sceptical to the idea. The main concerns are consumer acceptance and effectiveness of the medium as a channel for advertising purpose. The need for increased knowledge in these two areas is therefore substantial. Before companies commit to this industry they want evidence of acceptance and effectiveness. The emergence of wire marketing technologies is creating unique opportunities for wireless carriers, advertisers and publishers to gener- ate new revenue streams through new and existing customers. As con- sumer adoption of wireless technology continues to increase, it is only a matter of time before marketing via wireless devices becomes an impor- tant part of all integrated data communication strategies. Despite discussions about the long-term viability of wireless market- ing and near-term implementation challenges, mobile marketing can benefit consumers, wireless service providers, publishers and advertis- ers by driving incremental revenue, enhancing consumer loyalty and providing convenience for mobile consumer.
모바일 메신저를 이용한 단체 수유상담에 대한 초산모의 만족도 조사
한국건강증진개발원(Korea Health Promotion Foundation),대한모유수유한의학회(Korean Academy of Breastfeeding Medicine),김경한(Kyeong Han Kim),지은영(Eun Young Ji) 대한모유수유한의학회 2015 대한모유수유한의학회지 Vol.1 No.1
Objectives: The aim of this study is to survey on satisfaction of primipara for group breast-feeding counseling using mobile messenger. Methods: We conducted breast-feeding group counseling using mobile messenger to people who participated in prenatal education program of public health center. After 3 months, we surveyed the behavior of breast-feeding and the level of satisfaction of group counseling. Results: All of subjects fed colostrum and breast milk for 1 month after birth. Each levels of satisfaction of group counseling before and after birth, which were measured by 5-point Likert scale, were 3.77±1.09 and 4.33±0.70, respectively. The most common reason for satisfaction of mobile counseling before birth was the reduction of fear of breast-feeing (31.6%). The most common reason for satisfaction of mobile counseling after birth was offering information about breast-feeding (27.3%). Conclusions: Breast-feeding group counseling using mobile messenger seemed to be helpful for primipara s breast-feeding. Additional studies including more subjects will be required to prove credibility and validity of the effect of group counseling.