http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
CONSUMERS’ LOYALTY TOWARDS COSMETICS SOUTH AFRICAN WEB-STORES: A FEMALE PERSPECTIVE
Nobukhosi Dlodlo 글로벌지식마케팅경영학회 2019 Global Fashion Management Conference Vol.2019 No.07
A paucity of research investigates the salient predictors of web-store quality. Through web-stores, loyalty can be enhanced by proffering a secure and easy to use shopping arena. The findings of this research provide a simplistic model to assist fashion strategists when targeting female consumers of cosmetic products thereby supplementing emerging online retailers to compete at par with multi-national enterprises.